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The Growth of Inclusive Fashion From Niche to Mainstream in 2025

Posted: by Charisse Flores



What made inclusive fashion a big deal in the industry? Social media and the body positivity movement played a big role. Now, many brands are focusing on diversity and size inclusivity. Plunkett Research shows 68% of women in America wear sizes 14 and above, showing the need for inclusive fashion.

inclusive fashion

The rise of inclusive fashion is impressive. The size inclusion market is worth $165.2 billion in fashion retail. Big names like ASOS, Walmart, and Target are now offering inclusive fashion options. This shows the industry’s move to meet diverse consumer needs.

Key Takeaways

  • The size inclusion market represents a $165.2 billion opportunity in fashion retail.
  • 68% of women in America wear sizes 14 and above, highlighting the need for inclusive fashion that caters to all sizes.
  • Retailers like ASOS, Walmart, and Target have made inclusive fashion a significant part of their product offerings.
  • The demand for inclusive fashion has increased significantly, with brands like Gucci, Zara, and ASOS launching unisex collections.
  • Social media influencers have played a critical role in advocating for inclusive fashion, leading to increased consumer demand.
  • The global market for modest fashion is projected to reach $311 billion by 2024, according to a report by the Global Islamic Economy.
  • Brands like Snoga Athletics are capitalizing on the trend by offering stylish and functional options catering to a wide range of tastes and preferences.

Understanding Inclusive Fashion: A Personal Perspective

Inclusive fashion is more than a trend; it’s a lasting movement. It aims to make everyone feel included, no matter their background, age, or ability. Brands like Eckhaus Latta, Agender, and Too Good are at the forefront, offering sizes and styles for all.

These brands are not just talking about inclusivity; they’re doing it. For example, the Runway of Dreams Foundation’s 10th-anniversary event, FASHION REVOLUTION, shows the industry’s shift towards inclusivity.

fashion for all
Fashion boosts self-esteem.

A Zebedee Talent report shows people with disabilities appear in only 0.02% of UK fashion campaigns. But, with adaptive fashion becoming more common, I’m optimistic about more representation. Young people are also demanding more gender-fluid clothing, and I think inclusive brands will meet this need.

Hara Nef, a model and influencer, believes diversity is key. She says, “Diversity is everything. Inclusion leads to understanding, demystification, destigmatization. Fashion has the power to glorify bodies and identities — to include them in a narrative of luxury and beauty.” I wholeheartedly agree, and I’m excited to see what inclusive fashion brands will achieve next.

The Importance of Inclusive Fashion in Modern Society

Inclusive fashion is more than just a passing trend; it is a movement shaping the way society views style, self-expression, and identity. As fashion is a reflection of culture, ensuring that everyone—regardless of size, ability, gender, or background—can participate is essential to fostering a more equitable industry.

In recent years, brands have begun to acknowledge the necessity of inclusivity, moving beyond token representation to actively designing for diverse needs. This includes plus-size collections, adaptive clothing for individuals with disabilities, and gender-neutral fashion that allows for greater self-expression. The impact of these efforts extends beyond aesthetics, influencing confidence, social acceptance, and economic opportunities for underrepresented groups.

Fashion’s influence on self-esteem is well-documented. When people see themselves represented in marketing and have access to clothing that fits their bodies and identities, they feel validated. According to a study by the Fashion Retail Academy, 75% of consumers are more likely to support brands that embrace diversity and inclusivity in their designs.

Beyond consumer demand, inclusive fashion also carries economic advantages. The global adaptive clothing market alone is expected to surpass $400 billion by 2026, showing that inclusivity is not only ethically significant but also financially viable. Brands that fail to adapt to this shift risk alienating modern consumers who prioritize authenticity and diversity in their purchasing decisions.

diverse fashion
Fashion inclusivity and diversity is important.

As inclusive fashion continues to evolve, it is crucial for brands to not only create diverse clothing options but also to foster inclusive marketing campaigns, fair hiring practices, and representation at all levels of the industry. By making these efforts, the fashion world can become a space where everyone, regardless of identity or ability, feels seen, valued, and empowered.

The Intersection of Disability and Fashion Inclusivity

The relationship between disability and fashion inclusivity is a crucial aspect of the broader push for diversity in the industry. Historically, the fashion world has largely ignored the needs of people with disabilities, offering limited clothing options that fail to consider accessibility, comfort, and self-expression. However, in recent years, there has been a growing awareness of the importance of designing for all bodies, leading to significant advancements in adaptive fashion.

Adaptive clothing—designed specifically for individuals with disabilities or mobility challenges—has gained momentum as brands recognize the need for stylish yet functional options. Companies like Tommy Hilfiger, Zappos Adaptive, and Nike FlyEase have developed clothing lines that include magnetic closures, adjustable waistbands, and easy-to-wear designs that prioritize independence. These innovations empower people with disabilities, allowing them to dress with ease while maintaining personal style.

