127 Video Marketing Statistics: What Marketers Should...

Posted: August 27, 2024

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In the past years, videos have become one of the mostly-followed trends, even in marketing. Today, as a result of innovations in marketing and technology, we can see how video marketing has evolved from the traditional to the modern digital method. Viewers and brands are taking such changes positively and blissfully. To prove, here are some video marketing statistics 2021.

A brand’s overall marketing strategies may include various methods. But if video marketing isn’t on your list, your business is definitely missing out on a great marketing strategy. Whatever your company’s size or shape, it wouldn’t hurt to invest in video marketing, especially if you want to draw in more customers.

So, what video marketers should know in 2021? Read further and take note of the following statistical data and facts we’ve collected for you.

Key Takeaways

Video consumption continues to increase globally across various demographics, with significant growth observed in online video consumption over the past few years.
Video marketing has proven to be highly effective in engaging audiences, driving brand awareness, increasing conversions, and generating a positive return on investment (ROI) for businesses.
Social media platforms play a crucial role in video distribution and consumption, with platforms like YouTube, Facebook, Instagram, and Twitter witnessing significant video engagement.
The future of video marketing is predicted to be driven by data, OTT/CTV advertising, live streaming, influencer collaborations, targeted content, and advancements in artificial intelligence.

Video Consumption Statistics

Media or video consumption refers to the amount of entertainment or information taken in by a viewer. It can include watching or interacting with videos online or on television. Below are some relevant video marketing statistics 2021 about consumption:

According to Statista, 95% of the internet audience in Saudi Arabia and Turkey watch videos online, 92% in China, 91% in New Zealand, 88% in Mexico and Australia, and 87% in the Philippines.
Moreover, 86% of people in Spain watch video content, 85% in India, Brazil, and the United States, 83% in Canada, 81% in France, and 80% in Indonesia.
In the last five years, consumption of online videos increased among all age groups. However, the highest increase was observed on 46-year-old viewers.
The average hours that users consume in watching videos per week is 16.
Meanwhile, 6 of 10 viewers prefer online videos to videos shown on TV.
In 2021, the average viewer spent 100 minutes watching online videos.
Three years ago, viewers consumed an average of 6 hours and 48 minutes of online videos every week.
Compared to women, men consumed 40% more time watching online videos.
Over 75% of video content is viewed on mobile phones.
In terms of screen orientation, 75% of viewers prefer watching horizontally on their mobile devices, while only 25% prefer to watch vertically.

Video Usage Statistics

The usage of video is somewhat similar to consumption. However, it includes other processes, such as recording, uploading, broadcasting, downloading, or streaming videos on social media or other video-sharing platforms. Also, it’s a pretty good way of gaining quality leads.

Cisco reports that 85% of global internet traffic comes from video streaming and downloading. In the U.S., more videos are uploaded in a month than major TV networks produced in the last 30 years.
Videos on landing pages can increase conversion rates by up to 80%, and 83% of marketers claim videos boost the average time users spend on their pages. Despite the high engagement, 55% of users watch videos daily and 77% weekly.
According to recent data, 96% of internet users in Saudi Arabia and Turkey, 93% in China, 92% in New Zealand, and 90% in Mexico watch videos online. Other notable statistics include 88% in Australia, 87% in the Philippines, and 85% in the United States.
Online video consumption has increased across all age groups, with the most significant growth among viewers aged 46 and older. Users now average 18 hours of video consumption per week, with a preference for online videos over traditional TV.
Approximately 77% of video content is viewed on mobile devices, with 76% of viewers preferring horizontal viewing over vertical.
According to video marketing statistics 2022 by Cisco, 82% of internet traffic around the globe will be from video downloading and streaming.
In the US, more videos are being uploaded in 30 days than those created by major TV networks in the past 30 years.
1/3 of users’ activity is spent on streaming video content.
83% of marketers say that videos increase the average time a user spends on their page.
For every year, video marketers gain 66% more qualified leads.
When you place a video on your landing page, you can boost your conversion rate to 80%.
92% of viewers watch videos with the sound on, while 25% rely on captions only.
On the other hand, 52% of viewers finish an entire video. But only 25% of viewers complete a video if it’s more than 20 minutes.
Meanwhile, 65% skip ads.
The most popular time for watching online videos in the US is Wednesday between 7 a.m. and 11 a.m. PST.
55% of users watch videos every day, while 78% watch every week.

