Carli Bybel

Carli Bybel


Who is Carli Bybel

Carli Bybel is a US-based fashion blogger, social media beauty influencer, entrepreneur, and model. She commenced her career as an influencer upon joining YouTube in 2011. Carli frequents makeup tutorials and fashion content on her social media channels. 

In 2011, Carli uploaded her first YouTube content titled ‘Cut your hair with a straightener.’ Her video became viral and accumulated thousands of views. Aside from her social media channels, she manages her blog, The Beauty Bybel.

Carli has generated over 6.1 million subscribers on YouTube, 4.7 million followers on Instagram, 2.8 million on Facebook, 508.3K on Twitter, 194.3K on TikTok, and 20.8K on Pinterest. 

Awards and Recognitions

  • 9th Annual Shorty Awards: YouTube Beauty Guru, finalist

Carli Bybel Prominent Campaigns

BH Cosmetics x Carli Bybel Deluxe Edition Palette

Source: Cosmopolitan

The beauty community raved over BH Cosmetics’ collaboration with Carli in 2017 and earlier. For their first collab, they released a 14-color eyeshadow and highlighter palette. Then, a deluxe version of the first palette in their second partnership. The Deluxe Edition Palette had 21 shades of more pigmented eyeshadow and highlighters in exquisite marble packaging. 

Carli Bybel x Il Makiage Collection

Source: style caster

Like BH Cosmetics, Il Makiage partnered with the influencer twice for a makeup line. In 2021, while Carli was pregnant, she released a cosmetic line that consisted of a shadow and highlighter palette, nude lipsticks, makeup brushes, and lip liners for their second collab. The collection was packed in stunning galaxy-inspired packaging with the products’ names inspired by her family. 

Bondi Sands x Carli Bybel


Source: Bondi Sands

Bondi Sands released a Carli Ultimate Self-Tanning collection. The bundle consists of an Aero self-tanning foam, self-tanning foam ultra dark, coconut body wash, back applicator, GLO matte one-day tan, pure self-tanning sleep mask, self-tanning application mitt, and blue satin scrunchie that’s exclusive to Carli’s collection. 

Anastasia Beverly Hills: The Carli Bybel Palette

Source: Anastasia Beverly Hills

ABH is known for multiple collaborations with different influencers and celebrities. Among the influencers the brand worked with is Carli, and their partnership forged a standout eyeshadow palette. Typical of Carli, the individual shades’ label on her ABH palette is inspired by and dedicated to her loved ones, including her pets and flowers. 

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