Statistics

66 TikTok Marketing Statistics: Trends, Analysis, and Market Share

TikTok is relatively new to the dynamic world of social media. However, it’s hard to deny its growing fame and popularity, particularly among the younger generations. The platform is renowned for its focus on short and viral-ready videos, but there are still numerous ways for brands to succeed should they want to market and advertise on TikTok. One good first step towards this success is to gather and study the TikTok marketing statistics 2024. For TikTok to make sense to and align with your brand, you must have a good grip on the essential statistics, such as demographics, user behavior, and financial costs. This data could open your eyes to the opportunities and risks awaiting your brand. They could also help you aim for accurate targets and objectives while dodging away from possible threats. We want to help you get the much-needed statistics and facts. Hence, we’ve curated this list of TikTok marketing statistics 2024. Check them out below!  Key TakeawaysTikTok has rapidly expanded its global user base, reaching over 689 million active users worldwide, making it an essential platform for digital marketers. The app is especially popular among younger demographics, notably Gen Z, who engage heavily with its short-form video content, creating numerous marketing opportunities. Users not only browse but also interact multiple times daily, demonstrating the platform's high engagement rates which are crucial for sustained marketing impact. TikTok continues to enhance its advertising features, offering diverse ways for brands to monetize their presence, from in-feed ads to sponsored challenges.TikTok Users Statistics [caption id="attachment_5479" align="aligncenter" width="1024"] TikTok users are rapidly increasing not just in the younger generation but also in the middle-aged group.[/caption]Have you ever wondered how many TikTok users are there 2024? Knowing the current user trends and statistics is vital in building a solid social media marketing strategy. Here are some facts about TikTok users by country 2024:As of July 2024, the platform has 689 million active users worldwide.  In the US, the number of monthly active users is 100 million.  TikTok's Chinese version, Douyin, has 600 million daily active users. This figure equates to 1.2 billion daily worldwide active users for both versions of the app.  Meanwhile, there are over 100 million users in Europe, 17 million in the United Kingdom, and 11 million in France and Germany.  You may ask, “Which country has the most TikTok users 2024?” It’s no other than the United States. Statistics reported that the country has over 65.9 million users. TikTok Demographics Statistics Looking at the TikTok demographics 2024 will help you understand the scope and limitations of the social media platform. As a result, you’d be able to get a good grip on the target age group and gender for your ads. If you’re looking at the TikTok age demographics 2024, 25% of TikTok users are teenagers, while 22.4% are aged 20-29. Meanwhile, 62% of TikTok users in the US alone are aged 10-29 in 2020.  Before 2021, males comprised 53% of TikTok users, while 47% were female.  In 2021, the number of female TikTok users in the US was 61%, and 16.4% were teenagers. Moreover, the majority of users in the United States are below 30 years of age. Twenty percent of users are in the 30-49 age group, 14% are among the 50-64 age group, and only 4% are aged 65 and up.  25% of GenZ users claim to most likely use the app amidst a ban, while only 9% claim to do otherwise.  Moreover, 29% of teenagers consider TikTok as their favorite social media app.  20% of TikTok users have a household income of more than $75,000.  On the other hand, Japanese users have a more balanced approach to TikTok usage. Only 15% of the country’s users are teenagers, while 12.1% are in their 40s. TikTok Growth Statistics [caption id="attachment_5481" align="aligncenter" width="1024"] Every day, more users create different TikTok accounts. And the platform's popularity isn't stopping anytime soon.[/caption]TikTok has undeniably grown to become one of the, if not the most, popular short-video-sharing platforms. Check out the app's worldwide overall growth and its popularity across countries: The TikTok app is available in 75 languages and 155 countries.  Before TikTok got banned in India and Pakistan, it had over 200 million active users and 43 million downloads in both countries, respectively.  In 2019, India's first temporary ban of the app cost 15 million new TikTok users.  As for some European countries, Poland has 88.6% of TikTok downloads; Norway comes second at 52.4%; Sweden at 33.2%; the Netherlands at 32.1%; and Denmark at 25.1%. Moreover, the UAE has 24.9% of TikTok users; Germany has 18.7%; the Czech Republic at 18.9%; New Zealand at 18.5%; and Spain has 15.6% users.  TikTok is the first-ever non-Facebook mobile application that reached three million global downloads. In the first half of 2021, TikTok is the most downloaded non-game app and the highest-grossing app globally. It almost reached 383 million first-time installations and a $919.2 million estimated customer spending. TikTok Revenue Statistics Looking at the revenue statistics of the app should be one of the primary steps to take if you want to pursue digital marketing. This step helps you see whether the platform is flourishing or going bankrupt and if you’ll get a good profit out of it. Check out these significant TikTok marketing statistics 2024. During the 4th quarter of 2019, TikTok's revenue skyrocketed to over 300% from the same period in the previous year.  79% of the app's revenue comes from China, while 8% is from the US. ByteDance, who owns TikTok now 2024, has an estimated value of $100 billion and is considered the most valuable startup in the world. TikTok Usage Statistics [caption id="attachment_5480" align="aligncenter" width="1024"] TikTok is indeed a colorful and exciting platform—the best medium to go creative and authentic.[/caption]Seeing the usage trend of TikTok proves beneficial because you can witness and gauge how much users would use the app. Once you see positive growth in this trend, you know that your ads are in the right place. How popular is TikTok 2024? Seventy-five percent of downloaded apps are accessed by users once and then entirely forgotten afterward. However, 90% of TikTok users open the app and their accounts daily.  9 out of 10 TikTok users access the app several times a day.  Meanwhile, general users access the platform 38-55 times each day. That's double the times users would open Twitter.  The average usage time of the app is 52 minutes a day, and every session takes about 10.85 minutes.  68% of users spend their time watching videos uploaded by other users, 55% upload their personal videos, and 59% log in and do nothing.  On average, Android users spend 13.3 hours on TikTok per month.  In 2020, TikTok was the most popular downloaded iPhone app.  If you want to know your video insights on TikTok, you may check this Vyrill review. TikTok Engagement Rate Statistics Since TikTok has millions of users, it's no surprise that engagement rates in the app would come out relatively high. And you must know the engagement rates within the platform because it could help you decide whether TikTok is worth investing in for digital marketing. In 2020, the average engagement rate in the app was 17.5%.  TikTok is one of the most engaging platforms today, with daily usage of 52 minutes per day and an engagement rate of 17.5%.  Between 2017 and 2019, the app's engagement rates in the US alone skyrocketed by 1,533%.  In 2020, a TikTok account with at least 100,000 followers possesses an engagement rate of 5.30%, while a Twitter and an Instagram account with the same number of followers only have an engagement rate of 0.30% and 1.10%, respectively.  TikTok influencers in the United States are known to have a higher average engagement rate of 17.99% than international influencers with only a 15.86% average engagement rate. TikTok Creators' Earning Statistics [caption id="attachment_5484" align="aligncenter" width="1024"] The most popular TikTok influencers are earning not just millions but billions on the app—such an impressive way to earn a dime![/caption]Like most social media platforms, TikTok also has famous creators and influencers earning bucks after buck. Find out who they are, how they make money, and how much they’re earning through the TikTok marketing statistics 2024 below:A TikTok influencer or video creator with 500,000 followers and great engagement levels may expect to receive up to $450 gifts on average. They may redeem these gifts in cash.  A standard TikTok influencer may make money through brand partnerships, selling merchandise, cross-promotions, and brand events.  In 2020, a famous creator, Charli D'Amelio, was estimated to have an annual earning of $4 million.  The highest-paid TikTok star in 2020 was Addison Rae with an estimated earning of $5 million, followed by Charli D'Amelio with $4 million, Dixie D'Amelio with $2.9 million, Loren Gray with $2.6 million, and Josh Richards with $1.5 million.  TikTok reportedly pays $500 to create an account and post content. If you’re a newbie influencer trying to grow your followers on TikTok, you may check this Tailify review.  TikTok Content and Creators Statistics TikTok is a platform filled with interesting and diverse content from various creators worldwide. By finding out the best-performing creators and content, you can weigh the kind of content to create and the creators you could tap should you decide to market on TikTok. Entertainment content was the most viewed in 2020. The category accumulated 443.3 billion hashtag views. The second most-viewed category was 'dance.' It accumulated 150.3 billion hashtag views.  Following the first two categories are pranks with 54 billion hashtag views, sports and fitness with 43.3 billion, DIY and home renovation with 28.6 billion, beauty and skincare with 21.8 billion, and fashion with 17.5 billion. This year, the mentioned figures have long increased, and the entertainment category now has over 535 billion views. Because music drives TikTok, the number of songs that surpassed 1 billion video views is 176.  The top hit 'Dreams' by Fleetwood Mac hit the Billboard charts again and tripled in sales after using the song in a viral video. In 2020, the top three leading creators in the entertainment category are Zach King (@zachking) with 44.5 million followers and 496.1 million likes, followed by Liza Koshy (@lizzza) with 22.2 million followers and 211.2 million likes, and Brittany Broski (@brittany_broski) with 4.2 million followers and 93.6 million likes.  In 2020, The most followed and most liked TikTok creators are under the dance category. Charli D'Amelio (@charlidamelio) had 60.7 million followers and 4.2 billion likes, while Addison Rae (@addisonre) gained 44.4 million followers and 2.4 billion likes.  Charli D'Amelio is still the most followed TikTok star and creator in 2024, and her followers rapidly grew to over 118 million.  Just recently, the app created a Creator Fund of $1B.2024 TikTok Marketing Statistics Benchmarking other brands' TikTok marketing experiences could help you leverage your TikTok marketing strategies, techniques, and overall business venture. It would also give you a heads-up on what to expect, such as the costs, benefits, and risks when investing in TikTok digital marketing. TikTok ads are worth $10 per cost per mille (CPM), or cost per 1,000 impressions.  Brands should spend a $500 minimum on a campaign to gain better results.  In TikTok, a brand takeover ad costs approximately $50,000 with a minimum of five guaranteed impressions. Hashtag challenges cost $150,000 per week, while In-feed ads cost $10 per impression. Experienced marketers suggest that brands budget at least $1,000 for a single campaign.  The 90-year-old beverage company, Ocean Spray, gained 15 billion media impressions in a month by just doing a single thing.  In 2020, the 3rd most common search query on YouTube is “TikTok.” Regarding YouTube, the platform’s Shorts feature has 3.5 billion views in a single day. TikTok for Business Statistics Business statistics show how beneficial and effective TikTok is in expanding your brand. Check these data to see if the platform is a perfect fit for your business:A good 50% of TikTok's best-doing ads appeal to users’ emotions by keeping things real and relatable.  25% of TikTok's higher 6-second watch-through rate is accredited to vertical videos. Meanwhile, 72% of marketing professionals prefer the TopView ad format. Additionally, it has the lowest annoyance level, skips preference, and highest attention level. It ranks first in credibility and other CTA attributes.  Between May 2018 and April 2019, TikTok in-app spending increased massively by 500%, resulting in revenues of $7.4 billion. FAQ:Why is TikTok important for marketers? TikTok offers unparalleled access to a young, engaged audience, making it a pivotal platform for brands targeting this demographic. What trends dominate TikTok marketing? Trends include leveraging viral challenges, using popular music to increase content reach, and creating engaging, authentic video content that resonates with users. How often do TikTok users engage with the app? TikTok's addictive format ensures that many users access the platform multiple times daily, providing frequent opportunities for brands to engage with them. What demographic is most active on TikTok? While predominantly popular among teens and young adults, TikTok is increasingly attracting a broader range of age groups, expanding its marketing relevance. What opportunities does TikTok offer to advertisers? The platform allows for creative campaign strategies through its various ad formats, interactive content capabilities, and a highly engaged user base.Hop on the TikTok Marketing Trend Now  [caption id="attachment_5483" align="aligncenter" width="1024"] If you're not convinced yet on the popularity of TikTok through the years, here's a good summary to encourage you to hop on the trend. | Source: SensorTower[/caption]TikTok, despite its novelty in the world of social media, has proven to be a popular app loved by billions of people from many parts of the globe. More so, numerous brands and marketers have grabbed every opportunity the TikTok craze has to offer. So, if you want to hop on, study the Tiktok marketing statistics 2021 and make sure to take the leap carefully and strategically.Want to know more about TikTok? Read our article, “TikTok Advertising: How Much Does It Cost to Advertise on TikTok?” Resources:omnicoreagency.com wallaroomedia.com sensortower.com influencermarketinghub.com blog.hootsuite.com businessofapps.com oberlo.com sproutsocial.com

