We're All About Influencer Marketing

What is Digital Marketing? Definition, Strategy, and Tools

Digital marketing can be hard to grasp at first, but once you get the hang of it, you’ll be able to communicate better with your clients and customers while boosting your company’s sales and reputation. So what is digital marketing? Let’s break it down into its basic definition, strategies, and tools used in digital marketing today.The digital revolution has changed the way businesses of all sizes engage with customers in the modern era, whether through their web presence, video marketing, email campaigns, or social media marketing. Though there are numerous strategies that fall under the umbrella term “digital marketing,” this guide will help you understand what digital marketing means and how you can put it to work for your business. Here’s everything you need to know about what is digital marketing, why it matters, and how you can use it effectively.What is Meant by Digital Marketing?Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. It includes all activities that take place online, including search engine optimization (SEO), web traffic acquisition, lead generation forms, email campaigns, social media postings, video marketing, and website design.This type of marketing can also include the use of tracking tools to measure the success of campaigns and determine which strategies are working best. According to recent studies, most businesses have already started implementing digital marketing strategies into their business plans, with some spending upwards of $100 million each year on digital marketing alone.What are the 4 Types of Digital Marketing?Digital marketing has come a long way since the days of spam emails and banner ads. Today, there are four main types of digital marketing: Search engine optimization (SEO)SEO is one of the most important aspects of online marketing. Without it, your website and business will struggle to gain visibility and grow.Search engine optimization is the practice of improving a website’s rankings on popular search engines. This can be done by optimizing your website for keywords relevant to your business, adding descriptive titles and metadata to your pages, and using other search engine optimization techniques. Online advertisingOnline advertising is the use of electronic advertisements on websites. These ads can be placed across all different platforms (including Google AdWords, Facebook Ads, and Twitter Ads), and can be targeted to specific demographics (such as age, gender, or interests). Content marketingContent marketing is the process of creating and delivering valuable, relevant content to attract and retain customers. It’s about creating an intelligent, engaging presence that informs and persuades potential customers to take action.Social media marketing (SMM)Social media marketing is the use of social media platforms to create, share, and distribute information. Developing a successful social media strategy involves much more than just posting updates. It requires a well-thought-out plan, engaging content, and a deep understanding of your target audience. Using a social media PPT can help you articulate and present your strategy effectively, ensuring that your message reaches and resonates with your audience.Examples of Digital MarketingYou may ask: what is an example of digital marketing? This type of marketing encompasses a range of activities, such as creating, deploying, and managing online channels to connect with customers. Some common examples of digital marketing include:Facebook advertisingFacebook advertising is an important marketing tool that can help you reach your target market.When it comes to the topic of what is digital marketing, Facebook advertising will never be out of place. This type of advertising is a powerful way to reach your target audience on the social media platform. You can use it to drive traffic to your website or blog, as well as to create brand awareness and increase customer engagement.Sponsored postsSponsored posts are a type of advertising where a company or individual pays for advertising space on a blog, website, or other online platforms. The advertisement will usually feature the company or individual’s product or service and may be accompanied by an affiliate link. Sponsored posts are often seen as an attractive option for advertisers because they provide a way to reach a large audience quickly and at no cost.LinkedIn adsLinkedIn ads are a great way to connect with potential customers or clients. They allow you to target people who are likely to be interested in what you have to offer, and they can help you grow your business. LinkedIn Ads also have a very high click-through rate, so you're likely to get a lot of results from them.Google search adsSo now that you already know what are three examples of digital marketing, let’s move on to the fourth and most important one. Google search ads are online advertisements that appear on Google search results pages (SERPs). They can be placed on websites and blogs, as well as in Google Display Network (GDN) placements like video ads and rich media ads.One of the biggest benefits to using Google search ads is that they’re incredibly effective. According to a study by SEMRush, 73% of users click on an ad that appears as a result of a Google search. This means that businesses that use Google search ads have a high chance of reaching their target audience. Remarketing and retargetingRemarketing and retargeting are two of the most commonly used marketing techniques today. They’re both designed to reach people who have already interacted with your brand, and then persuade them to come back. Retargeting is when a company targets someone who has already visited their website or engaged with their product or service in some way. Remarketing, on the other hand, is when a company targets people who haven’t interacted with them yet but might be interested in what they have to offer.InfographicsInfographics are even more effective than textual content when it comes to driving conversions.Infographics are a visual representation of data. They can be created in a number of ways, but generally