Zack King

Zach King

Summary

Who is Zach King

Born Zachary Michael King aka Zach King, this internet personality was born on February 4, 1990. Zach became world famous for his “magic vines”, six-second videos which are digitally edited to look as if he is performing magic. He dubs it as “digital sleight of hand.” Zach started posting his videos on YouTube back in 2008, and six years later, he began posting videos on Vine.

His first TikTok video was released in 2016 and since then, has attracted more than 90 million followers. Some of his most prominent collaborations are with McDonald’s, Amazon, and Google Play Apps. He has 26 million Instagram followers, 7.6 Facebook followers, 78.2 million TikTok followers, and 21.5 million YouTube subscribers.

 

Awards and Recognitions

Zach King Prominent Campaigns

McDonald’s

Zach King for McDonald's

Everyone loves the joy and delight that Zach King and his magic brings. But America took this one step higher and turned his social media act into pre-roll- McDonald’s just made him the McDonald’s Dollar Menu & More spokesperson. The campaign project followed a highly successful series of online videos that garnered millions of views. And with a retention rate of 94%, all their videos led viewers to the McDonald’s brand YouTube channel.

Google Play Apps

Zach King for Google Play Apps

Zach also collaborated with Google Play with his Zach King app. Here, fans can enjoy a world of illusions and entertainment created by the renowned social media star and magician himself. The app gives you access to a wide collection of videos created by Zack, which includes his signature illusion and magic tricks. Everyone will enjoy its behind-the-scenes footage and exclusive content that is not available anywhere else.

Amazon Alexa

Zach King for Amazon Alexa

Zach also shares his great relationship with Amazon, particularly with Amazon Alexa. The campaign was perfect for him because they decided to do something fictional and have Alexa do something that is not possible in the real world. One of the ideas they pitched was asking Alexa to take him on an underwater vacation ASAP. All this water would just start flooding the room and it would be an aquarium. The idea was so nuanced and complex, but the ad turned out to be absolutely amazing!

 

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