General Statistics

Your understanding of video marketing statistics 2021 will be incomplete without knowing the general facts and figures. Check out the data below:

52% of consumers want more video content from brands, and 79% prefer learning about products through videos. Videos of 2 minutes or less see the highest engagement, and personalized videos have a retention rate over 35%.
Interactive videos have a 90% completion rate, while videos longer than 20 minutes see only a 25% completion rate. Video content is shared 1200% more than text and images combined.
According to a study conducted by Hubspot, 50% of consumers want to see more video content from brands they support.
Meanwhile, 72% of consumers want to learn more about a product or service through videos.
79% of consumers have been convinced to download or purchase an app or software through a video.
On the other hand, 95% of people retain information when they get it from a video rather than just reading a text.
Videos that are 2 minutes long receive the most engagements.
Meanwhile, videos longer than 2 minutes have lesser engagements.
The retention rate of personalized videos is more than 35%.
On the other hand, an interactive video’s completion rate is 90%.
56% of video content produced globally in 2020 was less than 2 minutes.
Meanwhile, only 5% of videos retain viewers until the last second.
You may ask: how much more effective is video marketing? According to LearnHub, users share videos more than text and photo combined.
Furthermore, the success rate of video compared to other content is 1200%.
If you want to watch videos across all IP networks around the globe in one month, you’ll need to spend a total of 5 million years.

Video in Social Media Statistics

Social media is one of the best platforms to share your video. With billions of people active on social platforms, reaching a larger audience is totally possible. Here are some video marketing statistics 2021 pertaining to social media.

YouTube leads as the top platform for video sharing, followed by Facebook and Instagram. Live videos on Facebook have twice the engagement of pre-recorded content.
Instagram stories lead to 25% of viewers making a purchase, and video content on Instagram generates twice the engagement compared to other posts.
Video content posted on social media receives 48% more views.
Specifically, 16% of social media viewers watch vlogs to research products.
On the other hand, 73% of social media users want to watch entertaining videos online.
17% of businesses utilize the ‘Live’ feature as part of their marketing strategies.
The most popular platform for sharing videos is YouTube at 88%, followed by Facebook at 76%, LinkedIn at 66%, Instagram at 65%, Twitter at 38%, Facebook Live at 32%, Instagram TV at 28%, and TikTok at 15%.
Looking for a social media tool to help you publish engaging video content? Try reading this PromoRepublic review.

Facebook Video Marketing

The recorded number of users on Facebook per day is approximately 2 billion people.
12% of posts on Facebook are live streams, and 87.2% are pre-recorded videos. However, live streams get twice the engagement as pre-recorded videos.
In 2020, 15% of Facebook’s content was videos.
Accounts with 100K+ followers have more than 71% of video content on their feed.
Meanwhile, users spend thrice more time viewing live videos than pre-recorded or uploaded videos.
Every month, Facebook has over 500 million active video advertisers.
Posts that contain videos receive the highest organic engagement on the platform.
Meanwhile, 49% of Facebook consumers engage more with branded video content. This figure is doubled than the other platforms.
75 million people go to Facebook’s Watch Daily and spend an average time of 20 minutes browsing videos.
On the other hand, 85% of Facebook’s videos are watched with no sound. This is due to the automatic subtitles that users could read upon placing the video on mute.

YouTube Video Marketing

For 65% of viewers, YouTube is their favorite video-viewing platform.
Of the 38 million active channels on YouTube, 15 million are content creators and 22,000 have at least 1 million subscribers or more.
62% of Google searches are about videos.
Meanwhile, 8 out of 10 results of the searches are from YouTube.
In 2019, 500 hours of videos were uploaded on YouTube.
An average user spends 17 minutes and 30 seconds on YouTube daily.
Globally, YouTube videos on mobile reach more 18-19 year-olds than any other TV network.
In 2020, daily live streams on YouTube increased by 45%.
40% of consumers say they purchased a product they discovered on YouTube.
Compared to TV viewers, YouTube viewers on mobile pay twice more attention to the videos they’re watching.
According to video marketing statistics 2021, YouTube comes second to Netflix as millennials’ online viewing platform.

Twitter Video Marketing

In the past year, videos increased up to 220x on Twitter. This type of media content is also the fastest-growing marketing tool on the platform.
Every day, Twitter receives at least 2 billion views.
90% of views on Twitter are from mobile devices, and 45% want more celebrity videos.
On the other hand, promoted tweets that have videos can earn 50% savings on cost-per-engagement.
Users engage 10x more on tweets with videos than on tweets without videos.
Learn how to boost your Twitter video marketing by reading this TweetDeck review.