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77 Creator Economy Statistics: Facts, Reports, and Marketing Trends

Are you updated with creator economy statistics 2024? The rise of various digital and social media platforms like YouTube, Instagram, and Facebook paved the way for the creator economy. Not only are celebrities into this business these days, but we also see ordinary people becoming influencers in different niches. If you want to get a good view of how this community has expanded, check the creator economy statistics 2021 we’ve collected for you. [caption id="attachment_6077" align="aligncenter" width="1024"] It's amazing how content creators can leverage one's business through passion and creativity.[/caption]Social media influencers, videographers, bloggers, or so-called content creators have significant opportunities to create and share the content we see on the internet every day. Nowadays, we aren't solely reliant on big media companies to serve us reliable (or fake) news and entertainment. The creator economy market has evolved to become a major force. The development of high-end technology and gadgets have also encouraged people to produce more content. You don’t necessarily have to secure high-quality cameras and equipment to become a content creator. You can do the magic with your smartphone and with the help of content creation tools or software. Additionally, new career opportunities have emerged because of this digital advent. You can now make a living from different online work and endeavors. To help you understand more about the creator economy, let’s look at relevant creator economy statistics 2021 below.  Key TakeawaysThe creator economy experienced significant growth in 2021, with millions globally identifying as content creators across various platforms, demonstrating the substantial influence and reach of this sector. Key statistics show that platforms like YouTube, Instagram, and Twitch are major players where many creators earn significant incomes, highlighting the lucrative opportunities in digital content creation. The report details the financial impact of creators, with top earners on platforms like Patreon and Substack achieving substantial monthly revenues, emphasizing the potential of subscription and direct support models. Despite the opportunities, a large portion of creators earn below the poverty line, pointing to the challenges and disparities within the creator economy. This underscores the need for strategic planning and diversification of income streams for creators.Creator Economy Population Statistics As mentioned above, the influencer community is growing. If you’re asking, “how many people are in the creator economy,” these statistics will answer your question:According to SignalFire, 50 million is the predicted number of people who would consider themselves creators. Out of these 50 million creators, 46.7 million call themselves neophytes. Meanwhile, around 2 million creators see themselves as professionals.  Around 30 million amateur creators share their content on Instagram, 12 million on YouTube, 2.7 million on Twitch, and 2 million on other social media platforms.  On the other hand, 1 million professional creators are on YouTube, 500,000 are on Instagram, 300,000 on Twitch, and 200,000 are on other social platforms. As revealed by Forbes, there were approximately 60,000 creators on OnlyFans in 2019. The figure increased to 450,000 in September 2020, and in December 2020, it peaked at 1 million.  You may wonder: how many creators are in the US? According to a study by Re:create, about 17 million people in the United States are into content creation and influencer marketing. The data above reflects the fact that indeed, it's worth knowing the top content creators on platforms like YouTube.  Creator Economy Growth and Revenue Statistics [caption id="attachment_6078" align="aligncenter" width="1024"] The creator economy is a great source of revenue. And the revenue drive all starts with great content.[/caption]Now that you know how many content creators are there, let’s look at significant figures on the creator economy market growth and revenue. According to creator economy statistics 2021, sponsored influencers are worth $8 billion.  Moreover, Mediakix reported that the sponsored influencers' worth is expected to rise to $15 million by 2022.  46% of creators who have worked to build an audience for over 4 years earn $20,000 yearly on their monetized channels.  Meanwhile, 77% of content creators depend on brand deals for income.  When promoting content on YouTube, the platform takes 55% of the ad revenue and shares 45% to the creators.  In the US, 97.5% of YouTube creators don't make enough money to reach the country's poverty line of $12,140.  As per creator economy statistics 2021, creators' ad revenue slumped by 33% during the pandemic.  Regarding creator companies, Substack's biggest-paid publication is “The Dispatch,” with thousands of subscribers paying a $10 fee every month.  Following “The Dispatch” is “Letters from An American,” with thousands of subscribers paying $5 per month.  Stir, a company that allows creators to collaborate and split their revenue, received a seed funding of $4 million. Since October 2020, there was an observed $800 million growth from 31 startup capital investments, which led to a significant rise in creator economy stocks. So, how big is the creator economy market? According to a survey by NeoReach and Influencer Marketing Hub, the total market size of the creator economy is around $104.2 billion. The creator economy has grown larger than ever, proof of which is the rise of the top Instagram superstars. Here are the estimated total revenue earned by content creators on different digital marketing platforms:Instagram: $5.6+ million WordPress: $4.9+ million Tumblr: $3.1+ million YouTube: $2.1+ million Etsy: $928,300+ Amazon Publishing: $177,000+ Shapeways: $24,500+ eBay: $24,000+ Twitch: $9,700+Creators Social Media Performance and Usage Statistics [caption id="attachment_6079" align="aligncenter" width="1024"] The best way to use social media is to impact people instead of impressing them.[/caption]If you’re looking for the best platforms to connect with content creators, knowing where they work is essential. Otherwise, if you’re an aspiring influencer, understanding how your competition works would also be helpful. Check out these facts and figures to get started: As per creator economy statistics 2021, 50% of viewers or content consumers use ad-block technology. Hence, creators need to find a way to promote products outside of ads.  According to Socialblade, there are roughly 37 million active YouTube channels in 2021.  Meanwhile, YouTube had 22,000 channels with over 1 million subscribers in November 2020.  The accounts with more than 1 million subscribers experienced a 65% growth in 2019. On average, YouTube creators upload 500 hours of video every minute. 2.4% of Instagram users have 100K to 500K followers, and 52.35% have less than 1K followers.  In March 2020, Twitch had over 41.1K partners. This number grew to 300K in 2021.  The percentage of creators who prefer Instagram as their primary platform is 72%.  In 2020, TikTok burst into the scene and tailed behind Instagram, making it the 2nd platform for content creators.  Twitch streamer Seanstream broke the world record for the longest streaming hours when he streamed a total of 595 hours in November 2019. During the said period, he also had several streams that lasted for 30-36 hours.  According to IZEA, 52% of content creators devoted 0 to 39 hours of their month to content creation and influencer marketing. Meanwhile, 22% spent 40 to 79 hours every month, 13% spent 80 to 124 hours per month, and 14% spent 125 hours every month. Read this SharedCount review to learn how to monitor your social media performance and your audiences’ interests.  Creator Economy Platforms Statistics Aside from social media sites, the creator economy has also expanded on other digital marketing platforms. See relevant data below: Patreon This website requires membership and provides a wide range of business tools to aid creators in monetizing their content through subscriptions. In 2020, Patreon's top 15 creators generated an income of over $200,000.  Chapo Trap House, the top earner in Patreon, has an average income of over $150,000 per month, as shown in creator economy statistics 2021.  According to Graphetron’s research, creators with the fewest Patrons generate approximately $9,000 per month. One of these creators is Cuddle Pit, with only 1,600 Patrons.  Based on the same data by Graphetron, Patreon's top 1,000 creators earn at least $3,000 a month.Medium This platform is known as a better alternative to free blogging. Medium features neophytes and popular writers who are paid through the platform's Partner Program. In September 2020, the highest income generated by an author with a single story was over $16,600. The highest payment generated by an author across multiple articles was more than $49,700.  Medium gives bonuses to active writers who have published at least two articles.  Approximately 500 to 700 writers earn over $1,000 per month.[caption id="attachment_6080" align="aligncenter" width="1024"] In blogging, you shouldn't just create. It's important to share, connect, and inspire through your content.[/caption] Shopify This subscription-based software gives any subscriber a free hand to set up their online store and sell their goods or services. With the use of Shopify POS, sellers may also sell in physical stores. Shopify has more than a million stores. Meanwhile, Shopify Plus has 53,000 stores.  Shopify's top 65 stores generate revenue of at least $1 million.  After Amazon and eBay, Shopify is the 3rd biggest online retailer in the United States.  Between 2016 and 2019, businesses in the platform had contributed $319 billion to the entire world's economy. Gumroad This e-commerce platform is widely known for helping creators in selling their products. Various artists and creators, including musicians, writers, filmmakers, and developers, sell their products and services directly to consumers in Gumroad. In 2020, 46,000 Gumroad creators earned a total revenue of $142 million. The top 1% of creators earned 60% of the total revenue, while the top 10% earned almost 92%. Meanwhile, 7,945 creators generated an income of at least $1,000 annually. 179 creators earned at least $100,000 per year, and 8 creators generated an annual income of at least $1 million. Substack Make your life easier with Substack. This platform allows writers to publish a money-generating email newsletter via user subscription. It also provides publishing tools built on purpose for paid subscriptions. If you’re looking to monetize your content online, Substack is for you. The platform’s top 10 writers generate a collective amount of over $15 million every year. Meanwhile, the top 12 generate an average income of over $160,000 annually. Following the year of its publishing, Blogging Guide reached $10,000 ARR. Substack's top-paid publication, “The Dispatch” earns more than $10,000 per month. Meanwhile, “Sinocism by Bill Bishop” earns over $15,000 a month, and “HEATED by Emily Atkin” earns a little over $8,000 per month. YouTube This free video-sharing platform allows viewers to enjoy watching videos without limits. The YouTube Partner Program allows creators to monetize their videos. To qualify for the Partner Program, the creator needs to have a good standing with YouTube—at least 1,000 subscribers and 4,000 public watch hours. In 2020, YouTube's top 10 highest-earning creators generated an income of over $15 million.  Thousands of YouTube channels earn over $100,000 from YouTube ads revenue.  As of June 2020, Ryan Kaji, popularly known as Ryan ToysReview, was YouTube's top earner worldwide, with a total earning of approximately $29.5 million.  Ryan was followed by Mr. Beast with $24 million, Dude Perfect with $23 million, Rhett and Link with $20 million, and Markiplier with $19.5 million. Want to know how to have a faster content publication? Check out this NapoleonCat review.  Teachable This software helps users create and sell courses online. Teachable handles everything, including web hosting and payment processing. One of the platform’s biggest milestones is $1 billion in creator revenue. In 2020, Teachable creators launched over 154,000 brand-new courses and earned almost $400 million.  In June 2020, the platform launched its new coaching feature. With this new feature, Teachable was able to support creators launch of 15,000 new coaching products.   In the same period, 11,747 Teachable creators earned more than $1,000, 4,385 earned more than $10,000, 823 earned more than $100,000, and 56 creators earned more than $1,000,000.  At least 5,000 creators make a monthly revenue of more than $1,000 on Teachable. Roblox This platform is popular with both kids and adults because of its online gaming feature and storefront. Users go to Roblox to play various games made by game developers. To buy items on the platform, you must use its virtual currency called Robux. The developers earn a portion of every transaction still in the form of Robux. In the past year, roughly 800 Roblox developers generated an income of over $30,000.  In the same period, 39 developers generated over $1 million.  For a single successful game, Roblox's top developers earn $100,000 a month.  In 2020, the platform paid a sum of $250 million to its developers. FAQsWhat is the creator economy? The creator economy comprises individuals creating content online, monetizing their efforts through various platforms. This sector has grown significantly, providing income opportunities through direct sales, ads, and sponsorships. Which platforms are most lucrative for creators? Platforms like YouTube, Instagram, and Twitch are highly lucrative, offering various monetization methods such as ads, subscriptions, and sponsorships. Patreon and Substack also provide substantial revenue through subscription models. What challenges do creators face in monetizing their content? Many creators struggle with income instability and achieving significant earnings, with a substantial number not reaching the poverty line. Challenges include platform dependency, algorithm changes, and market saturation. How can creators optimize their earnings? Creators can optimize earnings by diversifying income sources, engaging directly with audiences through subscription models, and using analytics to tailor content strategies to audience preferences.Join the Creator Economy  [caption id="attachment_6085" align="aligncenter" width="1024"] A quick overview of how the creator economy works. | Source: SlideModel[/caption]The facts and data above just proved how the creator economy has been successful over the years. As the world becomes more digital, the economy has nowhere else to go but up. You can leverage these statistics by following the trends that the creator economy has been going through.Additionally, aspiring creators aren't left hanging because some companies, such as creator economy a16z, are ready to assist them in making their way through the creator business community. Read more about the creator economy: “How Fare the Creator Economy: Trends, Impact, and Analysis.” Resources:bloggingguide.com influencermarketinghub.com forbes.com emarketer.com signalfire.com cbinsights.com business2community.com martechalliance.com