involve charts, graphs, and images put together to create an interesting, informative, or entertaining piece. Infographics can be used for a variety of purposes, from informing people about complex topics to simply providing a neat visual overview.There are many different types of infographics, but some of the most popular are statistical graphics (which help to show trends), marketing graphics (which help promote products or services), and educational infographics (which help teach concepts). Whatever their purpose, infographics are always an interesting way to learn more about a topic and share that information with others.PPC landing pagesPPC landing pages are designed to capture leads and convert them into customers. They're often used for advertising on search engines, as well as other online channels like social media. Landing pages are typically made up of two parts: the headline and the body. The headline is what shows up when someone types your keyword in a search engine. It's important to make it catchy and compelling so people will click on it. The body, on the other hand, is where you tell people about your product or service and how they can get started. You should include images, videos, and other assets to help persuade people to take action.VideoVideo marketing is the process of using video content to promote a product or service. Videos can be created for a variety of reasons, including to show how a product works, to build brand awareness, and to generate leads. They can also be used to communicate with customers directly. Video marketing is an effective way to reach potential customers, as well as current ones.Conversion optimizationConversion optimization is a process used to increase the number of conversions from a website or online advertisement. This can be done by improving the design and layout of the site, adding effective calls to action, optimizing images and videos, using personalized content, and reducing clutter. Conversion optimization is an important part of any online marketing campaign. It can help increase traffic and lead conversion rates. GamificationGamification not only encourages people to do things they might not otherwise do, but it can also help them learn and remember the information you want them to.Gamification is a process of applying game mechanics to non-gaming contexts. It is being used in a number of fields, such as education, customer service, and marketing. The goal of gamification is to make a task or activity more enjoyable or rewarding. This can be done by incorporating elements of gaming into the context in which it takes place. There are many different ways to go about this, but the end result is usually an increase in engagement and participation.What is Digital Marketing Process?When talking about what is digital marketing, you shouldn’t forget about the digital marketing process. Digital marketing involves designing and implementing an effective online strategy to reach and engage customers. A well-executed digital marketing plan can help your business grow, retain customers, and boost brand awareness. Here’s a breakdown of the digital marketing process: PlanningDigital marketing is all about planning. Without a plan, you’re likely to hit a lot of roadblocks along the way and achieve little success. A good digital marketing plan ensures your efforts are coordinated and that you’re using the right channels at the right time. There are several steps involved in creating a good digital marketing plan, so it’s important to have an idea of what you want to achieve before getting started. ResearchDigital marketing research is the process of conducting qualitative and quantitative research to help drive business decisions. It includes understanding the target audience, researching competitors, and understanding website analytics. Research can help digital marketers create effective content, create compelling ads, and improve website design and navigation.StrategyDigital marketing strategy is essential to the success of any online campaign. It helps determine the overall goal, objectives, and target audience for a given marketing effort. Additionally, it establishes a plan for achieving these objectives, budgeting and allocating resources accordingly, and measuring progress along the way. Ultimately, a successful digital marketing strategy leads to desired results—increased website traffic, leads generated, and sales made.ExecutionExecution in digital marketing refers to the actions and tasks that must be completed for an online campaign to be successful. These include developing targeted ads, setting up social media profiles, and creating content that leads to conversion. All of these activities must be executed seamlessly for a business to reap the benefits of a well-executed digital marketing campaign. Execution also includes monitoring and reporting on the success of the campaign.Monitoring and evaluationThe effectiveness of a digital marketing campaign can be determined through monitoring and evaluation activities. Monitoring is the process of tracking performance indicators to determine how well a program is working. Evaluation, on the other hand, is the analysis of data collected from monitoring to determine if changes are needed to improve results.There are three main types of monitoring: activity, performance, and outcome. Activity monitors track what a campaign is doing on an individual level (for example, how many visitors clicked on a banner ad). Performance monitors, on the other hand, compare actual results against objectives (i.e. how many leads were converted into customers). Lastly, outcome monitors look at how the entire campaign has affected key customer outcomes (such as website visits or social media followers).AdjustmentOne of the most important aspects of digital marketing is adjusting the strategy as needed to ensure success. There are several factors that can affect how a campaign is implemented, such as target audience, budget, and timeline. Adjusting a digital marketing strategy involves making changes to these factors to optimize performance and reach desired results. One common adjustment involves changing the target audience. If