Grapevine Review 2024: Software Features & Pricing

What is Grapevine?

Grapevine is a company founded in 2012 that specializes in influencer marketing, social analytics, video marketing, and YouTube and Instagram advertising. The company’s mission is to connect consumer brands with talented creators through a comprehensive and reliable influencer marketing platform. Grapevine understands that consumers’ buying tendencies heavily rely on recommendations they find online. Its primary goal is to generate marketing content online with the help of authentic influencers across different platforms, such as Facebook, Instagram, and Youtube. Marketers can find the right influencers, expand their target audience, and manage their campaigns using Grapevine’s platform. Grapevine has worked with global brands across different industries, such as L’oreal, Coca-Cola, LG, Walgreens, and Ogilvy.

Benefits of Grapevine

Access to a network of creators on Youtube, Facebook, and Instagram

Clients can find the best and most relevant influencers for their brand on Youtube, Facebook, and Instagram from Grapevine’s authenticated, human-vetted, and brand-safe network. Clients can be assured that they will not encounter influencers with fake followers or those who are using bots as Grapevine is also FTC compliant. Clients can also use the advanced search filter to find the perfect match of talents specific to their campaigns.

Maximize Campaign Effectiveness by Strengthening Relationships With Creators

There are two ways for brands to strengthen their relationship with creators/influencers–by having good communication strategies and securing payments on time. Through Grapevine’s platform, clients can easily communicate with multiple creators in real-time to discuss campaign ideas and details, proposal changes, or anything to improve their creative outputs. Moreover, clients can also make direct offers, negotiate fees, and manage payments securely via the platform.

Organize Workflow Tools and Never Miss a Deadline

Clients can stay organized and on track with their campaign schedules using Grapevine’s workflow tools. Get stakeholders accountable using the notification feature and get real-time updates.

Build and Iterate Content in Real-time

With integrations across social media platforms, clients can automate campaigns on Facebook, Youtube, and Instagram. They can also iterate campaigns, depending on influencer and campaign performance in real-time.

Get Results to Ensure Success

The platform provides users with clicks, views, conversions, and other important insights to measure influencer and content performance. Reports can also be customized for in-depth analysis and exported across the team.

Grapevine Software Pricing

Grapevine comes in two pricing models. Here are the details:

Platform Access - $597 a month (3-month minimum commitment)
15% fee per influencer transaction

• Open access to 170k+ influencers
• Advanced keyword search
• Streamlined communication
• Influencer analytics
• Live content analytics
• In-platform payments

Fully Managed - $30,000 quarterly
30% service fee, remaining budget for influencer compensation

• Open access to 170k+ influencers
• Advanced keyword search
• Streamlined communication
• Influencer analytics
• Live content analytics
• In-platform payments
• Dedicated account manager
• White glove influencer curation
• FCC compliance tracking
• End-to-end execution
• Final approval of all content
• Amplify influencer content

Problems That Grapevine Solves

Grapevine Social Media Links