PlayStation - The Influencer Forum

Summary

Who is PlayStation?

The PlayStation Network is a digital media entertainment service that is provided by Sony Interactive Entertainment. It was launched back in November 2006. Originally, it was created for the PlayStation video game consoles. However, it soon extended to encompass smartphones, tablets, Blu-ray players as well as high-definition television. Today, there is also PlayStation Plus, Sony's monthly subscription service. This is required for most online play on PlayStation 4 and PS5 consoles. It is broken down into three tiers. The Essential plan offers a handful of free games each month and includes amazing discounts on games bought via the PlayStation Store.

PlayStation also has a YouTube channel with over 15.1 million subscribers. Here, you can find the latest videos pertaining to your favorite PlayStation products direct from Sony Interactive Entertainment itself. Consumer-generated clips from PlayStation fans are also featured. Fans can stay current by checking out the new game trailers, behind-the-scenes footage, tips, tricks, in-game moments, and even exclusive sneak peeks. Some of its prominent collaborations are with Nike, Travis Scott, and Ocado. It has 30 million Instagram followers, 38 million Facebook followers, and 32 million Twitter followers.

PlayStation Awards and Recognitions

PlayStation Prominent Campaigns

Nike

PlayStation teamed up with LA Clipper's Paul George to bring out their creative project- the PG 5 PlayStation 5 Colorway. This is a genius collaboration between PlayStation, Nike, and PlayStation designers, including Yujin Morisawa, the mind behind the PS5 console's design. Everyone worked closely together to bring the spirit of the game and the look of PS5 to life.

Travis Scott

PlayStation also partnered with Travis Scott and his fashion brand Cactus Jack for the launch of the PS5 console back in 2021. In the gaming world, Scott even held a virtual concert in collaboration with Fortnite. The astronomical event took place on April 23, 2021, and became the biggest ever when it came to in-game gathering. It attracted 12.3 million concurrent players across the globe

Ocado

Finally, PlayStation Pasta is now a reality. Sony announced its collaboration with the British online supermarket Ocado to release a special-edition pasta that you can grab on a PlayStation near you. It contains a box of Italy's finest culinary arts contributions, with the shapes of PlayStation's iconic controller buttons. All these can be cooked up into your preferred meals.