a campaign is aimed at attracting more people in a specific age group or with certain interests, it may be necessary to adjust the strategy so it attracts more people who meet those criteria. Additionally, if budget constraints prohibit targeting a specific group, it may be necessary to broaden the appeal of the campaign by targeting a wider range of demographics. Timeline considerations also play an important role in adjustments.Top Tools for Digital MarketingThere are many different tools that can be used for digital marketing, but some of the most popular include: HootsuiteHootsuite is a social media management platform for users to keep track of their various social media accounts from one location. This platform allows users to post updates, comments, and photos from one account to all other accounts that the user has logged in to. Additionally, Hootsuite provides tools for managing scheduling and messaging across all platforms.Learn more about this platform by reading this Hootsuite review. SocialBeeSocialBee is an online platform that allows users to connect with others who share their interests. It offers a variety of features, including the ability to message and chat with people, make connections based on shared interests, and find new friends. SocialBee also provides tools for members to stay connected with one another and share information.Learn more about this tool in this SocialBee review. BuzzSumoBuzzSumo is a website that allows users to explore the most popular content on the web. The site provides users with data about the most shared content across social media platforms, as well as information about who’s sharing what. BuzzSumo also offers tools for users to see which content is most influential, and to discover new sources of content.Get Started with Digital Marketing Today!As forecast, the digital ad spending has been increasing and won't be stopping anytime soon. | Source: ActiveCampaignStarting your own digital marketing campaign is a great way to get ahead of the competition and create a strong presence for your business. There are a variety of platforms and tools available to help you get started, so be sure to explore all your options before settling on a strategy. Finally, remember to focus on building relationships with potential customers, as well as maintaining a consistent presence online. By following these tips, you can create a successful digital marketing campaign that will help your business grow.So what are you waiting for? Get started today and see the results for yourself!You can also check this post for an optimal digital marketing experience: “Top 10 Digital Marketing Tools for Any Business in 2022.”

Read Blog

User-Generated Content Strategy: 10 Tactics to Drive Engagement

An effective user-generated content strategy requires multiple tactics that work together to drive engagement on your site or social media profiles. If you want to take full advantage of UGC as part of your marketing strategy, we’ve compiled some tactics to help you get started.A strong user-generated content strategy can help build brand awareness and customer loyalty, while also providing valuable insights into what your customers want and how they use your products. It can be a powerful marketing tool when used correctly, but it can also do more harm than good if not managed properly.If you need ideas on how to create a successful user-generated content strategy, this article will walk you through 10 strategies you can use individually or in combination to start seeing more UGC flow through your channels today. Key TakeawaysUGC involves content created by users, such as reviews, photos, and videos. It's a powerful marketing tool that builds trust and credibility with potential customers.​ Transparency about goals and objectives, consistent brand voice, and timely responses to user content are crucial. Addressing negative comments openly rather than deleting them fosters trust.​ Encouraging users to share their experiences and participate in conversations helps build an engaged community. Featuring user-submitted content on various platforms promotes a sense of ownership and belonging.​ Making it easy for users to share their experiences, encouraging storytelling, and showcasing user content can motivate more users to contribute. Choosing platforms that facilitate interaction, such as social media sites and online forums, allows brands to engage with their audience effectively.​ Listening to user feedback and using it to improve strategies demonstrates that the brand values its customers' opinions. Offering incentives like discounts, free products, or public recognition can encourage users to refer others and continue engaging with the brand. Hosting events or creating opportunities for users to generate content in real-time can enrich the brand's content library and increase engagement.​What Type of Marketing is User-Generated Content?When you hear about UGC, you may be asking: is user-generated content a marketing strategy? The answer is YES. User-generated content (UGC) is a type of marketing that relies on the input and engagement of users. It can take many forms, including reviews, ratings, comments, forum posts, blog posts, photos, and videos.UGC is an important part of any marketing strategy because it helps build trust and credibility with potential customers. It also allows businesses to get feedback and ideas from their target market.How Do You Generate User-Generated Content?Generating UGC can be a great way to get customers involved with your brand. Here are a few ways to generate a successful user-generated content strategy:Earn trust with your usersWhen it comes to businesses and customers, trust is essential.If you want to create an effective user-generated content strategy, you need to earn the trust of your users. That means being transparent about what you're doing and why, and providing a consistent experience across all platforms.UGC can be a great way to connect with your audience and build trust, but only if it's done right. Here are some tips to help you earn the trust of your users:Be transparent about your goals and objectives.Don't try to control the conversation—let