Social Media Marketing

Top 10 Social Media Platforms: Exploding On SocMed To Grow Your Brand

It's 2023, and if you're thinking about the same strategies last year that you plan on using for this year, you need to rethink your options. The industry is changing, advertisement costs are increasing, and more and more people realize how crucial building an organic audience is. Social media is more critical now than ever.Perhaps you don't want to be a content creator who actively engages in social media platforms to expand your reach. However, you need to understand that building an audience is the most valuable thing any brand can do right now. Most people don't know how or where to start with this journey. Lucky for you, this is what this post is all about.The last 17 years have shown how social media platforms have taken off and dominated the internet. What is the top 5 social media platforms you can use right now? Guess what, because today we are discussing not 5 but 10 of the best social media platforms you can utilize to generate followers, build a community from these followers, and ultimately transform them into loyal customers who will continuously buy your product or service. We'll start at no. 10 and work our way up. Let's get started! Key TakeawaysAdapt to Evolving Strategies: Relying on outdated social media tactics can hinder brand growth. It's essential to reassess and update your strategies to align with current trends and platform features.Importance of Organic Audience Building: With rising advertising costs, cultivating an organic audience has become more valuable than ever. Building genuine connections can lead to sustained brand loyalty.Understanding Platform Dynamics: Each social media platform offers unique features and caters to different audiences. Selecting the right platform depends on your brand's goals and target demographics.Consistency Over Instant Success: Achieving significant milestones, like amassing a large follower base or substantial sales, requires consistent effort and time. Patience and persistence are key.Commitment to Learning: Staying informed about platform updates and emerging trends is crucial. Continuous learning and adaptability can significantly impact your brand's success on social media.Discord[caption id="attachment_11169" align="alignnone" width="1024"] Discord is one of the most popular ways to connect online with hundreds of millions of users.[/caption]First on the list is Discord, with over 150 million active users per month. In 2015, it started as a group chat platform primarily dedicated to gaming. So plenty of gamers would hop on board to create a group to discuss a specific game topic. But in 2020, it took off as a social media platform beyond gaming, but a communications app that allows you to share voice, video, and chat with friends, gaming communities, and developers.To use Discord, participants join themed servers, and anyone can create their own server after they sign up to become a discord member. You can also invite people to join your server with a link. Server admins can create text and voice channels narrowed by topic or restricted by users, such as age channel topics.Twitter[caption id="attachment_11170" align="alignnone" width="1024"] Using Twitter for business allows users to share information fast and start engaging in conversations with their target audience.[/caption]Next is Twitter, with more than 330 million active users. Twitter is one of the oldest social media platforms, started in 2006. At that time, you could share your thoughts as long as you limit your characters to 140. Thus, you must be creative to come up with short but catchy takes. You can also follow other public figures and celebrities and contribute to the conversation. Tweeting and retweeting have become great ways to amplify a message you are passionate about. However, today, the platform has extended it to up to 280 characters per tweet, and photos and videos can already be shared. In 2020 it went through one of its biggest updates by coming up with something that became known as a Twitter fleet, where the photos and videos you share will disappear after 24 hours. In other platforms, however, this is known as Stories.This is a great way to share something on Twitter that does not have to stay forever on their profile. Speaking of which, now is the time to try out a cloud-based Twitter growth tool to help brands post content, schedule, and increase engagement. Read more on our Hypefury review.Snapchat[caption id="attachment_11171" align="alignnone" width="1024"] Brands can advertise on Snapchat using traditional ads, branded filters, lenses, or geotags.[/caption]Next on our list of the most trending social media platforms is Snapchat, with over 350 million active users. In 2011 it began as a messaging platform for sending messages to your friends, and then the message will disappear after looking at it once. This was the unique thing about Snapchat that made it so popular with the younger generation since it was a feature no one else had.Snapchat also has realistic filters when recording yourself on camera or taking selfies. You can put on a mustache, a big, funny hat, and even turn yourself into a baby! There were a lot of funny and cool things to play around with that eventually turned into a full-blown social media platform. In 2020 it introduced Spotlight for sharing videos in a vertical format which lasted around 15 seconds. Other platforms on social media have their version of this as well.Reddit[caption id="attachment_11172" align="alignnone" width="1024"] Businesses will benefit from Reddit because many people come here to ask about potential purchases, air complaints about products or services, and other things you want to watch out for as an entrepreneur.[/caption]At number 7 is Reddit, with over 430 million active monthly users, which has been around since 2005. It used to be just an internet forum mainly for sharing content and could be used anonymously. Just create a personal profile, read the latest posts, share comments, and create your own posts. When you have a Reddit account, your posts could be text, photo, or video-based. They could also be link-based, meaning you share another website using your Reddit page. The way Reddit works is through its upvote and downvote system. When a post is created on the platform, people can either upvote or downvote. So the one with the most upvote wiggles up to the top of Reddit, which was called the front page of the internet since the most popular post will move up to the front page. It was something to be super proud of if you made it to the top. Reddit is made up of hundreds of thousands of communities known as subreddits. So it doesn't matter what your interest is. You can go to reddit.com and search for it. What are the top 20 social media sites? The answer to this question can also be found on Reddit!Pinterest[caption id="attachment_11173" align="alignnone" width="1024"] Pinterest for your brand is amazing for brand exposure and increasing your potential customer base.[/caption]Then at number 6 in our list of the best social media platforms is Pinterest, with over 445 million active monthly users. This social network has been around since 2010, so it's also one of the oldest members of this group. It's like a digital scrapbook where you create a profile or a board for yourself. Think of it like a folder on your computer. Within that board are different items called pins. You can make boards for whatever interests you, for toys, gadgets, recipes, DIY, and just about anything you can imagine.Starting is easy; create an account with multiple boards depending on your interests. Then search all of Pinterest and find unique things you could pin on your board/s. They can be in the form of photos, videos, or even animations that could be linked to other websites. You can also pin other people's things onto your board and create your very own customized scrapbook. And to ensure you have your content planned weeks or months ahead, why not get the help of a social media scheduling and automation application? Read more on our Social Champ review.LinkedIn[caption id="attachment_11174" align="alignnone" width="1024"] With the right LinkedIn marketing strategy, you can build credibility, create your own meaningful network and establish your brand as an authority in the industry.[/caption]Number 5 on our list of social media platforms is LinkedIn with over 760 million active monthly users. It is no longer privately owned since Microsoft purchased the company for $26 billion in 2016. LinkedIn is the oldest of all the social media platforms out there since its foundation in 2003. We are talking about 20 years of existence, long before YouTube or Facebook emerged.This is the only social media platform specifically designed for professionals. This means you create a profile the way you do with other socials. However, you don't share personal stuff on that profile. You share your resume and work history instead, plus a professional headshot for your photo.This is because you can easily connect with other professionals who are there either to hire or look for work. Of course, you can still share articles, photos, and videos as long as you keep them professional and work-related.TikTok[caption id="attachment_11175" align="alignnone" width="1024"] TikTok serves as an all-in-one tool for brands to advertise on.[/caption]Then at number 4, we have TikTok, with over a billion active monthly users. The platform exploded on social media in 2020 and created TikTok superstars like Charli D'Amelio, Addison Rae, and Bella Poarch. TikTok took off in 2018 when it acquired Musical.ly, which had a similar design and where people created a lot of dance or lip-syncing videos.It's a social media platform for sharing short-form videos that began with 15-second videos, with 60 seconds being the maximum. TikTok came with photo and video templates as well. Mainly it was used for entertainment purposes, but entrepreneurs quickly picked up on its potential as a great marketing and advertising tool for building their brand and increasing their reach to their target audience.Instagram[caption id="attachment_11176" align="alignnone" width="1024"] Entrepreneurs use Instagram to drive brand awareness, boosting sales, and building and tracking audience engagement.[/caption]Then there's Instagram at number 3, with over 2 billion active monthly users. When it was created in 2010, it was merely a filtering and camera, but it has evolved into a colossal social media platform. 2010 was also the rise of amazing camera phones, so it was perfect timing. People took pictures to post on Instagram while using it as a filtering app. In 2012 Facebook purchased Instagram for over $1 billion.Ever since Facebook took over, it underwent a lot of significant updates. Gone are the days when it was just a filtering or photo-sharing app. Now people go live on the platform, sharing long or short-form videos. There's also Instagram Stories, where the photos and videos you posted will disappear after 24 hours, much like Snapchat. Then 15-second Instagram Reels were introduced to compete with TikTok. There was also IGTV so you could share videos longer than a minute, with a maximum of 60 minutes for selected accounts.YouTube[caption id="attachment_11177" align="alignnone" width="1024"] Brands can utilize YouTube to address customer queries, promote brand messages, and more.[/caption]At number 2, we have YouTube, with over 2.6 billion active monthly users. It was one of the most popular social media platforms 2021 or any year for that matter. In 2020 entrepreneurs realized how much traffic they could get as business owners on TikTok but then realized that the audience wasn't loyal. This all changed with YouTube Shorts since not only is it driving growth to your YouTube channels, but with the latest algorithm updates, if somebody watches your Shorts, they will also be served your long-form content. This means, then, that you can attract and nurture your target audience all at once in a single platform.And lucky for those planning to start or already have a podcast since YouTube has a dedicated section for podcasts. Do not hesitate to post long-form videos on YouTube because they do not depreciate in value, even if it's been weeks, months, or years. People can always search and find you and your content. This is Evergreen content, unlike Instagram or TikTok, where content will eventually depreciate in a few days or weeks. Also, because you're making long-form videos, you can chop these up to create short-form clips that you can then distribute on TikTok or Instagram or repost on YouTube Shorts.Facebook[caption id="attachment_11178" align="alignnone" width="1024"] The Facebook business page is designed for brands wanting to promote products and services using links, status updates, photos, and videos.[/caption]So, what is the main social media platform? It's none other than Facebook, with over 2.9 billion active monthly users. It is a powerful platform regardless of the size or type of business you are in. Here you can reach more potential customers and grow your brand online by engaging in paid or organic marketing or both. Thus, it is highly recommended that you also create a professional Facebook business page.From a simple Facebook profile, the platform has added various features and now has a robust mobile app on iOS and Android. The Facebook app has become one of the top downloaded social media apps in the last decade or so. Today, the estimated valuation of Facebook is right over $800 billion. FAQWhy is it crucial to update social media strategies regularly?Social media platforms frequently evolve, introducing new features and changing algorithms. Regularly updating your strategies ensures you remain effective and relevant.How can I determine the best platform for my brand?Assess your target audience's preferences and behaviors. Research where they spend most of their time and how they engage with content to choose the most suitable platform.Is building an organic audience more beneficial than paid advertising?While paid advertising can offer quick visibility, an organic audience often leads to deeper engagement and long-term loyalty, which are invaluable for sustained brand growth.How long does it typically take to see significant results on social media?Results can vary based on numerous factors, but consistent effort, quality content, and genuine engagement typically yield noticeable outcomes over time.What are some effective ways to stay updated on social media trends?Follow industry blogs, attend webinars, participate in relevant forums, and engage with thought leaders in the social media space to stay informed about the latest trends and best practices.Which social media platform is for you?If you're starting to build your brand, understand that this is relative. Just because it's the best social media platform for XYZ doesn't mean it's the best one for you or your brand as well. Start with something you are already comfortable with, then build it up. Do your homework and check out, say, the top 50 social media sites today. See what makes them tick, their common denominators, and what you think makes them super enticing to their audience.To succeed, you can't merely know the 6 types of social media platforms and then become an instant success. You can't expect to rise from zero to 200,000 Instagram followers overnight or make over $10 million in sales in your first year. Beyond making money, you need to know the importance of building an audience. Only when you have built your authority and brand recognition can you expect to get some traction to expand your reach and turn your leads into conversions.As long as you are committed to learning and growing, you can be sure to hit your goal sooner than later. To learn more about how you can use social media to grow your business, check out our post What is Podcast? A Beginner's Guide.

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How to Make YouTube Shorts: The Ultimate Guide to Success

How to make YouTube Shorts? What are YouTube Shorts and why are they extremely popular these days? These are YouTube's versions of TikToks. They are short, vertical videos that last up to 60 seconds and can get fairly addictive.So the next question is, why should you learn how to make YouTube Shorts? Because over the last couple of months it has pulled over 5 trillion views, and this information came from no other than the CEO of YouTube herself, Susan Wojcicki. So if you're a brand new YouTuber who wishes to grow your channel from scratch, this is the easiest and quickest way to do it. The booming YouTube economy is felt all over the worldToday is a unique time for everyone as the world has adapted to changes that were not even imaginable before the pandemic. And along the way, there has been incredible growth in the YouTube community where creators used their platform to entertain, inform, earn a living, and shape society in meaningful ways. YouTube is focused on growing its platform in the years ahead with its key priorities namely: improving the creator economy, innovation, supporting creators' work, as well as protecting the YouTube community. These days, more and more people are creating YouTube content than ever before. This is proven by the momentum shown across the platform, including YouTube Shorts. A good reason for you to know how to make YouTube Shorts. Not only do creators help people learn and be entertained, but they are also significantly making a huge impact on the global economy. YouTube channels all over the world that are making over $10,000 a year are up 40% year after year. This is why it's a good thing to know how to make money off YouTube Shorts.Furthermore, YouTube's creative realm has supported over 800,000 jobs in 2020 in the US, South Korea, Japan, Canada, Brazil, Australia, and the EU combined. If these are not enough reasons for you to learn how to make YouTube Shorts, what are they? Perhaps you should know how to make money on YouTube Shorts.Finding YouTube ShortsYouTube Shorts' enticing and addictive nature makes it one of the best entertainment and educational social media platformsTo learn how to make YouTube Shorts, the first thing you need to do is learn how to enable YouTube Shorts. First, head over to your YouTube app on your mobile device. Scroll down a bit and soon you'll see Shorts. Right on the Home Page, you have several to choose from. You can also find a dedicated area down the bottom of your screen. And if you go over to Subscriptions it shows the content of the channels you are subscribed to, it will also be there front and center. So, how to make YouTube Shorts on PC? On your desktop, you will have a very similar experience. On the Home Page, you have a regular YouTube video showing up, but you don’t need to scroll down very far before you see the Shorts. Then again you have quick access to Shorts on the left side of your screen. On your desktop, you will have the ability to like, dislike, add comments, and view the creator's channel. There is also a Subscribe button on the bottom right corner so Shorts is a good way to make people subscribe to your YouTube channel as well. Heading over to the top right, you will see the three dots where you will be able to see the video's description, stop YouTube from recommending this channel for you, report it, and also send YouTube some feedback. The channel name and link are also visible at the bottom left corner of your screen. To move between different Shorts, just scroll or swipe up depending on what device you are using. That's exactly how it is designed, for viewers to quickly go through various pieces of content. And this is how to make a YouTube Short on PC.How to Upload YouTube ShortsCreators are making money through the Shorts FundThere is no YouTube Shorts app, per se. You can find it inside the YouTube app itself. So now we're going to go through how you can create and upload your own Shorts from scratch. But you should also have an idea of how to make YouTube Shorts. Here's how you can do this on your phone. Open up the YouTube app then go down to the plus sign down the middle, then up to Create a Short. Now you'll find yourself on camera. Next, you will need to specify if you're going to make a 15-second or 60-second video. You have the liberty of switching between your front and back camera. FiltersThere are also filters and effects you can add. So if you wish to have some Face zoom effect or Big head, you're free to do just that. Video SpeedYou can also control your video speed. The default speed is 1x, which is the normal speed. It can be adjusted to slower or faster speeds, and a countdown timer can also be added. There are choices of 3,10, or 20 seconds, depending on the time you need to set your camera up, run, or position, then it will automatically start the recording for you. Green Screen EffectThere is also a Green Screen effect you can add if you want to cut yourself, wish to react to something, or put something on your background. Once selected, on your bottom screen, you will see different videos or images to choose from that you can put behind you. Afterwhich you can press done and you're out of there.Beauty FilterA beauty filter is also available if you want to freshen up your look, retouch, smoothen out your face, etc. Filters are also available just like on Instagram so you can change the look and feel of your videos. Then go ahead and choose Done. Lighting AdjustmentDown the bottom arrow, press on that to see the Lighting adjustment. You want to boost your lighting a little bit if where you're filming is a dark area. Start RecordingTo start recording all you need to do is press the red button. Once you start talking you will see the little progress bar on top. If you set it up to a 15-second short then it will only fill up to 15 seconds. Afterwhich it will pause. You can just press the record button once again since you can create multiple clips and just pick up from where you left off, to fill up that 15 or 60-second gap. Making MistakesIf you haven't fully learned how to make YouTube Shorts, you may make errors when making one. If you wish to undo it you're free to do so with the undo button you can see at the bottom. You can also redo it if you change your mind and decide that you like the clip after all. Adding MusicAdding music to your Shorts is also possible by tapping on the Add Sound button on top. Then you will get access to tons of commercial music or sound effects you can use for your video. Just remember that you are only limited to 15 seconds of use. So choose one to add to your video. Start PreviewPress the tick button on your lower right so you can check out the preview of your video. You can swap out the music tracks any time you like. There's also that option to adjust that track and pick the exact 15-second chunk you would like to use, you can do that as well. Then click Done once you've found the bit that you like. Adding TextThen you can start adding text and click Done. You can move the text around, adjust its size, or rotate it. Adding a voiceover is also easy to do. Just press Voiceover so you can tap, hold, and record directly into your app. Volume ControlKnowing how to make YouTube Shorts involves tweaking the volume. Going to Volume you can adjust your original volume levels for your YouTube Shorts, as well as the volume levels of the music you have chosen for your video. You can lower that down so you can hear yourself speaking and it won't drown out your voice. Press the x button to go back. Timeline ViewAn important part of knowing how to make YouTube Shorts is a powerful feature called the Timeline view. When you press down Timeline you will discover your very own cutdown video editing tool. You can have your main video layer on the bottom, your video track above it, plus another layer for your text. You can make adjustments to your text so it will just show up in areas that you want, or add more text right then and there. Then there are also filters which basically have the same features we talked about earlier. When you're done just click Next. Now you're ready to upload and release your YouTube Shorts video. Upload Your ShortsThe last part of how to make YouTube Shorts is uploading your video. Give it a title just like you would a regular YouTube video, however, you're only allowed 100 characters for it. Then set it if you wish it to be Public, Unlisted, or Private. If you want to schedule its release you can only specify the date and time you wish to do so. Speaking of scheduling and releasing social media posts, don’t forget to get the best social media management software that suits your needs and budget. Know more about this in our Circleboom review. Then specify if it's made for kids or not, and you can also add an age restriction based on the type of content you are creating. You also choose how you will handle the comments on your video. You can either Allow all comments, Hold potentially inappropriate comments for review, Hold all comments for review, or Disable comments totally. If you're just starting out you can just leave it to its Default settings unless there is a need to change it. Then click UPLOAD SHORT and it's up on your channel. Can You Turn YouTube Videos Into Shorts?The purchase of digital goods have risen exponentiallyAbsolutely. So this is how to make YouTube Shorts from regular videos. Just head out to your channel and pick out one of your videos. When you load your video you can see the Create Shorts button. Pressing on it will allow you to edit it into a Short. This option is only available to you since it's your video. You can choose to only use a soundbite from this particular video, which you can enable anybody to do for your videos. You can also cut a 15-second segment from your video, and even use a Green screen effect if you want to react to it. This part of knowing how to make YouTube Shorts is fun. To do this open the YouTube Shorts creation area, grab the circle, and find the area of your video you wish to turn into a Short. It doesn't have to be 15 seconds, you can grab the handle and adjust the length to your liking. You can also reformat it from being a widescreen video and turn it into a vertical format. Hit Next. Now you can add your Text, Voiceover, Timeline, and Filters. Then you can hit Next and just post it out. Another important part of knowing how to make YouTube Shorts is knowing how to create Shorts from other people's videos. Find a video you like, and tap on it as if you are going to watch it. Then click on the Create Shorts button again. But because this video is not yours, there are three options you can choose from. You can add just a 15-second snippet from just the sound of the video, you can add a 5-second cut as a segment from the video including the video itself, and finally, you can add yourself as a Green screen effect.How to Make YouTube Shorts ViralSo how to make YouTube Shorts go viral? This is the easiest time to grow on YouTube so these are the things you should do if you want your videos to go viral and blow up like other creators in your niche. Choose the Right Topics for Your ContentImplement Shorter ContentGo For Topics Viewers Are Interested InAdd Visuals and Get Rid of Blank SpaceTitles and Thumbnails Must Be OptimizedDon’t Come Up With Your Own Titles From ScratchEven as you now have an idea of how to make YouTube Shorts, you can make life even easier, make sure you have social media management software to help you boost engagements, schedule posts, and curate content. Learn more about it in our SmarterQueue review. Do YouTube Shorts Make Money? YouTube is making it so much easier for creators to monetize their channelIf you are a creator learning how to make YouTube Shorts, isn’t this the bottom line of this entire exercise? To make sure your time, effort, and creativity pay off, you must know about Youtube Shorts monetization. The thing is, you cannot expect to be an overnight success. Learn all the ropes, do your homework, be patient, and most importantly, be consistent. YouTube has outlined a new monetization program for Shorts Creators which will be released in 2023. Knowing how to make YouTube Shorts is good, but you also need to know about the platform's monetization program. For you to get into the program, you must have 10 million views on your Shorts in the last 90 days. That started on October 1 this year. The ad revenue structure is a bit different from the long-form content. These days now it's 55% for long-form content but for short-form content, it’s just 45%. This is because YouTube is going to allow creators to monetize content having licensed music in it. So if you're creating shorts with licensed music there's no need to worry about it because you will still get paid. That 10% wiggle room will go to the actual music creator. Shorten with AINow that you know how to make YouTube Shorts, bear in mind that the Shorts Fund is not limited to creators in the YouTube Partner Program. All creators are eligible for participation as long as they create content for Shorts and adhere to YouTube's Community Guidelines. Eventually, you will not only be making money from this program or from your ad revenues. You will monetize your Shorts from future Brand Deals, Sponsorships, and Community Posts. So what better time to start learning how to make YouTube Shorts than now?For more tips and tricks on how to optimize your YouTube channel, read our post What is YouTube Shorts and How to use It for Your Business.

