Who Is Vivian De la Torre? Influencer at the Center of a Shocking Murder Investigation

The murder of 26-year-old beauty influencer Valeria Márquez during a livestream has sent shockwaves through Mexico and the online world. While police in Jalisco continue their investigation into the killing, public scrutiny has turned toward one person in particular—Vivian De la Torre, a fellow influencer and reportedly close friend of the victim.

De la Torre is now facing intense online backlash and suspicion, as many believe she may have played a role in setting up Márquez for the brutal attack.

A Livestream Turns Deadly

The incident occurred on May 13 at around 6:30 p.m. inside Blossom The Beauty Lounge in the Real del Carmen neighborhood of Zapopan, Jalisco. According to reports, an armed man entered the salon while Márquez was livestreaming and fired at her at least ten times, hitting her in the chest and head. The young influencer died on the spot.

The Jalisco Attorney General’s Office has opened a case under femicide protocols and confirmed it was a targeted, direct attack.

Vivian De la Torre’s Role and the “Expensive Gift”

Shortly before the murder, Márquez had reportedly mentioned on her livestream that she was expecting an “expensive gift” from De la Torre and that she had been told not to leave the salon. This detail has raised eyebrows, especially after reports surfaced that a delivery man attempted to hand the package directly to Márquez but refused to leave it with her employee. Márquez even joked on camera, “Maybe he’s here to pick me up… or kill me.”

Less than 24 hours later, De la Torre took to Instagram to share a tribute to her late friend. “My precious little blonde, I will love you forever, my girl. I never imagined a life without you. I definitely have an angel watching over me always. I love you, my Barbie,” she wrote alongside a photo of the two of them together.

What was intended as a heartfelt farewell sparked fierce debate online. Some users saw it as tone-deaf or even manipulative, while others defended the post, pointing to the duo’s close friendship over the years.

Accusations Swirl on Social Media

As investigators continue to piece together what happened, De la Torre is being named by many on X (formerly Twitter) as a prime suspect—though authorities have not officially confirmed this. Posts accusing her of setting up Márquez for murder have flooded social media, with phrases like: “Vivian De la Torre told her not to move because she would be receiving an expensive gift… and then she was killed.”

Many fans of Márquez believe the circumstances are too coincidental to ignore. The fact that De la Torre encouraged Márquez to stay in one place, coupled with the suspicious delivery and swift timing of the ambush, has fueled the fire.

Despite the public backlash, De la Torre remains active online. Her continued presence on Instagram has only added to the speculation and criticism, with many users demanding a formal investigation into her role.

What Happens Next?

As of now, the Jalisco Attorney General’s Office has not named any suspects nor confirmed the direction of their investigation. However, the public outcry is putting immense pressure on officials to deliver answers.

Meanwhile, the tragedy has reignited conversations around influencer culture, safety in public and private spaces, and the danger of online fame in Mexico, a country where high-profile murders have sadly become more common.

For now, one young life is lost, another hangs in the balance of public suspicion, and many are left asking the same question: Was Valeria Márquez set up by someone she trusted most?