Selena Gomez Debuts Fresh Bangs After Quietly Unfollowing Hailey Bieber on Instagram

Selena Gomez is turning heads with a bold new look—and the timing has fans buzzing.

Over the weekend, the Only Murders in the Building star surprised her Instagram followers with a striking set of wispy bangs. The new hairstyle comes on the heels of a curious development: both Gomez and Hailey Bieber, wife of Selena’s ex Justin Bieber, are no longer following each other on Instagram.

Though the two women have spent the past few years projecting a message of mutual respect, the sudden social media activity has reignited speculation that tensions between them may have resurfaced.

In a glam selfie shared on her feed, Selena posed in a plush white bathrobe, wearing full makeup and a confident expression. “I would, but I’d regret it, then get it redone so I simply won’t #bangs,” she captioned the post, suggesting the hairstyle might not be permanent.

Fans quickly noticed her small music note tattoo on her right wrist—a reminder of her deep connection to music and expression, even as conversations swirled around her personal life.

The singer’s Instagram Story also featured another appearance of her new bangs in a heartfelt message: she expressed that she wished she “could be with all the kiddos” at the Kids’ Choice Awards. The sweet comment was paired with a casual selfie and served as a soft counterpoint to the online noise.

While Selena hasn’t directly addressed her decision to unfollow Hailey, the move has caught the attention of both fanbases. Some believe it signals a falling out between the two, despite efforts over recent years to demonstrate support for one another online. At one point, the two even appeared in a photo together in an attempt to quiet feud rumours, and in 2023, they made headlines by following each other on Instagram.

Their digital truce had continued with small but public gestures. Last year, Hailey liked Selena’s engagement post to Benny Blanco, and Selena later returned the gesture by liking a post from Sephora announcing that it would carry Hailey’s beauty brand, Rhode—even though Sephora is also the primary retailer for Gomez’s Rare Beauty.

That goodwill seemed to mark a turning point in their history. But with both women now digitally disconnected once again, many fans are wondering what changed.

Fuel was added to the fire recently when Hailey’s Rhode brand was acquired by E.l.f. Beauty in a $1 billion deal—a major milestone in her career. Hailey celebrated the news on Instagram, expressing gratitude for her team and outlining her expanded role as Chief Creative Officer and Head of Innovation at the company. While the accomplishment was widely praised, it didn’t escape notice that Selena made no public mention of the announcement.

Meanwhile, Selena kept the focus on her fiancé, Benny Blanco, sharing a proud photo of him accepting the award for Favorite Viral Song at the Kids’ Choice Awards. “I adore this man,” she wrote, attaching a pink heart emoji and shifting attention away from the brewing speculation.

The buzz surrounding the unfollow has divided fans. While some insist the breakup in online ties is nothing more than a coincidence or a digital detox, others believe it hints at renewed strain—possibly linked to long-standing associations with Justin Bieber.

Selena and Justin’s on-again, off-again relationship ended for good in 2018, shortly before Justin married Hailey. Though Selena and Hailey both worked hard in recent years to dismiss fan-fueled drama, their every move continues to be dissected through the lens of that past.

Whatever the reason for the latest social shift, one thing is certain: Selena Gomez is moving forward confidently. Whether the bangs are here to stay or just a playful refresh, they serve as a reminder that she’s embracing change—on her terms, and in her own style.