CreatorIQ is an end-to-end cloud solution with powerful tools and extensions that manages and optimizes influencer marketing campaigns at scale for global enterprises. This platform’s core services include an intelligent marketing creator discovery system with at least 15 million influencers in its database, a customizable template to streamline end-to-end workflows that will enable marketers to collaborate effectively, and a dashboard with enhanced reporting tools that will empower brands to drive meaningful measurement. The company’s core values center on the idea that influencer marketing should be data-driven, transparent, and brand safe as they believe that an impactful brand message is possible with the collaboration of marketers and creators coupled with technical innovation. Dominant global brands such as CVS, Disney, Mattel, Rakuten, Ralph Lauren, Salesforce, and Unilever are powered by CreatorIQ.
Empowered searching using Discovery
Marketers can confidently identify the perfect influencers for their brand with a discovery engine that is built for scale and is equipped with Google AI image recognition. CreatorIQ has access to over 15 million creator profiles from all over the world. Added features include growth history and cross-platform content with fraud analysis. The database also includes supplementary information such as a creator’s interests and brand affinities.
Manage data skillfully with Social CRM
A Customer Relationship Management (CRM) feature allows marketers to build, customize, and manage a creator network with proprietary first-party data, creator profiles, and marketing campaign information in a private centralized environment. This feature is enriched with reporting tools, such as talent one-sheets that can be shared internally and externally.
Track performance and collaborate effectively with Campaign Management
Manage an entire marketing campaign lifecycle from launch to end using automated workflow features. Marketers can use this feature to facilitate team collaboration, content approval, track posting activities, and most importantly, measure key performance metrics, all in real-time. This feature is also equipped with in-app messaging and requirements and budget tracking options.
Captivate your audience with Campaign Dashboards generated reports
This feature allows marketers to build visually captivating reports for influencer marketing. It is a user-friendly tool with customizable templates and campaign collages, configurable metrics aligned to KPIs.
Powerful data Integration
CreatorIQ has big data and API functionalities built for big enterprises. Its powerful capabilities can support all custom applications and workflows with secure encryption and data privacy, and 3rd-party platform integration.
- Discovery engine enhanced with Google AI image recognition
- Social CRM
- Campaign management and workflow tools
- Campaign dashboards
- Complete white-labeling
- Fraud analysis
- Talent approval sheets
- Payout and onboarding tools
The solution can integrate with any business software environment using its API.
The vendor does not publicly disclose its pricing plans. You have to sign up for a demo to request for pricing details.
- National Geographic
- Ralph Lauren