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71 Blog Statistics: Ultimate List of Blogging Facts and Data

Blogging is one of the earliest forms of marketing. Even before social media and influencer marketing came into the picture, blogs were already there. In fact, one-third of all existing web pages are blogs. But most businesses, marketers, and online entrepreneurs would ask: is blogging dead? And are blogs still popular in 2022? Let these blog statistics 2022 answer your questions. It may not be obvious, but blogs are still widely used in today’s marketing strategies. Even service pages and some online shops contain blogs on their sites. Blog content is also shared on popular social media platforms, such as LinkedIn, Facebook, and Instagram. This is especially helpful to people looking for more information that can’t simply be found on social media posts or infographics. Now, it may be difficult to keep up with the constantly changing data and stats about blogging. You may even wonder: are blogs still popular in 2021? If you’re running your own blog, it’s important to be updated on the latest trends to gain more web traffic and business revenue. Check out our ultimate list of blog statistics 2022 below to get started. Key TakeawaysBlogging remains a vital component of digital marketing with over 600 million active blogs. Despite the rise of social media, blogs continue to be a primary source of detailed information and play a crucial role in influencing consumer behavior and SEO. Consistent, quality content and a strong SEO strategy are imperative for success in blogging. It emphasizes the effectiveness of blogs in driving website traffic and lead generation, with businesses that blog regularly seeing significantly higher engagement and conversions. The use of visuals and diversified content formats in blogs increases user engagement. Social media continues to be a powerful tool for promoting blog content, enhancing visibility and reach. Challenges in blogging include maintaining reader engagement and the constant need for fresh, valuable content. The data suggests a move towards more authentic, personalized content to stand out in a saturated market.  General Blogging Statistics [caption id="attachment_6496" align="aligncenter" width="1024"] To blog is to share, connect, create, and inspire.[/caption]Before digging deeper into the specifics, let’s know the general facts and stats about blogging:Recent blog statistics 2022 revealed that there are currently more than 600 million active blogs on the internet. This is 35% of the 1.7 billion existing websites.  Among social media platforms, Tumblr is the home of microblogging, containing around 488 million blogs.  Next to Tumblr is WordPress, with approximately 78 million new blog posts every month. If you’re asking, “how many bloggers are there”, there are 31.7 million active bloggers in the United States alone.  If you’re completely new to blogging, you might ask: how many words should a blog post have? As per Databox’s study, there’s no right answer for this. However, experts recommend writing blog posts with 1,500-2,000 words to make them more comprehensive and generate better results.  The average time to write a blog is nearly 4 hours. This is mostly applicable to 1,000-1,200 word articles.  On the other hand, 22% of bloggers spend 2 to 3 hours writing a blog post.  When working on blog posts, bloggers say the most important factor for success is content quality.  Some of the factors that contribute to a high-quality blog post are layout, visual appeal, formatting, spelling, grammar, and keywords.  68% of bloggers acknowledge that blogs add credibility to a website. Marketing & Blogging Statistics Blogging is still effective for establishing brand awareness, attracting more customers, and increasing sales. See how businesses, marketers, and online entrepreneurs perceive blogging as part of their marketing strategy. The most popular format among content marketers is blog posts. In fact, 92% of marketers use blogs as part of their marketing strategy.  Next to blogs are emails at 66% and infographics at 45%.  According to blog statistics 2022, businesses with blog posts receive 55% more website visitors than those that don’t.  Moreover, businesses produce 67% more leads every month. As mentioned earlier, blog posts are often shared on social media platforms. And this holds true in blog statistics 2022, with 97% of bloggers saying they use social media to promote their blog content.  Like social media posts, blogging also follows a posting schedule. As per HubSpot’s survey, businesses that publish an average of 16 posts per month receive 3.5 times more traffic than those that publish fewer than 4 blog posts. Moreover, 38% of bloggers and content marketers publish an article once a week.  From the customers’ perspective, blogs also play an important role in their purchase decisions. In fact, 60% of consumers admit that blogs are valuable in the early stages of their buying process.  According to to inbound marketing statistics, 55% of businesses and marketers say blog content is their top inbound marketing priority.   Meanwhile, 70% of marketers are investing their resources on content marketing heavily. Blogger Influence Statistics [caption id="attachment_6497" align="aligncenter" width="1024"] Blogging isn't just writing. It's telling stories that will appeal to readers and make them come back for more.[/caption]Just as blogs are still relevant to today’s marketing strategy, bloggers are also still influential on the internet. The facts and figures below will prove the influence of bloggers in 2022. As per blog statistics 2022, 46% of consumers take recommendations from vloggers or bloggers. Meanwhile, 61% say their purchase decisions came from watching YouTube vlogs. 12% of millennials in the United States say their purchase of apparel products was influenced by celebrity bloggers, and 10% were inspired by non-celebrity bloggers. While celebrity bloggers are fancied by most consumers, other generations would say they can relate more to non-celebrity vloggers and find their content more accessible and authentic. In the United States, vloggers are more popular among users aged 18 to 34. Social Media Blogging Statistics Blogging is tied to social media, and social media blogging is one of the best ways to promote your content quickly. How relevant is social media for driving traffic to your blog posts? See below.Since 2017, 66% of marketers have been using blogs in their social media content. Furthermore, 95% of bloggers promote their blogs via social media.  Among social media platforms, LinkedIn is the most effective network for securing audience engagement and delivering content. On the other hand, Tumblr is good for microblogging, which is still popular in 2022.  59% of users will share a blog article without reading it first. This is especially true if your blog has a catchy headline and attractive visuals. As for bloggers, 69% admit they use social share buttons with their every post.  Regarding visuals, articles with images get 94% more views than those without visuals. Moreover, 43% of consumers want video content from businesses as revealed by video marketing statistics. 32% of marketers say visual images are the most essential form of content when promoting your blog post on social media. Meanwhile, 71% of bloggers are using visuals as part of their social media marketing strategy. Blogging Effectiveness and Revenue Statistics [caption id="attachment_6499" align="aligncenter" width="1024"] When done right, blogging can drive more traffic to your website and give your business better revenue.[/caption]If blogging wouldn’t drive sales and revenue, it should have been so long dead. Here are quick facts on the kind of ROI marketers and businesses can expect from blogging.According to blog statistics 2021, 70% of consumers prefer to learn about a brand from a blog post than an ad. Blogs are also an organic way to advertise to your target audience, generate leads, and drive sales. Blogging can help company websites get up to 55% more visitors. Furthermore, having a blog can increase your ranking potential on Google and other search engine pages by 434%. With the majority of marketers relying on blogs for their marketing strategy, 92% consider written content to be worth the investment. If you’re aiming to be a blogger or blog post writer, the average base pay is $52,000 per year. However, it depends on your nature of work—whether you’re freelancing or on a contractual basis. The top two highest-earning blog categories are food and personal finance. They make around $9,000 per month. Meanwhile, the 3rd and 4th highest-earning blog niches are lifestyle and ‘mommy’ blogs, respectively. Bloggers in these categories earn an average of $5,000 per month. Professional bloggers get around 42% of their income from affiliate programs. Typical affiliates pay commissions between 1% and 10%, and it can increase based on your monthly sales performance.You may use a tool to track your blogging ROI, such as the one in this Mention review.  Blogging Challenges You may be asking: what percentage of blogs are successful? Recent studies and blog statistics 2022 showed that approximately 75% of bloggers feel that their blogs are successful. However, success comes with a few challenges, such as:52% of bloggers and marketers admit it’s getting harder to engage with their readers through their blog content. Moreover, 43% of readers say they skim blog posts. Also, 36% of people prefer list-based or “how-to” headlines. In fact, how-to articles is the most popular blog format.  Although content marketers say original visuals can help generate better results, 35% admit they struggle with creating engaging content consistently. Other struggles when it comes to implementing visual content in blog articles include producing great design at 31%, sourcing good data or content at 20%, and getting a wide reach at 14%.  Recent studies revealed that 55% of website visitors only read long-form blog articles for 15 seconds or less.Blog Headline and SEO Statistics [caption id="attachment_6498" align="aligncenter" width="1024"] Backlinks are one of the most important factors of SEO. Create strong, reputable backlinks to improve your blog content.[/caption]Since appealing headlines and catchy titles are mostly mentioned in this article, let’s tackle some statistics about blog headlines and SEO. “Very long” blog titles or headlines with 14-17 words surpass short headlines by 76% in terms of social media sharing.  Meanwhile, 91% of bloggers and content marketers write only around six headline drafts before publishing. Blog titles with a question mark get 23% more social media shares than non-question ones. As for search engine optimization, 90% of web pages don’t get organic search traffic from Google. On the other hand, backlinks are essential to a blog’s SEO success. The more backlinks a page has, the more organic traffic it gets from Google. Long-form blog content gets an average of 77% more backlinks.  Keywords are also relevant to keep your blog post visible online. In fact, 85% of bloggers are doing keyword research to ensure they hit the right audience and get to the top of search engine page results. 71% of bloggers and content marketers say SEO is the most valuable source of blog traffic.  Meanwhile, 71% of bloggers are updating old content as part of their optimization strategy. Needing software that can help you curate the best and most engaging headlines? Try the one in this Capssion review.  Guest Blogging Statistics Aside from writing and posting original blog content on your website, guest blogging is also an effective way to gain more visitors and widen your reach. Blogging trends 2022 revealed that 76% of content marketers plan to publish 1-10 guest posts every week. Meanwhile, 56% of guest bloggers post for multiple websites, and 7% publish on just one site. The main reason why editors and content marketers publish quest posts is to share new opinions, fresh ideas, and expertise with their audience. However, 79% of editors report that the majority of the guest posts they receive are too promotional.  93% of blog editors use page views to measure their guest post’s success. On the other hand, 71% of editors admit that editing guest posts is time-consuming for them.  As for guest bloggers, 84% do the guest posting outreach themselves, while 87% come up with their own article topic ideas.   Only 8% of guest bloggers are freelancers, while 37% are staff members of a company.  On average, most bloggers produce 1-5 guest posts every month.  From the readers’ perspective, 62% consider blogs with multiple authors to be more credible than single bylined ones.  If you’re planning to strategize on guest blogging, the peak season is during summer (June, July, and August). FAQs:What role do blogs play in digital marketing today? Blogs serve as an essential platform for in-depth information sharing, SEO enhancement, and lead generation in digital marketing. They allow for comprehensive storytelling and expert insights that social media posts cannot fully provide. How important is SEO for blogging? SEO is crucial for blogging as it helps improve visibility and drive organic traffic from search engines. Effective use of keywords, consistent content updates, and backlinks are key factors in successful blog SEO strategies. What are the main challenges bloggers face today? Bloggers face challenges such as creating engaging content that stands out, maintaining consistent posting schedules, and meeting SEO requirements to ensure visibility and reader engagement. How has social media influenced blogging? Social media has greatly influenced blogging by providing platforms for promoting content and engaging directly with readers. It enhances the reach of blogs and allows for immediate feedback and interaction with a wider audience.Is There a Future in Blogging?  [caption id="attachment_6501" align="aligncenter" width="800"] If it suits your brand strategy, go for longer forms of blog posts to easily promote your website. | Source: Orbit Media[/caption]Like other marketing strategies, blogging isn’t exempted from changes and possible halts. However, the facts and statistics above just prove that blogging is still relevant in 2022, and it’s not stopping anytime soon. To make sure your blog stays significant, invest in creating “evergreen content.” This means writing blog articles with no expiry date. Whatever year or decade we’re in, make it a goal that readers will look back to your blog posts and still find them useful. You may also revisit old content and update the information to make your article fresh and accurate. Remember, blogs aim to drive awareness, traffic, sales, and revenue. And these are best achieved with better SEO techniques, high-quality content, and keeping up with the latest trends. Learn more about blogging and content marketing in this “76 Content Marketing Statistics: Data, Market Share, and Trends.” Sources: optinmonster.com semrush.com bloggingwizard.com blog.hubspot.com firstsiteguide.com ahrefs.com findstack.com oberlo.com.ph

