Caroline Daur

Caroline Daur


Who is Caroline Daur

Caroline Daur, widely known as Caro Daur, is a prominent figure in the world of fashion and social media. Born and raised in Hamburg, Germany, Caro has established herself as a self-made digital entrepreneur. Her rise to fame can be attributed to her strong online presence and captivating content.

Caro Daur’s primary platform is Instagram, where she has garnered a massive following of over 4 million followers. Her Instagram account, @carodaur, showcases her impeccable sense of style, travel adventures, and collaborations with renowned fashion brands. Caro’s Instagram feed features aesthetically pleasing and aspirational content resonating with a global audience. She consistently engages with her followers by sharing her daily life, fashion inspiration, and behind-the-scenes glimpses into her work.

Known for her distinctive style and fashion-forward approach, Caro has become a trendsetter in the fashion industry. She often collaborates with prestigious brands, such as Hugo Boss, Tiffany, and Adidas, which has further solidified her status as a prominent influencer. Caro’s niche revolves around high-end fashion, lifestyle, and travel, making her a sought-after influencer for brands targeting a fashion-conscious audience.

In addition to her Instagram presence, Caro Daur maintains an active presence on other social media platforms, including YouTube and Twitter. Her YouTube channel features fashion hauls, vlogs, and beauty tutorials, allowing her to connect with her audience on a more personal level. While her following on these platforms is not as substantial as Instagram, her influence extends beyond a single platform.

Caro Daur’s success as a digital entrepreneur and her ability to connect with millions of followers have solidified her position as a respected figure in the fashion and social media industry.

Awards and Recognitions

  • The Fashion Awards: Social Media Influencer of the Year (2022)
  • Influencer Marketing Hub Awards: Fashion Influencer of the Year (2021)
  • Forbes 30 Under 30 Europe (2020)
  • British Fashion Awards: Swarovski Award for Best Digital Influencer (2019)
  • Place To B Award – Travel Category (2016)

Caroline Daur Prominent Campaigns

Hugo Boss

In a noteworthy collaboration with Hugo Boss, Caroline designed a captivating capsule collection named “Boss curated by Caro Daur.” This collection reflected her unique style and vision, adding a touch of her personal flair to the brand’s aesthetic.


Caroline participated in the powerful production titled “Can You Feel It” by Berlin-based Rekorder in collaboration with Adidas. Joined by a lineup of influencers and athletes, including Minh2, Philipp Pflieger, and Ahmed Rakaba, Caro demonstrated her athletic passion alongside these accomplished individuals, capturing the essence of sport and inspiration.


Caro showcased her design skills with Re/Done, creating a limited edition jeans collection known as the “Caro Jean.” These jeans were a testament to her fashion-forward approach, combining her distinctive style with Re/Done’s expertise in denim.

Peter Lindbergh

The acclaimed photographer Peter Lindbergh captured Caroline’s beauty and presence in a significant international campaign. Standing alongside icons like Cara Delevingne, Amber Valletta, and Alexa Chung, Caro’s collaboration with Lindbergh solidified her position among the fashion industry’s elite.

MAC “Oh, Sweetie” campaign

Caro Daur became the face of the global MAC “Oh, Sweetie” campaign, masterfully photographed by Maurizio Cattelan. Not only did she lend her striking features to the campaign, but she also curated a unique lipstick collection, showcasing her creativity and influence in the beauty realm.


Collaborating with Superga, Caro lent her creative touch to design a captivating shoe collection based on the iconic Superga classic 2750. This collaboration merged her fashion sensibilities with Superga’s timeless appeal, resulting in a stylish and sought-after collection.

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