Salesforce Social Studio Review 2024: Software Features & Pricing

What is Salesforce Social Studio?

Salesforce Social Studio is a suite for social media management and marketing under the Salesforce Marketing Cloud suite. Salesforce Social Studio facilitates the social media activity of businesses via scheduling, publishing, and monitoring posts across multiple social channels.

Salesforce Social Studio serves as a platform for companies or brand managers, helping them monitor their brand's social media performance and visibility. Furthermore, it enhances the power of social media in marketing and customer services for businesses.

Salesforce Social Studio offers advanced methods for managing social accounts, listening, and engaging audiences while providing real-time analytics through its integration with the Salesforce CRM software.

Benefits of Salesforce Social Studio

Real-time administration of marketing strategies

Salesforce Social Studio can track and monitor social media performance, provide a comprehensive dashboard, and customize analytics, which opens more significant opportunities for companies to enhance social media marketing strategies. It empowers small or large enterprises to navigate the capacity of social media management to sustain brand visibility and audience reach. Moreover, Salesforce Social Studio helps companies orchestrate or optimize social media strategies out of the performance data provided by the platform.

Streamline online brand community management

Aside from audience reach, activity, conversations, and audience comments or feedback are vital to companies’ social media performance. Brands can improve on these through an advanced platform like Salesforce Social Studio. This solution simplifies brand community management across social media channels through advanced features, such as social listening and engagement. Furthermore, by tracking conversations and topics related to the brand, companies can develop better methods for dealing with customers and resolve customer issues.

Audience-focused insights and data

Salesforce Social Studio offers analytics and reports that primarily focus on customers' insights and information. By recognizing the sentiments and conversations of the audience, this platform can help strategize marketing plans through data gathered from the audience. It can also acknowledge influencers who are significant to the brand in terms of audience reach and relevance.

Salesforce Social Studio Software Pricing

Basic- $1,000 per month

• Access to Salesforce Sales, Service, and Marketing Clouds
• Enables management of 2 social media accounts
• Customer support and engagement tools
• Allows for 20,000 brand mentions analysis per month
• Tracks and analyzes trends
• Recognizes customer’s brand conversation online
• Identifies spam posts
• Conversation language recognition
• Identifies influencers relevant to the brand
• Posts categorization

Pro- $4,000 per month

• Access to Salesforce Sales, Service, and Marketing Clouds
• Enables management of 10 social media accounts
• Provided customer support and engagement tools
• 250,000 brand mentions analysis per month
• Tracks and analyzes trends
• Recognizes customer’s brand conversation online
• Identifies spam posts
• Conversation language recognition
• Identifies influencers relevant to the brand
• Posts categorization
• Creation and sharing of content to social platforms
• Access to partner apps for content creation and optimization

Corporate- $12,000 per month

• Access to Salesforce Sales, Service, and Marketing Clouds
• Enables management of 20 social media accounts
• Customer support and engagement tools
• 1.5 million brand mentions analysis per month
• Tracks and analyzes trends
• Recognizes customer’s brand conversation online
• Identifies spam posts
• Conversation language recognition
• Identifies influencers relevant to the brand
• Posts categorization
• Creation and sharing of content to social platforms
• Access to partner apps for content creation and optimization
• Scheduling of posts and messages

Enterprise- $40,000 per month

• Access to Salesforce Sales, Service, and Marketing Clouds
• Management of more than 20 social media accounts
• Customer support and engagement tools
• Allows by quote number of brand mentions to be analyzed per month
• Tracks and analyzes trends
• Recognizes customer’s brand conversation online
• Identifies spam posts
• Conversation language recognition
• Identifies influencers relevant to the brand
• Posts categorization
• Creation and sharing of content to social platforms
• Access to partner apps for content creation and optimization
• Scheduling of posts and messages

Problems That Salesforce Social Studio Solves

Salesforce Social Studio Social Media Links