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76 Content Marketing Statistics: Data, Market Share and Trends

What is content marketing? Content marketing is simply the process of creating and sharing relevant content, so your target viewers will know your brand, products, and services. This marketing strategy could generate awareness and drive traffic and revenue to your brand. If you plan on increasing awareness, traffic, and revenue through content marketing, these content marketing statistics 2021 could help pave the way for you. It’s crucial for marketers to get ahead of their competitors and know their goals and targets. On top of that, keeping a thorough list of the various yearly statistics could definitely up the game. That’s right—getting hold of relevant data could help you plan strategically and determine what kind of content suits your audience best. Plus, did you know marketing facts 2021 could broaden your understanding of content marketing and help you get a good grip on your marketing investments? Pay attention to the data we’ve curated below for you.  Key TakeawaysVideo content dominates the marketing landscape, with significant engagement metrics showing that video is essential for increasing viewer retention and driving traffic. The usage statistics reveal a diversified approach in content types with videos, blogs, and interactive infographics leading the trends, reflecting their effectiveness in engagement and information delivery. Effective content marketing strategies heavily rely on SEO and social media, emphasizing the need for optimized content that ranks well on search engines and performs well on platforms like LinkedIn. Budget allocation for content marketing is robust, indicating an acknowledgment of its efficacy in lead generation and sales compared to traditional marketing methods. A significant number of marketers utilize analytics tools to measure their content performance, highlighting the critical role of data in refining and enhancing marketing strategies.Content Marketing Trends Statistics [caption id="attachment_5889" align="aligncenter" width="1024"] Follow the trends and become the headline of marketing news and updates.[/caption]Perhaps you’re wondering, “Is content marketing on the rise?” Or is content marketing dead 2021? A great way to gauge the answers is to look at these trends statistics: In 2020, media uploads increased by 80% because consumers spent most of their time at home watching video content. Hence, video content marketing has increased.  Moreover, consumers' video watch time reached 12.2 billion minutes in the same year. This whopping figure is equal to over 23,000 years of content.  In 2021, the primary media form within content marketing is over 60% video, 50% blogs, 40% infographics, 30% case studies, 30% interviews, and 20% ebooks, white papers, and checklists. According to content marketing statistics 2021, 91% of B2B marketers use content marketing to reach their target audience. Content Statistics Going into content marketing shouldn't be a walk in the dark. Before you finally decide to become a full-blown content marketer, you should familiarize yourself with the various content forms and figure out which one would best fit your skills. In 2017, interactive infographics were the most used content.  Meanwhile, the most used content marketing format is video, with 64% of marketers creating video content, including live stream videos, vlogs, and webinars.  61% of content marketers create written content, such as ebooks, articles, and blogs.  The top three written content types are social media content at 95%, blog posts at 89%, and email newsletters at 81%.  On the other hand, 56% of content marketers create visual or image-based content, including charts, infographics, photos, and GIFs.  Visual content marketers most frequently used 32.5% of graphic content, 29.5% of stock photos, 15.1% of charts and data visualizations, 12.7% of slides shares and webinars, and 5.4% of multi-page docs.  Producing consistent engaging visual content comprised 36.7% of marketers' struggle, while 22.9% is attributed to the struggle of locating the correct layout for the data. Moreover, 20.5% is the struggle of creating great design, and 19.9% is attributed to the struggle of sourcing data and statistics.  48.2% of content has visuals.  Aside from visual and written content, 38% of content marketers create audio content like podcasts and audiobooks. Video Content Statistics [caption id="attachment_5886" align="aligncenter" width="1024"] Video is an effective form of communication that should be integrated into your marketing efforts.[/caption]What should marketers focus on in 2021? We could safely say that video content should be the focus of content marketers this year because of how much users spend most of their time binging one video to another.On average, viewers allocate a watch time of 6 hours and 48 minutes per week.  86% of users are expecting a surge of videos from brands soon. On the other hand, 92% of marketers consider video content an essential part of their content marketing strategy. 81% of content marketers claim that videos help increase the average time a visitor spends on a particular page.  Moreover, 87% of content marketers say that video content generated traffic to their site or web pages.  83% of video content marketers claim that videos have helped them in lead generation.  Meanwhile, 80% of marketers claim that videos have improved their sales. Aside from generating traffic and sales, 95% of content marketers noticed that videos helped their customers better understand their products or services.  In 2020, live streaming had spurted to 99% because of the COVID-19 pandemic. It even registered a 45% increase from March to April 2020 alone.  48% of content marketers prioritize YouTube videos, while 46% focus on Facebook videos.  Meanwhile, 40% of millennials trust videos. Half of the users aged 18 to 34 would leave their current activity to check out a new video from their favorite content creator.  Video content marketers get 66% more leads in a year.  With all these content marketing statistics 2021, it was predicted that by the end of this year, 82% of internet traffic would be attributed to videos. Check this Wizdeo Analytics review to grow your YouTube channel and track the analytics.  Blogging Statistics Content writing and blogging have long ruled the content world. Want to know why and how? Check out these content marketing statistics 2021: On average, bloggers target at least 1,236 words on their content.  Meanwhile, the average word count of Google’s top search post results is 1,447 words.  An ideal blog post has an average reading time of 7 minutes or a length of 1,600 words.  On the content creation side, it takes approximately 3 hours and 57 minutes to write quality and comprehensive blog content.  Bloggers often publish 2 to 4 blog posts per month.  Specifically, small blogs should have at least 3 to 4 new blog postings every week. On the other hand, larger blogs must have 4 to 5 new blog postings each week, including updated posts, to generate brand awareness and organic traffic. 35.5% of content marketers created visual content primarily for blog posts.  Meanwhile, 55% of marketers claim blog content creation to be their top inbound marketing priority.  Headlines with at least 14 or more words gained 5x more backlinks than those with lesser words.Marketing Statistics [caption id="attachment_5888" align="aligncenter" width="1024"] Your business should revolve around two important aspects—marketing and innovation.[/caption]To further convince you (or the opposite) of the wonders that content marketing could bring, here are some statistical data relevant to the marketing aspect of content marketing. General Marketing Statistics70% of B2B marketers claim to have been more successful this 2021 than in the previous year.  96% of successful content marketers claim that content writing built their credibility and audience trust.  Meanwhile, 90% of successful marketers generate results by prioritizing their audience's informational needs rather than creating too 'sales-y' messages.  95% of B2B services and buyers claim that content is a reliable marker in business evaluation. In other words, content pushes B2B customers to trust a brand.  Before making a purchase, 71% of B2B customers review a brand's blog.  Meanwhile, 61% of consumers purchase blog-recommended products.  30% of bloggers follow a formal editing process, and they’re 50% more likely to experience better results than those who don't follow a process. This is a significant increase given that 5 years ago, only 1 in 10 bloggers followed a formal editing process.  On the other hand, 56% of top-performing marketers maximize technology to understand audience preferences and behavior. Meanwhile, 65% utilize documented content marketing strategy, and 72% constantly measure their ROI.  As revealed by content marketing statistics 2021, 63% of brands don’t possess a documented content marketing strategy. Content Sharing and Promotion72% of B2B marketers promote their content through social media marketing, while 61% utilize search engine marketing or pay-per-click. Moreover, 46% promote content through banner ads, and 32% use email partnerships or promotions.  When it comes to content sharing, 95% of B2B marketers share through LinkedIn for organic content distribution. According to content marketing statistics 2021, LinkedIn is the marketers' top choice for content promotion among other paid social media channels.  For content distribution, the top social media channels next to LinkedIn are Twitter at 86%, Facebook at 83%, YouTube at 53%, and Instagram at 46%.  72% of marketers say that their engagement and leads increased through content marketing.  As for content searching, 95% of users check the first page of search engine results only. So, don’t forget to optimize your content. Results Statistics Before you fully dive into content marketing or any other marketing strategies, make sure to keep tabs on the results that these strategies have generated. 86% of marketers claim to have successfully used a content marketing strategy to increase brand awareness.  79% share that their primary priority is educating their audience.  Meanwhile, 75% of content marketers utilize content marketing to foster trust and credibility.  Regarding trust and credibility, 63% have increased their customer loyalty through content marketing.  53% of marketers have successfully generated sales through content marketing.  Meanwhile, 43% use content marketing to build their email list or subscribed audiences.  Successful content marketers thrive because 69% of them share stories through their content, and 55% insert interactive elements. Content Marketing Tools Statistics To be successful in their marketing endeavors and efficient in their work, content marketers use various tools.77% of content marketers use analytics tools to measure their progress (or lack thereof).  Meanwhile, 81% utilize various email marketing software.  84% of content marketers rely on social media publishing and analytics tools.  A good percentage of a marketer's tool kit includes project management, content creation, and marketing automation tools. Check this Likeable Hub review to learn more.  In 2020, 41% of content marketers used online tools or graphic makers in creating visual content.  Meanwhile, 27.1% used in-house designers, 18.7% utilized advanced design software like Adobe, and 16.2% hired a freelance or contract designer. Content Marketing Cost and Budget Statistics [caption id="attachment_5887" align="aligncenter" width="1024"] In budgeting, don't value money for any more nor less than your business is worth.[/caption]In every marketing campaign, you should never overlook the aspects of cost and budget. Traditional marketing campaigns cost 62% more than content marketing, and the latter generates 3x more leads than the former. In 2020, 26.9% of content marketers spent up to 30% of their budget on visual content.  In the following year, the percentage of content marketers who spent the same budget on visual content dropped to 22.9%.  It’s recommended for marketers to allocate 25% to 30% of their marketing budgets to content marketing. The figures may vary, but this bracket is a good rule of thumb. Content Marketing Examples 2021 If you want to venture into content marketing, you can try benchmarking successful brands. Here are five examples of successful content marketing from various brands and platforms:Canva's Design School - Canva made its very own design school, and the people who want to improve their abilities in graphic designing may enroll for free.  MyHeritage: Animated Relatives - MyHeritage captured the imagination of users and helped bring back old ancestors to life through their app.  The How Channel - this channel by Publicis Sapient produces engaging video content and focuses on brand audiences and B2B.  Burger King's Social Media Move - Burger King's emotional plea to support other restaurants and business chains amidst the COVID-19 pandemic resonated with the public.  LinkedIn's International Women Day Video - the social media platform encouraged the community to support women through their video. It garnered 1.5 million views.FAQWhat is the significance of video content in 2021 marketing strategies? Video content has become increasingly important, with statistics indicating that it significantly enhances site traffic, engagement, and understanding of products or services. How has content format diversity impacted marketing? Diverse content formats cater to different audience preferences, improving engagement rates and meeting various informational needs through tailored content. Why is SEO important for content marketing? SEO helps in enhancing the visibility of content on search engines, which is crucial for driving organic traffic and ensuring content reaches the intended audience effectively. What role do analytics play in content marketing? Analytics provide essential insights into content performance, enabling marketers to make informed decisions and optimize their strategies for better results. How does social media influence content marketing? Social media platforms are pivotal for content distribution and engagement, helping brands connect with their audience and amplify their content's reach.Leverage Your Online Marketing with these Content Marketing Statistics 2021 [caption id="attachment_5890" align="aligncenter" width="1024"] Look into these content standards to create quality and interactive content. | Source: Search Engine Journal[/caption]Up until today, marketers still deem content marketing as one of the most utilized and effective marketing forms in the B2B realm. It has delivered astounding results and helped brands increase their leads, sales, and revenue. So, if you believe that content marketing is as good as the data says, you have no time to waste. Get a full grasp of content marketing and read our post “Complete Guide to Creating Content and Trending Topics for 2021.” Resources:optinmonster.com venngage.com humansandrobots.io  visme.co semrush.com forbes.com  blog.hubspot.com impactplus.com

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100 Instagram Marketing Statistics: Users, Market Share, Strategies and More

