83 Facebook Statistics for Marketers in 2024

Posted: May 8, 2024 by Judith Cruz | Last updated: August 2, 2024

Table of Contents

It’s a no-brainer that Facebook is one of the leading social media platforms for digital marketing. It has long delivered impressive marketing results and is continually drawing marketers and brands to invest in the platform. If you’re interested in using the platform for your business’ marketing and advertising campaigns, try looking at these Facebook statistics.

Facebook usage is already part of our daily routine, and we’re almost oblivious to this fact. When we wake up, most of us directly pick up our phones and head straight to Facebook. The platform has the power to connect more people than any other social network ever had, and businesses know this well enough. Hence, numerous companies rely on Facebook to connect with their customers, and the platform has also pushed them to rethink their marketing strategies.

Now, let’s dive into the details. Make sure to take notes!

Key Takeaways

Facebook remains a dominant force globally with billions of active users, making it a crucial platform for digital marketing.
Detailed demographic insights allow marketers to target their campaigns effectively, reaching various age groups and regions.
Facebook advertising continues to be highly effective, with significant returns on investment for marketers utilizing the platform’s targeted ad capabilities.
The majority of Facebook’s traffic comes from mobile devices, emphasizing the need for mobile-optimized marketing strategies.
Facebook offers a range of marketing tools and analytics that help marketers measure the success of their campaigns and optimize their strategies.

Facebook Demographics Statistics

The platform’s monthly average users are continuously escalating. With that, your potential audience-turned-customers are also growing. These users come from various age groups and demographics, and they could see your content. Thus, it wouldn’t hurt to check out these statistics to help improve your campaign strategies:

General Statistics

12.8% of the platform’s global active users are women in the 25-34 age group, while men aged between 25-34 years old make up the platform’s most significant demographics at a percentage of 18.8.
The total percentage of Facebook’s male and female users is 56.8% and 43.2%, respectively.
1.2 billion Facebook users are from Asia, while 419 million users from Europe visit the platform monthly.
The fastest-growing regions for the platform are Africa and the Middle East at 13.6%, followed by Asia at 10.7%, and all other parts of the globe at 8.7%. However, the platform is losing some of its users from Germany, Switzerland, South Korea, and Japan.
83% of Canadians manage a Facebook account, while only 51% have their own Instagram accounts.
As per Facebook statistics 2021, the country with the most Facebook users is India with 320 million, followed by the US with 190 million.
Users aged below 35 comprise 61.3% of the platform’s user population.
Meanwhile, over 1.8 billion users utilize Facebook Groups every month.

US Facebook User Statistics

Generally, the percentage of Americans using Facebook is 69%, with 42% belonging to the teenage group.
95% of users over the age of 12 know what Facebook is, while 5% do not.
Out of the 95% that know Facebook, only 63% use the platform.
Meanwhile, 73% of these users access the app every day.
53% of Facebook users from the United States trust that the platform protects their privacy and data, while 47% don’t trust it at all.
Out of the 53% that trust Facebook, 23% rely on it to a certain degree only.
Adults in the US who earn over $70,000 annually spend more time on Facebook.

Facebook User Statistics

Brands and marketers must know how much of their followers and target audience is on Facebook to position their strategies well. Knowing the latest Facebook statistics about the platform’s users and audiences would help you produce the right content.

5% of Facebook users are 65 years old and above.
In May 2019, Facebook reported that 5% or 120 million accounts of monthly active users’ profiles were fake.
Meanwhile, in 2020, 30% of the platform’s users were below 25 years old.
For the fourth quarter of the same year, the average number of daily active users was 1.8 billion. This whopping figure proved a year-over-year increase of 11%. So, if you’re asking, “is Facebook popular in 2020,” let the numbers speak!
Some people aren’t active on the Facebook app but are using its messaging platform. According to Facebook statistics, 1.3 billion users are on Messenger.
The platform’s monthly active users in 2021 amounted to 2.41 billion. That’s a 12% year-over-year increase.
Meanwhile, 1.1 billion Facebook users speak English, followed by 340 million who speak Spanish and 180 million Hindi speakers.
96.3% of the platform’s users have at least an account on another social media platform. 90% of these users are on YouTube, 52% on Twitter, and 73% on Instagram.

