Who is Kayla Itsines?
Kayla Itsines is an Australian entrepreneur, fitness influencer, personal trainer, and author. She authored Bikini Body Guides and The Bikini Body 28-Day Eating and Lifestyle Guide and developed the workout app Sweat with Kayla.
Shortly after graduating from the Australia Fitness Institute, Kayla found a job at a women's gym in Adelaide. She trained and lectured women on fitness and nutrition while taking before-and-after photos. Then, a cousin suggested she post them on Instagram, and that's when her career as a social media fitness influencer began.
A few months after posting on Instagram, Kayla gained thousands of followers and queries on anything fitness-related. Following her soaring popularity, Kayla's ex-fiance, Tobi Pearce, suggested she compile her routines into e-books to sell online.
In March 2013, Kayla and Tobi founded the Bikini Body Training company, with the former as director and the latter as CEO. The company published Kayla's Bikini Body Guides, that's been downloaded over a million times in October of that year.
Kayla Itsines has 28M followers on Facebook, 16M on Instagram, 414K on YouTube, 359.1K on Twitter, 135.4K on Pinterest, and 83.3K on TikTok.
Kayla Itsines’ Awards and Recognitions
- 2016 Time Magazine: 30 Most Influential People on The Internet
- 2017 Forbes: Top Fitness Influencer
- 2018 Financial Review Young Rich List: Wealthiest Female (aged 40 and under)
Kayla Itsines’ Prominent Campaigns
Apple Watch Collaboration
In 2016, the tech giant Apple featured Kayla in an Apple Watch commercial. Her app, Sweat with Kayla, is compatible with the watch, so users don't have to open their devices to complete the workout. The watch also tracks users' calories and heart rate.
P.E. Nation Collaboration
Kayla Itsines collaborated with Australian activewear brand P.E. Nation for a capsule collection of head-turning activewear pieces. Kayla is long-time friends with the brand's co-founder Pip Edwards, and their shared history blossomed into every woman's ideal workout outfit.
Medela Collaboration
In celebration of World Breast Pumping Day 2023, the medical device company Medela collaborated with Kayla to launch its latest device, the Freestyle Hands-Free Breast Pump. Kayla just gave birth to her second baby, so the brand tapped her in support of her breastfeeding journey while giving her the option of pumping anytime and anywhere with the new device.
Kayla Itsines’ Other Information
Website
https://www.kaylaitsines.com/