your users speak their minds.Respond to UGC in a timely manner.Keep your brand voice consistent across all platforms.Don't delete negative comments—address them head-on.Create conversation within your communityUser-generated content is one of the most powerful tools you have at your disposal for building an engaged community. By encouraging users to submit their own photos, videos, and stories, you create a space for conversation and connection.But simply having a user-generated content strategy isn’t enough. To create a successful community, you need to ensure there’s an ongoing conversation within your community. This means creating opportunities for users to interact with each other as well as with your brand.One way to do this is by featuring user-submitted content on your website or social media channels. This gives users a platform to share their voices and also helps promote a sense of ownership and belonging within the community. Another way to encourage conversation is by hosting regular contests or challenges that encourage users to interact with each other.Inspire users to share their experiencesWhen it comes to UGC, it's all about inspiring your users to share their experiences with your brand. But how do you do that? Here are a few tips:Make it easy for them to share their experiences. Provide social sharing buttons on your website and make sure your content is shareable across all platforms.Encourage them to share their stories. Ask customers to leave reviews, write blog posts, or submit photos of themselves using your product or service. Make sure you offer incentives for doing so, such as discounts or prizes.Showcase their experiences. Share user-generated content on social media channels, websites, and marketing materials. This helps create social proof and builds trust with potential customers.To get connected with more customers, use a social media management tool like the one in this Mention review.Leverage platforms where your brand can participate in conversationsNot all platforms are created equal when it comes to UGC. To create a user-generated content strategy that works, you need to leverage platforms where users can participate in conversations. This means choosing platforms that allow you to interact with your audience, as well as moderate and curate content.Some of the best platforms for UGC include social media sites like Twitter, Facebook, and Instagram. You can also go for online communities and forums. By participating in these conversations, you can build relationships with your customers and create valuable content at the same time.Be transparent and open to feedbackIf you're not open to feedback, you're not open to growth.A successful user-generated content strategy requires two key things: transparency and openness to feedback.Being transparent means being upfront about your goals and objectives for the campaign. What are you hoping to achieve? How will you measure success? Being clear about this from the start will help ensure that everyone involved is on the same page.On the other hand, being open to feedback is just as important. After all, user-generated content is all about giving your audience a voice. Listen to what they have to say, and use their feedback to improve your strategy.Reward loyal customers for referralsLoyal customers are the bread and butter of any business. They not only keep coming back, but they also refer their friends and family. A loyal customer is worth their weight in gold, so it makes sense to reward them for referrals.There are a few things to keep in mind when rewarding loyal customers for referrals. First, the reward should be something they actually want. A discount on their next purchase is always appreciated, but something unique like a gift card to their favorite store will really make them feel appreciated.Second, the reward should be given in a timely manner. If a customer refers someone who ends up making a purchase, the customer should be rewarded as soon as possible. This shows that you value their loyalty and appreciate their help in growing your business.Finally, make sure you publicize your rewards program. Here are some reward ideas you can use: Discount on their next purchaseFree product or serviceA gift card to their favorite storeChance to win a contest or sweepstakesA thank-you note or e-mail messageUse live experiences to organically gather contentOne way to organically gather content is to use live experiences. This could be anything from hosting an event to setting up a photo booth at a trade show. By giving people the opportunity to take photos and share them with your brand, you can quickly gather a library of user-generated content you can use in your marketing campaigns.Of course, simply having a live experience isn’t enough—you also need to promote it. Make sure to let people know where and when they can take photos, and give them a reason to share their photos with your brand. To do this, use the tool in this Denim Social review.Encourage customer reviews and testimonialsOne of the key components of generating a strong user-generated content strategy is encouraging customers to leave reviews and testimonials. Here are some tips to do this:Make it easy for customers to leave feedback. Provide a link or form on your website or in your email signature.Offer an incentive for leaving feedback. This could be a discount code, entry into a contest, or something else that will make customers want to take the time to leave a review or testimonial.Respond to them promptly and courteously. Thank customers for their feedback and let them know you appreciate their input.By encouraging customer reviews and testimonials, you can create a successful user-generated content strategy that will help promote your business and build customer loyalty.Advertise user-generated content on social mediaSimply publishing user-generated content isn’t enough to ensure its success. You need to also promote your UGC on social media.There are several ways you can advertise user-generated content on social media. You can share it directly from your accounts, pay to boost posts that feature UGC, or use hashtags to make it easier for users to