Born Denarie Bautista Taylor, TikTok superstar Bella Poarch was born on February 8, 1997. She was born and raised in the Philippines by her grandmother in the slums until the age of three. Then she got adopted by an American stepfather who served in the U.S. military and a Filipina stepmother. They moved to the States when she was 13.
On August 2020, Bella created the most liked TikTok video, where she lip-syncs to the song “M to the B” by British rapper Millie B. And in May 2021, she released her debut single, “Build a Bitch.”
Some of Poarch’s most prominent campaigns are with HUGO, HyperX, and Steve Madden. As of February 8, 2023, she has more than 92 million followers on TikTok, along with other TikTok sensations like Charli D’Amelio and Khaby Lane. She also signed a record deal with Warner Records in 2021.
HUGO believes in self-expression, loyalty to oneself, and a willingness to break rules. The brand’s core values are brought to life in their Spring/Summer 2023 campaign along with three multi-talented artists. Tinashe (singer, actress, and dancer), Evan Mock (actor, model, and skateboarder), and Bella Poarch (singer and TikTok star). Everyone brings their own style and personality to the latest HUGO collection.
HUGO likes to break boundaries. This 2023 Spring/Summer collection brings you oversized denim, hoodies, some elegant bodywear, eye-catching cuts, and so much more! Wear it the way you want, whenever, wherever! With their dedicated new generation of rebels and rule-breakers, this campaign is definitely overflowing with bold and youthful energy.
Back in October 2021, HyperX, the brand leader in gaming and esports, announced their collaboration with TikTok superstar Bella Poarch as their HyperX brand ambassador. Being a celebrated TikTok sensation with more than 81 million followers, her campaign includes starring in a HyperX microphone video campaign launched in the fall. As a gaming partner, HyperX provided her with gaming headsets, mice, mousepads, keyboards, and microphones for her use. These are the same high-quality products utilized by gamers, streamers, and anyone having a passion for awesome gaming.
Bella is not only known as a TikTok sensation. She is also an influencer, a music artist, and a U.S. Navy veteran. But now, she’s also a star in the “Maddenwood” 2022 Fall Campaign.
Maddenwood was inspired by the glitz and glamor of Hollywood and chose three famous faces to join the ride: Bella, Chloe Cherry of the hit series Euphoria, and musician Latto. All three can be seen in the Maddenwood surreal universe using augmented reality. Here, they appear to be wandering the streets featuring blossoming gardens, holographic snakes, as well as plants with sprouting lips and eyeballs. Bella has been a Madden fan for the longest time, thus, she was super excited to be part of this amazing project.