Despite these advancements, representation in fashion remains a challenge. A report by Zebedee Talent found that only 0.02% of UK fashion campaigns feature models with disabilities, highlighting a persistent gap in visibility. Increased representation in advertising, modeling, and brand leadership is essential for shifting societal perceptions and ensuring that people with disabilities are recognized as a key part of the fashion market.

body positivity
There’s a big push in fashion for more sizes in clothes.

The rise of technology is also playing a role in bridging this gap. 3D body scanning and AI-powered sizing solutions are helping brands create better-fitting clothing, while virtual fitting rooms enable individuals to explore styles that suit their needs without the hassle of physical shopping. These technological advancements have the potential to make fashion more inclusive for people with disabilities.

Moving forward, true inclusivity in fashion will require more than just adaptive clothing lines. It demands a cultural shift in how the industry approaches disability—embracing universal design principles, prioritizing accessibility in stores and online platforms, and amplifying voices from the disabled community. By doing so, fashion can become a space where every individual, regardless of ability, has the opportunity to express themselves fully and authentically.

Breaking Down Barriers in the Fashion Industry

The fashion world is changing fast, with a big push for inclusivity and diversity. More people now see how important it is to see themselves in ads. So, brands are making clothes for everyone and showing off different kinds of people in their ads.

There’s a big push for more sizes in clothes, too. In the last five years, 62% of fashion brands have added plus-size options. This makes 78% of plus-size women feel included in fashion, which is a big deal.

Adaptive Clothing Innovations

Adaptive clothing is another big area of growth. Brands like Tommy Hilfiger and ASOS are making clothes for people with mobility issues. The market for this kind of clothing is expected to hit $400 billion by 2026, showing how much people want clothes that fit their needs.

Gender-Neutral Fashion Movement

The trend towards gender-neutral fashion is also on the rise. Brands like Gucci and Zara are making clothes that anyone can wear. Now, 30% of fashion brands offer clothes that don’t fit into traditional gender categories.

Technology’s Role in Advancing Inclusive Fashion

artificial intelligence in email marketing
When done and used properly, artificial intelligence can help humans thrive.

Technology is changing the fashion world, making it more inclusive. Now, brands are using tech to make clothes for all sizes and shapes. This shift is thanks to the growing acceptance of styles without limits.

AI, virtual fitting rooms, and 3D body scanning are key. They help reduce returns and make shopping better. Brands like Snag Tights focus on comfort and fitting all sizes.

AI-Powered Sizing Solutions

AI helps fashion brands fit a wide range of body types. It uses big data on body shapes to suggest design changes. This ensures clothes fit perfectly.

Virtual Fitting Rooms

Virtual fitting rooms are another big step. They let customers try clothes online. This cuts down on returns and makes customers happier.

3D Body Scanning Innovations

3D body scanning is also a game-changer. It creates detailed avatars for all body shapes and sizes. Designers can make custom clothes for these avatars.

Technology is a big chance for brands to lead in inclusivity. As fashion keeps changing, it will be interesting to see more tech advancements in inclusive fashion.

Market size of the fashion influencer marketing.
Market size of fashion influencer marketing. Source: Grandview Research

Conclusion

I’m feeling hopeful about the future of inclusive fashion. Big names like ASOS, Walmart, and Target are now offering more sizes and styles. They’re also using cool tech like AI for better fits and virtual try-ons.

Even so, there’s more to do. Fashion weeks have seen fewer plus-size models, with only 17 brands showing size 14 and up in 2023. But, the body positivity movement and events like theCURVYcon are making a difference. They’re getting support from big retailers.

I think inclusive fashion will keep growing. As people want more diversity, brands that include everyone will do well. They’ll make clothes for all body types and abilities, making everyone feel welcome.

The growth of inclusive fashion shows how important it is to see ourselves in the industry. I’m looking forward to seeing the fashion world become more welcoming and diverse for everyone.

FAQ

  • What is the meaning of inclusive fashion?
    Inclusive fashion means everyone feels welcome and accepted. It shows different body types, abilities, and identities in fashion. It’s about making fashion for all, not just a few.
  • How has the fashion industry been evolving towards more inclusivity?
  • The fashion world is changing for the better. It’s now showing more sizes, creating adaptive clothes, and embracing gender-neutral styles. Big names like ASOS, Walmart, and Target are leading the way with inclusive fashion.
  • What role is technology playing in advancing inclusive fashion?
  • Technology is a big help in making fashion more inclusive. It includes AI for better sizing, virtual try-ons, and 3D body scans. These tools make shopping easier and more welcoming for everyone.
  • Can you provide examples of inclusive fashion brands?
  • Brands like Eckhaus Latta, Agender, and Too Good are leading the charge. They offer sizes and styles for all. Snag Tights also focuses on comfort and inclusivity for every body type.
  • How has the body positivity movement influenced the inclusive fashion landscape?
  • The body positivity movement has been a game-changer. Social media has also played a big role. Now, brands see the value in showing off diverse body types and identities in their marketing and products.

Wanna learn more about fashion inclusivity and diversity? You can get started with this “Inclusive and Diverse Fashion: A Complete Guide to Fashion’s Evolution” article.

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