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Maximize Your Earnings with These Tips for Calculating and Boosting YouTube CPM

Are you looking to make extra money on YouTube? If so, you're in luck! In this article, we'll show you how to calculate and boost your YouTube CPM. By understanding how CPM works and following some simple tips and tricks, you can significantly increase your earnings.Knowing how to boost your CPM is crucial for generating more YouTube revenue. According to Influencer Marketing Hub, the average CPM YouTube in the United States is 0.38 CPM, 4.38 in Spain, and 7.05 in Mauritius. You can calculate your YouTube CPM using the formula, where your total ad payout must be divided by your total number of views and your quotient multiplied by 1000. As the second largest website in the world, YouTube boasts over a billion users with 300 hours of video uploaded to the site every minute.  While the platform is free for users, it offers creators a unique opportunity to make money through advertising. But how does one make money on YouTube, and how can one calculate their earnings? This article will explore these questions and provide tips on achieving the highest CPM YouTube.What is the CPM YouTube Meaning?As a YouTuber, you’re probably wondering what the CPM is for YouTube. CPM meaning YouTube stands for cost per mille, or cost per thousand impressions. In other words, it’s the amount that an advertiser pays to show their ad to 1,000 people. How much money do you make per 1000 views on YouTube? The CPM for YouTube can vary depending on several factors, such as the type of ad, the length of the ad, and the country where the ad is being shown. However, on average, YouTube CPM is around $7.60.How Much Do YouTubers Make CPM?YouTubers are making money on YouTube by partnering with brands, selling products, and running ads.You may ask: how much do YouTubers make per view? On average, a YouTuber with a couple of thousand subscribers can expect to make around $2.50 CPM. That means for every 1,000 views on their videos, they earn about $2.50. However, CPM can vary greatly depending on a YouTuber’s content, niche, and audience. For example, a YouTuber who specializes in unboxing videos may have a CPM of $5 or more because advertisers are willing to pay more to reach their target audience. Conversely, a YouTuber who focuses on gaming may have a lower CPM because there are fewer advertisers vying for space on their channel.YouTube CPM by CountryYouTube CPMs vary by country and can range from $0.10 to $2.00. The average CPM in the United States is $1.80, while the average CPM in India is $0.10.Below are some of the top countries with the highest YouTube CPM rates:Norway—$43.15Germany—$38.85Moldova—$29.50Algeria—$24.50South Korea—$17.00Sweden—$18.18Finland—$14.90United Kingdom—$13.75Canada—$13.50United States—$13.00You can view more details in The SR Zone’s report.Why is YouTube India CPM So Low?Indian YouTube videos are a great way to learn about the culture and see the beauty of the country. But their CPM is at an all-time low state.YouTube India's CPM is very low compared to other countries. There are several reasons for this, including the fact that YouTube isn’t as popular in India as it is in other countries, and that advertisers aren’t willing to pay as much for Indian traffic. Additionally, the Indian market is very price-sensitive, and advertisers are often reluctant to pay more than they have to. As a result, YouTube India's CPM is often much lower than in other countries.How to Calculate YouTube CPMTo calculate your YouTube CPM, you’ll need to know three pieces of information: Your total budgetYour total budget is the amount of money you're willing to spend on your YouTube ad campaign. This includes the cost of production, distribution, and any other associated costs. Once you know your total budget, you can divide it by the number of views you want to get. This will give you your CPM.For example, let's say you have a total budget of $10,000. You want to get 1 million views on your ad. This would give you a CPM of $10. Once you know your CPM, you can start planning your YouTube ad campaign.The number of impressions your video receivedImpressions are defined as the number of times your video is played. You can calculate your CPM by taking the number of impressions and dividing it by 1,000. For example, if your video received 3,000 views, your CPM would be $3.As mentioned above, your YouTube CPM will vary depending on a number of factors. However, you can get a general idea of how much you can expect to earn per 1,000 views by looking at the average CPM for different ad types.For example, display ads have an average CPM of $2.80, while video ads have an average CPM of $9.35.Cost per impressionGenerally, when calculating your YouTube CPM, you'll need to know the cost per view of your ad and the number of views that your ad receives. The formula for calculating CPM is: (cost per view) / (number of views) * 1,000For example, if an advertiser pays $0.50 per view and their ad receives 1,000 views, their CPM would be $0.50/1,000*1,000, or $5.00.To get an accurate CPM, you can use a YouTube CPM calculator. Some of the best tools include Social Blade, Noxinfluencer, and Sellfy. 8 Ways to Boost Your YouTube CPMAs a YouTuber or marketer, you’re always looking for ways to boost your YouTube CPM. Here are a few things you can do to make sure your channel is making the most money possible:1. Know your audienceBy understanding your target audience, you can better promote your videos to them.To boost your YouTube CPM, first, you should know your audience. It's important to not only understand who your viewers are but also what they like to watch on YouTube. By knowing your audience, you can create content that appeals to them and help grow your channel. 2. Set your goalsBy having specific targets to hit, you can increase your CPM and make more money from your YouTube channel.To start, take a look at your current CPM. If you want to increase it, you need to set a goal that's higher than your current rate.Think about how many views you'll need to get to reach your goal CPM. Then, create content designed to get those views. Promote your videos through social media and other channels to help you reach your target number of views.If you hit your goal CPM, you'll be making more money from your YouTube channel.3. Do keyword researchKeyword research is a great place to start if you're hoping to boost your YouTube CPM. By finding the right keywords, you can ensure your videos are being seen by the people who are most likely to be interested in them.There are a few different ways to go about keyword research. One is to use a tool like Google AdWords Keyword Planner. This will help you find popular keywords that people are searching for on YouTube.Another way to do keyword research is to simply think about what terms people might search for when looking for a video like yours. If you can come up with a few relevant keywords, you can include them in your video title and description so people can easily find your content.Once you've found some good keywords, make sure to use them throughout your video.4. Look up stats from other videosBy looking up stats from other videos, you can see what topics are popular and generate more views for your channel.To find these stats, simply go to YouTube and search for “CPM.” You'll see a list of videos that have been popular in the past week. Take a look at the titles and descriptions to get an idea of what people are looking for. Then, create a video on one of these topics.Again, make sure to include keyword-rich titles and descriptions so your video comes up when people search for the topic.5. Follow best practices for video titles, descriptions, and tagsIf you want your videos to be seen and get the most views, you need to have great titles, tags, and descriptions.If you're looking to increase your YouTube CPM, following best practices for video titles, descriptions, and tags is essential.Your video title should be attention-grabbing and accurately reflect the content of your video. Your description, on the other hand, should be clear and concise, providing viewers with key information about your video. Finally, tagging your videos with relevant keywords will help the YouTube algorithm surface your content to interested viewers.By following these best practices, you can ensure your videos are reaching the widest possible audience and generating the most ad revenue.6. Define KPIsAs a YouTuber and social media marketer, it's important to have a firm grasp of your Key Performance Indicators (KPIs). Without understanding what KPIs are and how they can be used to measure success, it's impossible to create content that will truly resonate with your audience.So, what exactly are KPIs? KPIs are metrics that you can use to track and measure progress and success. When it comes to YouTube, some common KPIs include views, likes, comments, shares, and subscribers.7. Choose the right monetization strategy for each videoThere are a few things to consider when choosing the right monetization strategy. First, you need to think about the content of your video and whether it’s appropriate for ads. If your video isn’t appropriate for ads, you should consider using other strategies like affiliate links or product placements. Secondly, you need to consider your audience and what they’re most likely to click on. If your audience is mostly made up of children, you should avoid using strategies that require them to click on adult content. Finally, you need to test different strategies and see which ones work best for your videos.8. Monitor your progressContinuously monitoring your progress will help maximize your CPM. And in doing this, you should pay attention to your KPIs.  First, take a look at your view count. This will give you an idea of how many people are watching your videos. If you notice a decline in views, you may need to change your content or promotional strategy. Another metric to keep an eye on is the number of likes and dislikes your videos are receiving. This can give you insights into what type of content your viewers prefer. If you notice that certain videos are getting more likes than others, try to produce similar content in the future. Finally, take a look at the comments section under each of your videos. If you aren’t getting a lot of comments, find ways to engage your audience more and make them talk about your video in the comment section. Get started by checking this Denim Social review. Factors That Affect YouTube CPMThe following factors can have an impact on your CPM for YouTube:Type of content you produceWhen it comes to YouTube, the type of content you produce can have an effect on your CPM. So, what types of content tend to have a higher CPM? Generally speaking, videos that are educational or informative in nature tend to do well. This is because advertisers are looking to reach an audience who’s interested in learning about new products or services.On the other hand, videos that are purely entertainment-focused may not do as well in terms of CPM. This is because these types of videos typically have a lower view-through rate, which means people are less likely to watch an ad all the way through.To create high-quality social media content, use a tool like the one in this Capssion review. Length of your videosWhile the average YouTuber might not think about it, the length of videos can have an effect on CPM. And while a longer video might mean more total views, it also means that ads will be running for a longer period of time, which can sometimes result in a lower CPM.For example, if a YouTuber has two videos, one that’s 10 minutes long and one that’s 5 minutes long, they might assume that the 10-minute video will earn them more money because it has the potential for more views. However, if both videos have the same number of views, the 5-minute video will actually generate a higher CPM because there are fewer opportunities for viewers to skip ads or leave the page entirely.What country your viewers are fromCountries with a higher GDP tend to have higher CPMs because advertisers are willing to pay more for ads that’ll be seen by people in those countries. So, if you have a lot of viewers from countries like the United States or Japan, you can expect to see higher CPMs than if you have viewers from less wealthy countries.Demographics of your viewersIt's no secret that the demographics of your audience can play a big role in how much money you make on YouTube. And while there are many factors that go into your overall CPM, understanding the demographics of your viewers is an important piece of the puzzle.So, what exactly do we mean when we talk about demographic data? Basically, it's any information that can be used to identify a particular group of people. This can include things like age, gender, income, and location.And when it comes to YouTube, this data can be incredibly valuable in terms of understanding who your viewers are and what they're interested in. With this knowledge, you can then tailor your content and marketing strategy to better appeal to these groups.Get the Most Out of Your YouTube VideosStatistics showing YouTube ads CPM benchmarks from 2018 to 2020. | Image Source: Store GrowersIf you want to calculate and boost your YouTube CPM, follow the steps outlined in this article. By following these steps, you can boost your YouTube earnings and achieve long-term success on the platform. So get out there and start creating great content!To indulge yourself more in YouTube marketing, read this blog post: “A Marketer’s Guide: How to Promote Your YouTube Channel.”

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How to Use Twitter Analytics

