James Charles is a famous American beauty influencer and makeup artist. He worked as a hairstylist and makeup artist before becoming a YouTube sensation.
Then in 2015, James Charles began his YouTube journey by posting various makeup tutorials. A Tweet of him redoing his senior high school portrait with a ring light and makeup on went viral the following year. Then he scored his first partnership and made history in September 2016 as CoverGirl’s first-ever male ambassador.
James acquired thousands to millions of followers until he hit 10 million on YouTube by early 2019. His rise to stardom opened doors for multiple opportunities, such as doing Iggy Azalea’s makeup for promotional art and hosting YouTube Originals’ Instant Influencer.
However, his fame is not without conflicts and controversies. James faced issues that caused him to lose a million followers and his business ties with Morphe, and that pushed YouTube to demonetize his channel temporarily. Nonetheless, he still has 23.9 million subscribers on YouTube today.
Furthermore, James accumulated 37.9 million followers on TikTok, 21.5 million on Instagram, 7 million on Twitter, 2.6 million on Facebook, and 1.4K on Pinterest.
- 2021 Kids’ Choice Awards: Favorite Male Social Star
- 2020 Streamy Awards: Show of The Year, Instant Influencer with James Charles
- 2020 People’s Choice Awards: Beauty Influencer
- 2018 Streamy Awards: Beauty
- 2018 Teen Choice Awards: Choice Fashion/Beauty Web Star
The Biggest Beauty Collab in History
During the onslaught of Covid-19, when people lost their jobs, James took the initiative to raise funds for the Covid-19 Solidarity Response Fund by WHO. He virtually gathered Nikita Dragun, NikkieTutorials, Bretman Rock, Manny MUA, Patrick Starrr, Mykie, and Louie Castro to participate in the huge grwm (get ready with me) challenge. The video earned over 2M views in less than 24h!
Morphe x James Charles
Morphe had a long-standing collaboration with James prior to ending their partnership in 2021. They released an eyeshadow palette in 2018 and a mini version of that palette, plus a 13-piece brush set in 2020. The products were a massive success.
CoverGirl x James Charles
As mentioned, James was CoverGirl’s ambassador in 2016. He graced the brand’s TV commercial and appeared in ads for the So Lashy mascara. The collaboration marked history in the makeup and beauty industry as it shattered stereotypes and embraced inclusion.