Chloe Liem, popularly known as Chloe L, has taken TikTok by storm with her extravagant lifestyle and unapologetic embrace of luxury. At just 21 years old, the Singaporean influencer has built a dedicated following, showcasing her lavish wardrobe, high-end jewelry, and self-aware humor.
Often described as a ‘stay-at-home daughter,’ Chloe blends elite fashion with relatability, capturing the imagination of millions. Her signature aesthetic—always adorned in designer pieces and an impressive collection of Van Cleef & Arpels jewelry—has even earned her the nickname ‘Van Cleef Princess.’ But beyond the glitz and glamour, who is Chloe L, and just how wealthy is she? Let’s take a closer look at the social media sensation making waves online.
A Glimpse into Chloe’s Extravagant Life
Chloe’s TikTok account, @chloeabeth4545, has amassed over a million followers who are fascinated by her luxurious day-to-day experiences. From high-end shopping sprees along Orchard Road to ‘Get Ready With Me’ videos featuring head-to-toe designer outfits, her content offers an unfiltered peek into the world of extreme wealth.
One of her most viral videos featured an impromptu family trip from Singapore to Indonesia—by private jet—just to attend a lunch invitation. Her uncle, known for owning a $1 million koi fish, was the host. The family’s casual approach to international travel only solidified her status as a real-life version of the opulence depicted in Crazy Rich Asians.
Despite her public persona, Chloe remains tight-lipped about her family’s financial background. While she frequently includes her mother in her videos, she never explicitly shares details about her parents or their businesses. Online speculation, however, suggests that she is linked to the wealthy Liem family, also known as the Sampoerna family of Singapore.
Is Chloe L Part of the Sampoerna Family?
The Sampoerna family, led by businessman Putera Sampoerna, is among Southeast Asia’s wealthiest dynasties. Forbes reports that Putera sold his family’s clove cigarette empire to Philip Morris for $2 billion, with his current net worth estimated at $1.85 billion in 2024.
Though Chloe has never confirmed any direct relation to the Sampoerna family, rumors continue to swirl due to her extravagant lifestyle. Unlike other socialites who flaunt their family’s wealth, Chloe keeps much of her personal history under wraps. However, she has shared snippets of her upbringing, revealing that her parents instilled discipline in her from a young age.
“Tennis and piano were non-negotiable commitments, and complaining wasn’t an option,” she revealed in an interview with Grazia magazine, hinting at a strict yet privileged childhood.
Singapore’s Van Cleef Princess
One of Chloe’s biggest trademarks is her love for Van Cleef & Arpels jewelry. Her obsession with the luxury brand runs deep, with her collection consisting of multiple high-value pieces. Her mother, equally fond of fine jewelry, even styles herself as the ‘Van Cleef Queen.’ In one viral moment, she showed off a custom-styled necklace set valued at $34,000.
Chloe has spoken about her first luxury purchase, a Perlée signature ring, which she bought with her own money. “I always tell people that I grew up in Van Cleef,” she shared, recalling childhood memories of visiting jewelry stores with her parents.
Her unique mix of humor and self-awareness has made her stand out from other influencers flaunting their wealth. Rather than simply showing off expensive items, Chloe engages her audience by playfully embracing the ‘rich kid’ stereotype in a way that resonates with Gen Z.
More Than Just a Socialite
Although her TikTok presence centers around luxury, Chloe is also a full-time student at the National University of Singapore, where she studies finance and marketing. While her designer-filled wardrobe might suggest otherwise, she deals with the same academic pressures as any other student.
Interestingly, Chloe wasn’t always a fashionista. She admitted that her sense of style only developed after discovering fashion content on TikTok. “Growing up, my wardrobe consisted mostly of school uniforms and tennis gear,” she said. Now, she’s one of Singapore’s most-watched fashion influencers, effortlessly blending high fashion with everyday life.
The Mystery Surrounding Chloe L
Chloe L has built an online brand by being unapologetically herself, openly embracing her luxurious lifestyle while maintaining an air of mystery about her background. Though questions about her family’s true wealth continue to surface, her fans remain captivated by her content.
For now, she is perfectly content being TikTok’s most famous ‘stay-at-home daughter.’ “I’m staying at home, and I’m having fun,” she says—living a dream many can only imagine.
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