find and share.Whichever method you choose, it’s important you make sure your advertising is targeted and relevant to your audience. User-generated content is most effective when it comes from people who are already your fans, so promoting it to those who are likely to be interested will help ensure its success.Give customers the tools they need to share on their ownHaving social media sharing buttons on your website can help increase your reach and engagement.It can be difficult to get users to share content on their own. You may want your audience or fans to share your video, infographic, or other content but they often don’t have a platform where they can do that on their own. There are a number of ways to do this. First, you need to make it easy for customers to find your content. This means creating a central location where they can see all the content that's been created, whether it's on your website or on social media.Second, you need to provide customers with the ability to share your content easily. This means adding social sharing buttons to your website and making sure your content is optimized for sharing across different platforms.Finally, you need to encourage customers to actually share your content. The key is to find something specific to your company and make it as easy as possible for others to share it with their networks. What is an Example of User-Generated Content?UGC is any content created by users of a company’s products or services. You can find many examples of user-generated content on Instagram, Facebook, or other social media and online sites. Some of the best UGC examples come from brands like:GoProGoPro is a company that produces action cameras and develops its own video editing software. Its video user-generated content consists of videos that users have shot and uploaded to the internet, often with the intention of sharing them with others.The company has built a large following on social media, with many users sharing their GoPro videos on platforms, such as YouTube and Instagram. This UGC has played a major role in promoting the brand and helping it become one of the most well-known names in the action camera market.La CroixLa Croix is a popular sparkling water brand that has been gaining popularity in recent years. A large part of this popularity is due to the brand's social media presence and user-generated content.Most of the company’s social media UGC is positive. People often post pictures and videos of themselves enjoying La Croix sparkling water. There’s also a lot of discussion about the various flavors of La Croix, with people sharing their favorite flavors and recommending new flavors to try.LuluLemonProduct experience videos are a great way for customers to share their thoughts and feelings about a product.LuluLemon Athletica Inc. is a Canadian athletic apparel retailer. It sells yoga pants, shorts, tops, leggings, and other athleisure wear for women and men. The company has been very successful in recent years, largely due to its social media user-generated content strategy.They frequently host contests and giveaways that require users to post about their products. LuLuLemon also makes it easy for customers to leave reviews on its website and social media platforms.Well TraveledAs a travel company, Well Traveled is all about its social media user-generated content. This is content created by users, typically in the form of photos and videos, and shared on social media platforms like Instagram and Facebook.Well Traveled encourages its customers to share their travel experiences on social media, using the hashtag #WellTraveled. In return, the company offers a chance to be featured on its website and social media channels.What makes Well Traveled's social media UGC so special is that it comes from real people who have experienced the company's products and services first-hand. These customers can offer an honest and unbiased view of what it's like to use Well Traveled. FAQWhat is User-Generated Content (UGC)?UGC refers to any content—text, images, videos, reviews—created by users rather than the brand itself. It's a form of marketing that leverages the authentic experiences of customers to promote products or services.​ Why is UGC important for marketing?UGC builds trust and credibility, provides insights into customer preferences, and fosters community engagement. It also offers authentic content that can influence potential customers' purchasing decisions.​ How can a brand encourage users to create content?Brands can encourage UGC by being transparent and responsive to user interactions, creating opportunities for users to share their experiences. offering incentives or recognition for user contributions, and making it easy to share content through social sharing buttons and user-friendly platforms. What are some effective platforms for UGC?Social media platforms like Instagram, Facebook, and Twitter are effective for UGC. Online communities and forums also provide spaces for users to share content and engage with the brand. How should a brand handle negative user-generated content?Instead of deleting negative comments, brands should address them openly and constructively. This approach demonstrates transparency and a commitment to customer satisfaction.​ Can UGC be used in advertising?Yes, UGC can be featured in advertising campaigns to showcase authentic customer experiences. However, it's important to obtain proper permissions from the content creators before using their content in promotional materials.​User-Generated Content Strategy WorksKey insights from top marketers regarding UGC marketing. | Source: TintupCreating a user-generated content strategy can be a great way to increase brand awareness and engage potential customers. However, it's important to consider the goals of your campaign, target audience, and overall tone of your company before diving in. By taking the time to develop a well-thought-out strategy, you can create UGC that’s both on-brand and effective.To increase your share of user-generated content, you may partner with influencers. Get started by reading this guide: "Influencer Marketing Guide: How to Work with Social Media Influencers."