Before the IG and TikTok craze, many of us spent most of our time on Twitter. With the advancements in both marketing and the Internet, we can now use our Twitter accounts for our digital marketing efforts. One way of ensuring that Twitter is a good platform for marketing campaigns and business is by using Twitter Analytics. Hence, we are going to learn how to use Twitter Analytics. It is integral for brands and marketers to maximize their use of their Twitter accounts. Fortunately, the social media platform didn't leave brands and marketers hanging. Twitter responded to their needs by creating Twitter Analytics.Running Twitter analytics is quite simple, and if you read to the end of this article, you will definitely learn how to use Twitter Analytics. It is crucial to look at the statistics if you want your marketing efforts to succeed. Source: Finances OnlineWhat is Twitter Analytics?Twitter Analytics refers to a data dashboard you can use to track an account's performance. And what can Twitter analytics tell you? It can tell you all the actions and behaviors your audience does when they come across your profile or posts and breaks down the gathered data to help you track your performance and refine your strategy.The insights that Twitter Analytics reveals can help you forge a social media strategy that works for you and help you optimize your coming campaigns to achieve better results. How Do I Get Analytics on Twitter?Does Twitter have free analytics? How do I get one? If you have a Twitter profile, you already have Twitter analytics free of additional charges. Your Twitter analytics login account is the same as your regular Twitter account. For you to get analytics on Twitter, check out these steps on how to access your analytics dashboard: Step 1Go to your Twitter dashboard and click the "More" button on the left-hand panel. The button will bring you to a list of more options, like settings, privacy, etc. Step 2Once you see the other options, select "Analytics." It will instantly direct you to your native Twitter Analytics dashboard. You can check out an overview of your Tweets and profile's performance in the 28-day summary section. You can find metrics related to Tweet impressions, mentions, followers, and Tweets. Step 3To check your performance's monthly breakdown, you simply have to scroll down. You can find your top Tweet, top followers, top mentions, and top media Tweet for every month. In addition, you can also get a summary of the number of Tweets, impressions, profile visits, new followers, and mentions. Step 4To look at more advanced analytics on your Tweets' performance, click on the "View all activity" tab. Here, you can find a comparison of your Tweet impressions on a particular period. Why Can't I View Analytics on Twitter?Some users encounter several concerns, one of which is being unable to view their analytics on Twitter. On rare occasions, the platform might crash or experience trouble. However, the most common reason why you can't view your analytics is your inability to meet Twitter's requirements. The following are Twitter's requirements for viewing the Tweet activity dashboard:Account is at least 14 days old Account does not violate the platform's policy Account is not restricted, suspended, or deleted Account primarily Tweets in Dutch, Danish, Portuguese, Brazilian, Arabic, Dutch, Danish, Filipino, English, German, Finnish, French, Japanese, Italian, Indonesian, German, Russian, Norwegian, Korean, Spanish, Swedish, Thai, Simplified Chinese, Turkish, and Traditional ChineseWho is Twitter Analytics For?While Twitter Analytics is accessible to anyone, it is most useful to those with a vested interest in Tweet engagement rates and overall performance. Generally, the most interested users are managers, agencies, business owners, brands, and marketers. The said users are the ones interested in determining the Tweets that engage their followers and using the data to optimize their Twitter marketing strategies.What Insights Can I Gain From Twitter Analytics?Crafting the perfect Twitter marketing strategy that achieves your objectives is not an easy task. With so many things to consider, it's great that Twitter gives access to insights to help you understand your followers. All thanks to Twitter Analytics, we can now check the following useful insights: Tweet ImpressionsJust below the Tweets section, you can see all of your Tweets and their corresponding number of impressions. You can assess an individual Tweet's performance.Profile VisitsTo check out your number of profile visits, look at the top of your analytics dashboard. The number is reflective of a 28-day period and gets updated daily. It shows a comparison of the previous 28-day period with a mini graph displaying the data over time. MentionsSimilar to profile visits, you can view your mentions for the last 28 days and over time. The top mention will be displayed every month, and it comes with a link to that Tweet. Engagements and Engagement RateMake sure to create quality content to increase engagement.Tweet engagements, referred to as the number of interactions of your Tweet, as well as your engagement rates, can be seen in the Tweets section. Engagement rates are computed by dividing engagements by impressions. Follower GrowthIn your dashboard's following section, you can track the changes in your follower count over the last 30 days and the number of new followers you receive each day. To keep your loyal followers and gain new ones, you may run a followers campaign. Top TweetsEvery month, you can see a display of your top Tweets and top media Tweet by impressions on your main analytics dashboard. You can find the specific breakdown of your engagements in the "View Tweet activity" tab. Conversion TrackingIf your followers engage with any of your ads on Twitter using their mobile phones, then use their laptop to buy (aka make a purchase), conversion tracking will attribute this to your ads. This feature allows you to measure your ad spend returns by tracking your audience's actions once they view or engage with your ads. What are Useful Twitter Analytics Trends? Here are some useful trends to look out for and how these trends can help you manage your Twitter marketing campaign. Trend InsightsIt can be easy to miss the bigger picture when you are distracted by your daily social media activities, and social media is a current that flows every so quickly. Hence, it is vital to keep tabs on your data to ensure that you are adapting to those changes. By looking at your trend data, you can measure the success of your strategies and Twitter campaigns. Once you can find any Trends in your Twitter marketing performance, it will be beneficial for you to understand and dig into the trends. A few helpful questions to ask are:What caused the spikes? Where will we be in the next days or months? When will we achieve our next milestone?Average Tweet Performance BenchmarkingSetting realistic goals is integral in Twitter marketing. You don't want to publish random Tweets for the sake of having content. A good way of making sure that you're investing in the right platform and creating content that speaks to your audience is by benchmarking your performance against averages. Twitter statistics often fluctuate. However, averages smoothen the fluctuations to make it easy for you to compare your average Tweet performance for the month against the previous month. Then, determine whether or not your Twitter performance has improved. Engagement TypesHight Tweet engagement rates don't equal successful Tweet content. Getting a hundred likes with no link clicks doesn't add much value to your brand or business. But knowing the different engagement types allows you to improve and identify what works best for your brand. The different Tweet engagement types are retweets, likes, link clicks, profile clicks, detail expands, and media engagements.  Influencer SharersGetting the right influencer to share your content or represent your brand has a lot to do with your success.The audience of your sharers automatically becomes your audience too. Imagine the number of users you can reach if an influencer with hundred thousand followers retweets your Tweets regularly; you have the potential to reach another hundred thousand.So, identify your regular sharer with a sizable amount of followers and continue to engage them to improve your reach and visibility. Hashtag ComparisonPlacing the right hashtags may increase your visibility.Hashtags are Twitter's keywords—they should drive engagement and reach, or you would have to change them. You can figure out your hashtag's performance by looking at the data on your Analytics dashboard. To maximize your use of hashtags, you can create a marketing strategy that involves hashtags. One example is creating a trend with a hashtag so that a lot of people will participate, making your hashtag more popular.What are The Top Third-party Twitter Analytics Tools?Using the right tools helps you track your campaign's progress and performance.While Twitter's native analytics tool is already good enough, several third-party analytics tools can help you deep-dive into properties or data that Twitter Analytics can't reveal as much. To help you out, we have gathered a list of some of the best tools and types of data they're great for reporting on. The following tools have paid plans, but they also offer free services.FollowerAuditWhile Twitter's native analytics tool doesn't allow data analysis for another account, FollowerAudit is a tool that offers you Twitter analytics for another account. FollowerAudit is a follower tracker tool that helps you track and analyze any public Twitter account's followers. You can use the tool to analyze another user to learn more about his/her followers. Plus, it can detect false, bot, and inactive Twitter accounts. FollowerAudit's key features include analyzing Twitter followers, checking fake Twitter accounts, tracking unfollowers, tracking followers, and comparing Twitter accounts. KlearKlear places focus on influencer marketing. It helps you track who the most influential users users are and determine who has the greatest impact on several niches. The tool is compatible with Facebook, YouTube, Twitter, and Instagram. Klear makes managing relationships with people you want to work with easy and hassle-free. Know more about the platform throught this Klear review.TweetReachTweetReach is a free-reporting platform to help you discover how far your hashtags have traveled and who has engaged with them. Aside from these, you can also view snapshot reports of any Tweet, hashtag, or user using particular keywords so you would know what's trending in your niche. TweetReach is helpful for user, keyword, and hashtag analytics. TwitonomyTwitonomy is a tool that provides a complete portfolio of data on your content and the users you follow. You mostly don't have to pay any fees to gain access to the data. Plus, there are numerous methods to visualize and report on the insights. There are plenty of things you can do on Twitonomy, including tracking posts from particular users, getting smarter insights regarding your followers, and many more. Check out another Twitter growth tool in this Hypefury review.RiteTagAlongside giving you engagement metrics behind a hashtag, RiteTag uses data to provide real-time suggestions on what hashtags to use for every Tweet. The platform, with its variety of social networks and marketing tools, gives you the freedom to create tag sets and recommends hashtags related to your post. RiteTag is a wonderful and cost-friendly tool for your Twitter marketing strategy.HashtagifyHashtagify is another tool that focuses primarily on hashtags. It serves a dashboard of data relative to any of your hashtag searches. The tool is compatible with Instagram and Twitter, and it organizes its data into varying visual categories so you can decide on your hashtags.Hashtagify's free version offers a lightweight version of the full analytics suite.What can we get from knowing how to use Twitter Analytics?Twitter is a prime platform for social media marketing. Thus, knowing how to use Twitter Analytics can greatly benefit your business and increase your ROI. Just remember to establish your goals and be resolute in achieving them. Now that you already know how to use Twitter Analytics, you might want to learn more about social media ads campaigns through this article, "Social Media Advertising Campaigns: Definition, Examples, and Strategies."

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Everything You Need to Know About YouTube Advertising

Do you want to run YouTube ads but have zero ideas where to begin? Perhaps the mere thought of putting out your first ad is so daunting that it has kept you from monetizing your YouTube channel for the longest time. Or maybe you're still in doubt if your ads will actually turn into conversions, or if they will even generate any revenue. Don't worry, it is perfectly normal to get cold feet in the early stages of being a YouTube creator. But if you want some motivation to push through with YouTube advertising, know that the platform's worldwide ad revenues totaled $7.34 billion in the second quarter of 2022. This is an increase of 5% from the previous year. So if you're asking, is YouTube advertising effective? You bet it is!Learn everything there is to know before posting YouTube ads so you don't waste moneyHow much does an advertisement on YouTube cost? This may be one of the many reservations you have about putting up ads. In this post, you will discover everything there is to learn about posting your very first YouTube advertisement so you can stop wasting time and start getting more bang for your buck. And if you need help with your social media management, our Hopper HQ review can do that for you.  Key Takeaways:Diverse Ad Formats: YouTube offers various ad formats, including skippable and non-skippable in-stream ads, bumper ads, overlay ads, and display ads. Each format serves different marketing objectives and caters to specific audience behaviors.Targeting Capabilities: Advertisers can leverage YouTube's robust targeting options, such as demographic targeting, interests, topics, keywords, and remarketing, to reach their desired audience effectively.Cost-Effective Advertising: YouTube advertising operates on a cost-per-view (CPV) or cost-per-thousand-impressions (CPM) basis, allowing advertisers to control budgets and optimize for performance.Ad Creation Best Practices: Successful YouTube ads often feature engaging content within the first few seconds, clear calls-to-action, and alignment with the brand's message to capture and retain viewer attention.Measurement and Analytics: YouTube provides comprehensive analytics tools to track ad performance, including metrics like view rate, click-through rate (CTR), and audience retention, enabling data-driven decision-making.Create Your Own YouTube ChannelHow can I advertise on YouTube, you say? These ads are run using your Google Ads account, but first, you will need to set up your own YouTube channel. Log in to your Google account, then hover over YouTube. Click on the profile picture found on the top right-hand side. There you will see the first option which is Create a Channel. After clicking, add a name, then click Next. You have just created your YouTube channel. This is where you will upload the video you want to run as an ad to this channel. But first, you need to create your Google Ads account. To begin, go to ads.google.com then click on Sign in. It's best to use the same Gmail login for both your YouTube channel and Google Ads account. Next, click on the New Google Ads Account button so it can create your account. Your Google Ads account will now present you with options. One of them is being able to connect your Google My Business account. If you have an existing YouTube video that you wish to run as an ad that's uploaded to your new YouTube account, select your video. It will then ask for your video's URL. However, if you don't have the video you need to run yet, select Your website then go through every single prompt pertaining to your business information. It may ask questions about your budget, or a different ad copy for this new Google Ads account. There's no need for you to use the options to run your current YouTube ad, but choose whatever you want on these prompts so you can move through the setup process. Only then can you create the ad you want to run on YouTube. Linking your Google Ad Account to Your YouTube ChannelYour Google Ads account is now set up, so the next thing you want to do is link your YouTube channel to this account you have just created. To do this, go to the Tools and Settings button found at the top-right and click on the Linked accounts option. When you see a YouTube channel, click Manage and Link. You will then see a blue + button to click on. You can type in your channel name, or simply paste your YouTube channel's URL. But if you signed in using the same Gmail account that you have for your YouTube channel, expect it to auto-populate. Choose the Video you Plan to Run as an AdGo to your YouTube channel and click on YouTube Studio found on the top-right, then click on Content. You can upload your video there, or look for the video that you want to run as your YouTube ad. You can choose to have this video Public, but it's better to have your ads unlisted so it won't show up on your channel. Then get a shareable link to paste the URL of this specific video to paste on your Google Ads account. Your Google Ad CampaignReturn to your Google Ads account then choose the Create New Campaign option. The next screen will ask you to select the goal you will use for this campaign. You can click on Create a campaign without guidance. Next, select the type of ad you would like to run as a YouTube ad, and in this case, it's Video. Next, it will give you the option to choose a campaign sub-type. You will decide where your ads will be shown. For this example, choose Custom video campaign then click on Continue. Select Ad SettingsConsistently monitor your views to see if you are reaching your target audienceTo select your ad settings, go through the prompts one by one. Choose the options that suit you best. Note that the campaign name must be related to your campaign's goal or the particular YouTube ad you're going to run. Only you will be able to see the name of your ad. You can use two options for your bid strategy. Either utilize the Cost per View or the CPM, which is the cost per thousand. For now, choose Maximum Cost Per View. Under Budget and Dates, you can choose a daily budget or the overall budget for your campaign. If you go for the overall campaign budget, you will need to put the start and end dates. However, if you choose the daily budget, there's no need to select any dates for that. For now, go for the daily budget. Your next option will be the Networks. There are three various options to choose from. YouTube search results will show your ads on the YouTube search results. While the YouTube videos option will show your ad inside YouTube videos. And finally, the Display Network allows your video to be shown on other platforms apart from YouTube. For this example, choose YouTube videos. Next, choose the country and location you want your ads to be shown, plus, the language you wish your ads to be shown in. Then you have the Inventory Type. For now, select the Standard Inventory option. Such options pertain to the type of content, and primarily sensitive content that your ads may appear inside or next to. The next option will be to exclude your ads from particular types of content. These can be live-streaming videos, games, or even embedded YouTube videos. If you don't want to exclude your ads from these content types, just go to the next prompt. You will also be given the option of adding a related video. This video below your own video ad is meant to give your ad more context. ConversionsYou have two options under the Conversions tab. If you already have one set up, select the option for choosing a conversion action for your ad campaign. Or, just leave it as the default. But since this is your first ad, you can leave the additional options to default. If you wish to run your ads on certain days of the week, or specific times of the day, so you can reach your audience at their optimum time or make the most out of your budget, you can experiment with these options. And to make life easier as a YouTube creator, check out our Social Aider review. Choose Your Target AudienceYouTube advertising won't be effective if you do not have the correct demographicsNext, create a name for your ad group, then move on to the audiences and placements for your advertisement. The first option that will pop up is your demographics. Check off the ages, genders, or income levels of your choice, or just leave them all selected. Then continue with these specific audiences on the next tab. Under the Audience segments tab, select the type of people you want to see your ad. Affinity audiences are related to things these people are interested in. Just remember that YouTube is the second biggest search engine in the world, with Google holding the number one spot. So they have a high level of data on people's interests. Affinity audiences are usually extremely accurate. But if you click on the Browse tab, you can see additional audience segments to choose from. Some will be based on your own business data. For this post, we won't select any of these audiences and target them based on placements. Next is the Content tab, which relates to the audiences you're. You can target based on topic, keyword, or placements. Placements tend to be a bit misleading as they pertain to people who are going to see your video ad, and not just where your ad will show up on the screen. You will have the option to choose specific YouTube videos or channels, or websites that these people have gone through. Choose Your Bidding Amount for YouTube AdvertisingNow, you need to go through the bidding section, which is where you will put the maximum amount of money you are willing to pay for a view of this video ad. A good starting point for most businesses would be $1. You won't typically pay one dollar per view, but that's enough wiggle room for the algorithm to show your ad to a bigger number of people without putting a limit on your reach. Creating Your Video AdDeciding whether to use skippable or non-skippable ads will depend on what works best for youTo create your video ad, select New Video Ad. For this example, you can do a skippable in-stream video. You can paste this URL from the specific video ad you will be running. Additional options are entering the destination, where you want the audience to be directed to when they click on your ad. They also give you about 10 characters for your call to action. For your headline, you have 15 characters, so be concise. You also have the URL or UTM parameters for adding to your specific ad. Then give your ad name then click Done. After going through all these options, click on the Create Campaign button. You have just created your first YouTube ad video. How Does Advertising on YouTube Work?Utilize your YouTube analytics to track your progressYou will know if your YouTube advertising efforts have paid off by analyzing your Video Ad performance. First, click Continue to Campaign. Here, you will see the ad group you have created. When you see a green dot on the left, this means your ad group is currently active. To your right, it must say Eligible. If your ad is not approved, you will see on the ad level a note, saying something like 'Rejected.' It could still be pending and being reviewed. You must wait for YouTube for approval before your ad starts running. However, this does not take very long. On this screen, you can see your number of users, your cost per view, link clicks, and your conversions. If you are tracking your conversions from YouTube Ads, there are a couple of ways for doing this. Conversions can be set up within Google Tag Manager. It is also possible to create a standalone landing page for your YouTube ads. In this way, you know the conversions that are coming from this page have resulted from your YouTube ads. A call tracking number could also be used if you want people to call your business from this ad itself. When your ad goes live, those analytics will begin rolling in.  FAQ:What are the main types of YouTube ads?The primary YouTube ad formats include:Skippable In-Stream Ads: Play before, during, or after videos and can be skipped after 5 seconds.Non-Skippable In-Stream Ads: Must be watched before the video can be viewed, typically lasting 15 seconds.Bumper Ads: Non-skippable ads up to 6 seconds long, designed for brief messages.Overlay Ads: Semi-transparent ads that appear on the lower 20% of the video.Display Ads: Appear to the right of the feature video and above the video suggestions list.How does targeting work on YouTube?YouTube's targeting options allow advertisers to reach specific audiences based on demographics (age, gender, parental status), interests, topics, keywords, placements (specific channels or videos), and remarketing to users who have previously interacted with their brand.What is the cost structure for YouTube ads?YouTube ads typically operate on a CPV or CPM basis. Advertisers set a maximum bid they're willing to pay, and actual costs depend on competition and targeting specifics.How can I measure the success of my YouTube ads?Success can be measured using YouTube Analytics and Google Ads reports, focusing on metrics such as view rate, CTR, conversions, and audience engagement to assess and optimize campaign performance.What are some best practices for creating effective YouTube ads?Effective YouTube ads often:Capture attention within the first 5 seconds.Include a clear and compelling call-to-action.Align the message with the target audience's interests.Utilize high-quality visuals and sound.Are optimized for both desktop and mobile viewing.How Can I Advertise On YouTube?Now that you know the answer to this question, the next thing to learn is how to improve your YouTube advertising analytics. There are several ways to do this, but one of the most effective is video scripting. But overall, running ads on YouTube shouldn't be all that daunting. The key is simply to get started. Once you know the basics, like setting up your YouTube channel and Google Ads account, you're good to go. From there you will get to decide the best YouTube advertising rates to suit your needs and by looking at various YouTube ads examples, you will know which parts of your journey need improvement as a creative. To get a better idea of how to be the best marketer or influencer you can be, read our blog on 15 Top YouTube Influencer Marketing Agencies You Need to Know. 