When introduced to a new place, we all wonder whether it’s Instagrammable—that’s how Instagram has marked its influence on internet users. The platform's growth over the years was so immense and evident, and its horizons are continually broadening. To see how much growth Instagram has experienced, let’s look at some relevant Instagram marketing statistics. Instagram has gone a long way—from being a travel junkie's favorite photo-sharing platform to appealing to numerous brands, advertisers, and especially influencers. At this point, it’s safe to admit that your competitors use the platform for digital advertising and marketing, and so are your followers. However, staying on top of Instagram's ever-dynamic trends and algorithms can be challenging.   Key TakeawaysInsights into Instagram's user base, demographics, and usage patterns, indicate its popularity among younger demographics and its global reach. Engagement and Interaction: Instagram boasts high engagement rates, with users spending significant amounts of time on the platform, interacting with content, and engaging with brands and influencers. Brand Presence and Influence: Businesses are leveraging Instagram to build brand awareness, drive engagement, and connect with their target audience through visually compelling content and strategic marketing initiatives. Content Trends and Strategies: The article explores emerging content trends such as Stories, Reels, and IGTV, as well as effective marketing strategies including influencer partnerships, user-generated content, and shoppable posts. Metrics and Performance: With access to analytics tools, businesses can track key metrics such as reach, impressions, engagement, and conversions, enabling data-driven decision-making and optimization of Instagram marketing efforts.Hence, going over various statistics and trends from time to time should be part of your pre-marketing routines. If you’re wondering, “what are the statistics for Instagram,” let’s get right into the details.  Instagram Users Statistics [caption id="attachment_5576" align="aligncenter" width="1024"] People have different purposes for using Instagram. Make sure to hit the right target audience with the right intention.[/caption]Part of preparing for your Instagram marketing stint would be studying the platforms' user statistics, such as “what percentage of Instagram users are active.” That way, you can gauge how users behave regarding their Instagram usage. General User StatisticsInstagram statistics 2021 say that the platform has over 1 billion users all over the world.  The number of users in 2021 is 73.5 million more than in 2020.  Meanwhile, Instagram statistics 2020 claim that the platform had a 22.9% increase in its number of users in the said year.  The number of daily active users is more than 500 million. An average Instagram user spends 53 minutes per day on the platform, which is close to Facebook's 58 minutes average usage per day.  Users engage more on weekdays, particularly on Wednesdays and Thursdays. Moreover, 25% of people say that they prefer Instagram over other social media platforms.  As per annual income, 31% of users earn more than $75,000, 32% earn between $50,000-$74,000, and another 32% earn $30,000-$49,000.  On branded Stories links, 7 out of 10 users click on the swipe up feature. Specific Demographics and Geographical LocationAccording to current Instagram marketing statistics, people under 35 years old comprise 71% of Instagram's user market. Meanwhile, the percentage of female Instagram users is 50.8%, while 49.2% are males.  In the United States alone, the number of Instagram users has reached 140 million. 71% of Instagram users are aged 18-29. The top country with the most Instagram users is the United States, and 87% of users are located outside the US.  Specifically, the number of global Instagram users aged 18-24 is 320 million, while those aged 25-34 comprise 354 million global users.  The top 5 non-US Instagram users by country are India with 120 million users, Brazil with 95 million users, Indonesia with 78 million users, and Russia with 54 million users.  In 2020, the user growth in Western Europe amounted to 17%. Kazakhstan is the country with the highest Instagram percentage reach of 72%.   72% of teens have Instagram accounts, while only 14% of adults have never heard of Instagram. On the other hand, only 5% of children below 12 years old have an Instagram account.  73% of teens in the US prefer Instagram to be the best platform for reaching brands regarding promotions and new products.Instagram Usage Statistics Taking note of the platform's growth and usage can help brands and marketers determine whether investing in Instagram advertising is worth the shot. On average, an Instagram post contains 10.7% hashtags.  Meanwhile, posts that contain six or more hashtags receive lower engagements. Instagram Stories is used by 500 million users every day, while 50% of users utilize the platform's explore page monthly.  The 6th most-visited website on the internet is Instagram. The platform is also the 9th most popular query in Google.  Instagram is used by 11% of users as a source for news. Meanwhile, 47% of millennials use the platform as a messaging app. Each day, over 1 million Instagram posts mention the word "meme." On the other hand, more than 100 million Instagram users watch or record live videos every day. Instagram Marketing Statistics [caption id="attachment_5575" align="aligncenter" width="1024"] To build authentic engagements on Instagram, you need to create quality content and establish genuine relationships.[/caption]How effective is Instagram for marketing? It’s a good question that could drive you deeper into the data when venturing into Instagram marketing. Hence, let these statistical data help you discover the answer:The projected annual revenue of Instagram advertising in 2021 is $18.6 billion.  User-generated content has a higher conversion rate of 4.5%.  Meanwhile, 79% more engagement is gained by posts with a location.   The potential advertising reach of Instagram is 1.16 billion users. 70% of shoppers turn to the platform to discover new products.  Moreover, 80% of Instagram users purchase a product or service based on something they see while browsing the app.  #Love is the most popular Instagram hashtag and has been used more than 1.8 billion times.  Meanwhile, 7 out of 10 Instagram hashtags are branded.  80% of brands and marketers claim that Instagram engagement is the most important Key Performance Indicator (KPI).  In targeting a youth audience, advertisers may reach 83 million on Instagram. Meanwhile, the completion rate of Brand Stories is 86%.  Studio-shot ads are outperformed by mobile-shot stories ads 63% of the time.  On the other hand, ads without texts are outperformed by stories ads with central texts 75% of the time. Instagram ads cost a bit more than Facebook ads.  The cost-per-click for females is more expensive than for males.  Between iOs and Android, iOs devices possess higher costs-per-click. According to recent Instagram marketing statistics, 41% of Canadian influencers claimed their engagements fluctuate without the like button. Instagram for Business Statistics What stats does Instagram business give you? And how do you find out if Instagram is efficient for your business? To effectively gauge Instagram's effectiveness for brands, look at these relevant IG business statistics:The total number of business accounts on Instagram is over 200 million, and 71% of US brands claim to use the platform to promote their products and services.   Retail brands are the most followed businesses on Instagram.  According to current Instagram marketing statistics, business accounts gain an average monthly follower growth of 1.46%. Meanwhile, an Instagram business account's average engagement rate for a post is .96% 60% of brands that use Instagram stories embed an interactive element or button in at least one story monthly.  Stories from businesses comprise 1/3 of Instagram's most-viewed stories.  Moreover, the number of Instagram accounts that tap on a shopping post to learn about the products is 130 million per month. The majority of brands on Instagram are fashion brands.  Meanwhile, Fortune 500 companies gain 98.9% of their interactions through likes.  