Audience targeting may not be enough to hit your marketing goals. Learn how to build good connections with your audiences by reading this Tailify review.

Facebook Usage Statistics

Knowing the platform’s usage and consumption statistics is as important as knowing its user demographics. This would guide you in producing the right content for the right kind of users and how these users would possibly respond to your content.

The average Facebook usage per day is 34 minutes.
45% of users aged 34-35 claim to have discovered new music on the platform. This age group is the only group that includes Facebook on the top three platforms for new music discovery.
Meanwhile, 37% of adults in the US gather news from the platform, while only 21% do so on YouTube.
98.3% of Facebook’s general population access the platform via their mobile devices, while only 17.3% visit the site through their desktops.
80.5% of users access the Facebook app on Android devices, while only 14.3% use iOS.
In 2020, the most discussed moment on Facebook was Kobe Bryant’s demise, and the countries who contributed the most in these discussions and posts were Mexico, the Philippines, and the United States.
The platform’s users hit the ‘love’ reaction on 8% of lawmakers’ posts, while they hit the ‘anger’ reaction on 6% of these posts.
On the other hand, the largest Facebook Group in the US is The Blackout Coalition, with 1.8 million members.
The platform’s opt-in dating section, Facebook Dating, has already produced over 1.5 billion matches.
An average user likes 12 posts in a month.

Facebook Advertising Statistics

Ads are deemed to be Facebook’s biggest income generator. Hence, the platform continually creates ways to help brands and marketers gain positive results and keep them investing in ads. If you’re interested in Facebook advertising, take a look at these Facebook ads statistics:

According to Facebook statistics 2020, the platform had a 31% increase in ad revenue amounting to $27.2 million in the fourth quarter of the said year.
During the 3rd quarter of 2020, the platform had over 10 million advertisers.
An ad’s average price experienced a 5% increase in addition to the 25% growth of ad impressions in the fourth quarter of 2020.
In Q2 of 2019, 94% of the platform’s ad revenues were generated by mobile ads. This figure increased by 3% from the first quarter.
In Q4 of the same year, Facebook’s ad revenue reached $13.7 billion—all thanks to US and Canada users.
Facebook video ads have Cost-Per-Click (CPC) for as low as $1.86.
With Facebook ads, brands could potentially reach over 2.1 billion users.
On average, Facebook ads produced $9.82 per user during 2020’s Q4.
Moreover, Facebook ads have produced the highest Return on Investment (ROI) among all other paid ads channels.
44% of the platform’s ad audience are females, while 56% are males.
Compared to the total Facebook population aged 13 and up, the platform’s potential advertising audience is 36%.
In both Libya and the Philippines, Facebook ads could reach 100% of the population above 13 years old.

Facebook Marketing Statistics

Aside from the advertising data, noting the platform’s marketing statistics would give you a straighter direction for your marketing strategy or what to do to earn more numbers.

In 2018, 78% of consumers from the US placed purchases through Facebook discoveries.
Meanwhile, 15% of the platform’s users use the platform to source and shop for products in 2019.
You may wonder, “what percentage of businesses use Facebook?” Well, a whopping 93% of businesses are actively engaging in the platform.
On average, posts on Facebook pages are 35.7% images, 15.1% videos, 47.2% link posts, and 2.1% status posts.
Unlike video posts, link posts get 73% less engagement.
Meanwhile, 0.08% is the median engagement rate across all industries in the platform.
The number of brands that utilize the app’s free tools exceeds 200 million.
On the other hand, 2.37 is the average number of posts on a page per day.
On average, a US adult spends 33 minutes of their day on the platform.
Meanwhile, the number of people who utilize Facebook’s family of services, such as WhatsApp, Messenger, Facebook, and Instagram monthly exceeds 3.3 billion.
In 2019, it was reported that Facebook Stories or the ‘My Day’ feature has 500 million viewers in a day.
35% of marketers claim to be successful in their influencer marketing campaigns on Facebook.
Meanwhile, the percentage of marketers who utilize videos for Facebook ads is only 4.6%.