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How to Use TikTok in Business: 10 Ways to Maximize Your Brand

In the past few years, TikTok has become one of the most popular social media platforms. With over 1 billion active users, it’s a great platform for businesses to reach a large audience. In this article, we’ll show you how to use TikTok in business.As TikTok has exploded in popularity, it’s become more important to make sure your brand knows how to use it well. With millions of people downloading the app every day and hundreds of thousands of new videos posted each hour, there’s no shortage of content you can use to spread your message. You may ask: is TikTok for business effective? Whether you want to attract new customers or keep existing ones up-to-date on the latest company news, this guide on how to use TikTok in business will help you do it right.Is TikTok for Business Free?TikTok can be used for business purposes, but there’s a catch. While it’s free to download and use, businesses will need to pay for advertising to reach a wider audience.The app offers a unique opportunity for businesses to reach a young, engaged audience. It has over 800 million active users worldwide, with over half of those users being between the ages of 16 and 24. This makes TikTok an ideal platform for businesses looking to target millennials and Generation Z.While advertising on TikTok isn’t free, it’s relatively inexpensive when compared to other social media platforms like Facebook and Instagram.How Do I Grow My TikTok Account for Business?Growing your TikTok account for business can seem daunting, but with a little effort, you can quickly start reaching new people and expanding your brand. Here are three tips for growing your TikTok account for business:Use hashtags to reach new audiencesHashtags are a great way to expand your reach and grow your social media following.Hashtags are one of the best ways to get discovered on TikTok, so make sure to use them wisely. Use a mix of popular and niche hashtags that relate to your business, products, or services.Create engaging videos Keep your videos short, creative, and engaging. Utilize TikTok’s various video editing features to make your videos stand out from the rest.Connect with other businesses on TikTokWhen you collaborate with other businesses, you can promote your content to their followers, which can help increase your reach. You can also create partnerships and build connections that can benefit both parties in the long run.How to Use TikTok to Promote Your BusinessHere are some tips on how you can use TikTok to promote your business:1. Explore targeted advertising optionsTargeted advertising on TikTok allows you to specifically target your ads at users who are likely to be interested in your product or service. This ensures your ads are seen by people who are more likely to convert into customers. Additionally, targeted advertising gives you the ability to customize your ad campaigns according to different objectives. For example, you can create an ad campaign focused on brand awareness or one focused on generating leads.To get started on advertising your TikTok video content, check this Facelift Cloud review. 2. Increase visibility on the platformYou can do this by creating quality content that’s entertaining and informative, and by using hashtags and other features to get your videos seen by more people. You should also consider running ads on TikTok, which can help you reach an even larger audience.TikTok is a great way to connect with potential customers and promote your business. By increasing your visibility on the platform, you can reach more people and build brand awareness. And with quality content and a bit of effort, you can make TikTok work for your business.3. Get creative with new conceptsFrom creative uses of editing to clever takes on traditional formats, you should definitely push the envelope when creating TikTok videos.If you want to know how to use TikTok in business, you need to get creative with new concepts. The app is all about short videos, so think outside the traditional advertising box. Create fun, engaging videos and dance challenges that show off your products or services in a new light.TikTok is a great way to reach a new audience and connect with potential customers. So get creative and start making videos!4. Create engaging video contentVideo is one of the most powerful tools that businesses have at their disposal. In fact, video content is now more important than ever before. And with platforms like TikTok, businesses have a unique opportunity to reach a large and engaged audience.But to effectively use TikTok for business, you need to create engaging video content. Here are some tips:Be creative: With so much competition on TikTok, you need to stand out from the crowd. So be creative with your content, and don’t be afraid to try something new. Keep it short and sweet: People on TikTok have very short attention spans, so your videos need to be concise and to the point. Be relatable: Your videos should be relatable and relevant to your target audience. Show them you understand their interests and concerns. Use social media management software: To create the best video content on TikTok, try using an online tool like the one in this Lately review. 5. Get people engaged through listiclesListicles are a great way to capture people's attention and get them interested in what you have to say.To make a successful listicle, you should start by brainstorming a catchy headline that will grab people's attention. Once you have your headline, you should write a few sentences that introduce the topic of your listicle. After that, it's time to start listing! Make sure to keep your lists concise and easy to read.Finally, don't forget to include a call-to-action at the end of your listicle. This could be something like asking people to follow you on TikTok or share your listicle with their friends. If you follow these tips, you'll be well on your way to using TikTok effectively for business!6. Sponsored posts are worth consideringWhen you sponsor a post on TikTok, your ad will appear in users' feeds. They can then watch your ad and learn more about your business. This is a great way to reach people who might not otherwise hear about your company.Of course, you'll need to create an interesting ad that stands out from the rest. But if you can do that, TikTok can be a great way to reach new customers and grow your business.7. Take advantage of loyalty programsA loyalty program is a great way to keep your customers coming back.Loyalty programs are a great way to keep customers engaged, and they can also be used to reward customers for their loyalty. For example, you could offer a discount for customers who make a purchase using your TikTok account, or you could give away free products or services for customers who follow your business on TikTok.Overall, loyalty programs are a great way to build brand awareness and loyalty among your customer base. By taking advantage of TikTok’s popularity, you can ensure your business is top of mind among potential customers.8. Go live when appropriate (and have some fun!)If you want to get the most out of how to use TikTok in business, you should go live when appropriate. That means broadcasting live video content that’s relevant to your audience and engaging for them to watch.Of course, going live doesn't have to be all business all the time. You can also use TikTok Live to just have some fun! Show your personality and let your followers get to know you better. After all, they're more likely to engage with and support a brand they feel a connection with.9. Hashtag, hashtag, hashtag!Hashtags are a way to categorize your content and make it easy for users to find. They also help promote your content and get it in front of more people.To find the best hashtags for your business, you should first research what keywords and phrases are being used most often by your target audience. You can also look at what other businesses in your industry are using. Once you have a good list of hashtags, you can start using them in your posts.Make sure to use a variety of different hashtags so you can reach a wider audience. Use them sparingly, though, as too many hashtags can be off-putting to users. And always keep an eye on the trends to see what new hashtags are being used most often.10. Do your research—but don’t worry too much!It’s important to understand the platform and what kinds of content perform well. Take some time to scroll through TikTok and get a feel for the style of content that’s popular. There are lots of resources available online to help with this research.Once you have a good understanding of the platform, you can start creating content. Don’t worry too much about perfection—just start posting! Over time, you’ll get a better feel for what works well and can adjust your strategy accordingly.Benefits of TikTok for BusinessIf you're a TikTok business manager, you might be wondering if the app is right for your brand. After all, it’s known for its lighthearted content and mostly younger user base. But there are actually quite a few benefits of using TikTok for business:Increase brand awarenessTikTok users are highly engaged, with 60% of them using the app daily. This means businesses that create TikTok content have a chance to reach a large number of potential customers on a regular basis.Additionally, TikTok is extremely shareable, with users sharing videos an average of 12 times per day. This gives businesses the opportunity to have their content seen by even more people, further increasing brand awareness.Boost engagementIn a world where our attention spans are shorter than ever, it's important to find ways to stand out and engage your audience.TikTok helps businesses boost engagement in many ways. First, the app is all about creating engaging content. And since businesses are always looking for new and innovative ways to engage with their audience, TikTok is the perfect platform to do just that.Second, the app provides businesses with a unique way to reach out to their target audience. By creating engaging content, businesses can reach users who might not be reached through other channels.Finally, TikTok helps businesses build relationships with their customers. By interacting with them and providing them with valuable content, businesses can create a connection that goes beyond just selling products or services.Generate leads and increase salesTikTok offers businesses a variety of marketing opportunities to generate leads and increase sales. The platform’s user-friendly interface and vast array of features make it easy for businesses to create engaging content that resonates with potential customers. TikTok also provides businesses with access to a global audience, which gives them the potential to reach a wider customer base.Disadvantages of TikTok for BusinessWhile TikTok has been gaining popularity in recent years, it may not be the best platform for some businesses. Here are a few disadvantages of using TikTok for business: Time-consumingWhile the app is a great way to connect with potential customers, it can also take up a lot of time that could be spent on other tasks.For businesses, time is money. Every minute spent on TikTok is a minute that could be spent working on more important tasks. In addition, the app can be addictive and workers may find themselves spending more time than they intended on it.Limited analyticsA recent study showed that TikTok has limited analytics compared to other social media platforms. This can be disadvantageous for businesses because it means they can’t track their audience as well as they could on other platforms. Additionally, TikTok’s algorithm is still being developed, which means businesses may not be able to reach their target audiences as effectively as they could on other platforms.Difficulty measuring ROITikTok can be disadvantageous for businesses because they may have difficulty measuring ROI. While the app does have a lot of potential for marketing purposes, it can be difficult to track how effective the campaigns are. Additionally, TikTok is still a relatively new platform, so there’s not a lot of data available on user behavior. This lack of data makes it difficult to determine whether TikTok is the best use of a company’s marketing budget.Final Thoughts on How to Use TikTok in BusinessAn overview of audiences that marketers can reach through TikTok ads. | Source: Hootsuite BlogUsing TikTok in business can be a great way to connect with potential customers and create engaging content. By following the tips in this article, you can create a TikTok strategy that will help you reach your business goals.For more tips and tricks on TikTok marketing, read this guide: “TikTok Influencer Marketing Guide: Campaigns and Influencers.”

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How to Get Verified on TikTok: The Ultimate Guide

When you’re starting out on TikTok, one of the first things you’ll want to do is figure out how to get verified on TikTok. Verification helps establish you as an account that’s legitimate and worth following, which means more followers and better engagement with your content. TikTok, the popular video-sharing app and social media platform can be a fun place to share your life and experiences with others. However, it can also be intimidating if you’re just starting with the network. With so many cool features and fun effects, you might not even know where to start or what the verification process actually looks like. Luckily for you, we’ve created this guide that will walk you through each step of the TikTok verification process and help you get verified in no time!What is Verification?As social media becomes more prevalent in our lives, it's important to be aware of the dangers of fake accounts and unverified information.Verification on social media typically means the platform has confirmed that an account is the official account of a business or public figure. This verification comes in the form of a blue checkmark badge next to the account name. While not all platforms offer verification, those that do usually have strict criteria that must be met before an account can be verified.So why is verification important? For businesses and public figures, having a verified account can help increase brand awareness and reach. It also adds authenticity and trustworthiness to an account, which can be especially important when promoting products or services.How to Get Started with the Verification Process on TikTokThe TikTok verification process can seem daunting, but it doesn't have to be. Here are a few tips on how to get verified on TikTok in 5 minutes:Create your accountIf you're looking for how to get verified on TikTok without followers, you'll need to create your account first. The process is simple and only takes a few minutes.To get started, download the TikTok app from the App Store or Google Play Store. Once you've installed the app, open it and tap “Sign Up.” You'll be prompted to enter your phone number or email address, as well as a password.Set up your profileOnce you've created your TikTok account, you can start setting up your profile. Here’s how to do it:First, open the app and tap on the “Me” icon at the bottom-right corner of your home screen. Then, tap on the “Edit Profile” button (it looks like a pencil). Now, you can start filling out your profile information. Enter your name, username, bio, and website (if you have one). You can also upload a profile photo and cover photo here. Once you're done, hit the “Save” button and your profile will be all set! In the “Settings” section of your profile, you can choose whether your account is public or private.Make sure you have a public accountYou may ask: why should your account be public to get verified on TikTok? A public TikTok account is the best way to get verified on the platform. There are a few reasons for this: A public account is more likely to be seen by TikTok’s verification team. If your account is private, it’s less likely the verification team will come across it.  Public accounts show you’re serious about using TikTok. If you’re willing to put your content out there for anyone to see, it shows you’re invested in the platform.  A public account allows you to interact with other users more easily. This is important because part of the verification process includes showing you’re active on the app and engaging with other users.Connect with other usersSocial media can be a great way to connect with others and create a sense of community.Once your TikTok profile is all set, you can now start connecting with other users on the platform. One way to do this is to follow them and interact with their content. You can also join groups and collaborate with other users on TikTok.Another great way to connect with other TikTok users is to participate in challenges. This is an effective strategy to get your name out there and attract new followers. By participating in challenges, you can also earn badges that will help you in the process of how to get verified on TikTok.Post high-quality content regularlyIf you're wondering how do you get a blue check on TikTok, one of the best things you can do is post high-quality content regularly.This means creating videos that are interesting, entertaining, and informative, and that offer value to your audience. It also means being active on the platform, engaging with other users, and building up a following.Posting high-quality content shows you're serious about creating great content for your followers. It also helps TikTok algorithms understand what kind of content you produce.To get the most out of content creation and planning, read this Hopper HQ review. Tag people or brandsTagging people or brands in your video content helps give you credibility. When you tag someone, he or she is notified and can leave a comment on your video. This helps increase the chances your video will be seen by more people. In addition, when you tag someone or a brand, it shows you’re interested in them and want to connect with them. This can help you get verified because it shows you’re an active member of the TikTok community.Apply for verificationAfter creating a TikTok profile, connecting with other users, posting high-quality content, and perhaps amassing a large following, you may now be eligible to apply for verification.If your account meets the eligibility requirements, you can submit an application for verification through the TikTok app. The process includes providing your full name, date of birth, country of residence, email address, and phone number. You’ll also need to upload a photo of yourself or your business logo, as well as identification documents like a passport or driver’s license. Once you’ve submitted your application, TikTok will review it and determine whether to grant you verification.Wait for verificationThe verification process on TikTok can be a lengthy one, taking up to several weeks. But it's worth the wait to get that blue checkmark next to your name.So what can you do while waiting for TikTok to verify your account? You can check if you've completed all the necessary steps in the verification process. You also need to make sure you're using an up-to-date version of the app and your phone's operating system is also up to date. If you still can't get verified, contact TikTok's support team for more help.How Many TikTok Followers Do You Need to Get Verified?In today's digital age, it's more important than ever to grow your social media followers.According to TikTok help guidelines, there are no follower requirements for getting verified. But if you want to make the badge verification process faster, you must earn at least 500-2,000 followers per day. If you have 4,000 followers, you can get a Popular Creator Badge. And having 10,000 followers allows you to join the TikTok Creator Fund.  So if you're hoping to become a verified user on TikTok, start working on building up your following now. With a little effort, you could be one of the lucky few with that coveted blue checkmark next to your name.How Can I Get Verified on TikTok for Free?There are a few things you can do to try and get verified on TikTok for free. The first step is to have a large following. You need to have at least 10,000 followers before you can even submit an application to be verified.Another important factor is your content. It needs to be of high quality and unique. If you're just posting the same stuff as everyone else, you're not going to stand out and get noticed by the verification team.Finally, make sure you're active on the platform. TikTok is all about engaging with others and building a community. If you're not regularly interacting with other users, your chances of getting verified are slim.If you follow these steps, you'll increase your chances of getting verified on TikTok for free.The Benefits of Being Verified on TikTokThere are many benefits and advantages to being verified on TikTok. These include:More followersVerified users tend to have more followers than non-verified users. This is because people are more likely to follow accounts that have been verified by TikTok. More engagementAs a social media platform, TikTok is all about connecting with other users and creating content that resonates with them. If you're looking to get the most out of TikTok, getting verified can help you achieve that goal.For one, increased visibility encourages other users to check out your content. In turn, this can lead to more engagement with your channel, which is always a good thing.Better brandingA strong social media brand can help distinguish a company or product from its competitors, build customer loyalty, and drive sales.Having a verification badge can make your account more attractive to brands that may be looking to partner with influencers or other brands. If you're able to show that you have a sizable and engaged following, you'll be in a much better position to land partnerships and sponsorships.Increased visibilityWhen you're verified on TikTok, your profile receives a blue checkmark badge that lets users know you're an official account. This badge helps you stand out from the rest, increasing your visibility and helping you gain more followers.More opportunitiesVerified users get access to special features that non-verified users don’t have, such as the ability to live stream and use custom filters. You can also add links to your bio and website, which can help drive traffic to your site. Additionally, verified users have the ability to use analytics tools to track their progress and see how their content is performing.Greater credibilityWhen you’re verified, people are more likely to trust what you say and follow your recommendations. This can be extremely helpful if you’re trying to build a following or promote a product or service.How to Increase Your Chances of Being Verified on TikTokIf you want to be verified on TikTok, there are some things you can do to increase your chances. These include:Get famousIf you have aspirations of becoming TikTok famous, there's good news: your chances of getting verified on the platform are significantly higher. In fact, recent data shows that nearly 70% of verified users on TikTok have over 1 million followers.So how do you go about becoming famous on TikTok? There's no one guaranteed path to success, but some tips to increase your chances include creating original content, collaborating with other popular users, and using hashtags and trending topics to get more views.Of course, becoming famous on TikTok (or any social media platform) takes time and effort. But if you're serious about getting verified, it's worth putting in the work to build a large following. After all, a little fame can go a long way on TikTok.Be activeTikTok is known for its fun, creative content, and users who are constantly creating and sharing new videos are more likely to catch the attention of the TikTok team.Being active doesn't mean you need to be posting new videos every day—although that will certainly help—but it does mean engaging with the TikTok community. Like and comment on other people's videos, follow users who create content that you enjoy, and participate in trends and challenges. The more involved you are, the more likely it is that your own account will be noticed by TikTok's algorithm and eventually verified.Have good contentIf you're hoping to get verified on TikTok, having good content is a must. While there's no guarantee that your content will be enough to get you verified, it certainly increases your chances.So what makes for good content? First, it should be original and engaging. It should also be relevant to your target audience. And finally, it should be of high quality in terms of production value and the message it conveys.To help you create good content, check this Lately review. Be patient and keep tryingAs mentioned above, the verification process can take weeks or even months, so don't get discouraged if you don't see results immediately. Keep putting out great content and eventually, you'll have a better chance of getting that coveted blue checkmark next to your name.Get Verified on TikTok NowTop content creators on TikTok. | Source: BacklinkoGetting verified on TikTok is a process that requires you to have a large following, interesting content, and engagement with your audience. While it may seem like a daunting task, if you focus on providing value and building a community, you'll be well on your way to becoming verified. So what are you waiting for? Start creating and growing your account today to get verified on TikTok. You can also read this blog post, “How To Stand Out On TikTok And Make Money Out Of It,” to learn more about how TikTok works for brands and influencers. 

