Dika Angkasaputra Moerwani Nasution aka Raditya Dika, is an Indonesian actor, author, movie director, YouTuber and social media star. He became widely popular as a stand-up comedian on television, as well as a writer of 7 highly successful comedy books that have become national best sellers. Some of his most prominent campaigns are with ASUS, VIVO, and Richard Mille luxury watches. Apart from his 10M subscribers on YouTube, he has 22M followers on Instagram, 15.7M followers on Twitter, 4.9M followers on Facebook, and 1.2M followers on TikTok.
In one of his unboxing videos, Raditya featured the ASUS ROG Strix Hero III RTX Gaming Laptop. This 17.3″ laptop from ASUS is designed explicitly for gaming, thanks to its NVIDIA GeForce GTX 2070 graphics card, the 1920 x 1080 Full HD display with a 144 Hz refresh rate, and a 3 ms response time. For those curious, Strix in ancient Roman and Greek means owl, the one with the keenest hearing and sharpest vision. Strix pertains to feeling one’s environment to detect and react to the slightest movements. It also means survival on the edge of instinct, which is very important to all gamers.
Several years ago, Raditya also teamed up with VIVO and did an unboxing of the VIVO V5 Plus. This is an upper-mid-tier smartphone equipped with a Snapdragon 625 and paired with 4GB RAM and 64GB internal storage. Its 5.5-inch FHD IPS display is protected by the 2.5D Corning Gorilla Glass 5 and housed in a metal uni-body coated in soft gold paint. High-end games run fine, and there is no visible lag in UI transitions to worry about.
Raditya was also sporting a Richard Mille watch in one of his YouTube videos, discussing why it cost 1 Billion Rp or over $65K. Richard Mille is a known Swiss luxury watch company founded in 2001 by Dominique Guenat and Richard Mille, based in Les Breuleux, Switzerland. Their brand specializes in very high-priced clockwork watches that were sometimes criticized for being unnecessarily extravagant. But it’s so expensive because each Richard Mille watch is done by hand, and only a limited number of eyes are made yearly. This keeps it an exclusive brand. Aside from its limited supply, the company also produces many limited edition models.