image ofMost Popular Hashtags on YouTube 2023

Most Popular Hashtags on YouTube 2023


We commonly associate hashtags with social media. Since social media trends change often, the most popular and trending hashtags change too. So, if you want to stay on top of trending YouTube hashtags this year, we curated the most popular hashtags on YouTube 2023.

Key Takeaways:

  • Hashtags on YouTube: Hashtags are essential tools for increasing visibility and engagement on YouTube. They connect content to specific topics, conversations, or events, making it easier for users to discover related videos.
  • Popular Hashtags: Trending hashtags on YouTube vary across different niches, including fitness, beauty, food, entertainment, gaming, technology, education, lifestyle, and travel. Using relevant and trending hashtags can help attract more viewers to your content.
  • Hashtag Usage: When incorporating hashtags into your YouTube videos, remember not to use spaces between words to make them clickable. It’s advisable to place hashtags in the video description rather than the title and to avoid overusing or using irrelevant hashtags.
  • Hashtag Effectiveness: Research and monitor the performance of your hashtags to ensure they’re effective in reaching your target audience. Limit the number of hashtags you use and organize them according to relevance to maximize their impact.
  • Benefits of Hashtags: Using hashtags on YouTube can help increase engagement with your audience, build brand awareness, and make your content more visible to your target audience. Leveraging popular and relevant hashtags can significantly boost your channel’s visibility and growth.

Twitter was the first-ever social media platform that formally adopted using hashtags in posts. As a result, users initially associated hashtags with Twitter. However, hashtags on all social media platforms, including YouTube, are now famous and very useful.

While you may transform any word or phrase into hashtags, such as #iamsuperthrilledforprom, not all hashtags are popular. If you want to get more YouTube views and subscribers, it is crucial to use the right hashtags. To help you out, we’ve curated some of the most popular hashtags on YouTube 2023.

What are hashtags?

Twitter logo
The hashtag revolution began on Twitter.

The hashtag symbol is formally called an octothorpe, and people use it to indicate numbers. However, Chris Messina, a web marketing specialist, and avid Twitter user, first used the symbol for hashtags in the summer of 2007. It was Messina’s idea and suggestion to use the octothorpe or pound symbol to organize related Tweets.

Ever since, hashtags are increasing in usage, reach, and effectiveness.

Today, we find hashtags useful in connecting social media content and posts to a particular topic, conversation, theme, or event.

 As we know, hashtags aren’t for Twitter only because they are also effective in other social media platforms, such as TikTok, Instagram, and YouTube.

How do YouTube hashtags work?

If you want to incorporate hashtags on your YouTube video, you must identify the keyword or phrase you will use, then place the hash or pound sign in front of the word or phrase. With the hash symbol in front of the word, it becomes clickable.

Hashtags make it easier for you to discover related YouTube videos. If you want to watch a similar YouTube video, you may click on the hashtag or input the hashtag on the platform’s search bar.

While relevant hashtags help you become more visible to your target audience, they make it easier for YouTube to understand your content and context. The platform receives more relevant information on your video through appropriate hashtags, making it appear more often in search results.

What are the most popular hashtags on YouTube right now?

You might already be working on your YouTube content and wondering, “What are the top 3 YouTube hashtags?”

Fortunately, we have come up with a list of YouTube trending tags today, as well as YouTube shorts viral tags and YouTube shorts trending hashtags that you can check for your perusal. We categorized the hashtags by industry to help you spot your favorite easily.

Fitness and Health

Since the pandemic, more people accessed YouTube for home workouts instead of going to the gym. You can find a number of successful health and fitness influencers who can help you lead a healthier lifestyle. The following hashtags can help you find content in this niche:

  • #mondaymotivation
  • #healthylifestyle
  • #health
  • #wellness
  • #fitnessjourney
  • #fitness
  • #bodyfitness
  • #stayhealthy
  • #healthcoach

Beauty and Fashion

Like Instagram, YouTube is home to the best fashion and beauty influencers and content. Whether you want to view makeup tutorial videos, fashion hauls, how-to guides, or shopping spree content, you may find these hashtags helpful:

  • #makeuptutorial
  • #fashionstyle
  • #lifestyle
  • #fashion
  • #makeupvideo
  • #art
  • #beautytips
  • #beauty
  • #fashionweek
  • #fashionaddict
  • #fashiondiaries