Instagram Video Marketing

1 out of 4 viewers purchases a product or service after seeing an IG story.
Meanwhile, 79% of brands say that they gained a new customer after being on Instagram.
73% of marketers claim to have gained new customers by posting on their IG stories.
On the other hand, 60% of IG video stories are viewed with the audio turned on.
Approximately 25% of Instagram ads have one video.
Meanwhile, using stickers on your IG stories can increase views by 83%.
IG videos gain 2x as much engagement compared to other posts.
Since 2017, the users’ time on watching videos has increased to 80%.
1/3 of IG’s most-visited profiles are brands’ profiles.
Meanwhile, 7 of 10 Instagram users swipe up to access links via stories by brands.

Marketing and Business Statistics

As mentioned above, video marketing is a great tool to promote your business and tell people about your products and services. Here are relevant video marketing statistics 2021 that you can check out:

Statistics on Budget, Revenue, and other Business Aspects

89% of marketers report that video marketing delivers a strong ROI. Videos are also known to increase traffic, generate leads, and decrease support call volume. Video content budgets are increasing annually, with the U.S. video marketing industry valued at $135 billion.
The use of video marketing has grown to 86% of businesses, with 80% of marketers creating videos of three minutes or less.
84% of consumers say they were convinced to purchase because of a brand’s video on social media.
46% of marketers invest in video marketing because they believe it’s becoming less expensive, and another 46% find it easy to create in-house videos.
Meanwhile, 43% of marketers say that videos decreased the number of support calls they get.
35% of brands utilize analytics to track their videos’ performance.
On the other hand, marketers that incorporate videos into their emails get a 26% increase in response rate and a 16% increase in open rate. Their click-through rates also improve by 300%.
Companies that invest in advanced analytics tools to track their videos’ performance are more likely to increase their budgets this year and in the coming years.
Meanwhile, brands that create more than 51 video content grew from 13% (2019) to 46% (2020).
When it comes to creating video content, 57% of small- and medium-sized companies depend on internal resources.
On the other hand, 13% of marketers who don’t use videos say the reason was time constraint, 20% was lack of budget, and 17% simply don’t know where to start.
55% of marketers who don’t use videos claim to be leveraging the method this year.
Meanwhile, marketers who use videos as a tool for marketing increase their revenue by up to 49% than those who don’t.
The average budget of marketers on digital video content increases by 25% every year.
In the US alone, the video marketing industry is worth $135 billion.

Statistics on Marketing

You may wonder: what percentage of businesses use video marketing? The number of businesses that use video marketing increased to 86% this year from 61% in 2016.
80% of viewers say they can remember a video ad they’ve seen in the past 30 days.
According to Forbes’ video marketing statistics 2021, viewers retain 95% of information if they watch it in a video.
Almost 20% of marketers say that video content is their primary marketing tool, followed by eBooks and blogs at 15%.
63% of marketing professionals believe that live videos will be more useful in the years to come.
Meanwhile, 71% of B2B and 66% of B2C marketers utilize video marketing.
80% of marketers create video content that’s three minutes long or less.
Furthermore, almost 25% of marketers invest in video marketing that promotes their products and services and tells their brand story.
43% of marketers claim to use more interactive videos in the coming year.
Meanwhile, only 14% of businesses have tried using 360-degree videos.
People, in general, have quite short attention spans. Hence, marketers are only given at least 2.7 seconds to catch their viewers’ attention.
Video ads are the primary way customers are moving from learning about a brand to availing themselves of its products and services.
On the other hand, 55% of growth is experienced by the global streaming market.
According to Forbes’ video marketing statistics 2020, 82% of brands upload 1 to 4 video content every month.

What is the Future of Video Marketing?

Based on the figures, the future of video marketing is as bright as the scorching sun. And according to Forbes, these are the predicted future of this digital marketing method:

Data will drive every platform’s video content strategy.
OTT/CTV will generate more revenue from advertising.
More and more people will continue streaming live.
Soundless or time-lapse videos from influencers will drive conversions.
Users will be more engaged by promotions through free video features.
Brands will make video marketing more specific and targeted to the viewer.
Artificial intelligence and data will be on the rise.
Household-level data will be replaced by audience quantification.
Marketers and brands will eventually need video marketing.
More sites or platforms on curated videos will be launched.
Brands and marketers will leverage influencers’ video content.

