image of66 TikTok Marketing Statistics: 2021 Trends, Analysis, and Market Share

66 TikTok Marketing Statistics: 2021 Trends, Analysis, and Market Share


TikTok is relatively new to the dynamic world of social media. However, it’s hard to deny its growing fame and popularity, particularly among the younger generations. The platform is renowned for its focus on short and viral-ready videos, but there are still numerous ways for brands to succeed should they want to market and advertise on TikTok. One good first step towards this success is to gather and study the TikTok marketing statistics 2024. For TikTok to make sense to and align with your brand, you must have a good grip on the essential statistics, such as demographics, user behavior, and financial costs. This data could open your eyes to the opportunities and risks awaiting your brand. They could also help you aim for accurate targets and objectives while dodging away from possible threats. We want to help you get the much-needed statistics and facts. Hence, we’ve curated this list of TikTok marketing statistics 2024. Check them out below!

Key Takeaways

  • TikTok has rapidly expanded its global user base, reaching over 689 million active users worldwide, making it an essential platform for digital marketers.
  • The app is especially popular among younger demographics, notably Gen Z, who engage heavily with its short-form video content, creating numerous marketing opportunities.
  • Users not only browse but also interact multiple times daily, demonstrating the platform's high engagement rates which are crucial for sustained marketing impact.
  • TikTok continues to enhance its advertising features, offering diverse ways for brands to monetize their presence, from in-feed ads to sponsored challenges.

TikTok Users Statistics

66 TikTok Marketing Statistics: 2021 Trends, Analysis, and Market Share
TikTok users are rapidly increasing not just in the younger generation but also in the middle-aged group.
Have you ever wondered how many TikTok users are there 2024? Knowing the current user trends and statistics is vital in building a solid social media marketing strategy. Here are some facts about TikTok users by country 2024:
  • As of July 2024, the platform has 689 million active users worldwide.
  • In the US, the number of monthly active users is 100 million.
  • TikTok's Chinese version, Douyin, has 600 million daily active users. This figure equates to 1.2 billion daily worldwide active users for both versions of the app.
  • Meanwhile, there are over 100 million users in Europe, 17 million in the United Kingdom, and 11 million in France and Germany.
  • You may ask, “Which country has the most TikTok users 2024?” It’s no other than the United States. Statistics reported that the country has over 65.9 million users.

TikTok Demographics Statistics

Looking at the TikTok demographics 2024 will help you understand the scope and limitations of the social media platform. As a result, you’d be able to get a good grip on the target age group and gender for your ads.
  • If you’re looking at the TikTok age demographics 2024, 25% of TikTok users are teenagers, while 22.4% are aged 20-29.
  • Meanwhile, 62% of TikTok users in the US alone are aged 10-29 in 2020.
  • Before 2021, males comprised 53% of TikTok users, while 47% were female.
  • In 2021, the number of female TikTok users in the US was 61%, and 16.4% were teenagers.
  • Moreover, the majority of users in the United States are below 30 years of age. Twenty percent of users are in the 30-49 age group, 14% are among the 50-64 age group, and only 4% are aged 65 and up.
  • 25% of GenZ users claim to most likely use the app amidst a ban, while only 9% claim to do otherwise.
  • Moreover, 29% of teenagers consider TikTok as their favorite social media app.
  • 20% of TikTok users have a household income of more than $75,000.
  • On the other hand, Japanese users have a more balanced approach to TikTok usage. Only 15% of the country’s users are teenagers, while 12.1% are in their 40s.

TikTok Growth Statistics

TikTok growth statistics
Every day, more users create different TikTok accounts. And the platform's popularity isn't stopping anytime soon.
TikTok has undeniably grown to become one of the, if not the most, popular short-video-sharing platforms. Check out the app's worldwide overall growth and its popularity across countries:
  • The TikTok app is available in 75 languages and 155 countries.
  • Before TikTok got banned in India and Pakistan, it had over 200 million active users and 43 million downloads in both countries, respectively.
  • In 2019, India's first temporary ban of the app cost 15 million new TikTok users.
  • As for some European countries, Poland has 88.6% of TikTok downloads; Norway comes second at 52.4%; Sweden at 33.2%; the Netherlands at 32.1%; and Denmark at 25.1%.
  • Moreover, the UAE has 24.9% of TikTok users; Germany has 18.7%; the Czech Republic at 18.9%; New Zealand at 18.5%; and Spain has 15.6% users.
  • TikTok is the first-ever non-Facebook mobile application that reached three million global downloads.
  • In the first half of 2021, TikTok is the most downloaded non-game app and the highest-grossing app globally. It almost reached 383 million first-time installations and a $919.2 million estimated customer spending.

