Lachlan - The Influencer Forum

Summary

Who is Lachlan?

Lachlan Ross Power was born on August 25, 1995. He is an Australian pro gamer, YouTuber and internet personality who became famous for his video game commentaries of Fortnite Battle Royale. He is the founder of the lifestyle brand and gaming organization PWR.

Lachlan's mission for PWR.supply is to create a tribe of people sharing the same passion for gaming and streetwear. Everything from the fabric, weight, color, and cut of each custom piece is hand-picked by the YouTuber himself. Their brand's collections are defined by high-quality basics referencing a contemporary mix of tech wear and loungewear.

Back in 2013, Lachlan launched his channels and became the first Australian gaming YouTube channel to garner 10 million subscribers. These days, people look up to him as a key component of the YouTube Gaming community with a massive following of over 14 million YouTube subscribers with more than 4.5 billion views.

Lachlan Awards and Recognitions

Lachlan Prominent Campaigns

Red Bull

Lachlan officially announced that they were partnering with Red Bull for the return of offline Fortnite to Oceanic shores that was held at The Star Event Centre, with loads of fun for those competing and spectating. Prior to the games, fans were given the chance to meet and greet some of their favorite creators like Lachlan, Muselk, Loserfruit, Lazarbeam, and Fasffy, together with other Fortnite creators and pros.

There were 6 matches that were set for that day, with three in Zero Build and another three in the game's classic build mode, giving gamers in either mode a chance to shine. The prize was $50,000 which was up for grabs for the top six teams, and the coveted inaugural Red Bull High Grounds Champion title.

klikit

Klikit is a logistics company Lachlan partnered with. They take pride in piecing together the jigsaw puzzle that is on-demand and delivery found in the F&B space. Because the company comprises owners and operators themselves, they are in the best position to understand exactly how and why it's very difficult to run a kitchen in the digital realm.

Rivalry

Rivalry is another company Lachlan partnered with. It's a fully regulated sports betting media company that targets esports and Millenial as well as Gen Z consumers. So far, it has transformed itself into the most engaged esports betting brand worldwide.