Sprout Social Review 2024: Software Features & Pricing

What is Sprout Social?

Sprout Social is a solution for social media management that facilitates the needs of its users in engaging with their audience, publishing content, and analysis of performance through data-driven insights. In addition, the platform aims to stimulate better communication between businesses and their customers.

Sprout Social excels as a total social media channels management solution in a single platform. This app enables social media managers to streamline engagement and communication with customers or audiences to develop successful social media marketing strategies. In addition, Sprout Social gives access to simplified yet effective social marketing plans to business owners through its user-friendly features and dashboard.

Sprout Social develops better interaction between prospects and brands while providing vital measured analytics in arousing effective social marketing and management results.

Benefits of Sprout Social

Advanced social media engagement and customer responsiveness

Sprout Social empowers businesses to interact in social media and drives them to broader social visibility. In this way, the audience can have direct communication with brands, give immediate feedback, address specific issues and help improve products or services.

This platform focuses on listening to the audience to provide essential information to business owners on improving their products and marketing strategies. Sprout Social offers access to an all-in-one inbox is a huge step to enhancing customer care. Direct messages from customers from different social platforms can be accessed and answered immediately by using this feature.

Organized dashboard

Sprout Social can present its users with an organized dashboard necessary for managing multiple social media accounts with one tool. Its ability to give more detailed analytics and metrics can be a massive step for businesses to improve what’s lacking in their strategies and products. It can track the performance of social accounts in specific aspects and, eventually, optimize content and enhance management methods.

Sprout Social Software Pricing

Standard- $99 per user/month

$89 per user/month (billed annually)

• Facilitates five social profiles
• Single inbox for all social channels
• Allows publishing, scheduling, drafting, and queueing posts
• Access to the calendar for social contents
• Access to review management
• Monitors keywords, profiles, and locations
• Access to social CRM and tasking tools
• Availability of tools for paid promotions
• Access to iOS and Android mobile app

Professional- $169 per user/month

$149/ per user/month (billed annually)

• Facilitates ten social profiles
• Single inbox for all social channels
• Availability of tools for paid promotions
• Monitors keywords, profiles, and locations
• Access to review management
• Includes calendar for social contents
• Allows publishing, scheduling, drafting, and queueing posts
• Access to social CRM and tasking tools
• Access to iOS and Android mobile app
• Provides information on response rate, time analysis
• Provides reports for Facebook, Instagram, and Twitter
• Content tagging for messages
• Provides analysis for Twitter keywords, hashtags, and trends
• Provides suggested times for social engagement
• Inclusion of social media reporting for Facebook, Instagram, Twitter, and LinkedIn
• Provides approval workflow
• Allows helpdesk accounts integration

Advanced- $279 per user/month

$249 per user/month (billed annually)

• Facilitates ten social profiles
• Single inbox for all social channels
• Availability of tools for paid promotions
• Monitors keywords, profiles, and locations
• Access to review management
• Includes calendar for social contents
• Allows publishing, scheduling, drafting, and queueing posts
• Access to social CRM and tasking tools
• Access to iOS and Android mobile app
• Provides information on response rate, time analysis
• Provides reports for Facebook, Instagram, and Twitter
• Content tagging for messages
• Provides analysis for Twitter keywords, hashtags, and trends
• Provides suggested times for social engagement
• Inclusion of social media reporting for Facebook, Instagram, Twitter, and LinkedIn
• Provides approval workflow
• Allows helpdesk accounts integration
• Enables notification for a higher volume of messages
• Access to the library for content storage
• Provides automation tools for custom chatbots
• Allows automated replies for frequently asked questions
• Provides tracking for automated URL
• Provides custom tools for customer care

Problems That Sprout Social Solves

Sprout Social Social Media Links