Who is Linus Tech Tips?
Canadian YouTuber Linus Gabriel Sebastian is famous for his Linus Tech Tips YouTube channel covering anything technology and The WAN Show podcast. He also has two other YouTube channels—TechLinked and TechQuickie—with 1.86M and 4.27M subscribers, respectively.
Sebastian used to work for NCIX, a now-defunct Canadian computer retailer, as a regular technology video presenter. NCIX assigned him as host for its technology YouTube channel that provided on-product demonstrations. Unfortunately, the production cost was too high, and the viewership too low. As a solution, the company asked Sebastian to create a cheaper offshoot channel for lower production values. Hence, the emergence of Linus Tech Tips.
Sebastian eventually left NCIX following a dispute on company management and started his own, the Linus Media Group. Sebastian negotiated with NCIX on the ownership of Linus Tech Tips, to which he signed a non-compete clause.
On May 2023, Sebastian stepped down as Linus Media Group's CEO and transitioned into the Chief Vision Officer creative role.
Another significant milestone in LTT's journey is the launch of Floatplane, a subscription-based streaming platform. Designed to give content creators more control over their monetization, Floatplane reflects Linus’s commitment to addressing industry gaps. By offering an ad-free experience and exclusive content, Floatplane has garnered a dedicated user base while supporting LTT’s sustainability.
One of the key reasons for LTT's success is its approachable yet informative content. Linus and his team excel at breaking down complex technology into easily digestible and entertaining segments. The channel covers a wide range of topics, including in-depth product reviews, PC builds, tech tutorials, and fun challenges like the "Scrapyard Wars." This diverse content ensures there’s something for every viewer, whether they’re seasoned tech enthusiasts or newcomers looking to upgrade their devices.
A notable aspect of Linus Tech Tips is its consistent focus on innovation. Over the years, Linus Media Group has expanded its offerings to include multiple spin-off channels like TechLinked, ShortCircuit, and Channel SuperFun, each catering to a specific audience. For example, TechLinked provides bite-sized tech news, while ShortCircuit focuses on quick product impressions. This strategic diversification has helped LTT maintain its relevance in a rapidly changing digital landscape.
Beyond its content, LTT has had a profound impact on the tech community. Linus and his team often push the boundaries of what’s possible, such as assembling the "Ultimate $30,000 PC Build" or conducting experiments like submerging a PC in mineral oil. These projects not only entertain but also inspire innovation within the tech industry. Additionally, the channel’s reviews and recommendations hold significant weight, often influencing purchasing decisions and sparking discussions among consumers and manufacturers alike.
Collaborations and partnerships are another hallmark of LTT’s success. The channel has worked with major tech brands like Intel, NVIDIA, and Corsair, often featuring exclusive previews and first-look reviews. These partnerships not only enhance LTT’s credibility but also provide viewers with insider access to cutting-edge technology. However, the team remains careful to maintain editorial independence, ensuring that sponsored content does not compromise the integrity of their reviews.
Sebastian's YouTube channels were taken over by crypto-hackers who posted the infamous deepfake Elon Musk bitcoin scam. YouTube later took down and restricted the channels.
Sebastian's Linus Tech Tips brought him to greater heights, thus, accumulating over 15.6M subscribers on YouTube, 1.7M followers on Facebook, 1.8M on Twitter, 1.4M on Instagram, and 1.1M on TikTok.
Linus Tech Tips’ Awards and Recognitions
Linus Tech Tips Awards & Recognitions
- 2022 Wikitubia Awards: Favorite Tech Channel
- 2015 Inc. Magazine: Top 30 Power Players in Tech - 4th
- 2014 Tubefilter's Top 1% of Google's Advertising Channels on YouTube - Technology category
Linus Tech Tips’ Prominent Campaigns
ASUS ROG: Build Together, Give Together
Tech giant ASUS launched the Build Together, Give Together campaign that featured Linus Tech Tips and Seth Curry setting up an ASUS ROG CPU. The same CPU was made available for public purchase, and all the proceeds went to BC Children's Hospital Foundation.
Intel Extreme Upgrade
Another highly popular tech brand, Intel, partnered with the influencer for two years to produce the Intel Extreme Upgrade series. The series had 24 videos with over 86 million views. Intel was Sebastian's biggest sponsor until it pulled out earlier this year.
AMD Ultimate Tech Upgrade
Following Intel's pullout, AMD tech picked up the initiative and is currently teaming up with Sebastian on its Ultimate Tech Upgrade Series. The AMD Ultimate Tech Upgrade follows the same format as the Intel Extreme Upgrade series.
Linus Tech Tips’ Other Information
Website
https://linustechtips.com/
