Joe Wicks, otherwise known as The Body Coach, is a fitness influencer, trainer, and author. His career as an influencer soared during the Covid-19 pandemic when he uploaded the lockdown workout for kids videos on YouTube. Hence, he gained the alias ‘UK’s PE teacher’ while schools were closed.
His debut cookbook, Lean in 15, topped the charts and was hailed as the second-highest best-selling cookbook. He authored ten cookbooks and is the only non-fiction writer to secure three number-one titles in a year with The Shift Plan, The Shape Plan, and The Sustain Plan.
Joe kickstarted his career in the fitness industry as a personal trainer and online coach. He initially posted 15-second recipe videos on social media, and they quickly gained attention. As a result, his follower count increased, and more people got interested in joining his classes.
And if his achievements aren’t already enough, the fitness influencer has entered the Guinness Book of World Records for the highest number of viewers streaming a live workout on YouTube.
Joe Wicks has amassed 2.82 million subscribers on YouTube, 4.54 million followers on Facebook, 4.6 million on Instagram, 428.3K on Twitter, and 147.2K on TikTok.
- Member of The Order of The British Empire (MBE)
- Honorary Doctorate in Sports and Exercise Science
- Guinness Book of World Records: highest number of viewers of a live-streaming workout on YouTube
Lululemon — Global Ambassador
Lululemon Athletica is a workout and athletic clothing company. In 2021, the brand tapped Joe to be its Global Brand Ambassador. The brand also debuted a menswear-focused campaign with Joe as the forefront figure.
New York Bakery Co. — Brand Ambassador
Joe fronted the brand’s A Taste of New York tv campaign. The campaign aimed to inspire viewers to look at bagels as sumptuous addition to a healthy and balanced diet.
Gousto x Joe Wicks: 12 Healthy Summer Recipes
In 2022, Gousto partnered with the influencer in releasing 12 veggie-packed summer recipes. All the recipes serve variety, quality, and health without spending too much.