Sydney Sweeney’s Limited-Edition Soap Made with Her Bathwater Is Real — And People Have Thoughts

Sydney Sweeney, known for her roles in Euphoria and Anyone But You, is diving headfirst into a bizarre new product collaboration that’s making the internet do a double take — and maybe a double cleanse.

The actress has teamed up once again with natural soap brand Dr. Squatch, this time to launch a limited-edition bar called “Sydney’s Bathwater Bliss.” As shocking as it sounds, the soap reportedly contains Sweeney’s actual bathwater.

Yes, really.

In an Instagram post shared on May 29 by both Sweeney and Dr. Squatch, the brand announced the launch with an unapologetically cheeky caption: “You kept asking about my bathwater after the @drsquatch ad… so we kept it.” The product is set to drop on June 6, exclusively on the Dr. Squatch website, with bars retailing for just $8 each.

It’s an unusual blend of celebrity branding and internet meme culture — and fans are both amused and bewildered.

A Viral Marketing Moment

Sweeney first raised eyebrows last October when she appeared in a steamy ad campaign for Dr. Squatch’s Natural Body Wash, lounging in a bathtub while cheekily addressing “dirty little boys.” The spot went viral, spurring a deluge of internet jokes, thirst tweets, and requests from fans jokingly asking for her bathwater.

Apparently, the brand took those comments seriously.

The result is “Sydney’s Bathwater Bliss,” a medium-grit bar soap that the company describes as a “perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney’s bathtub.” The scent profile reportedly includes notes of pine, Douglas fir, earthy moss — and, of course, that mysterious ingredient: Sydney’s own bathwater.

Limited Edition and Adults Only

As part of the launch, Dr. Squatch is running a giveaway for 100 lucky winners to receive a free bar of the soap. There’s one catch: entrants must be over the age of 18, likely due to the provocative nature of the campaign.

The brand clearly leans into the humor and absurdity of the concept. In one Instagram post, they answered the obvious question of “Why?” with a simple reply: “Because y’all wouldn’t stop asking. And Sydney said, ‘Let’s do it.’ (what a legend).”

Whether it’s genius marketing or just plain weird, the soap has already generated major buzz — and possibly record-breaking engagement for Dr. Squatch.

The Internet Reacts

Unsurprisingly, reactions online have ranged from excitement to secondhand embarrassment. Some fans are racing to sign up for the giveaway or planning to snag the soap as soon as it drops, while others are side-eyeing the whole thing.

“Peak capitalism,” one Twitter user wrote. “Sydney Sweeney monetizing bathwater is the 2025 energy I wasn’t ready for.”

Others are calling it “hilarious,” “gross,” or “brilliant,” depending on their level of irony tolerance. The campaign appears to toe the line between playful and provocative — a mix that seems to resonate with Sweeney’s fan base and Gen Z’s taste for surreal internet humor.

A Trend in Celebrity Merch?

The idea of celebrities selling highly personalized products isn’t exactly new. From Gwyneth Paltrow’s infamous candle to Grimes selling her soul (sort of), stars have increasingly leaned into offbeat merch ideas that double as viral moments. Sweeney’s bathwater soap feels like the next logical — if slightly unhinged — step.

The question remains: is this an actual hygiene product, a collector’s item, or just a glorified gag gift? Dr. Squatch insists it’s the real deal — a usable bar of soap made with natural ingredients and a hint of tongue-in-cheek celebrity DNA.

Available June 6

If you’re curious — or simply can’t resist the sheer novelty of it — Sydney’s Bathwater Bliss will be available starting June 6 at drsquatch.com for $8. Whether you plan to use it or keep it sealed in your bathroom cabinet as a conversation piece, one thing is certain: no one’s scrubbing up quite like Sydney Sweeney fans this summer.