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Working With the Best TikTok Templates

Whether you're an influencer, a business marketer, a creative, or just someone who loves having a blast with socials, working with the best TikTok templates 2022 can do amazing things for you! While most of these videos are merely a minute or less long, so many factors come into play for you to capture your audience's attention and get the best results. Crafting fun and captivating videos is not as intimidating as it used to be. Gone are the days when hiring professionals was the only choice for your brand to be noticed and heard. There are lots of TikTok templates free of charge that you can utilize to get your feet wet while learning all the dynamics. Also, you could benefit greatly from using the best social media management tools. Know more about it in our Mish Guru review. So, today we are going through 10 of the best TikTok trending templates that you can use for free. In this way, streamlining social media marketing will be a whole lot easier. Once you discover all their resources and editing tools, you'll be more inspired to come up with creative shoots to boost your social media presence. Let's get started! Key TakeawaysLeverage User-Friendly Platforms: Tools like Canva, VistaCreate, and Kapwing offer intuitive interfaces with a variety of TikTok-specific templates, enabling creators to produce professional-quality videos without advanced editing skills.Utilize Direct TikTok Integrations: Platforms such as Kapwing, Vimeo, and Clipchamp provide seamless integration with TikTok, allowing users to create and publish content directly, streamlining the content creation process.Access Extensive Media Libraries: Resources like Pexels and Envato Elements offer vast collections of royalty-free images, videos, and music, which can be incorporated into TikTok templates to enhance visual appeal and engagement.Customize with Animations and Effects: Features like animated masks in VistaCreate and text animations in Biteable enable creators to add dynamic elements to their videos, making content more captivating and shareable.Simplify Editing for Beginners: Platforms like Simplified and FlexClip cater to users with minimal editing experience, offering drag-and-drop functionalities and pre-designed templates to facilitate easy video creation.Capitalize on TikTok's Organic Reach: By utilizing these templates and tools, creators can efficiently produce high-quality content that resonates with audiences, increasing the likelihood of viral success and audience growth.CanvaCreate and edit TikTok videos without the need to download any softwareIs Canva good for TikTok videos? Most people know Canva as something you use to create graphics. But the good thing about it is you could make and edit your TikTok videos without having to download any software. There's a difference between the paid and free versions, but right now we're going to focus on the latter. Can Canva post to TikTok? Absolutely. There are vertical videos specially made for TikTok, so this is usually 1080 by 1920. The good thing about Canva is there's no need for you to know all the nitty-gritty technical stuff. All you need to do is just look at the video tab, or type in the kind of video you want to make. On the templates page, there are so many templates to choose from. You can preview them so you know which one best suits your content. Right then and there you can add more clips based on your template. You add, delete, and edit as many times as you like. This is super helpful when you're creating your videos from scratch. There are also lots of premade videos that you can use for free, and those you have to pay for. VistaCreateAwesome designs and editing features await you with VistaCreateWhere can I find TikTok templates, you ask? VistaCreate is another mobile app you can try. Here, you can create awesome designs using its editing features. All you need to do is browse the library to find a template you wish to use, then get rid of the elements you don't want to be a part of your design. Click on the text blocks in the template so you can switch them with your own text. Choose which color you like then play around with its fonts and sizes. There are also objects you can utilize for your background so your text would pop out. Another cool feature of this up is the mask. Masks make designs fun and eye-catching. You can either use a static or animated mask. First, choose a mask shape and content you wish to use for the mask. Then choose from its files or upload your own videos or photos. Now you can edit and position them in the design. These dynamic elements simply make your designs stand out. You can also play with animations. To animate objects, click on them then choose the effect. Next, select the music that goes well with your chosen design. You can choose from a wide variety of music tracks in different genres. Cut the track and viola! You're done! You can now download it in the format that you need, in this case, to all your TikTok followers. KapwingQuick and easy editing now made easy with KapwingAre there templates in TikTok you can use from Kapwing? There sure are. Kapwing allows you to make the editing process quick and easy. Everything from filming, editing, and sharing your TikTok video with your audience. And now it has partnered with TikTok to give you a simpler way to reach your viewers with your video. The app now has a Share to TikTok button that opens a whole new flow for creation and content sharing. This gives you the freedom and flexibility in making your videos and takes away the hassle of manually downloading and uploading your finished videos to share them on TikTok. In the past, it required a lot of clicks but now it's reduced to just a few. Start by using one of their TikTok templates which they have an entire library to choose from. These are free stock assets with zero copyright, which include video clip images, GIFs, and music. Once you're done creating your video, tap on the export button found in the top right corner. On the final video page, once your video is finished loading, you will see a TikTok button. Go through the steps to connect your TikTok account to Kapwing. Your video will then automatically be in the TikTok app on your phone. On your notifications in your app, you will be able to click the video or add anything else you want to via the TikTok editor. Choose your caption and thumbnail, then publish your video. VimeoProduce and publish content directly on TikTok with VimeoNow here's some good news for SMBs looking to utilize TikTok in their marketing efforts. TikTok has partnered with Vimeo to launch the SMB Ad tools. Vimeo and TikTok teamed up to deliver various advertising options to folks with small and medium-sized business enterprises. There are more creative tool offers for these SMBs, showing that TikTok is evolving into the kind of digital advertising competing with Instagram and Snapchat. TikTok's shift towards SMB and revenues reminds users of Facebook's entry into the digital advertising realm. This was after it became the first non-Facebook app to reach 3 billion downloads. Vimeo Create uses AI tools to help brands produce as well publish content directly onto TikTok. This makes TikTok an aggressive digital ad competitor vying for its own market share. BiteableStunning TikTok videos in just a few clicks is now possible with BiteableDo you want to create a stunning video in just three easy steps? Now you can do this using Biteable's latest version. TikTok has evolved from being a source of entertainment to a source of valuable information. So whether you're doing an ad, explainer, presentation, or any kind of video all you have to do is do these three steps. First, add a scene. These are the building blocks of any video. Videos can be created from a single scene or many different scenes. Next, select what you wish to show in your scene. You can choose from a million images or 800,000 video clips. There is a search function for finding exactly what you're looking for. Finally, add your text. Each scene has its own text field which you can move around. Or, you can also add or delete one. To make the text pop out, add a splash of color then animate your text with a single click. It's that easy. What if you're truly in a rush, you say? Or your creative juices are not in the mood on this day? No worries because there's a way to cheat all of these three steps by using its ready-to-edit templates. Use them as they are, or make them your foundation for your upcoming video. ClipchampCreate amazing TikTok videos using Clickchamp's templates collectionHere is another TikTok integration that you will love. First, you create your video using its ready-made made TikTok templates collection. Once you're done with editing you can begin exporting. Head over to the right-hand side and click on the export button. Choose your resolution then click continue. It will now begin exporting so you have to wait for that to finish. Once the export is complete it will be saved to your computer. For the TikTok integration, hover over to where it says save or share your video. A new option will appear that lets you send to TikTok. Connect your TikTok account by authorizing it. Once your TikTok account is connected, you can now send straight through to TikTok by clicking send. Once the upload is complete the video is now sent straight through your TikTok app. You will get a notification to let you know that your video is ready to post. Next, jump out of the editor and go straight to the TikTok app on your phone. There, you will see how simple and easy the integration is to use. Go to the TikTok app and go straight to your inbox. At the very top, you're going to see a notification from Clipchamp to let you know your video is ready. Click on the notification for the next step. Now you can go ahead and complete the normal steps to uploading a TikTok video. FlexClipSpice up your TikTok uploads with FlexClips awesome customizable templatesUsing FlexClip's customizable template is another exciting way to perk up your TikTok uploads. First, drag and drop or browse to add photos or videos into your media library. Next, add media to the storyboard. Add this as a background or use it for creating a picture-in-picture effect. Step 3 is adding text, and step 4 is adding elements. Step 5 is adding music to your amazing video. Now, your video is up and ready to upload on TikTok! It’s that easy. SimplifiedTake away the complications of your TikTok journey creation with SimplifiedEditing videos can be complicated, and if you're new, you might be too daunted to continue your TikTok journey as a creator. This is why you should use the Simplified Video Editor, the simplest way to edit your videos. There are loads of templates to choose from. Create videos in every dimension and customize them using premium stock videos. Add and adjust easily by using one-click presets. But if you like, you can also customize every detail as you please. Then add music that best suits your content. Real-time editing allows you to collaborate instantly if you have a team. Everything you will ever need is already Simplified. PexelsGet stunning visuals for your TikTok creations with PexelsHere is another royalty-free and no copyright image site for getting stunning visuals for your business or personal use. And in this case, for your TikTok creations. It has thousands of images and videos to fit your specific needs. You can also create collections within the site, but you don't have to, and you can just download what you need and then edit it the way you see fit. Then you're good to go! Also, try to increase your social media engagement using social media management software. Learn more about it in our Denim Social review. Envato ElementsTake advantage of Envato Elements' free trial and try out its creative assets and graphic templates for your TikTok videosNow, Envato Elements is a subscription-based service. We included it here among the free list simply because it offers a free trial. It will give you access to millions of creative assets, which include royalty-free photos and graphic templates that you can use for your TikTok videos. Members can have unlimited downloads and utilize any asset from the library elements. It also offers various deals and discounts as well as other Envato services. It is very easy to use and has a convenient all-in-one search feature. Results include photos, videos, animations, and music, and include everything related to your search keywords.  FAQWhat are TikTok templates, and why should I use them?TikTok templates are pre-designed layouts that help streamline the video creation process. They allow users to produce professional-looking content quickly, ensuring consistency and saving time.​ Are these tools suitable for beginners?Yes, platforms like Canva, VistaCreate, and Kapwing are designed with user-friendly interfaces, making them ideal for beginners. They offer drag-and-drop features and intuitive editing tools.​ Do I need to pay to use these TikTok templates?Many of these platforms offer free templates and features. However, some advanced tools and premium templates may require a subscription or one-time payment.​ Can I directly upload my videos to TikTok from these platforms?Yes, certain platforms like Kapwing and Clipchamp have integrated features that allow users to export and upload videos directly to TikTok, streamlining the publishing process.​ How do these tools help small businesses or influencers?These tools enable small businesses and influencers to create high-quality, engaging content without the need for extensive resources or professional editing skills, enhancing their online presence and audience engagement.​Stand Out by Using the Best TikTok TemplatesTikTok is the one place where creatives, influencers, and marketers can get massive, organic reach. Here, you can find new people and new audiences that would love what you have to say. You only need one video to go viral and this can literally change your life, your brand, and your business. Everything can change and explode overnight without you even knowing it. Once you master TikTok, you can master all other social media platforms. So, start this venture the right way by doing your own research. Whether it's using the best templates, learning the best way to edit videos, or how to create eye-catching captions, among others. Again, this may start as a hobby, but it could end up becoming a real life-changer for you. In the end, it's all up to you. To get a better idea of how to make awesome TikTok content, read our post "Get Into The Groove: Top 15 Best TikTok Dance Challenges 2022."

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12 Instagram Engagement Tips to Get More Likes and Comments

Have you ever wondered how some Instagram accounts have thousands of followers? It’s not always just about the number of posts—it’s also about the quality of your followers and the engagement they have with your content. If you want to be on Instagram’s radar, you need to be engaging your followers, as well as getting them to engage with you. This list of 12 Instagram engagement tips will help you get more likes, comments, and followers on Instagram!With roughly one billion monthly active users, Instagram has become one of the most important social media networks in the world. With this in mind, it’s no surprise that many brands and businesses use the platform to engage with their followers, build an audience, and gain new customers. You may ask: how do you increase engagement on Instagram? If you want to build your Instagram following, keep up with the latest trends, and boost your engagement rate, check out these 12 Instagram engagement tips to help you take your account to the next level! Key Takeaways: Craft Compelling Captions: Engaging captions—whether funny, inspiring, or thought-provoking—encourage followers to interact with your posts. Keeping captions concise and storytelling can enhance engagement. Structure Your Captions: Organize captions chronologically, topically, or by posing questions to make them more readable and engaging for your audience. Use Hashtags Judiciously: Incorporate relevant hashtags to increase discoverability, but avoid overloading your posts, which can appear spammy. Incorporate Visual Puns: Utilizing visual puns or clever imagery can capture attention and encourage sharing. Post at Optimal Times: Sharing content when your audience is most active can lead to higher engagement rates. Utilize High-Quality Photos: Clear, well-composed images are more likely to attract likes and comments. Build Your Account Before Posting: Ensure your profile is complete and reflects your brand or personality to make a strong first impression. Ask Questions in Quotes: Incorporating questions within quotes can prompt followers to comment and share their thoughts. Use Appropriate Emojis: Emojis can add personality to your captions and make them more relatable, but use them sparingly to maintain professionalism. Tag Friends in Comments: Encouraging followers to tag friends can expand your reach and foster community engagement. Engage Naturally with Other Accounts: Interacting authentically with other users' content can increase your visibility and encourage reciprocal engagement. Leverage Engagement Tools: Utilize available tools and analytics to monitor performance and refine your engagement strategies.Write Interesting Captions [caption id="attachment_7551" align="aligncenter" width="1200"] You can be creative with your captions and make them funny, interesting, or inspiring.[/caption]If you're looking for ways how to increase engagement on Instagram 2022, writing interesting captions is one way to do it. Here are a few tips for writing captions that will get people to like, comment, and share your posts:Keep it short. Captions shouldn't be too long or else people won't read them. A good rule of thumb is to keep captions under 125 characters. Be funny or witty. Captions that make people laugh or think are more likely to get likes and comments. Tell a story. If you can tell a story in your caption, it’ll be more engaging than just a simple statementCaption Structure Aside from writing interesting captions to increase your Instagram engagement 2022, you should also use caption structure. Captions with a clear structure are easier for followers to read and understand. They also help keep followers engaged with your account.There are three main types of caption structures: chronological, topical, and questions. Chronological captions tell a story in order, starting from the beginning. This type of caption is best for capturing moments or experiences. Meanwhile, topic captions focus on one topic and can be used to provide more information about a picture or to start a discussion. Lastly, question captions pose a query that encourages followers to respond. They can be used to get feedback or simply engage followers in a conversation.No matter which type of caption structure you choose, be sure to keep it brief. Use Hashtags Sparingly Hashtags can be a great way to increase the visibility of your posts and connect with other users on Instagram. However, using them sparingly is the key. If you use too many hashtags, your posts can look spammy and may not be seen by as many people.Here are a few Instagram engagement tips for using hashtags effectively:Use no more than 3-5 hashtags per post. Make sure the hashtags are relevant to your post. Don't use the same hashtags over and over again. Think about how people will search for topics related to your post. Be creative with your hashtags.Using hashtags correctly can help you increase your Instagram engagement and connect with more users. Utilize Visual Puns Visual puns are a fun, creative way to increase engagement on your Instagram account. By using images that create a double meaning, you can entertain and engage your followers while also promoting your brand or product.Here are some effective Instagram engagement tips for creating visual puns:Keep it simple. A visual pun doesn’t have to be complicated. In fact, often the simpler ones are the funniest. Use images that are easily recognizable. Your followers should be able to understand the joke without having to think too hard about it. Have fun with it! The best visual puns are those that make people laugh out loud.Post at Appropriate Times [caption id="attachment_7547" align="aligncenter" width="1200"] You can post anytime on Instagram, but the best time to post is when most of your followers are online.[/caption]To make the most of your connections and increase engagements on Instagram, it’s important to post at appropriate times. There are a few Instagram engagement tips to consider when it comes to timing your posts. For one, you need to think about your followers’ time zones. If you have a global audience, you’ll need to post at different times throughout the day to reach as many people as possible. Additionally, you should take into account what time of year it is and what events are happening. For example, if you’re a retailer that sells Christmas decorations, you’ll want to post about your products well before December arrives. Use High-Quality Photos One of the best ways how to increase engagement on Instagram for business is by using high-quality photos. However, not all photos are created equal. There are a few things you can do to make your photos stand out and help you get more engagement. The first thing to consider is the composition of your photo. Make sure you’re thinking about the rule of thirds when composing your photo. This will help you create a more interesting and visually appealing photo. Another thing to consider is lighting. Try to take your photos in natural light whenever possible. If you need to use artificial light, make sure it’s bright and doesn’t create harsh shadows. Finally, use a good quality camera. If you have an iPhone, there are a lot of great apps that can help you to improve the quality of your photos. Build Your Account Before Posting When you're starting out on Instagram, it can be difficult to get your account seen by more people. Luckily, there are a few things you can do to help increase your engagements and get your account in front of more people. One is to make sure you have a great profile picture and bio. This will help people feel more inclined to follow you and see what you're all about. You should also make sure to post consistently and use relevant hashtags.Finally, you can use Instagram's advertising platform to reach even more people. Instagram Ads allow you to target specific demographics, interests, and even locations. So, if you want to grow your account quickly, using Instagram Ads is a great way to do it. Ask Questions in Quotes If you want to increase your Instagram engagements, try asking questions in quotes. This type of content is great for engaging with your followers and can help create a more interactive experience on the platform. Not only will this help increase interactions with your audience, but it can also help you to learn more about what they’re interested in. Asking questions is also a great way to start a conversation with your followers and get them involved in your brand. Use the Right Emojis [caption id="attachment_7548" align="aligncenter" width="1200"] If you want to use emojis on Instagram, you should use the ones that are most appropriate for your post.[/caption]When you’re sending a text, do you ever use emojis? Many people do, and there’s a reason why. Emojis make messages more interesting and can help increase engagement on social media platforms like Instagram.Here are three tips for using emojis to get more likes and comments:Know which emojis people respond to the most. Certain emojis tend to generate more reactions than others. The most popular emoji on Instagram is the “Face with Tears of Joy,” which is used in over 25% of all posts. Other popular emojis include hearts, kisses, and positive expressions like smiling faces. Use emojis that are relevant to your post. If you’re posting about your trip to Italy, for example, use the Italian flag emoji or the pizza emoji. If you’re posting about a new product, use the product icon as your emoji or something related to it. This will help your followers to understand what you’re talking about. Consider the tone of your post and use an emoji that matches it. If you’re posting something lighthearted, for instance, use a happy emoji.Tag Your Friends in Comments Tagging friends in your posts can help increase engagement on Instagram. When someone sees a post they're tagged in, they may be more likely to like or comment on it. This will help expose your post to more people, who may then start following you or even liking and commenting on your posts.Additionally, you can get creative and come up with fun challenges for your followers. For example, you could challenge them to tag 10 friends in one comment or tag someone who has made them laugh recently. Find Accounts to Follow and Engage Naturally [caption id="attachment_7546" align="aligncenter" width="1200"] If you want to find some accounts to follow on Instagram, you can search for hashtags that interest you, or look up accounts that your friends are following.[/caption]One of the best ways to increase your Instagram engagements is to find accounts to follow and engage with naturally.When you're looking for new accounts to follow, think about the topics and types of content that interest you. Follow accounts that post photos and videos that are similar to the ones you post on your own account.Once you see an interesting post, leave a comment or like it. Responding to other users' posts shows that you're engaged with their content and encourages them to respond. Use Tools to Help You Engage There are a number of tools you can use to help increase your Instagram engagements. One of the most popular tools is Iconosquare, which provides you with a wealth of data on your account. It tells you how many people are following you, how many people you’re following, and how many posts you have. The tool also tells you which posts have had the most engagement and who’s engaging with your content, so you can learn what works well for you and continue to post similar content.Another great tool is Simply Measured. This application allows you to track not only your Instagram engagements but also those of your competitors. You can see what content is resonating with their followers and try to emulate that in your own marketing efforts.Finally, Sprout Social offers a suite of tools to help businesses grow their social media presence. Learn more about this software in this Sprout Social review.  Instagram Engagement FAQs Here are some frequently asked questions about Instagram engagement. Is 3% engagement good on Instagram? There’s no definitive answer to whether a 3% engagement is good on Instagram. However, according to a study by Socialbakers, accounts with 3 or more posts per day have an average engagement rate of 4.73%. This means that if you want to increase your chances of having your posts seen and interacted with by users, posting more regularly may be the way to go. Additionally, another study conducted by Quintly found that accounts that post more than 10 times per day have an average engagement rate of only 2.7%. So, it would seem that posting too much can actually have a negative effect on your engagement rate. Ultimately, you should experiment a bit to see what works best for you and your brand. Is a 20% engagement rate on Instagram good?  Evaluating how good an Instagram engagement rate is depends on who you ask and what their goals are in the platform. Generally, any engagement rate above 5% is considered good, but it really depends on your industry and the types of followers you have. If you're a business or brand that relies on Instagram for marketing or sales, you'll want to aim for a higher engagement rate. But if you're using Instagram purely for personal use, a lower rate may be just fine. What content gets the most engagement on Instagram?  One study found that posts with faces receive 38% more likes than those without. Photos of people are also more likely to be commented on than other types of photos. So if you want to get engagement on your Instagram posts, consider including images of people.Another type of content that performs well on Instagram is branded content. Posts that include a company's logo or products tend to get more likes and comments than those that don't. This makes sense, as people are naturally drawn to branded content. FAQ: How can I make my captions more engaging?Kep them concise, incorporate storytelling, and pose questions to encourage interaction. What's the ideal number of hashtags to use?Use a moderate number of relevant hashtags—typically between 5 to 10—to increase visibility without overwhelming the post. When is the best time to post on Instagram?Analyze your audience's activity patterns using Instagram Insights to determine optimal posting times. How do visual puns enhance engagement?They add a creative and humorous element to your content, making it more shareable and memorable. Why is it important to engage with other accounts?Authentic interactions can increase your visibility, foster relationships, and encourage others to engage with your content in return.[caption id="attachment_7549" align="aligncenter" width="800"] An overview of different engagement rates per post based on industry. | Source: RivalIQ[/caption] Boost Your Instagram Engagements Now Following the right Instagram engagement tips can help you get more likes, followers, and comments on your posts. By using hashtags, posting at the right time, and using other strategies, you can improve your engagement and reach a larger audience. Additionally, you can grow your account and get more followers who are genuinely interested in what you have to share.Read this article to get more tips about Instagram marketing: “Instagram Impressions: What Are They and How to Get More of Them.”