Lastly, studies revealed that eCommerce conversions are highly boosted through Instagram. Instagram Influencer Statistics [caption id="attachment_5573" align="aligncenter" width="1024"] The right influence comes with genuine experience and honest testimonials.[/caption]The stars and influencers on Instagram are rapidly increasing, and they’ve been deemed effective in digital advertisements and marketing. Look at how much influencer advertising has grown through the following figures: The number of active influencers on Instagram is over 500,000.  Meanwhile, the most-followed user with 290 million followers is the soccer star, Christiano Ronaldo.  Dwayne Johnson is the most expensive Instagram influencer by average post cost. He charges $1.015 million per post.  For 17% of marketers, influencer marketing takes up more than 50% of their marketing budget.  Meanwhile, 69% of marketers in the US plan to spend their influencer marketing budget on Instagram.  The percentage of influencers who utilize Instagram Stories for their Sponsored campaigns is 55.4%.  In 2021, 55% of marketers plan on utilizing the platform for their influencer marketing stints.  On the other hand, 55% of influencers prefer to use Instagram over other social media platforms for their campaigns.  18% of marketers see Instagram as the best platform in terms of influencer marketing ROI.  Moreover, 23% of marketing professionals spend on celebrity influencers, while 47% spend on micro-influencers.  The predicted global spend on influencer marketing by 2022 is $15 billion.  On average, influencers with 500-5,000 followers, aka “nano-influencers,” make $114 per video post, $507 for image, and $210 for a story.  68% of users create Instagram accounts to interact with creators or influencers. In terms of content, a photo of an egg by @world_record_egg received the biggest number of Instagram likes with over 53.9 million—beating Kylie Jenner's 18 million post likes. To connect with the highly talented content creators and influencers, check this VAMP review.  Instagram Post Content Statistics Looking at statistics on post content can help brands and marketers know what kind of content works best and what won't sell to people. The number of photos uploaded per second is 1,074.  Globally, the most-posted food is pizza, followed by sushi.  The platform's median posting cadence is four posts per week across all niches or industries.  On photo posts, the median comments are 106. Meanwhile, videos have 94 and only 82 on carousels.  Photos with faces receive 38% more likes than those without faces.  Moreover, photos with an increased negative space generate 29% more likes than those with minimal negative space.  Images with a dominant blue color generate 24% more likes than those that are mostly in red hues.  In general, images get 27% more likes than videos. However, video content gets twice more engagement than photos.  Stickers improve Instagram Stories' performance 83% of the time.  Unlike published images on Facebook, Instagram-posted photos receive 23% more engagement.  In terms of location, Los Angeles is the most geotagged city on Instagram, and the highest engagement tagged location is Coachella, California.  Major businesses post 1.5 times each day.  Meanwhile, more than 50% of Instagram comments and captions contain emojis. Posts made by female users receive 5x more likes than posts from males.Instagram Posting Strategy Statistics [caption id="attachment_5574" align="aligncenter" width="1024"] Whether you're planning to post every day or only three times a week, a posting schedule will help organize your social media content.[/caption]Businesses need to be keen on their posting strategies. Random posting isn't a great idea, after all. Take note of these statistics on posting strategies:The best posting schedule on Instagram during weekdays is Thursday between 5 to 11 in the morning.  Posts with tagged locations have a 79% higher engagement rate than those with no tagged location.  In-feed posts are effective. However, 44% of users promote products and services on Instagram Stories. At the onset of the COVID-19 pandemic, the healthcare industry gained the highest cooperation efficiency with influencers. Posts related to this niche were 4x more than other branded posts.  In terms of post-engagement, the higher education industry outperformed other industries by hitting a post-engagement of 3.57%. You might have read that the more you post, the more engagements you’ll get. However, the frequency of posting isn't always correlated with an increase in engagement. Sometimes, it’s all about the posting schedule and content quality.  In 2020, the percentage of B2B content marketers who used Instagram as an organic play was 46%. In an average Instagram post, every tagged user brings an additional .5-1 likes.  Each day, over 4.2 billion likes occur on Instagram.  Tutorial videos are the most popular Instagram video content. Meanwhile, news, interviews, and behind-the-scenes footage all tail in second. To improve your Instagram posting strategy, check some social media management tools like the one in this Hootsuite review.  Instagram Top Brands Statistics Despite having millions of personal and business users on Instagram, several brands stand out among the crowd. The following brands have millions of fans from all over the globe:The most popular brand account with over 149 million followers is National Geographic.  Meanwhile, the famous sports outfit and gear brand is Nike, with over 127 million followers.  The soccer superstar team, FC Barcelona, has 92.6 million followers.  Victoria's Secret, a brand famous for its perfume, lingerie, and angels, has 68.9 million Instagram followers.  The fifth and last on this list is NASA, a space and aeronautics administration account with approximately 63.2 million followers.FAQWhat are the key demographics of Instagram users? Instagram's user base skews younger, with a significant portion of users aged 18-34, and is diverse in terms of gender, ethnicity, and geographic location. How do businesses benefit from having a presence on Instagram? Businesses can benefit from increased brand visibility, engagement, and customer loyalty, as well as access to powerful marketing tools and features for promoting products and services. What types of content perform well on Instagram? Visual content such as photos and videos, particularly those that are aesthetically pleasing, authentic, and engaging, tend to perform well on Instagram, along with interactive features such as Stories, Reels, and live streams. How can businesses measure the success of their Instagram marketing efforts? Businesses can track key metrics such as follower growth, engagement rate, website traffic, conversion rate, and ROI to assess the effectiveness of their Instagram campaigns and optimize their marketing strategies accordingly. Are there any emerging trends or features on Instagram that businesses should be aware of? Yes, emerging trends include the rise of short-form video content on Reels, the growth of e-commerce through shoppable posts, the importance of authenticity and transparency, and the increasing use of influencer marketing as a promotional strategy.Leverage These Instagram Marketing Statistics To Grow Your Business  [caption id="attachment_5577" align="aligncenter" width="1024"] By looking at the most engaging content on Instagram, you'll know where your industry stands and how you can leverage them for your business. | Source: Rival IQ[/caption]Instagram is a famous social media platform, and its user base is nowhere near fluctuating. These users crave more engaging and authentic content. Hence, it's high time that marketers and brands step up their games. Hopefully, the statistics we’ve curated would serve you greatly and help you discover the right direction of your Instagram marketing efforts. By all means, don’t forget to deliver the perfect content to the right audience. Start by reading our guide “Creative Instagram Post Ideas to Boost Your Brand.” Resources:oberlo.com.ph omnicoreagency.com blog.hootsuite.com blog.hubspot.com nealschaffer.com backlinko.com socialpilot.co gettinggrowth.com

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76 Inspiring Sales Statistics: Powerful Facts, Figures, and Trends to Elevate Your Growth