Food and Beverages

Food content has never failed to join the trend. If we’re not eating, we’re always busy planning the next meal, so YouTube is abundant in content on food. You can create various types of YouTube videos about food and beverages, whether reviewing unusual cuisine, sharing recipes, or reviewing restaurants. To make your videos easily visible, you may include these hashtags:

  • #food
  • #drinks
  • #foodporn
  • #foodies
  • #goodfood
  • #restaurant
  • #cleaneating
  • #fitnessfood


If you want to create or look for entertaining YouTube content through the most popular hashtags on YouTube 2023, you may search the following hashtags

  • #entertainment
  • #music
  • #newmusic
  • #funny
  • #vlog
  • #memes
  • #spotify
  • #podcast
  • #soundcloud


Education and kiddie shows are big YouTube hits. That is why you can find a few prominent child YouTube influencers, like Ryan Kaji and Like Nastya, although you don’t have to be a child to create content in this niche. Take the very famous Ms. Rachel @SongsforLittles, for example. So, if you want to create content targeted to young users, you may use these most popular hashtags on YouTube 2023 for kids’ end educational content:

  • #nurseryrhymes
  • #loolookids
  • #kidssongs
  • #games
  • #children
  • #learning
  • #education
  • #littleangelnurseryrhymes
  • #babysharkchallenge


Twitch is undeniably the largest gaming and streaming platform today. However, numerous gaming creators turn to YouTube for their content. To help you stay on top of what’s trending in this niche, here are some hashtags you can explore:

  • #gaming
  • #live
  • #playstation
  • #game
  • #xbox
  • #fornite


Technology is among the most popular YouTube content. As the world becomes more techy by the day, multiple users turn to YouTube for tutorials, hacks, product reviews, unboxing, and tech news. So, what are the top 3 trending hashtags of this niche?

  • #technews
  • #technology
  • #design
  • #engineering
  • #gadgets
  • #fintech
  • #crypto
  • #bitcoin
  • #cryptocurrency
  • #investment

Lifestyle and Travel

Lifestyle and travel are two domains that influencers can leverage to impact customer decisions. Lifestyle is quite a broad niche and may include food, day-in-my-life videos, home shopping hauls, and many more. If you aim to create content that can help improve your viewers’ lifestyle and give them the best travel tips, you may find these hashtags relevant:

  • #travel
  • #travelphotography
  • #homedecor
  • #motivation
  • #love
  • #luxury
  • #style
  • #art

Generic YouTube Hashtags

Some generic YouTube hashtags can boost your content and attract more subscribers. You can apply these hashtags to your videos or YouTube Shorts. These generic hashtags are safe to use on any niche:

  • #youtube
  • #youtuber
  • #youtubechannel
  • #youtubecommunity
  • #youtubeislife
  • #youtubecontent
  • #youtubeguru
  • #youtubevideo
  • #viral
  • #like
  • #shorts
  • #subscriber
  • #subscribe
  • #video
  • #trending
  • #follow
  • #tbt
  • #news

What should you keep in mind when using hashtags?

hashtag becurious
Remember not to put spaces in between the words on your hashtag to make it clickable.

Now that you know the most popular hashtags on YouTube 2023, you will want to add these hashtags to your YouTube videos and Shorts. Here are some considerations to keep in mind when inculcating hashtags on YouTube: 

  • You may add hashtags to your video’s title or description. However, we highly recommend placing your hashtags in the description box, so you will not have to put a summary of the video because your viewers will already know what the content is by looking at the hashtags. 
  • Do not put spaces on your hashtags. Hashtags only become clickable when you put the pound sign and the keywords together with no spaces in between. So, when you want to turn a phrase into a hashtag, remember to merge the words to create a single word. 
  • Avoid clumping too many hashtags in one video. While YouTube allows you to use as many as 60 hashtags per post, you should avoid using so many. Over-tagging your content may make your hashtags less relevant, and the platform might remove your content from the search results. Remember, less is more! 
  • Do not use irrelevant or unrelated hashtags. If a hashtag is not related to your content and you put it on your video, YouTube may remove that video. Better safe than sorry. 
  • Avoid hashtags that harass, insult, humiliate, threaten, or intimidate others because these hashtags can get your video removed from the platform. 

What are other tips for using hashtags on YouTube?

hashtag rules
As much as possible, hashtags must be short, relevant, and unique.

To make the most of the most popular hashtags on YouTube 2023, research and find out what else shows up when you click those hashtags. Sometimes, hashtags aren’t what you believe they are, and using them may harm your brand or associate you with low-quality content. 

