Influence Marketing Review 2024: Software Features & Pricing

What is Influence Marketing?

“No man is an island.” This may be true for some people, but at some point in our lives, there will come a time that we will have to rely on other people; and that’s alright. 

The same principle applies to purchase decision-making. In purchasing, a study has revealed that around 83% of people try brands they hear about from a family member or friend. This is why there are factors that can affect consumer decisions, the most common of which is word of mouth. And this is where influence marketing tools work their magic.

Influence Marketing, a Canadian company, helps brands become more visible to their target audiences and offers training that aims to equip sales personnel and the like. It creates desirable brand experiences in-field, intensifies on-line marketing, and drives purchase in-store. Its ultimate goal is to help brands to engage with their consumers through innovative campaigns that are strategically designed to influence purchase decisions. It is also dedicated to cultivating a healthy work environment where employees can feel appreciated and realize their maximum potential.

Basically, this marketing solution supports and empowers retail, experiential, and digital marketing through innovative and data-centric strategies. While consumers continue to change their preferences and beliefs, Influence Marketing also never ceases to do in-depth research to better understand today’s trend and norms. 

Benefits of Influence Marketing

Optimum consumer engagements

As today’s consumers become more meticulous in purchasing goods and services, brands should be more visible and engage with their potential customers. Influence Marketing helps businesses develop new and fun ideas to make authentic interactions with their niche markets. It specializes in developing and activating customer engagement strategies that captivate the audience on a personal level. Experiential events like product sampling, mobile tours, retail developments, sponsorships, and tradeshows offer customers a chance to gather more information about your brand and enjoy your products for free.

Go online

With the huge number of internet users, businesses have been utilizing social media platforms to optimize their marketing campaigns. Influence Marketing does in-depth research sessions to fully understand all the relevant data and details that can help brands to come up with business roadmaps that are ideal for them.

Its decades of experience in the industry has enabled Influencer Marketing to master the art and science of developing digital marketing strategies and solutions for brands and businesses—both in the B2B and B2C sectors. This smart marketing tool delivers a comprehensive digital strategy that covers consumers’ journey from awareness to advocacy. It also ensures your brand’s visibility online by helping you develop and improve your existing company website through enriched auditing. 

Master retail marketing

Aside from influencers and celebrity endorsers, sales associates significantly affect consumers’ buying decisions. The better they know what they’re selling, the more chances of closing a sale. Empowering retail marketing is one of Influence Marketing’s goals. It helps businesses drive exceptional sales by coming up with sales, advocacy, and training programs for sales associates and other personnel. The module includes educating store staff on building relationships with the customers and being knowledgeable about what they’re selling. 

Now, product sampling events and demonstrations are also a plus factor for the public. You know what they say, “try before you buy.” But product sampling alone is not enough; Influencer Marketing believes that customer engagement is the key to make people try your brand, and eventually turn them into loyal customers. 

Influence Marketing Software Features

Retail Services

  • Sales, training, and advocacy programs
  • Product sampling and demonstration
  • Merchandising
  • Retail audits/mystery shops
Digital marketing services
  • Digital marketing strategy development
  • Website development and maintenance
  • Digital content and media development
  • Paid, social and organic traffic generation
  • Email and marketing automation
Experiential marketing services
  • Develop and activate an integrated consumer engagement strategy
  • Product sampling
  • Pop-ups and mobile tours
  • Retail events
  • Sponsorship strategy and activation
  • Proprietary event development
  • Tradeshow strategy and support
  • Event production

Influence Marketing Integrations

Influence Marketing Software Pricing

Influence Marketing’s pricing details are available upon request. You can request a quotation by leaving your business email address and your inquiry on the vendor’s website.

Influence Marketing Devices Supported
(Operating System)

  • Web-based

Influence Marketing Prominent Customers

  • BMW
  • Adidas
  • Absolut 
  • Mercedez-Benz

Problems That Influence Marketing Solves

Influence Marketing Deployment

  • Cloud Hosted

Influence Marketing Languages Supported

  • English
  • Chinese

Influence Marketing Social Media Links

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