Businesses work hard to increase sales year over year, and statistics show that they’re succeeding. Sales statistics are continuing to grow at an accelerated rate, breaking records every year since they were first recorded in 2017. What are sales trends? Read on to find out. Understanding the sales numbers of your competitors in 2025 can help you devise a plan to best position yourself against them. Say you’re an online retailer, understanding how much you’ll be competing with giants like Amazon in the coming years can help determine whether it’s time to open a physical store as well.You may ask: what are sales statistics? Today, we’re going to take a look at sales statistics and see what developments have emerged from the last three years of data. We’ll also see where we can expect these trends to go in the future.  General Sales Statistics [caption id="attachment_6701" align="aligncenter" width="1024"] Great salespeople provide value to their customers.[/caption]Sales statistics are grouped into different categories. But before going into these categories, let’s look at the general facts first.B2B statistics revealed that the B2B segment is projected to account for 69% of all sales statistics. That’s up from 59% in 2017.  Meanwhile, the B2C segment is projected to account for 31% of all sales statistics. The top three sales priorities for companies worldwide are closing more deals (75%), improving sales funnel efficiency (48%), and cutting down sales cycles (32%).  As per sales statistics, there are around 5.7 million sales representatives around the globe.  47% of these salespeople work from an office, while 52% meet with clients face-to-face.  Revisiting 2018 sales data, more than 50% of sellers missed their sales quota in the said year.  Regarding clients, sales representatives agree that at least 50% of your prospects aren’t a good fit for your products or services.  In 2021, 80% of businesses have introduced a new service or product online.  In the same year, over half of these companies implemented a new sales methodology.  Sales conversions stand at only 2%-3% across different industries.  Meanwhile, sales statistics showed that only one-third of sales representatives’ productive hours are spent talking to prospects.  The rest of their time is dedicated to writing emails (21%), lead research (17%), call scheduling (12%), and reading industry reports (11%).  61% of sales agents claim that selling is more difficult now than 5 years ago. This is because of the growing competition online, particularly on eCommerce platforms.  On the bright side, 90% of consumers are ready to engage with salespeople early in the purchasing process. Inside Sales Statistics Inside sales is the method of selling remotely instead of in-person sales. Given the current situation, this practice has become one of the fastest-growing areas of the sales industry. In 2018, just under half of US sales will be made by inside sales representatives (46%). This is a 4% increase from 2017 when 42% of sales were made by inside sales. As per reports, an inside sales call costs around $50.  Meanwhile, an outside sales call costs about $308.  37% of high-growth business organizations resort to inside sales as their primary sales strategy.  Next to it are field sales at 27%, internet sales at 23%, and channel sales at 8%.  Sales agents can spend up to 40% of their time looking for prospects to call. On the other hand, the average yearly sales quota for an inside sales representative is around $985,000.  44% of the inside sales pipeline is derived from marketing.  Meanwhile, the inside sales average dials are decelerating by 20% year-over-year.  Regarding sales activity, only 33% of inside sales professionals’ time is spent actively selling.  Furthermore, sales statistics revealed that 35% to 50% of sales go to the sales rep who responds first.  What is the average sales success rate? Recent studies showed that the average success rate for inside salespeople sits at an impressive 18%. Sales Statistics by Successful Techniques [caption id="attachment_6702" align="aligncenter" width="1024"] Sales success is the sum of small, repeated efforts.[/caption]As a salesperson, it’s important to know what techniques will make you successful. By studying sales trends, you can predict future sales in your industry to plan your business’ future accordingly.As showcased in sales statistics, 60% of consumers say no to a sales agent 4 times before saying yes.  However, 48% of sales reps never attempt to make even a single follow-up after a client’s rejection. 57% of customers say they’d be enticed to purchase a product or service from a seller who doesn’t pressure them when following up.  Meanwhile, 19% of consumers want to connect to a sales agent during the learning or awareness stage of the purchasing process.  Moreover, 20% of customers want to talk during the decision stage. This usually occurs after they’ve decided which product to buy.  Successful salespeople are 10x more likely to use collaborative words like “we,” “us,” and “our.” On the other hand, they avoid the words “me” and “I.” Prospects who don’t undergo a hassle process during the buying stage are twice as likely to spend for a product or service.  On the other hand, optimistic sales professionals outperform pessimistic ones by 57%. Maybe you’re wondering: what could lead to better sales success? Asking relevant questions about your customer’s pain points and goals would be the best strategy.  Meanwhile, approximately 6 in 10 sales reps say that when they discover what sales strategy works for them, they stick to it.  As rated by buyers, the top four ways to create a positive sales experience include listening to their needs (69%), not being pushy (61%), providing relevant information (61%), and responding in a timely manner (51%).  The most successful sales professionals use confidence-boosting lingos like “certainly,” “definitely,” and “absolutely.”Sales Statistics on Perceptions in the Sales Industry Perception has always played an important role in business organizations. When studied, used, and applied properly, it can be a major factor in helping your company survive and grow in the market. 75% of sales professionals feel that there’s a lack of recognition for their role.  Meanwhile, 72% say it’s critical to stay on top of trends to remain successful in their field. As per sales statistics, the majority of sales representatives are proud to be working in the sales industry and be called salespeople.  A whopping 92% of sales agents believe they’re highly responsible for the global economic recovery from the COVID-19 pandemic. On the other hand, 67% of business organizations agree that hitting quotas is the best indicator of sales performance whether as an individual or a team.  46% of sales reps who reached their targets between 2020 and 2021 aren’t satisfied in their current role.  Meanwhile, sales agents who nurture their soft skills are 11x more likely to hit their quotas than those who don’t.  If you say that some professionals in different industries are somehow underrated, the same is true for salespeople. According to sales statistics, around 61% of people believe that sales agents are underappreciated.  4 in 10 people who are satisfied with their work didn’t reach their target in 2020-2021.  On the other hand, 42% of companies don’t take time to create career paths for sales representatives. Sales Challenges Statistics [caption id="attachment_6697" align="aligncenter" width="1024"] The biggest challenge to sales is taking care of your customers.[/caption]It may be an unpopular opinion but hard times stimulate growth better than good times. And knowing the challenges in the sales industry can help businesses provide more efficient customer service.As per a 2019 survey, the top three challenges that salespeople face are competing against low-cost providers (31%), ensuring consistency in team meetings with prospects (26%), and maintaining profitability (17%).  On the other hand, 81% of sales groups don’t audit their operations regularly.  Salespeople struggle most with prospecting (37%), closing (28%), and identifying leads (18%).  Moreover, 20% of sales teams don’t have the necessary resources and tools to help them reinforce their workflow.  Sales pros working remotely are 8x more likely to use a CRM tool than people not working from home. Moreover, 67% of sales leaders say that overseeing a remote sales group is more challenging than expected. On the other note, almost 65% of salespeople claim they “always” put the buyer first during negotiations. In 2021, the top metric used by sales managers to measure their sales team’s performance was activity quantity.  On the language side, Spanish-speaking sales reps are 38% more likely to struggle to find strong sales leads.  Business organizations investing in omnichannel sales experiences have skyrocketed their sales and profits from 20% to 80%.  Technology-wise, 90% of sales teams are now using at least two lead enrichment tools to better understand their prospects.  While more and more businesses are adopting tools to automate their sales workflow, there’s still a meager 40% of salespeople who don’t use any tools or technology for lead generation. Regarding tools and software, you can check this Facelift Cloud review for your social media and advertising activities.  Statistics on What Consumers Want from Sellers As more buyers are getting accustomed to instant responses and convenient shopping online, customer demands on the sales front may become higher. Learning relevant data on what buyers expect from sellers will give your business an edge. An analysis of sales statistics from 2018 indicated that sellers should focus on providing more high-quality products to consumers to be competitive in 2025 and in the coming years.  Meanwhile, 50% of consumers agree that working from home has made the buying process easier.  51% of top sales performers consider themselves experts in their fields, while only 37% of non-top performers refer to themselves as experts.  89% of consumers agree that the sales reps they negotiate with are “trusted advisors.” This is also based on the fact that prospects are more likely to make buying decisions when guided by a trusted advisor or salespeople who can represent themselves well.  On the other hand, 90% of consumers have used events and industry conferences to meet sales representatives and learn more about a product or service.  Meanwhile, 51% of business organizations suggest that salespeople should improve their ability to determine the purchasing behaviors of buyers. Outside Sales Statistics [caption id="attachment_6698" align="aligncenter" width="1024"] Outside sales still work today. You just need to strategize your methods and approach well.[/caption]Previously, you’ve learned about inside sales and the statistics surrounding it. Now, let’s look at some of the notable figures regarding outside sales—the process of selling products and services through face-to-face meetings with prospective customers. According to sales statistics, 93% of sales are made by outside sales reps in the past 5 years. If the COVID-19 pandemic continues, this statistic may diminish over time.Field sales teams or face-to-face sales interactions make up more than 71% of the sales force.  Meanwhile, outside sales agents currently spend 89% more time selling remotely than in 2013.  Following the coronavirus pandemic, 27% of field sales teams were thinking of a shift from traditional in-person sales into virtual sales roles.  65% of outside sales executives are attaining sales quota, which is 10% higher than inside salespeople.  On the other hand, outside sales agents achieve an average of 40% closing rate.  The average yearly sales target for outside sales professionals is around $2.7 million. Now, if you’re a startup looking to grow your sales via social media, check this Social Champ review.  How Will Sales Evolve in 5 Years? [caption id="attachment_6699" align="aligncenter" width="1200"] When looking at the future of sales, it's also smart to consider the key factors that affect your sales forecasting. | Source: Business Wire[/caption]At this point, you might be wondering: what is the future of sales? By looking at sales statistics, we can say that online sales will continue to grow in the next five years or more. Also, more sales industries will mature if they can learn to adapt to recent innovations and technology.The digital world is always going forward, and it helps to study even macroeconomic indicators like interest rates, economic growth, and sales statistics that have an impact on business in general. By doing so, you can keep your sales rolling and business thriving. Want to learn other effective ways to grow your sales and profits? Read our article: “A Guide To Facebook Store Sales Optimization in 2021.” Take Action: Turn Insight Into Impact You've just explored some of the most powerful and up-to-date sales statistics in the industry. These aren't just numbers — they’re opportunities. Each figure tells a story about where the sales world has been and where it's heading. And now, it’s your move. Whether you're part of a startup, a growing brand, or a seasoned sales team, let this data fuel your next big decision. Embrace the trends, learn from the challenges, and double down on the techniques that work. The future of sales belongs to those who adapt with confidence, connect with purpose, and act with strategy. Remember: the most successful sales professionals don’t just follow the data — they lead with it. Start now. Set your goals higher. Sharpen your strategy. And watch your sales soar. Sources:taskdrive.com spotio.com zippia.com pipedrive.com fitsmallbusiness.com startupbonsai.com salesinsightslab.com financesonline.com