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How To Stand Out On TikTok And Make Money Out Of It

Are you ready to get on this social media platform but don't know how to stand out on TikTok? Or perhaps you've heard about all these TikTok influencers earning millions of dollars by promoting various brands and services? Does this sound too good to be true to you? Well, not really. They just have a very effective TikTok influencer marketing strategy.In this post, we'll give you all the juicy details so you can get a piece of this pie, too. If you're thinking, oh I bet only the Top 10 TikTokers like Charli D'Amelio can make it, not a newbie like me. Nope, because we will show you exactly how the TikTok algorithm works so you can get more views, likes, followers, and engagement, and be on your way to becoming a TikTok money-making machine!If you want to know how to stand out on TikTok, first things first. All your marketing strategies will be ineffective if you don’t have any idea how their algorithm works. Here’s what you can do to be in their favor.  Key TakeawaysSuccess on TikTok hinges on grasping its algorithm, which prioritizes content based on user interactions, video information, and device/account settings.​To stand out, produce high-quality, authentic videos that resonate with your target audience. Utilize trending sounds, hashtags, and challenges to increase visibility.​Regular posting keeps your audience engaged and signals to the algorithm that you're an active creator, potentially boosting your content's reach.​Utilize features like Duet, Stitch, and Live to interact with other users and expand your content's reach. TikTok offers various monetization avenues, including the Creator Fund, brand partnerships, merchandise sales, and live gifts. Establish a unique style and voice that sets you apart, making your content recognizable and fostering a loyal following.​How To Stand Out On Tiktok: TikTok Algorithm Hacks (Phases 1-4) [caption id="attachment_7380" align="alignnone" width="1024"] Understanding the TikTok algorithm is the first step to becoming a TikTok influencer[/caption]Do these easy hacks and make sure you implement these changes if you don't want the algorithm to work against you.  There are two main goals of TikTok. One is to attract people to the platform, and the second is to make people stay on the platform.  So that is your main role, and if you accomplish that, TikTok will reward you for it. Every time you post a video on TikTok it is first shown to a small number of people in the first phase. When they see that you meet their criteria, say for watch time and interactions, your video will be qualified for the second phase. Now in this next phase, a larger group of people will be shown and your video goes through the same process. If you meet the same criteria for interactions and watch time, your video will again be able to go to the third phase. And this will not be as daunting if you have a social media scheduler. Read our Mishu Guru review to know how to make life easier. The same process will take place in this phase but again, to a bigger group of people. Before it jumps to the fourth and final phase where it goes viral, something happens. It will not be an AI but a human being who will check your video to ensure your content adheres to the social media platform's policy. Only then will this turn into a viral video. So here’s what you do to get through phases 1-4.  Add Keywords Add keywords to your videos. Keep in mind that the algorithm understands what your content is all about. They can then share it with other users who are also in that niche. This is crucial because when the algorithm finds people who are truly interested in your niche content, the higher the chances they will watch it until the end. Thus, you need to add related keywords to your videos. This is how brands, influencers, and content creators grow on this platform because this is how you generate followers and boost your views.  Call To Action (CTA) How do you get a lot of attention on TikTok? You need to put a call to action in all of your videos if you intend to grow on TikTok. The algorithm tracks your video engagement, which means all its likes, follows, comments, shares, and saves. So the more interactions or engagements you have in your videos, the TikTok algorithm is more likely to pick up the message. The message that your content is worth sharing with a lot more people. If you keep doing this, the higher your chances of your video going viral. Your call to action may be directing users to your video's comment section where tons of info about your content can be found. You can also ask a question that is good news to TikTok's algorithm. Why? Because while viewers are reading the comments, the video is still in the background playing, which helps in boosting your video views. A better way however is to put your call to action at the start of your video. You may find it a bit weird but there's a good reason for it. If you're just starting and checking your analytics, you may notice that not everyone gets to the end of a video. Therefore, if you put your call to action at the end of the video, not everyone will be able to follow through.  Add Hashtags When you're adding TikTok hashtags you're telling the algorithm what your content is all about, and to share it with the right type of people who are most likely to watch them until the end. The platform will then reward you by showing your content to more and more people who are into your particular niche. You're also doing your viewers a favor by making it super easy for them to find your videos through your hashtags. Also, spend some time doing your research and finding out the hashtags being used by the top viral videos on TikTok. If it works for them, it can work for you.  Join The Community [caption id="attachment_7382" align="alignnone" width="1024"] No man is an island, so belong to a TikTok community to help you grow and flourish as an influencer[/caption]If your game plan merely consists of posting your video, doing some scrolling time, and then getting off TikTok, you ought to know—you're not going to make it. For those who wish to grow their brand, they must interact with other TikTok content creators apart from themselves. When TikTok sees this it will reward them for it. What you'd want to do is to follow profiles of those that are in your niche and even those who are not but are showing genuine interest in your videos. By doing this you'll be able to come up with more unique and out-of-the-box ideas. The more time you spend on TikTok, the more you get your creative juices flowing. Not only will you get inspiration to create something different outside your niche, but you will also be an active and valuable member of the community. So make it a habit to interact with other content creators and brands, and make sure your comments are sincere all the time. Phonies can be spotted a mile away. Don't like and share if you will never recommend or use the product, nor should you endorse anything that will jeopardize your brand. How To Stand Out On TikTok: Why Should You Want To? [caption id="attachment_7381" align="alignnone" width="1024"] Amazing TikTok traffic statistics according to Cloudflare[/caption]Up to this point, you may still be thinking, but how can I become TikTok famous quickly? Will these hacks work? Won't I be safer staying on my Instagram or YouTube social media platforms? The TikTok Marketing Statistics tell you otherwise. The thing is, something happens on TikTok where you only need a single video to go viral and your brand or business can explode at a snap of a finger. This may sound like a gross exaggeration, but this happens a thousand times a day, every day. You see it on posts, Facebook, or Instagram. This one person hits the perfect audience at the perfect time. All of a sudden they have generated 10,000 new customers. So from being a small pop-up store it turns into something massive overnight. TikTok managed to outpace Google in being the top 1 destination on the internet. There were more hits on TikTok compared to Google. This is according to a study by Cloudflare about the most popular domains in late 2021. This is the first time in history since Google’s launch. So if that doesn't prove anything, what does? How Much To Charge For TikTok Post [caption id="attachment_7379" align="alignnone" width="1024"] Value your brand and your efforts, but don't forget to give your clients their money's worth either[/caption]Alright, so in case you're now convinced that you should go on the TikTok bandwagon and be successful at it, how do you go about it? How do you make money via partnerships or sponsorships with brands and companies? Furthermore, is there such a thing as a TikTok money calculator to know how much to charge/earn? We’ll talk about all of that. But for now, we're going to discuss the different ways of reaching out to brands so you can start working with them. Regardless if you have a few hundred or thousands of followers, you can begin by learning a few important strategies.  Allow Brands To Reach Out To You Here you did not make a pitch, you did not promote your brand or tell them what you can do for their company. Nothing. You just wait for them to come to you because you know (by checking your analytics) that your videos are doing great on TikTok.  Be Part Of Influencer Platforms Another way to connect with brands is by becoming part of influencer marketing platforms. There are plenty of similar platforms to choose from. So find one that suits you, one you'll have successful collaborations with.  Send Emails This one is another straightforward approach. All you have to do is send an email to the brand you wish to partner with. Do your research and make sure you know how to sell yourself, make your convincing power work! Also, make sure your email is readily seen in your TikTok profile so brands can easily reach you when they find your profile. When doing this you will need a media kit. A media kit is a presentation that shows your potential client the number of followers you have, how much engagement you get, or the demographics your brand caters to. This will also feature your type of content. Your type of content will ultimately determine if you are suited to this particular collaboration.  On Charging Your Clients [caption id="attachment_7383" align="alignnone" width="1024"] Keep your client's loyalty by providing content that's worth their hard-earned money[/caption]Now for the exciting part, how much do you charge your client? Honestly, plenty of creators undercharge, when they ought to be charging more. It depends on how big the brand or the company you will be partnering with. Again, your analytics is your friend so don’t hesitate to use it. Also, conduct your research in your TikTok community so you have a good idea of how much to charge. Even if it’s just a ballpark figure. Some content creators who have over 45,000 followers charge around $800 for one TikTok video. Remember, however, that you should never be afraid to negotiate. You aim to have a higher quote because what usually happens is these brands come up with a lower offer. So in the end that's how you will decide on the entire cost of the collaboration.  Be Authentic Be careful when doing collaborations. Money should not be your only motivation. Choose brands whom you truly feel a connection with. What is your reason for creating content for them? Is their brand really good, and are their products reliable? Or is it all hype? As mentioned earlier, phonies can be detected a mile away. People will know if you are veering away from your brand, from your authentic self, or your beliefs, all for the sake of money. This will be your downfall. If their products prove to be major rip-offs, you too will be dragged through the mud. So, be careful.  FAQHow does the TikTok algorithm work? TikTok's algorithm recommends content based on factors like user interactions (likes, shares, comments), video information (captions, sounds, hashtags), and account/device settings. Understanding these can help tailor your content for better reach.​ What types of content perform well on TikTok? Content that is authentic, entertaining, and aligns with current trends tends to perform well. This includes participating in challenges, using trending sounds, and creating relatable or informative videos.​ How often should I post on TikTok? Consistency is key. Posting at least once a day can keep your audience engaged and increase your chances of being featured on the For You page.​ What are TikTok's monetization options? TikTok offers several monetization avenues:Creator Fund: Earn money based on video views and engagement. Brand Partnerships: Collaborate with brands for sponsored content. Merchandise Sales: Promote and sell your products directly to followers. Live Gifts: Receive virtual gifts from viewers during live streams, which can be converted into real money.How can I build a personal brand on TikTok? Identify your niche, maintain a consistent style and tone, and engage with your audience regularly. Authenticity and relatability are crucial in building trust and a loyal following.​ Is it necessary to use trending sounds and hashtags? While not mandatory, using trending sounds and hashtags can increase your content's visibility and likelihood of being featured on the For You page.​ Can I succeed on TikTok without prior video editing experience? Yes. TikTok's built-in editing tools are user-friendly, allowing creators to produce engaging content without extensive editing skills.​ How do I engage with my audience effectively? Respond to comments, participate in duets and stitches, and consider hosting live sessions to interact with your followers in real-time.​Leverage the best way on how to stand out on TikTok The first thing you need to understand, despite how massive and dominating TikTok is today, it is not evergreen. It’s not like posts on Google or YouTube that last. Years after they’ve posted their content, people can still look it up and find it. TikTok needs consistency and hard work. The good news, however,  is that everything you need is in the palm of your hand. Modern technology, apps, and tools like scheduling your TikTok and other social media posts can be conveniently achieved. Learn more about it in our  Lately review. But perhaps the most important thing for you to succeed in becoming an influencer on TikTok is not being afraid of failure. As a matter of fact, you should welcome it. Some of the most brilliant minds and inventors of our time did not succeed until hundreds, even thousands of tries. Had they given up so soon, we wouldn’t enjoy the conveniences we have today. So be strong, be brave, and have loads of fun along the way!Now that you know how to stand out on TikTok, you might be interested in knowing more on how to advertise on the platform. Read our detailed guide "TikTok Advertising: How to Much Does It Cost to Advertise on TikTok?"

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Your Own Space: A Guide to Twitter Spaces

How do you structure a space on Twitter? Don't you wish there was a way to simplify online social media marketing or growth? This will be especially helpful to content creators and small business owners. It would be great if you could focus more on doing your passion and stop wasting too much time and energy figuring out the perfect social media strategy. Like having the ultimate guide to Twitter spaces 2022 and beyond, for instance?Good news: today we will discuss  Twitter spaces best practices, crack into its algorithm and keep up with all the features of this social media platform. Let's get to it![caption id="attachment_7256" align="alignnone" width="1024"] Twitter is evolving, and so should you[/caption]I don't have Twitter spaces, so what do I do when I have those? There are several important things to remember so you don't end up wandering into an empty void.  Start Your Space All Spaces are public, therefore, your presence and activities in Space are also public. However, accounts having protected Tweets will not be able to create a Space. Being the host will allow everyone to see you in the Space. This will include people who follow you, those who peek without really entering, plus developers accessing info about the Space utilizing the Twitter API. STEP 1: Long press on Tweet compose and tap on the new Spaces icon located on the far left. You can also tap on your profile image found at the top of your timeline. STEP 2: Find the options to NAME YOUR SPACE and START YOUR SPACE. STEP 3: If you wish to schedule a Space, tap SCHEDULE FOR LATER. Pick the date and time you wish to go live on Space. STEP 4: The moment Space starts, you as the host, may send requests to your listeners to become speakers. They can do this by tapping on the PEOPLE icon. Or, by tapping on the person's profile photo within a Space and then adding them to be a speaker. STEP 5: Live captions will appear automatically. Your listeners can choose to view these automated live captions (but there may be a few seconds delay). STEP 6: The Space is live until you decide to end it. Or if you are found to violate some Twitter Rules, the platform itself can end it.  How Do I Get Invited to Twitter Spaces?  [caption id="attachment_7257" align="alignnone" width="1024"] Be an expert who gives valuable advice on your chosen niche[/caption]You can request to become a speaker and speak with the host. Ten different people can also be speakers in any room and anyone could listen in. These aren't recorded conversations—they are live audio conversations happening in real-time.  Promote Your Space Never forget to reach more people by Tweeting out the link of your Space once it begins. Tap on the SHARE icon to SHARE VIA A TWEET. You also have the option of pinning your Tweet announcement to your profile to boost your visibility.  Keep A Steady Momentum Keep a steady momentum and utilize Tweets for facilitating conversations. Both speakers and hosts can pin a Tweet at the top of the Space to give added context to the topic being discussed. Have created Tweets to keep the conversation flowing. They can be queued up and ready for sharing. Make use of your Twitter Bookmarks so you'll have all your fave Tweets found in one place. Share Tweets so you can address your audience before starting the voice chat. In this way, your audience can easily respond and react.  Recording and Playback Inevitably, some are not able to attend live Space. So you can simply record it and let them play it back anytime they want to. Toggle on RECORD SPACE. While you're recording, there will be a recording symbol that will pop up at the top, indicating that it is being recorded by the host. When it ends, you will be able to see how many people attended together with the link to share out through a Tweet.  Reporting Someone on Space If you are the host or co-host, you have the option to mute, remove, block or report others in a Space. Once you block that participant, know that you will also block the account on Twitter. Thus, he or she cannot join a Space if you're the one who is hosting. To remove a member of the audience, tap on the profile picture within the Space, then tap BLOCK AND REMOVE. You can just also mute or remove the mic from these speakers. If you wish to mute a speaker in a live Space, tap on his or her profile photo. It will then pull up the options menu. You can then MUTE his or her MIC. Afterward, you will get an in-app notification letting you know this person has been muted. Now, here are some additional tips to maintain relevance and boost visibility on Twitter.  Utilize Advanced Search [caption id="attachment_7258" align="alignnone" width="1024"] Know how to sell yourself in your niche on Twitter[/caption]This will help prevent information overload on your part because this will significantly cut down massive info coming the way that you don't need. Seasoned marketers know how to use this so they can come up with the best customer profile to fit their needs and specific niche.This works best for YouTubers or Twitch streamers. All you need to do is go over Twitter and do a basic search. After that, you can go over the right-hand side where you can find a link to start your advanced search. It's up to you now what criteria you will enter to find the specific info you're searching for.  Go Live Are Twitter spaces successful? For those brave enough to do this regularly—yes! Many creators have a greater following on Twitter compared to their streaming or YouTube channels for instance. But the smart ones know how to utilize these and find ways to connect with their audience live on Twitter itself!This is probably one of the best tips you'll get about the guide to Twitter spaces 2022. By doing this you no longer have to convince people about clicking links or jumping to another platform. Now there's no need to sit through a bunch of advertisements (which could be a real bummer). You can simply go live and pop up in their feed. Do this by tapping on the compose button on your Twitter app just like when doing a regular tweet. Search for that little photo icon then tap it. Afterward, you will see on the bottom right your option to go live. Now you can easily put your stream title, share your live status, and even ask others to co-stream with you. Everyone who sees this on Twitter has the option to join and hang out with you and your followers. Chat and start a conversation. Anyone who sees your tweet can just tap and connect with you. Note though that this is not well optimized on your desktop and it's best to do this on your mobile device instead. Building this type of powerful connection on Twitter will more likely make them click links about you being live on YouTube or Twitch. This will simply skyrocket your chances by three folds! Use the Moments Feature Many people still have no idea this Twitter feature exists. Those who do know it's an amazing way for cataloging your content. It's like having an entire library of your Twitter clips that people can scroll through right away. Go to your desktop and on the left side of the menu select moments. Then select create a new moment. Now you can add tweets to your Moments. Do this by going through your profile or putting the URL directly. You also have the option to put tweets from your favorite creators. Like a list of the best streamers or YouTubers out there.  The Media Studio Analytics Tool The next tip on our guide to Twitter spaces 2022 is the Media Studio. This will be beneficial to you, especially if you have already reached a thousand followers. It will open up an amazing analytics tool that a lot of people still don't know is available. On your desktop go to the left-hand side on the same menu you clicked on for creating moments. Then click insights and audience. The little chart will show you exactly when your followers are tuning in for videos on this social media platform. And we're not just referring to your video, but all kinds of videos, since they are typically peppered through user's timelines. This gives you a good idea when they're scrolling on their feeds.  Use Lists Many people know about this feature but the majority are still not using this to leverage their social media presence. You can use the Lists to hack the Twitter algorithm. How? Every time you create a list, this transforms into its very own chronological feed of all the members. This lets you keep up with all the members and Twitter will not hide them away compared to what it does on your regular timeline. It's a nightmare when you're missing a few posts and don't have the time to engage consistently. What happens is you lose these people from your timeline and vice versa. You can only get back at them by searching their profiles manually and restart engaging via comments or DMs if you wish to bring them back to your circle. Lists save the day because you will no longer lose track of all these people. You also have the option to pin them on top of your feed. This way, once you log in, you can just go straight to your fave individuals and check out what they're up to. You also have the option of making your lists private if you don't want other people to have access to them. This will also prevent unnecessary drama within your inner circle.  Use Topics [caption id="attachment_7259" align="alignnone" width="1024"] Value people's feedback and opinions if you wish to stay relevant[/caption]Twitter shows suggested topics in people's timelines. So you can follow such topics and get them regularly. This will then show you what tweets are trending in your specific niche. This is such a powerful tool for content creators big and small. For those who are just starting, utilize this to kickstart engagement so people will check out your profile. Needless to say, you need to pair this with valuable content. Not only can you create a community of your own, but also keep abreast with the top trending content relevant to your niche. This gives you the perfect opportunity to participate in conversations and add helpful comments that will engage others. Admittedly, this is riding off of that popularity. But remember that for this to work, never try to upstage the person who created the original post. Join the conversation, don't take over it as this is such a big turn-off. You can also get your tweets to integrate into these trending topics by following them and noticing patterns. What subjects or keywords are often talked about? Then you can start working on this to make organic content. But try to make it as natural as possible and not feel forced or attention-hungry. You may also need to use content calendar apps for this. Not everyone can pull this off and if you fall flat on your face, it will not hurt only you but possibly your entire community as well. Want to boost your social media marketing? Check out this Postfity review. Vie To Be Most Followed [caption id="attachment_7260" align="alignnone" width="1024"] Aspire to be most followed not only on Twitter but on all social media platforms.[/caption]Who is the most followed person on Twitter 2022? Would you like to be one of them? As the saying goes, “Great things start from small beginnings,” and there is nothing wrong with aspiring to be the best among the rest, right? Right!As of May 2022 Portuguese footballer, Cristiano Ronaldo tops the list as the most-followed person on this social media platform. Having 455 million followers from 440 million last April 2022.  Choose To Thrive, Not Merely Survive On Twitter World Admittedly, following this guide to Twitter spaces 2022 is not enough to stay on top of your game. It takes discipline, consistency, patience, and a creative mind if you wish to become a successful influencer or entrepreneur on Twitter or any social media platform. Moreover, take all the help you can get, like utilizing the best social media managing apps and tools, such as the one in this Lately review. Make sure all your posts are queued and scheduled on time. In this way you can focus more on doing what you love, creating original and valuable content for your audience.Now, if you're interested in using Twitter hashtags to increase your reach and engagement on the platform, check out our article, "Twitter Hashtags: A Guide to Finding and Creating the Best Ones."theinfluencerforum.com/…warereview/lately