Facebook Business Statistics

Facebook has been well-penetrated by small and big businesses. It seems like these companies are enjoying their time on the platform and reaping the benefits of their stay. So, if you plan on bringing your business to Facebook, these statistics might be helpful to you:

25% of businesses on Facebook are based in rural areas, 33% in urban areas, and 42% are in the suburbs.
48% of B2B decision-makers take time to research on Facebook, making the platform one of the best traditional networks of B2B research.
From February to May of 2020, a 23% spike in searches for local businesses was observed.
2/3 of users open a local business page at least once per week.
According to recent Facebook statistics, 3.7 million pieces of content have been removed from the platform in a one-half year due to trademark and copyright infringement and counterfeit reports.

We may be providing all these data and figures now, but can you see Facebook statistics firsthand? Of course! You may track your statistics, analytics, and insights through the Facebook Analytics feature of your business page. Discover more about campaigns and analysis reports by checking this Facebook Business Suite review.

Facebook Video Statistics

Videos on Facebook are highly popular—no wonder brands, marketers, and influencers market through videos. When done right, videos can successfully promote your products and services.

In 2020, the number of users who visit Facebook Watch every month was over 1.2 billion.
In 2018, 18 to 24-year-old users had 75% less attention span on video ads than those aged 65 and beyond.
Shorter videos (2-5 minutes) generate more user engagements than longer ones.
Facebook users are 1.5x more likely to view videos on their mobile devices than on their personal computers.
Meanwhile, 62% of people have claimed to be interested in particular products after seeing video ads on Facebook.
In 2020, pages with over 100,000 followers published 17.6% of all the videos on Facebook.
As revealed by recent Facebook statistics, 81% of businesses prefer to market through videos on the platform.
In a 2019 report, video ads are said to be as important as image ads.
However, the percentage of brands that use Facebook for live videos is only 12%.
Facebook is the 2nd most popular video property after Google.
The highest category of Facebook Stories at 36% is politics, followed by soft general interest at 17%, death at 11%, science at 10%, hard general interests at 8%, and economics at 6%.

Facebook General Statistics

Every business wants to ensure that the platform they’re investing in is growing and earning. It gives off the feeling of assurance that all marketing strategies and efforts aren’t going to fail. And guess what? Facebook doesn’t disappoint!

You may ask, “what percentage of Facebook is 2020?” Facebook has now reached 59% of the world’s social networking population.
Moreover, the company has over 58,000 employees, with 63% males.
In 2020, the platform’s annual growth rate was 57%.
In Q2 of 2021, Facebook’s revenue amounted to $28.5 billion.
Based on the number of monthly active users, Facebook is the big boss of social media platforms.
Facebook is the 3rd most visited website in the world next to Google and YouTube.
In case you didn’t know, Facebook CEO Mark Zuckerberg launched the social media platform on the 4th of February 2004.

FAQ

Why is Facebook important for marketers?
Facebook’s vast user base and detailed targeting options make it invaluable for reaching a wide and varied audience effectively.
What makes Facebook ads effective?
Targeted advertising capabilities, coupled with extensive user data, allow for precise marketing that meets specific demographic and psychographic criteria.
How has Facebook adapted to mobile users?
With the majority of users accessing via mobile, Facebook has optimized its interface and advertising tools for mobile, ensuring marketers can reach audiences effectively on their devices.
What are key demographic trends on Facebook for marketers?
Facebook provides insights into user behavior and preferences across different regions and age groups, allowing for tailored marketing strategies.
How can marketers measure success on Facebook?
Facebook offers various analytical tools that track ad performance, user engagement, and ROI, helping marketers refine their approaches based on concrete data.

Leverage These Facebook Statistics for Your Business Now

Top Social Media Channel Investments for Small Businesses — With Facebook being the highest social media investment among other channels, there’s no doubt the platform is a good marketplace for businesses.

Facebook is a good place for digital marketing, and the results truly speak for the platform. However, always remember that your competitors are on Facebook, too. To stay ahead of your competitors (and your possible outdated approaches), make sure to enhance your Facebook strategies from time to time, especially that the platform is constantly evolving. In light of these Facebook statistics, you must step up your game and maximize the platform appropriately.

Want to discover Facebook’s latest features? Read this post about “Facebook Store Traffic Campaigns: Increasing In-Store Traffic.”

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