FAQ

Why is video marketing important for businesses?
Video marketing is essential for businesses as it allows them to effectively communicate their message, engage with their audience, showcase products or services, and drive conversions. It has been proven to increase brand awareness, boost customer engagement, and generate a positive ROI.
Which social media platforms are most popular for video marketing?
The most popular social media platforms for video marketing include YouTube, Facebook, Instagram, and Twitter. These platforms offer various features and formats for sharing video content and have large user bases, making them ideal for reaching and engaging with a diverse audience.
How can businesses optimize their video marketing strategy?
Businesses can optimize their video marketing strategy by creating high-quality and engaging video content, targeting specific audience segments, leveraging analytics to track performance, experimenting with different video formats and platforms, and staying updated on emerging trends in video marketing.
What are some future trends in video marketing?
Future trends in video marketing include data-driven content strategies, growth in OTT/CTV advertising, increased emphasis on live streaming, collaboration with influencers for promotional content, personalized and targeted video campaigns, and advancements in artificial intelligence for video creation and distribution.

Grow Your Business through Video Marketing

video marketing stats 2021 — Video marketing is seen as very important to a company’s marketing strategy. | **Source**: Biteable

Internet users and shop consumers are undoubtedly pinned to videos. This is one good reason for brands to use the best video editing software around. Watching online videos has become a part of most users’ daily routines, and it’s difficult to imagine what social media would be like without videos. Hence, marketers and brands should learn how to utilize this marketing method effectively to benefit viewers and brands.

Video marketing has transitioned from a supplementary tactic to a core component of digital marketing strategies. As we move through 2024, the role of video in driving business success is more prominent than ever. With the increasing consumption of video content and the proliferation of platforms to share it, harnessing the power of video marketing can lead to substantial growth and engagement for your brand.

Current Trends and Forecasts:

Rise of Short-Form Content: The popularity of short-form video content is on the rise, driven by platforms like TikTok and Instagram Reels. These bite-sized videos are ideal for capturing attention quickly and are projected to continue growing. According to recent forecasts, short-form videos will account for over 70% of all mobile traffic by 2025.
Increased Use of Artificial Intelligence: AI is revolutionizing video marketing by enabling advanced analytics, automated video editing, and personalized content. AI tools are enhancing video recommendations, improving targeting precision, and creating content that resonates with specific audience segments. By 2026, AI-driven video marketing is expected to become a $40 billion industry.
Growth in Live Streaming: Live streaming remains a powerful tool for real-time engagement and is expected to see continued growth. Platforms like YouTube Live, Facebook Live, and Instagram Live are seeing increased use for events, product launches, and interactive sessions. Live streaming is projected to grow at a CAGR of 20% through 2026, driven by its ability to foster real-time interaction and authenticity.
Expansion of OTT and CTV Advertising: Over-the-top (OTT) and connected TV (CTV) advertising are becoming increasingly important as consumers shift away from traditional cable TV. The OTT/CTV advertising market is expected to surpass $200 billion by 2025. Brands are investing more in these platforms to reach audiences who are increasingly consuming content on smart TVs and streaming devices.
Enhanced Personalization and Interactive Content: Personalized and interactive video content is gaining traction. Interactive videos, which allow viewers to make choices or engage with the content in real-time, are improving engagement and conversion rates. Personalized video content that caters to individual viewer preferences is expected to increase by 35% in the coming years, enhancing customer experiences and boosting brand loyalty.
Greater Emphasis on Mobile Optimization: With mobile devices being the primary platform for video consumption, optimizing video content for mobile is crucial. Mobile-first video strategies are projected to dominate, with 80% of video content expected to be viewed on mobile devices by 2026. Brands will need to focus on creating mobile-friendly content to ensure optimal viewing experiences.
Integration of Augmented Reality (AR): Augmented reality is being integrated into video marketing strategies to provide immersive experiences. AR-enhanced videos allow viewers to interact with products in a virtual environment, which can significantly boost engagement and conversion rates. This trend is anticipated to grow, with AR video content projected to increase by 40% annually through 2027.

Conclusion:

As video continues to be a central pillar of digital marketing, staying ahead of the latest trends and leveraging innovative strategies will be key to maximizing its potential. Investing in high-quality video content, embracing emerging technologies, and understanding shifting consumer behaviors can drive significant business growth. By aligning your video marketing efforts with current trends and forecasts, you can enhance your brand’s visibility, engage your audience more effectively, and achieve a higher return on investment.

For further insights into leveraging video marketing effectively and staying updated on industry developments, consider exploring resources such as Vidico’s video marketing statistics and other industry reports.

Discover the latest trends in video and other content on these “76 Content Marketing Statistics 2021: Data, Market Share and Trends.”

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