Oktopost Review 2024: Software Features & Pricing

Summary

What is Oktopost?

Oktopost is a B2B social media management platform that helps businesses boost their social media brand and measure the effects of social performance on their business.

The app is designed to administer the marketing needs of B2B companies and marketers by scheduling social content across social channels, tracking social data generated as leads, and engaging with social audiences.

Oktopost also integrates with CRM, marketing, and social media platforms to periodically establish its social media presence and provides actionable insights through its comprehensive analytics. Moreover, it allows brands to engage with customers and prospects to achieve B2B marketing objectives.

Benefits of Oktopost

Boosts brands' social media presence

Oktopost is an effective social media management platform for boosting a brand’s social media presence. It allows social media managers and marketers to post content specific for campaign objectives. In addition, it has a calendar content scheduler that helps brands to schedule volumes of content.

Oktopost also comes with features that allows the monitoring of social audiences across multiple social channels. As such, the software provides data that can optimize the social media presence of a brand. It can also filter social data according to the target audience of the brand. In addition, it comes with a social listening feature that delivers data on brand mentions, sentiment analysis, and conversations of customers.

Monitors social data for lead generation

Oktopost assists businesses in monitoring the social data of their audience across multiple social channels. Hence, the social data gathered is used to generate leads and determine the prospects of the brand.

Furthermore, the platform has an Employee Advocacy tool that allows company employees to advertise the brand to their social accounts associated with assigned campaign objectives. In this way, more leads can be generated as the facilitator of brand reach goes the extra mile in boosting online presence.

Optimizes customer engagement

Oktopost is integrated with CRM software, such as Salesforce Sales Cloud, Microsoft Dynamics, and HubSpot. These programs are helpful in leveraging customer engagement and the experience of a brand associated with other social media and marketing platforms.

Oktopost can discover engaging influencers that can drive great campaign results. In addition, it provides a people database for businesses to track customer status and manage relationships and engagement with customers.