TikTok Revenue Statistics

Looking at the revenue statistics of the app should be one of the primary steps to take if you want to pursue digital marketing. This step helps you see whether the platform is flourishing or going bankrupt and if you’ll get a good profit out of it. Check out these significant TikTok marketing statistics 2024.
  • During the 4th quarter of 2019, TikTok's revenue skyrocketed to over 300% from the same period in the previous year.
  • 79% of the app's revenue comes from China, while 8% is from the US.
  • ByteDance, who owns TikTok now 2024, has an estimated value of $100 billion and is considered the most valuable startup in the world.

TikTok Usage Statistics

TikTok usage statistics
TikTok is indeed a colorful and exciting platform—the best medium to go creative and authentic.
Seeing the usage trend of TikTok proves beneficial because you can witness and gauge how much users would use the app. Once you see positive growth in this trend, you know that your ads are in the right place.
  • How popular is TikTok 2024? Seventy-five percent of downloaded apps are accessed by users once and then entirely forgotten afterward. However, 90% of TikTok users open the app and their accounts daily.
  • 9 out of 10 TikTok users access the app several times a day.
  • Meanwhile, general users access the platform 38-55 times each day. That's double the times users would open Twitter.
  • The average usage time of the app is 52 minutes a day, and every session takes about 10.85 minutes.
  • 68% of users spend their time watching videos uploaded by other users, 55% upload their personal videos, and 59% log in and do nothing.
  • On average, Android users spend 13.3 hours on TikTok per month.
  • In 2020, TikTok was the most popular downloaded iPhone app.
  • If you want to know your video insights on TikTok, you may check this Vyrill review.

TikTok Engagement Rate Statistics

Since TikTok has millions of users, it's no surprise that engagement rates in the app would come out relatively high. And you must know the engagement rates within the platform because it could help you decide whether TikTok is worth investing in for digital marketing.
  • In 2020, the average engagement rate in the app was 17.5%.
  • TikTok is one of the most engaging platforms today, with daily usage of 52 minutes per day and an engagement rate of 17.5%.
  • Between 2017 and 2019, the app's engagement rates in the US alone skyrocketed by 1,533%.
  • In 2020, a TikTok account with at least 100,000 followers possesses an engagement rate of 5.30%, while a Twitter and an Instagram account with the same number of followers only have an engagement rate of 0.30% and 1.10%, respectively.
  • TikTok influencers in the United States are known to have a higher average engagement rate of 17.99% than international influencers with only a 15.86% average engagement rate.

TikTok Creators' Earning Statistics

TikTok Creators' Earning Statistics
The most popular TikTok influencers are earning not just millions but billions on the app—such an impressive way to earn a dime!
Like most social media platforms, TikTok also has famous creators and influencers earning bucks after buck. Find out who they are, how they make money, and how much they’re earning through the TikTok marketing statistics 2024 below:
  • A TikTok influencer or video creator with 500,000 followers and great engagement levels may expect to receive up to $450 gifts on average. They may redeem these gifts in cash.
  • A standard TikTok influencer may make money through brand partnerships, selling merchandise, cross-promotions, and brand events.
  • In 2020, a famous creator, Charli D'Amelio, was estimated to have an annual earning of $4 million.
  • The highest-paid TikTok star in 2020 was Addison Rae with an estimated earning of $5 million, followed by Charli D'Amelio with $4 million, Dixie D'Amelio with $2.9 million, Loren Gray with $2.6 million, and Josh Richards with $1.5 million.
  • TikTok reportedly pays $500 to create an account and post content.
If you’re a newbie influencer trying to grow your followers on TikTok, you may check this Tailify review.