After you research the hashtags to use, regularly check your hashtag analytics and stats. Doing so will help you keep tabs on your content’s performance and discover whether your hashtags are effective. 

How many YouTube hashtags should you use?

As mentioned, YouTube allows a maximum number of hashtags to implement, but it doesn’t mean maximizing the limit is beneficial and effective. You ask yourself, “Which hashtags get the most views on YouTube?” Then, work your way through those hashtags. 

YouTube hashtag placement stats
More people engage with content that includes a hashtag in the title or description box. Source: Amra & Elma

Putting not more than two hashtags on your video’s title will be more effective, rather than clumping it with so many unnecessary hashtags. And if you’re looking to place hashtags on the description box, try not exceeding five hashtags. 

Additionally, organize the hashtags according to relevance since only three will appear on top of your video’s title. 

Why are hashtags beneficial?

While hashtags are a great way to connect with like-minded users, using hashtags benefits you with more than just that.

Engage with your followers.

Posting with hashtags signifies your part in the conversation surrounding that particular hashtag on a social media platform. Hashtags make your content visible in that conversation or topic.

Since your participation is more visible through the hashtags, engagement with your followers and potential viewers may increase. As a result, your number of social media followers and fans will also increase.

Build brand awareness.

hashtag campaign
A strategic branded hashtag campaign will help you hit your marketing goals.

A branded hashtag campaign is a great way to build brand awareness and promote your business across social media channels. It pays to know the most popular hashtags on YouTube 2023 or popular hashtags on other platforms to form your branded hashtag around those popular hashtags for much-increased brand awareness.

Branded hashtags can be simple but witty and engaging. It can be as simple as using your brand’s name and incorporating it with a challenge. One good example of a successful branded hashtag is JIF Peanut Butter’s #JIFRapChallenge featuring Ludacris rapping with a mouthful of peanut butter.

The branded hashtag challenged users to recreate their version or duet with Ludacris. It was a successful campaign with over 200k impressions and 600 unique videos.

Your branded hashtags will gain more viewers when advertised by influencers in your industry. So, the collaboration will be helpful. You may read this Adly review to check out different influencers to work with.

Make yourself visible to your target audience.

Using popular hashtags can be an effective way to help you become visible to your target audience because when users browse through hashtag results, they can find the participants or users who post content with the same hashtags.

So, if you want to attract more viewers, always revisit our list of the most popular hashtags on YouTube 2023 and cap the most relevant to your niche and content. 

Collaborating with influencers in your industry or niche is another effective strategy to increase your visibility and brand awareness. An influencer marketing tool may help optimize the collaboration process. Learn more about this on our Hashtag Paid review


  1. How do hashtags work on YouTube? Hashtags on YouTube work by connecting content to specific topics or themes. When users click on a hashtag or search for it, they can discover related videos. Hashtags also help YouTube understand the context of your content, increasing its visibility in search results.
  2. How many hashtags should I use on YouTube? While YouTube allows up to 60 hashtags per video, it’s recommended to use fewer to avoid over-tagging. Limit yourself to one or two hashtags in the video title and no more than five in the description. Organize hashtags according to relevance to maximize their impact.
  3. What should I keep in mind when using hashtags on YouTube? When using hashtags on YouTube, remember not to include spaces between words to make them clickable. Avoid overusing or using irrelevant hashtags, as this may negatively impact your content’s visibility. Monitor the performance of your hashtags and adjust them accordingly to reach your target audience effectively.
  4. Why are hashtags beneficial on YouTube? Hashtags on YouTube help increase engagement with your audience, build brand awareness, and make your content more visible to your target audience. By using relevant and trending hashtags, you can attract more viewers to your videos and grow your channel effectively.
  5. How can I leverage hashtags effectively on YouTube? To leverage hashtags effectively on YouTube, research trending hashtags in your niche and use them strategically in your video descriptions. Monitor the performance of your hashtags and adjust them accordingly to maximize their impact. Collaborating with influencers in your niche can also help increase your visibility and reach on the platform.

Wrap Up

Hashtags are a relevant part of your social media posts. They are advantageous to your brand in numerous ways, so make sure to leverage them in the most strategic way possible. However, make sure to hash accordingly and appropriately to avoid messing with YouTube’s system.

Now that you know the most popular hashtags on YouTube 2023, you may want to check out this article on the “Top 7 Best Hashtag Research Tools To Grow Your Brand“. 

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