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How Instagram Algorithm Works: A Social Media Marketing Guide

Instagram updated its algorithm—again! And if you fail to adjust your current marketing strategy you will surely suffer a massive hit. We're talking about the number of people your content will reach as well as the number of new Instagram followers you will be attracting. People are complaining left and right, wondering why their reach, engagement, and followers are going down. This is because they don't have a solid understanding of the important steps we're going to share in this post. We are going to learn how Instagram algorithm works to make sure your marketing strategy works. [caption id="attachment_7114" align="alignnone" width="1024"] Instagram Reel is the future[/caption]Changes need to be made in your Instagram posts right now. You need to understand what triggers Instagram algorithm if you wish to have any success at all. In this post, we’ll show you how to do just that.  Key Takeaways: Instagram employs multiple algorithms tailored for different sections: Feed, Stories, Explore, and Reels, each prioritizing content based on user interactions and preferences. User engagement—likes, comments, shares, saves, and DMs—significantly influences content visibility across the platform. The platform values recency; newer posts are more likely to appear prominently in users' feeds. Strong relationships, indicated by frequent interactions with specific accounts, lead to higher content prioritization from those accounts. Reels and short-form videos are favored, offering greater reach and engagement opportunities. Utilizing features like Stories, polls, quizzes, and interactive stickers can boost engagement and algorithmic favor. Consistent posting schedules and varied content types (photos, videos, carousels) help maintain audience interest and algorithmic support.Reels and Carousels Right now all you need to be posting on Instagram are Reels and Carousels. Here's the hard truth about Instagram. It is after one very important goal, and that is to make money. Of course, it also wants to capture and share the world's most precious moments. To understand how Instagram algorithm works, you have to know that the platform's bottom line is more practical and capitalistic. This doesn't come as a surprise, and this is a known fact for content creators. It is a business after all, and what business doesn't want to make money? It does this through advertising. Therefore, Instagram needs two things to succeed. First, it needs advertisers. These are people who are willing to shell out, hundreds, even thousands of dollars to put their ads front and center to people. Next, it needs a target audience to watch these ads. This is paramount to making Instagram succeed. The longer periods you can keep people on the platform, the more ads to show, and the more money you can make. Precisely why Reels and Carousels should be your focus content right now. Reels and Carousels have, as of the moment, the highest engagement times, giving Instagram more time to show people more ads. On the contrary, this is the reason why single-image posts on feeds are having a difficult time succeeding. It's because it doesn't take long periods for viewers to consume. However, there is an exception to this, which we will get to in a bit. But if you're to choose between Reels and Carousels, the former wins, hands down. Not only because it has higher engagement, but because they are in the form of video.  And as Instagram has said repeatedly, it is no longer a photo-sharing app.  Video Is The Future Why is my Instagram reach so low, you ask? Because Instagram is no longer a photo-sharing app, according to Adam Mosseri himself, head of Instagram, we can now focus on ways of optimizing your Reels content to adapt to this updated algorithm. To do this you need to understand one of its most important metrics for Reels so you can ensure your content will go viral. We are talking about 100% watch time, as in your videos are being watched in their entirety. When analyzing video content, algorithms look at views, watch time, and AVD or average view duration. These sound similar, but they are not. It's important to know their differences not only to have huge success in this platform but also to know how to position yourself to capitalize on whatever new metric you need to optimize for.  Views Simply put, these are the number of views your video gets. Sometimes they come in as auto-play, just like with Reels, or when you swipe through them. Other times you need to click them to play just like the majority of YouTube videos found on their homepage.  Watch Time This pertains to the total amount of time people spend watching your video. It could be measured in minutes or seconds. Therefore, a 10-second Reel will never have over 10 seconds of watch time.  AVD (Average View Duration) Finally, you have AVD or the average view duration. This is the total watch time of your video which will then be divided by the total number of times it was played, including replays. It's trying to find out how much of your video a person watched before scrolling to the next one. What does 100% mean? It means they watched the whole thing, which is great. 10% means they skipped off almost immediately, which is a bad sign.  Loop and Get Watched Over and Over Again Knowing Instagram, this can change in the future. But for now, the platform is favoring shorter videos with AVDs being 100%. This is compared to longer videos that only have 20%-30% AVD. If you try and analyze it closely, this looks more like a hack instead of a long-term strategy, because again, based on experience, Instagram's algorithm can change entirely very quickly. For now, test Reels are shorter in length (not over 10 seconds). Your goal is to have them in a loop so that people watch them over and over again. You do that using a hook. This is a big idea that captures your audience's attention. Something that triggers a person's curiosity. So for your reels, it needs to be interesting, educational, entertaining, inspiring, or relevant to your target audience. The trick is putting your hook in the first line of the caption. The primary goal of your caption is to get people to spend enough time reading it for your video to play and loop in the background automatically. It may sound sneaky, but it's not, especially if you're giving great value and helping people. Thus, the more time they spend with you, the better. Instagram will now be able to see that your audience is looping your videos. Watching them over and over again. This is an amazing power signal indicating its need to be shared and shown to more people.  The Rate of Revelation Here's another trick you may also want to try. It's called the Rate of Revelation. You can push your social content limits a little bit. Try for longer Reels running from 20 to 60 seconds. You see, one of the most effective ways of hooking people quickly while keeping them engaged while watching your content (regardless if it's a podcast, video, or blog post), is by increasing the pace and overall speed by which you deliver insights. Content having a slow rate of revelation takes an eternity to get into. They seem to be dragging for hours on end without really presenting anything fresh, which makes the audience feel stuck. Consequently, a fast rate of revelation consists of nonstop value with a steady stream of fresh and exciting information. This is delivered at a rate too quick to keep up with, which entails the person to watch it repeatedly, to ensure they did not miss out on anything.  The Only Exception [caption id="attachment_7115" align="alignnone" width="1024"] The single-image post "exception"[/caption]Earlier we mentioned, "the exception" that's going to be announced about single-image posts. Instagram announced it will test a different way to display images on this platform, meaning they're going for tall images, as in 9x16 or vertical. Just like a reel, but this time, in the form of an image and not video. It's still in its early stages so we don't know whether or not this will stick around for long. The point is, that anytime a social platform like Instagram rolls out a new feature, they make sure to give it one big go. This is done to encourage new users to try them out and make sure enough people can see them for them to get significant and valid feedback. This is a great opportunity that you have to take advantage of. It's your chance to grab some market share from those who are still trying to figure things out or adapt to their strategy. But of course, another way to make sure you're taking advantage of this great opportunity is to make sure you have a solid Instagram marketing strategy set up. Here are some of them.  Instagram Marketing Strategies to Go with the Algorithm It's not enough knowing how Instagram algorithm works. You need to come up with the right strategy to take full advantage of the platform. The following are some strategies to help you get started. Optimize Your Bio Sounds basic, don't you think? The thing is, common knowledge isn't necessarily common practice. That's why you must take a look at your Instagram bio to ensure it clearly shows what you do, why you do it, and who you do it for. Prioritize clarity over creativity because first impressions are crucial. Make it crystal clear what you do for whom and why they should follow you. What do you have to offer? Remember to put your CTA or call to action, which is your link in your bio, guiding people on what you want them to do next.  Create A Plan for Your Brand [caption id="attachment_7117" align="alignnone" width="1024"] Create a crystal clear plan for the image of your brand on Instagram[/caption]Develop a plan for your brand by using consistency, clarity, and congruence. Consistency with your content and engagement. This means posting regularly and responding to DMs. Then there's clarity, which is making it very clear what you do and who you do it for. Tell them what kind of content you are into and what you provide. Also, make sure your brand guidelines and overall style have a consistent aesthetic or theme. Finally, is there congruence? This means what you say and do, and the posts you put out there work together and make sense. You can do this by having some simple yet established guidelines for your brand. This can be the colors you are going to use, the fonts, or the type of content. Your posting schedule, and frequency, among others.  Use Hashtags Properly Do your research to find out what hashtags are both relevant and applicable to your brand, business, or industry, and most especially, your target market. What are the terms they are searching for? Test out various hashtags for you to tap into different trends, sentiments, and market segments.  Micro-Influencer Marketing You can leverage this as people realize the impact of influencers. How they help drive revenue for the brands and businesses they promote. However, there is a smaller segment of the market you need to tap into and these are the micro-influencers. They are essentially those influencers with an audience you wish to tap into but on a smaller scale. These people are very niched and very specific in terms of the type of audience they have. And most probably, they have not been approached by big brands, meaning, you can get them at a lower price. Or you can strike a deal, an exchange deal. They may be willing to give you and your brand a shout-out in exchange for the products or services that you provide, and not necessarily monetary compensation Utilizing User-Generated Content [caption id="attachment_7116" align="alignnone" width="1024"] Keep your Instagram followers engaged, e.g., with interactive polls and surveys[/caption]For example, if you own a clothing company you can leverage images, stories, and videos of people wearing your clothes in various situations or scenic locations. Like if I create a swimwear deal for a specific person of a specific market, like people who love going to the beach, or island hopping. I will make sure people take photos or videos of them swimming or frolicking in the sand and send their content to me so I can showcase it on my Instagram.  Network Properly—Never Spam People! [caption id="attachment_7118" align="alignnone" width="1024"] Network properly and never spam people on Instagram or any social media platform[/caption]Please introduce yourself without spamming people when you're sending them DMs. Comment on someone's post and send them a congratulatory message without appearing like someone who wants something in return in an instant. People can smell spammers a mile away.  FAQ: How does Instagram determine what content to show in my Feed?Instagram considers factors like your activity (likes, comments), the popularity of posts, your relationship with the content creator, and the recency of posts to curate your Feed. Why are Reels important for engagement?Reels are prioritized by Instagram's algorithm due to their high engagement rates, offering creators increased visibility and reach. How can I improve my content's visibility on Instagram?Engage with your audience through interactive features, post consistently, use relevant hashtags and keywords, and encourage sharing of your content. Does the timing of my posts affect their performance?Yes, posting when your audience is most active can enhance engagement and visibility, as recency is a key factor in content ranking. How do direct messages influence the algorithm?Content shared via DMs indicates strong user interest, signaling to the algorithm that the content is valuable, which can boost its reach.Leverage On The Latest Instagram Algorithm Today How do I use the Instagram algorithm for my advantage? Hopefully, this post has already addressed your question. Take all these tips and knowledge as a guide to start. But also, don't forget to utilize your analytics. This is how you will figure out what works best for your brand or business, depending on the market or industry you are in. You will know what are the best times to post to resonate well with your target audience. You must put out content while they are active and present online. So you have the highest chance of posting content while engaging with them.Now, if you want to learn more about Instagram, read our post, "100 Instagram Marketing Statistics 2021: Users, Market Share, Strategies and More."

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Psychology of Social Proof Marketing: How to Use It in Your Business

