Buffer Review 2024: Software Features & Pricing

What is Buffer?

Buffer is a social media management platform designed to streamline a brand's workflow. Its tools allow users to schedule posts, analyze campaign results, and engage with the audience.

Its tool analyzes all previous posts and can determine which posts worked successfully. It can also help content creators choose the best day to post, what type of post works efficiently for the audience, and how often to post. All data is shown on a comprehensive dashboard.

The platform also has a customizable posting schedules feature, which allows content creators to craft each message across different social media channels in a single place. In addition, brands can also use the browser extension to enable quick sharing of content.

Benefits of Buffer

Boost Instagram Account

Buffer can help brands to boost Instagram accounts without relying on paid ads. The platform allows pre-scheduling of IG stories on the web or mobile app. 

High-quality content and consistency can help drive more engagement with the audience and increase the brand's reach.

Aside from that, multiple links can be added to Buffer’s Shop Grid page, which brands can paste on their Instagram profile. It will allow convenient online shopping for your audience that can also drive more sales. 

Monitor social media performance

It is essential to know a brand's social media presence’s strengths and weaknesses. The Buffer platform helps measure social media performance, which can be accessed in just a few clicks. 

It does not simply measure campaign performances but also provides practical suggestions to grow the brand's engagement, reach, and ROI.

Content plan collaboration

Buffer tools enable team members from different locations to collaborate smoothly within the platform. It makes content planning much more accessible than before since members can easily get things approved or otherwise. In addition, it encourages content improvement since the team can connect and provide real-time feedback. 

Content creators can likewise revise and update posts immediately. As a result, Buffer helps users to save a lot of time and focus more on improving other areas in their business.

Plan and publish content easily

Buffer is an amazing tool that allows its users to plan and publish content easily. The platform allows posting to multiple social media channels at the same time without requiring you to log in to your respective social accounts. In addition, it also tracks posts through custom URLs. It makes content tracking more convenient. Users can easily see if a piece of content is performing efficiently, allowing them to achieve the marketing objectives.

Buffer Software Features

  • Pre-scheduled posts
  • Social Networks Integration
  • Customizable post for each channel
  • Calendar dashboard
  • Link shorteners
  • Monitoring of multi-channel posts
  • Schedule IG first comment
  • Hashtag manager
  • Hashtag suggestions
  • Campaign analytics
  • Data Storage
  • Hashtag analysis
  • Customizable reports
  • Social media customer support

Buffer Integrations

  • Facebook
  • Pinterest
  • Instagram
  • Twitter
  • Linkedin
  • Canva

Buffer Software Pricing

Free - $0 per social channel

  • 3 social media accounts
  • 10 pre-scheduling of posts
  • Social networks integration
  • Scheduling of IG stories
  • Browser extension
  • Customer Support

Essential - $5 per social channel

  • Unlimited social media accounts ($5 each)
  • Unlimited pre-scheduling of posts
  • Social networks integration
  • Calendar dashboard
  • Multiple channel post monitoring
  • Hashtag Manager
  • Scheduling of IG stories
  • IG Shop Grid
  • Metrics overview
  • Campaign history 
  • Two years of data storage
  • Browser extension
  • Customer Support

Buffer Devices Supported
(Operating System)

  • Windows
  • IoS
  • Android
  • Mac
  • Web-based

Buffer Prominent Customers

  • Microsoft
  • Trello
  • Shopify

Problems That Buffer Solves

Buffer Deployment

  • Cloud Hosted

Buffer Languages Supported

  • English

Buffer Social Media Links

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