Minecraft - The Influencer Forum

Summary

Who is Minecraft?

Minecraft is a sandbox game that was developed by Mojang Studios back in 2011. It was created by Markus "Notch" Persson in the Java programming language. There were several private testing versions that took place, and it was first made public in May 2009 before it was fully released in November 2011. Minecraft is the best-selling video game of all time, with over 238 million copies sold and almost 140 million monthly active players as of 2021.

The past decade has been witness to the explosion of Minecraft on social media, with parodies, adaptations, merchandise, and the annual Minecon conventions held regularly. This game has also been utilized for educational purposes, to teach chemistry, computer science, and computer-aided design. In 2014, Mojang and the Minecraft intellectual property were purchased by none other than Microsoft for a whooping US$2.5 billion. There were several spin-offs that have been made. These include Minecraft Earth, Minecraft Story Mode, Minecraft Dungeons, and Minecraft Legends.

It has 11.4 million YouTube subscribers, 7.2 million Twitter followers, 12 million Facebook followers, 9 million Instagram followers, and 2.4 million TikTok followers. Some of its prominent collaborations are with Lacoste, Aape, and PUMA.

Minecraft Awards and Recognitions

Minecraft Prominent Campaigns

Lacoste

Minecraft and LACOSTE launched Croco Island in Guangzhou, China. Here, fans won't only find Minecraft-themed clothes by LACOSTE but also adorable Minecraft bees and panda keychains. LACOSTE also released Minecraft-themed products such as shirts, shorts, sweatshirts, hoodies, and polos, all in true Minecraft-LACOSTE fashion style.

This began when Minecraft and LACOSTE teamed up in the game known as Croco Island. Here, players could play tennis, create their own court on the map, and even go on a Scavenger Hunt to retrieve Mr Croc's missing possessions.

Aape

Minecraft also collaborated with AAPE to the delight of their fans. The clothing company has earned its reputation in the fashion industry through some amazing collaborations. People love its cool urban style mixed with pop culture sensations. This result is super trendy clothes, accessories, and various novel products. Those who love playing with Alex or Steve will truly love AAPE's collaboration with Minecraft.

PUMA

Staying true to their pop culture prowess, PUMA is continuing to build their collection of various video-game-inspired sneakers. Featuring their collaboration with the immensely popular Minecraft title. Arguably the best-selling video game in history, this partnership is a massive success for the brand as they went on and remade the classic Suede.