TikTok Content and Creators Statistics

TikTok is a platform filled with interesting and diverse content from various creators worldwide. By finding out the best-performing creators and content, you can weigh the kind of content to create and the creators you could tap should you decide to market on TikTok.
  • Entertainment content was the most viewed in 2020. The category accumulated 443.3 billion hashtag views.
  • The second most-viewed category was 'dance.' It accumulated 150.3 billion hashtag views.
  • Following the first two categories are pranks with 54 billion hashtag views, sports and fitness with 43.3 billion, DIY and home renovation with 28.6 billion, beauty and skincare with 21.8 billion, and fashion with 17.5 billion.
  • This year, the mentioned figures have long increased, and the entertainment category now has over 535 billion views.
  • Because music drives TikTok, the number of songs that surpassed 1 billion video views is 176.
  • The top hit 'Dreams' by Fleetwood Mac hit the Billboard charts again and tripled in sales after using the song in a viral video.
  • In 2020, the top three leading creators in the entertainment category are Zach King (@zachking) with 44.5 million followers and 496.1 million likes, followed by Liza Koshy (@lizzza) with 22.2 million followers and 211.2 million likes, and Brittany Broski (@brittany_broski) with 4.2 million followers and 93.6 million likes.
  • In 2020, The most followed and most liked TikTok creators are under the dance category. Charli D'Amelio (@charlidamelio) had 60.7 million followers and 4.2 billion likes, while Addison Rae (@addisonre) gained 44.4 million followers and 2.4 billion likes.
  • Charli D'Amelio is still the most followed TikTok star and creator in 2024, and her followers rapidly grew to over 118 million.
  • Just recently, the app created a Creator Fund of $1B.

2024 TikTok Marketing Statistics

Benchmarking other brands' TikTok marketing experiences could help you leverage your TikTok marketing strategies, techniques, and overall business venture. It would also give you a heads-up on what to expect, such as the costs, benefits, and risks when investing in TikTok digital marketing.
  • TikTok ads are worth $10 per cost per mille (CPM), or cost per 1,000 impressions.
  • Brands should spend a $500 minimum on a campaign to gain better results.
  • In TikTok, a brand takeover ad costs approximately $50,000 with a minimum of five guaranteed impressions.
  • Hashtag challenges cost $150,000 per week, while In-feed ads cost $10 per impression.
  • Experienced marketers suggest that brands budget at least $1,000 for a single campaign.
  • The 90-year-old beverage company, Ocean Spray, gained 15 billion media impressions in a month by just doing a single thing.
  • In 2020, the 3rd most common search query on YouTube is “TikTok.”
  • Regarding YouTube, the platform’s Shorts feature has 3.5 billion views in a single day.

TikTok for Business Statistics

Business statistics show how beneficial and effective TikTok is in expanding your brand. Check these data to see if the platform is a perfect fit for your business:
  • A good 50% of TikTok's best-doing ads appeal to users’ emotions by keeping things real and relatable.
  • 25% of TikTok's higher 6-second watch-through rate is accredited to vertical videos.
  • Meanwhile, 72% of marketing professionals prefer the TopView ad format. Additionally, it has the lowest annoyance level, skips preference, and highest attention level. It ranks first in credibility and other CTA attributes.
  • Between May 2018 and April 2019, TikTok in-app spending increased massively by 500%, resulting in revenues of $7.4 billion.


  • Why is TikTok important for marketers? TikTok offers unparalleled access to a young, engaged audience, making it a pivotal platform for brands targeting this demographic.
  • What trends dominate TikTok marketing? Trends include leveraging viral challenges, using popular music to increase content reach, and creating engaging, authentic video content that resonates with users.
  • How often do TikTok users engage with the app? TikTok's addictive format ensures that many users access the platform multiple times daily, providing frequent opportunities for brands to engage with them.
  • What demographic is most active on TikTok? While predominantly popular among teens and young adults, TikTok is increasingly attracting a broader range of age groups, expanding its marketing relevance.
  • What opportunities does TikTok offer to advertisers? The platform allows for creative campaign strategies through its various ad formats, interactive content capabilities, and a highly engaged user base.

Hop on the TikTok Marketing Trend Now

TikTok downloads 2019
If you're not convinced yet on the popularity of TikTok through the years, here's a good summary to encourage you to hop on the trend. | Source: SensorTower
TikTok, despite its novelty in the world of social media, has proven to be a popular app loved by billions of people from many parts of the globe. More so, numerous brands and marketers have grabbed every opportunity the TikTok craze has to offer. So, if you want to hop on, study the Tiktok marketing statistics 2021 and make sure to take the leap carefully and strategically. Want to know more about TikTok? Read our article, “TikTok Advertising: How Much Does It Cost to Advertise on TikTok?”   Resources:
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