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56 Big Data Statistics: All You Need To Know

Big data statistics have come to the forefront of technology, but most people aren’t sure what these statistics mean or how they affect our every day lives. In this article, you’ll learn how big data statistics are changing our world and what you can do to use them to your business's advantage. Big Data Statistics in 2022 The world has more data than ever before, and the amount of information being collected each day continues to increase by exponential amounts. As the demand for high-tech data analysis rises, it’s important to learn how to properly read and interpret statistics. This will help you make informed decisions about how you should proceed with your business or job responsibilities. You may ask: what is big data in statistics? This guide will teach you everything you need to know about big data statistics and how big data can make your life easier and more efficient. What is Big Data? [caption id="attachment_6654" align="aligncenter" width="1024"] As cited by Geoffrey Moore, companies will be blind and deaf without big data analytics.[/caption]The term big data, also known as massive or high volume data, refers to datasets that are so big they’re difficult to process and analyze using traditional means. It includes data from the Internet of Things (IoT), social media, machine sensors, mobile devices, and more. Big data is far larger than what was traditionally collected and stored in a database. What does this mean? Well, for starters, most big data sets are voluminous, meaning there’s so much of it that it becomes difficult to deal with and store. Secondly, big data is often unstructured—there isn’t a specific format in which all of it has can be entered into a dataset. With the increased availability of data from all kinds of industries and domains, new statistical techniques have become necessary to process and understand the information. And with big data statistics, you can discover trends or patterns in your dataset to improve your business and make smarter decisions. General Big Data Statistics The data we generate is growing at an exponential rate, meaning that big data is about more than just mining for patterns. Now, it’s about finding new ways of making sense of data in meaningful ways. Before looking at the general and specific statistics, let’s scan through these key trends in big data:As per a study by IDC, there are 127 new devices connected to the internet each second. This number could expand to over 41 billion by 2025.  IoT-connected devices generate 5 quintillion bytes of data every day. With this, the amount could rise to 79.4 zettabytes of data by 2025.  The ratio between replicated and unique data will be 10:1 by 2024.  Moreover, big data will increase by a CAGR of 26% in the next three years.   Worldwide spending on big data analytics tools and software will be worth more than $270 billion this 2022.  Furthermore, it’s predicted to grow at a compound annual growth rate of 13.2% between 2020 and 2022.  Due to the increasing implementation and usage of big data, data science jobs will increase by about 28% by 2026. This percentage is equivalent to 11.5 million new jobs worldwide!Regarding analytics, there are various tools available online that will help you analyze your online campaigns’ performances. Check this Hopper HQ review.  General Big Data Statistics [caption id="attachment_6655" align="aligncenter" width="1024"] Data and information are the oil of the modern century, and data analytics is the combustion engine.[/caption]Is big data a future trend? Look at these general statistics.According to a recent survey by IT Chronicles, companies generate approximately 2,000,000,000,000,000,000 bytes of data per day. This data is expected to be worth $77 billion by 2023. Big data can be beneficial. However, 63% of companies admitted that they can’t gather insights from big data.  Moreover, 39% of business experts revealed that they're clueless about what it means to be data-driven. For US businesses, the biggest challenge to data access is IT budget constraints at 50%. Next to this are integration challenges at 40%, data security concerns at 36%, and lacking technical expertise at 34%. Despite the issues and challenges, 94% of business organizations say data is essential to their growth.  Moreover, the industries investing the most into data analytics are the telecommunication, hospitality, and retail sectors.  Analytics may be the primary reason for using big data. However, studies revealed that 73% of data are never used for analytical purposes.  36% of enterprises regard big data as crucial to their business operations.  In terms of countries, the US is the biggest market for data at 57%. This is followed by European and Middle Eastern countries at 32% and Asia at 8%.  Data creation will grow to over 180 zettabytes by 2025.  You may wonder: how much data is on the internet 2021? As per recent big data statistics, it would take a person around 181 million years to download all data from the internet.  On a daily basis, internet users produce about 2.5 quintillion bytes of data. If you’re asking, “what percentage of companies use big data," 97% of companies are investing in AI and big data.  Big Data Industry Growth Statistics Big data statistics show that companies have been investing in big data solutions since 2010. Let’s examine the growth of different industries using big data for their business operations. As per a report by SoccerNurds, the big data analytics market in banking could escalate to $62 billion by 2025.  On the other hand, the market for big data analytics in the healthcare industry could be worth $67 billion by 2025.  Cyber scams and issues have risen to 400% at the start of the COVID-19 pandemic. The most famous download campaigns and malware installations are from the threat group TA505.  If you’re asking, “how many companies use big data,” 59% of organizations around the globe use big data analytics.  Big data is also now used by every industry, but the entertainment and media sector takes the top spot for predictive analytics.  Take Netflix, for example. This video-streaming service was able to influence 80% of content viewed by its 100 million subscribers due to accurate data insights.  Moreover, Netflix was able to save $1 billion a year on customer retention by using big data.  Overall, manufacturing and banking are the biggest industries for big data. Big Data Usage Statistics [caption id="attachment_6658" align="aligncenter" width="1024"] Data is everywhere—from Google to social media platforms and every information you see on desktop or mobile.[/caption]It’s tempting to believe that big data can help companies do everything better. But in reality, many organizations struggle with how best to use all of that information. Businesses often find themselves asking: do we really need big data? Check out these statistics to find out.According to a study by Dresner Advisory Services, data warehouse automation and forecasting are the topmost use cases for big data analytics. Moreover, 70% of respondents agree that customer and social analysis and fraud detection are ideal use cases for big data. When it comes to online platforms using big data, Google remains the highest shareholder among search engines with over 3.5 billion searches daily.  Meanwhile, WhatsApp users send and respond to up to 65 billion text messages daily. As showcased in current big data statistics, users spend about 6 hours and 42 minutes on the Internet. This accounts for the rapid big data growth online.  On the other hand, social media accounts for 33% of the total time users spent online.  As per big data growth statistics, there are more than 2 billion active users on Facebook per month. With this, the social media platform has around 1.8 billion visitors daily. Twitter users post more than half a million tweets per minute. According to reports, there are over 30 billion tweets posted on the platform in less than 1.5 months. Big Data Market Statistics Businesses are becoming more aware of how important it is to take advantage of big data to gain an edge over their competition. These big data market statistics will prove it. As per data by Statista, the big data analytics market for services and software is expected to be worth $103 billion by 2023.  Furthermore, this figure is forecast to double by 2027. The big data analytics market for customer experience management is estimated to be worth $14 billion by 2024.  Meanwhile, the big data market in China is expected to reach a value of over $22 billion by 2023. This figure is based on the country’s 23.5% compound annual growth rate between 2014 and 2020.  It’s been estimated that by 2020, almost $200 billion will be spent on big data technologies and analytics.You can also use an alternative tool to help you with your online campaign analysis. Read this SmarterQueue review to get started.  Benefits of Big Data Statistics [caption id="attachment_6657" align="aligncenter" width="800"] An overview of the advantages of utilizing big data in your business organization. | Source: TechVidvan[/caption]To delve deeper into big data, let’s look at some of its benefits to business organizations.According to a report by McKinsey & Company, data-driven organizations are 23 times more likely to acquire new customers.  Moreover, companies that utilize big data are 19 times more likely to maintain a profitable status. Recent big data statistics revealed that Fortune 1000 companies could generate incredible outcomes even with a small data visibility increase. For example, a 10% rise in data visibility could yield up to $65 million in additional income. Better decision-making is the top benefit of using big data at 69%. The two other benefits include improved control of business operational processes at 54% and improved customer understanding at 52%.  Another report from McKinsey & Company revealed that companies investing in big data could increase their operating margins by 60%. Businesses' Perception of Big Data To give you a full grasp of the impact of big data on business organizations, let’s talk about how businesses view it. Big data statistics from NewVantage showed that 97% of business organizations worldwide are focusing on big data and AI investments.  However, a recent survey found that over 80% of businesses don’t trust big data, citing a lack of security as their main concern. Moreover, 88% of respondents agree that big data are irrelevant to companies. Despite the lack of trust in big data, 58% of organizations around the world are still planning to implement big data technology into their business operations.  21% of business organizations consider big data statistics and security analytics as important tools in today’s operations.   Furthermore, 13% of companies that work in velocity, big data volume, and variety claim that they highly consider big data security analytics in their regular processes. Recent big data statistics revealed that people in the United States use an average of more than 3 million GB of internet data per minute.  With the increasing use of big data worldwide, experts predict that it will offer 2.7 million job opportunities in the US alone. On the other hand, US college institutions are selecting the brightest and best students by using big data. The Future for Big Data in Business and Research [caption id="attachment_6656" align="aligncenter" width="1024"] Data is a precious aspect for every company and will last longer than the systems and software themselves.[/caption]So, what is the future of big data analytics? The future of big data in business and research is a bit cloudy. Although we've been generating huge amounts of digital information for years now, most data stored is still unstructured. With so much data, it will be difficult to process it all in a timely manner, but that doesn’t mean we’ll slow down in doing so. The combination of consumer demand and technological advances will allow businesses and researchers to pursue more analysis in real-time. In fact, IBM predicts that by 2022, there will be 5 exabytes of data created every single day. By 2025, we should see over 1 million gigabytes of data being collected per person on the planet!These figures are huge! And it’s not surprising that companies are seeking every opportunity to capture as much data as possible. As reported by McKinsey & Company, big data could be the next frontier for innovation, competitiveness, and productivity. And big data isn't just being used in businesses across all sectors but also more and more in research. To explore further the many advances in technology, read this article: “5G Statistics 2021: Adoption, Benefits, and Challenges.”  Sources:findstack.com techjury.net earthweb.com dataprot.net sigmacomputing.com financesonline.com idc.com itchronicles.com soccernurds.com globenewswire.com statista.com mckinsey.com newvantage.com 

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