How do you convince your customers to buy? Marketing techniques have been evolving over the years, but one of the most effective ways to do so remains social proof marketing. It leverages your psychology to convince people to purchase your product or service. Read on to learn more about how you can use the psychology of social proof marketing to boost your business.Social proof marketing, also known as social media marketing, refers to the use of social media and other popular networks to spread your brand name and encourage people to purchase your products or services. Social proof is one of the most powerful methods you can use to market your business, but it’s also one of the most misunderstood.Many people believe that you need an enormous amount of followers to gain any kind of traction with your marketing. But in reality, all you need are two things: an interesting product or service and a sound strategy for how to get your target audience to pay attention to it. In this guide, you’ll learn all things about the psychology of social proof marketing and how to use it to your advantage when you market your business both online or offline. Key Takeaways Social proof helps people decide what to do based on others’ behavior. In marketing, it's used to build trust and influence buying decisions. Reviews and testimonials show customer satisfaction. Influencers sway their followers through endorsements. User-generated content (like photos or videos) acts as real-life proof. Expert approvals and certifications add credibility. Media mentions increase brand trust. High social media engagement signals popularity. Large customer numbers suggest reliability. Businesses should display reviews, collaborate with influencers, share user content, highlight media coverage, and show customer stats.What is Social Proof? [caption id="attachment_7083" align="aligncenter" width="1024"] When businesses say it, it's marketing. But when customers say it, it's social proof.[/caption]Social proof is a psychological principle that says people will be more likely to do something if they know other people are doing it. This is used in marketing, especially on social media and in advertising. Companies use social proof by getting celebrities or influencers to post something on social media and tagging their products, which can lead people who follow those accounts to buy their products. Social proof has been proven time and again as one of the most effective ways for companies to get consumers interested in buying a product. Who is Using Social Proof? Social proof is everywhere in everyday life. Have you ever found yourself wondering whether a store has customers when you’re considering going in? Have you watched how others react to a movie before seeing it for yourself? Or have you wondered how much traffic a business gets on its website after noticing that it has hundreds or thousands of followers? There are many other examples, but these serve as illustrative social proof marketing examples—we often look at others around us, see their actions, and then copy them. What are the 5 Types of Social Proof? Social proof can be beneficial or detrimental to you depending on how you use it in your business and in your marketing efforts. Below are the 5 types of social proof you need to know about and why each one matters to your business. Testimonials Testimonials are an excellent form of social proof that gives your audience a third-party opinion that your product or service is worth using. If a fan or follower feels they know you, they’re more likely to believe what other people say about you on social media. Offer free swag in exchange for customer reviews and testimonials—and don’t be afraid to ask for them! Just make sure it doesn’t sound like a hard sell when you do. Case Studies Case studies give you third-party validation for your product or service. They’re an easy way to demonstrate your product's value without bragging about your accomplishments or relying on self-testimonials. When possible, get testimonials from industry experts and customers who have especially high profiles (like CEOs, celebrities, and authors). This type of social proof will also help attract new customers because they’ll see that a big name is already using what you offer. Media Mentions [caption id="attachment_7079" align="aligncenter" width="1024"] Each media mention impacts your personal brand. So, make sure you establish how you want to be known.[/caption]Media mentions are simply any time your brand, business, product, or service is mentioned in a publication. If it’s covered in a newspaper, on a TV news segment, or even in a book—it’s media mentions. Reputation management professionals pay particularly close attention to media mentions because they reflect a public opinion about your brand and can affect sales, customer loyalty, and other vital metrics. Surveys/Poll Results This is a powerful form of social proof, particularly in online marketing. Ask your target audience questions via surveys and polls: how many times per week do you dine out? Or what kind of restaurants do you prefer? You can then use their responses in testimonials, press releases, and newsletters.To get the most out of your polls and surveys, aid it with a social media tool that supports online campaigns, such as the one in this Denim Social review.  Awards The next time you’re trying to attract new clients, make sure you have at least a few awards or recognitions hanging on your wall. Awards are instant social proof—people who read your resume (or visit your website) will see that you’ve been recognized for some type of achievement and instantly want to work with you. What is Social Proof in Psychology? Social proof is when we take cues from others to help guide our behavior. These cues range from subtle ones that we’re not even aware of, like mimicking someone’s body language, all the way up to blatant signals that are so obvious they almost seem fake. Either way, social proof plays a big role in how people decide what’s right and wrong—whether it’s ethical or unethical.  What is an Example of Social Proof in Marketing? Social proof helps assure potential customers that what they’re doing or buying is also being done or bought by others—which naturally makes them want to do it, too. Here are some social proof marketing examples you might want to adopt for your business.  Humans do what other humans do The principle of social proof in marketing is behind some of history’s most memorable fads. The idea is that, if someone else is doing something, you’re more likely to do it, too. A great social proof example: look at how many people wear Crocs, or how often your friends share something on Facebook. It’s a powerful marketing tool because it makes people feel like they aren’t alone. Buyer behavior is contagious Customers are susceptible to social proof, which is a powerful psychological phenomenon. When you observe what other people are doing, you often want to do it, too. A study from Harvard professor Gerald Zaltman suggests that up to 95% of all purchasing decisions are made based on social proof. Again, the logic is if others are doing it, you'd also want to try it. Humans love being part of a crowd. Influencers are important [caption id="attachment_7077" align="aligncenter" width="1024"] True influence is about leveraging authenticity.[/caption]Word-of-mouth advertising is still one of today’s most powerful marketing tools. The key to great word-of-mouth, though, is having a product or service that people actually like and are willing to talk about. Research shows that over half of all purchases are influenced by social media and user reviews. That makes influencers an important factor for marketers to consider when building a brand strategy. The concept of collective intelligence In 1955, researcher Francis Galton noticed that when several people independently answer a question, their average answer is more accurate than any individual could be. In 1981, he coined a term for it: The Wisdom of Crowds. While we’ve known about social proof for some time now, collective intelligence is something you can specifically capitalize on by harnessing your audience’s expertise to spread awareness about your product or service. Clickbait articles are effective Many people automatically close an ad or pop-up that’s obviously trying to sell them something, so don’t try to be subtle. This is particularly true if you’re promoting your business with social media or email marketing. The more direct you are about your offer, and what you expect people to do next, the more likely they are to take action on it. So, make sure to create effective clickbait articles.  Customers want to be successful When you display social proof, you’re not only showing off your popularity—you’re also sending a message to consumers that they should be confident in their purchase. By displaying testimonials and case studies, you’re creating a positive experience for your consumer. You’re giving them confidence that what they buy from you will work for them, too. Consumers want to be successful, so let them know how easy it can be. Liking, favoriting, and commenting make customers want to buy According to statistics by Oberlo, people who say they liked a product on Facebook are 86% more likely to buy it. Moreover, Instagram users who commented on or liked a photo were 25% more likely to follow through with a purchase than those who didn’t. In short, people trust social proof, especially when it comes from their peers. Gating your content gives users a sense of exclusivity Want to get people to do something? Make them feel special. In marketing, one way you can do this is by gating content. By getting them to sign up for your email list or watch a video, users will often think they’re joining an exclusive club—one that other people want to be a part of and where they’ll get content before anyone else. It also makes them feel smart for having found something special, leading them to feel like joining in and participating themselves. Why is Social Proof Effective in Marketing? Social proof is a marketing concept that suggests our actions are based on what we believe are other people’s actions. It can be applied to almost every aspect of your business and used in many different ways. Whether you’re trying to get customers to sign up for a mailing list, download an e-book, or purchase a product, social proof can help you boost your conversion rates by making customers feel like their decision is validated by what others have done before them. There are two main types of social proof marketing: explicit and implicit (or indirect). Explicit social proof includes testimonials from happy customers and reviews from credible sources, such as publications or organizations. On the other hand, implicit social proof comes from subtle cues that suggest other people have already taken action and found success with your business. Why Consumers Turn to Social Proof [caption id="attachment_7078" align="aligncenter" width="1024"] Word of mouth is very powerful. So, build a great experience and make customers tell each other about your brand.[/caption]Social proof is an important concept in marketing because it explains why consumers turn to their peers for advice when making buying decisions. Social proof can be found in so many places, including social media and product reviews on retail websites. The idea behind social proof is that if other people are doing something, it must be okay or even desirable. When you see signs that someone else uses or likes a certain product, you're more likely to feel better about using or liking that product, too. This is called peer influence—and is basically the reason why more and more consumers are turning to social proof.  Tips for Creating Your Own Form of Social Proof You may not always rely on third-party websites to add social proof to your own. However, you can use several methods on your website to add this type of credibility to your product or service. With these 3 tips, you can attract new customers and help build trust with current ones in no time. Add audience comments When your business is new, there’s no way to know if people are visiting your website or social media pages. Having an established community commenting on and interacting with your posts is one of the best ways to increase traffic and reach. You don’t need hundreds of comments to gain credibility. In fact, it may even work against you if you have too many right away. Put a call to action Call to Actions or CTAs are an integral part of any website because it allows your users to take action. Whether that’s filling out a contact form, subscribing to a mailing list, or purchasing a product, every site needs CTAs for success. Without them, your potential leads may be unaware of what you want them to do next. Add quotes from influencers Getting quotes from key influencers within your field is a great way to add social proof to your brand. This will also get people talking about you. As a result, it leads to further growth in your following and potentially new customers.To find and collaborate with some of the best influencers on the internet, use the tool in this Mention review.  FAQ Why is social proof important in marketing?Social proof builds trust by showing that others have had positive experiences with your brand, making new customers more likely to engage. How can small businesses utilize social proof effectively?Small businesses can collect and display customer testimonials, engage with their community on social media, and encourage satisfied customers to share their experiences. What role do influencers play in social proof?Influencers can sway their followers' purchasing decisions through authentic endorsements, leveraging the trust they've built with their audience. Can negative reviews be beneficial?Yes, negative reviews can provide authenticity to your brand and offer opportunities to showcase excellent customer service by addressing concerns publicly. How does user-generated content contribute to social proof?UGC serves as genuine endorsements from real customers, demonstrating satisfaction and encouraging others to trust and engage with your brand.Boost Your Business with the Psychology of Social Proof Marketing Now [caption id="attachment_7085" align="aligncenter" width="800"] Online reviews are one of the strongest basis for an effective social proof strategy. | Source: QuickSprout[/caption]Although it’s not a new tactic, many businesses are still overlooking how psychology plays a huge role in their marketing efforts. The best ways to use social proof to your business’ advantage are all enumerated above. You just need to strategize well and take action. Good social proof marketing can make your company more trustworthy and credible. It can also help you with search engine optimization and get you noticed for your unique approach. So, maximize this marketing strategy now to boost your business. Want to explore advanced marketing strategies? Read this article: “How To Leverage Metaverse Marketing Strategies (With Examples).”

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A Guide to Reddit Videos: How to Use the Reddit App for Videos

Reddit is one of the most popular social media sites, with millions of active users and posts every day. If you’re new to the platform, or just looking to improve your Reddit experience, there are some useful tips that can help you use the app to its fullest potential and save time while browsing Reddit videos. Here’s a guide to Reddit videos that will get you started in no time.The platform might seem like just another social media app, but Reddit is actually a lot more than that. It’s sort of like YouTube in that you can find news clips, movies, music videos, and other media posted by the masses. And while Reddit is known as the front page of the internet, it’s also home to original content, including videos. Reddit has recently started to incorporate videos into its platform and its app makes it easier than ever to watch these videos. Whether you want to stream the latest video from your favorite YouTube channel or catch up on all of the highlights from last night’s sporting event, you can now do so on Reddit with just a few taps of your screen. Check out this guide to learn how to use the Reddit app for videos. Key TakeawaysReddit is a vast platform organized into user-created communities called subreddits, each focusing on specific topics. This structure allows for diverse content, including videos, to be shared and discussed. While Reddit isn't primarily a video-hosting platform like YouTube, it supports video content. Users can upload videos directly or share links from other platforms, making it a hub for various video content.​To watch videos on Reddit:Navigate to subreddits like r/videos or any community of interest.Click on video thumbnails to play them directly within the Reddit interface.On mobile, use the Reddit app to browse and watch videos seamlessly.​Reddit employs community moderation. While many videos are safe, users should exercise caution and use tools like VPNs for enhanced security. Downloading videos from Reddit is possible using third-party tools like VidPot or KeepVid Pro. However, users should be aware of copyright considerations and ensure they have the right to download and use such content. To post videos on Reddit:Use the Reddit app or website to create a new post.Choose the appropriate subreddit and ensure you adhere to its specific rules. Upload your video directly or share a link from another platform.​Everything You Need to Know About Reddit [caption id="attachment_7046" align="aligncenter" width="1024"] Since its inception, Reddit has become a huge community organized in millions of subreddits.[/caption]Despite a name that makes it sound like your college professor’s favorite website, Reddit is one of today’s most popular websites. Since its humble beginnings as a basic online bulletin board system in 2005, Reddit has grown into one of the web’s most comprehensive sites with thousands of topics and millions of users. You can find anything on Reddit, from celebrity Q&As to tutorials on using Linux. But what really sets Reddit apart is its emphasis on user-created content. You can easily contribute something new and interesting to just about any topic imaginable. Video sharing also works great on Reddit, not to mention it’s one of the most convenient platforms to search, view, and share videos.  Why Reddit is Different from YouTube Although Reddit looks and feels a lot like YouTube, it’s not actually designed to host video. Instead, users can upvote or downvote submissions so that good content rises to the top and irrelevant content is banished forever. Users can also create their own subreddits, which means people who are passionate about a certain topic can gather together online. Say r/Wine if you’re into wine, or r/UpliftingNews if you want daily encouragement. Some of these sections have grown so large that they actually have moderators as well. Another cool feature of Reddit is how every post has comments from other users below it. How Do I Watch Videos on Reddit? [caption id="attachment_7049" align="aligncenter" width="1024"] With nearly 1 million uploaded videos on Reddit today, it can be exciting for users to explore different types of content on the platform.[/caption]Reddit has a built-in video player. The service pulls from a huge list of subreddits, which are basically user-created channels with content based on a specific interest or theme. Each subreddit is moderated by volunteers and can be visited directly by anyone on the platform. This means that anyone can create their own subreddit, and many do. In fact, there’s even one called r/videos where you can watch videos submitted by Reddit users—and yes, it’s as simple as it sounds. Here’s a guide to Reddit videos, particularly in watching: Go to r/videos using your desktop browser (or any other way you want).  On mobile devices, just open up Reddit in general and tap on r/videos when you see it at the top of your feed.  You should see a screen prompting you on Reddit’s r/videos page.  From here, just tap on any video thumbnail to start watching!  Tap again if you want to stop watchingYou see, streaming videos on Reddit is pretty simple. Whether you’re watching from your desktop or mobile, you can watch any video anytime as long as you have a good internet connection.  Is It Safe to Watch Videos on Reddit? The Reddit video player (often referred to as Reddit TV) is simple to use, but it does have its quirks. First, videos are only available on the desktop—there’s no native mobile app. Also, while you can upload your own videos or search Reddit by text (instead of typing a specific subreddit name), Reddit mostly functions as a list of hyperlinks that open in new tabs. Additionally, the question lies on whether it’s safe to watch videos on Reddit. The answer is YES. The platform is an American social news aggregation, web content rating, and discussion website. You can’t do actions on the platform, such as upvoting and downvoting if you’re not a registered community member. Reddit also reviews every video submission before posting it officially on the platform. With this, users can guarantee that the videos they watch are Reddit-approved and adhere to the company’s guidelines. If you want safer browsing and streaming, you can always use a VPN (Virtual Private Network).  Can I Use Videos from Reddit? [caption id="attachment_7047" align="aligncenter" width="1024"] Watching videos may not be enough. Hence, we give you foolproof techniques to download videos on Reddit.[/caption]The plain answer is YES. To use or download videos from Reddit, you'll want to use a dedicated app designed for downloading videos from Reddit. For example, VidPot is an excellent option and offers a freemium model that lets you download 10 videos a day without paying anything. However, if you're interested in more features or unlimited downloads—and don't mind paying—you'll be happy with KeepVid Pro. This is one of the favorite paid solutions for most users who want to download videos from Reddit. You can also search Google Play or iTunes for free alternatives but there isn’t any guarantee on their reliability and performance. In short, most apps are fine to use but we'd recommend against trusting any free app with your downloads How Do Beginners Use Reddit? Reddit is one of, if not the best place on Earth to learn new things. You may not be familiar with the platform, but that doesn’t mean you can’t learn to use it quickly and effectively. Here’s how to use Reddit app, regardless if you’re brand new to the site. Choosing a Subreddit You’ll be amazed at how many subreddits there are on Reddit—over 2 million! So when you first start out, it might seem like a daunting task to figure out which ones will be most helpful to you. The good news is that anyone can create a subreddit for any topic imaginable. So even if you don’t find what you need in the default list of subreddits, chances are someone has created one around your interests. Commenting on Posts The main way to communicate with other people who use Reddit is by commenting on their posts. When you find something on a website that you like, click, comment, and add your two cents. Make sure that your comments are valuable, and be nice. Upvoting and Downvoting Users can upvote or downvote any given piece of content. While most people believe that a post’s score is entirely dependent on how many people upvote it, a post’s score is also affected by how many people downvote it. A post with thousands of downvotes will be much lower than one with only a few hundred—even if thousands more users upvoted it. This system incentivizes users to vote based on quality, not opinion. Following Your Interests Find a few topics you’re passionate about and dive into them. We’d recommend looking at subreddits before deciding on your main area of interest. Some subreddits to check out are /r/movies, /r/documentaries, and /r/startups. The /r/learnprogramming Subreddit This is a subreddit where people are constantly asking questions about how to get started learning a programming language. If you know how to code, try answering some of these queries and directing those who might be interested in learning programming with specific advice and resources. If you’re looking for beginner-friendly subreddits, check out /r/beginnerprogramming, /r/learnjava, /r/learnpython and /r/learnvisualstudio. How to Post Videos on Reddit Mobile [caption id="attachment_7051" align="aligncenter" width="1024"] Uploading a video online is just as tricky as creating one. You need to strategize how to make your content visible to thousands if not millions of users.[/caption]So you want to post videos on Reddit mobile but don’t know how? Here are some helpful steps to get started. Go to your profile From your profile, you can share links, text posts, videos, and more. On mobile devices and desktops alike, find a link or type of content you’d like to share and tap or click it. Click the Post button (it's right above your username) As soon as you click it, a box will pop up that asks what kind of link you'd like to post. Click Video. Then, search for a video on YouTube. Once you've found one, click it and select Open in App. This will automatically upload your video directly onto Reddit with all of its necessary tags already attached. Then, add a comment and press Save (you can't post without first making a comment). Now just sit back and wait for positive results to roll in! You can also use a tool like the one in this Vyrill review to gain insights about your video on Reddit.  Upload a video Click Submit a new link and upload your video file. This will prompt you to add a title, tags, and a description. Fill these out as best you can—the more accurate you are here, especially with tags, the better chance your video has of going viral! Don’t forget to post links in relevant subreddits where your content fits. Edit the headline (optional) If you really want your video to get many upvotes, editing its title might help. Reddit titles are limited to 50 characters. If you can’t summarize your video in that amount of space, you should consider reworking it or writing a longer description. On mobile, tapping on a headline will take users to an edit screen where they can add or remove text. Add your link/text/comments in the post body field The most important feature of Reddit's mobile app is its voting mechanism. If a link or comment receives enough votes, it will reach #1 and receive hundreds if not thousands of views. To post a video, simply navigate to r/videos and click Submit Link in one of your subreddits. Select who you want to see this post (Friends, Everyone, Mod Only, etc.) This controls who sees your post. Think carefully before posting. If you don’t select an option, only friends will see it. Otherwise, if you choose everyone or mod only, there’s a chance your post will be removed by a moderator for violating a rule of Reddit. The moderators also check every single submission before approving it and removing spam. Therefore, posts that aren’t allowed are deleted automatically as well. Hit the orange Submit button and wait for positive results! To post content to a subreddit, you must first subscribe to it. Subreddits are tied together with an orange plus button that reads subscribe when clicked (and unsubscribe if you’re already subscribed). The Subscribe button will take you directly to a list of all of your subreddits. Each subreddit has its unique design and rules, so depending on what it is you want to post, be sure you know which one is best suited to that type of content. Use a third-party app If you don’t want to use Reddit’s native video uploader, you can always download and install a third-party app from outside of Google Play or iTunes. If you want your video to show up in /r/videos, one of the largest subreddit communities with over 25 million subscribers, use Imgur or Streamable.On the other hand, you can also use a tool to create eye-catching videos and share them across different platforms simultaneously, including Reddit. Check this Ripl review to get started.  FAQHow do I watch videos on Reddit? Navigate to subreddits like r/videos or any community that shares video content. Click on the video thumbnail to play it directly within Reddit. On mobile devices, the Reddit app provides a user-friendly interface for video playback. Is it safe to watch videos on Reddit? Generally, yes. Reddit has community moderators who oversee content. However, as with any online platform, it's advisable to be cautious, avoid suspicious links, and consider using a VPN for added security.​ Can I download videos from Reddit? Yes, using third-party tools like VidPot or KeepVid Pro. Ensure you have the rights to download and use the content, especially if it's for purposes beyond personal use. How do I post a video on Reddit using the mobile app? Open the Reddit app, tap the "+" icon to create a new post, select the appropriate subreddit, and choose the video option to upload your content. Ensure your video complies with the subreddit's rules and Reddit's content policy. What makes Reddit different from platforms like YouTube? While both platforms host video content, Reddit is structured around communities (subreddits) and emphasizes discussion and user interaction. Content visibility is influenced by upvotes and downvotes, promoting community-driven curation.​ Are there specific subreddits dedicated to video content? Yes, r/videos is a popular subreddit for general video content. Additionally, many other subredIs Reddit Still Popular in 2025?  [caption id="attachment_7050" align="aligncenter" width="800"] These statistics just show how Reddit is still popular—the 6th most downloaded social media app in 2022. | Source: Statista[/caption]In recent years, Reddit has had a bad rap. It has garnered a reputation as being too alt-right or racist. While the platform may not be hip with kids today, in 2022, you might be surprised at its relevance. One of Reddit’s best features is its video library. More and more people are watching videos on the platform than ever before. Just take our guide to Reddit videos above and download it now—in five years, it could be one of your most popular apps.To gain more knowledge beyond this guide to Reddit videos, check out this blog post: “58 Reddit Statistics 2021: Eye-Opening Data for Marketers.”

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