Read Blog

Maximize Your Earnings with These Tips for Calculating and Boosting YouTube CPM

Are you looking to make extra money on YouTube? If so, you're in luck! In this article, we'll show you how to calculate and boost your YouTube CPM. By understanding how CPM works and following some simple tips and tricks, you can significantly increase your earnings.Knowing how to boost your CPM is crucial for generating more YouTube revenue. According to Influencer Marketing Hub, the average CPM YouTube in the United States is 0.38 CPM, 4.38 in Spain, and 7.05 in Mauritius. You can calculate your YouTube CPM using the formula, where your total ad payout must be divided by your total number of views and your quotient multiplied by 1000. As the second largest website in the world, YouTube boasts over a billion users with 300 hours of video uploaded to the site every minute.  While the platform is free for users, it offers creators a unique opportunity to make money through advertising. But how does one make money on YouTube, and how can one calculate their earnings? This article will explore these questions and provide tips on achieving the highest CPM YouTube.What is the CPM YouTube Meaning?As a YouTuber, you’re probably wondering what the CPM is for YouTube. CPM meaning YouTube stands for cost per mille, or cost per thousand impressions. In other words, it’s the amount that an advertiser pays to show their ad to 1,000 people. How much money do you make per 1000 views on YouTube? The CPM for YouTube can vary depending on several factors, such as the type of ad, the length of the ad, and the country where the ad is being shown. However, on average, YouTube CPM is around $7.60.How Much Do YouTubers Make CPM?YouTubers are making money on YouTube by partnering with brands, selling products, and running ads.You may ask: how much do YouTubers make per view? On average, a YouTuber with a couple of thousand subscribers can expect to make around $2.50 CPM. That means for every 1,000 views on their videos, they earn about $2.50. However, CPM can vary greatly depending on a YouTuber’s content, niche, and audience. For example, a YouTuber who specializes in unboxing videos may have a CPM of $5 or more because advertisers are willing to pay more to reach their target audience. Conversely, a YouTuber who focuses on gaming may have a lower CPM because there are fewer advertisers vying for space on their channel.YouTube CPM by CountryYouTube CPMs vary by country and can range from $0.10 to $2.00. The average CPM in the United States is $1.80, while the average CPM in India is $0.10.Below are some of the top countries with the highest YouTube CPM rates:Norway—$43.15Germany—$38.85Moldova—$29.50Algeria—$24.50South Korea—$17.00Sweden—$18.18Finland—$14.90United Kingdom—$13.75Canada—$13.50United States—$13.00You can view more details in The SR Zone’s report.Why is YouTube India CPM So Low?Indian YouTube videos are a great way to learn about the culture and see the beauty of the country. But their CPM is at an all-time low state.YouTube India's CPM is very low compared to other countries. There are several reasons for this, including the fact that YouTube isn’t as popular in India as it is in other countries, and that advertisers aren’t willing to pay as much for Indian traffic. Additionally, the Indian market is very price-sensitive, and advertisers are often reluctant to pay more than they have to. As a result, YouTube India's CPM is often much lower than in other countries.How to Calculate YouTube CPMTo calculate your YouTube CPM, you’ll need to know three pieces of information: Your total budgetYour total budget is the amount of money you're willing to spend on your YouTube ad campaign. This includes the cost of production, distribution, and any other associated costs. Once you know your total budget, you can divide it by the number of views you want to get. This will give you your CPM.For example, let's say you have a total budget of $10,000. You want to get 1 million views on your ad. This would give you a CPM of $10. Once you know your CPM, you can start planning your YouTube ad campaign.The number of impressions your video receivedImpressions are defined as the number of times your video is played. You can calculate your CPM by taking the number of impressions and dividing it by 1,000. For example, if your video received 3,000 views, your CPM would be $3.As mentioned above, your YouTube CPM will vary depending on a number of factors. However, you can get a general idea of how much you can expect to earn per 1,000 views by looking at the average CPM for different ad types.For example, display ads have an average CPM of $2.80, while video ads have an average CPM of $9.35.Cost per impressionGenerally, when calculating your YouTube CPM, you'll need to know the cost per view of your ad and the number of views that your ad receives. The formula for calculating CPM is: (cost per view) / (number of views) * 1,000For example, if an advertiser pays $0.50 per view and their ad receives 1,000 views, their CPM would be $0.50/1,000*1,000, or $5.00.To get an accurate CPM, you can use a YouTube CPM calculator. Some of the best tools include Social Blade, Noxinfluencer, and Sellfy. 8 Ways to Boost Your YouTube CPMAs a YouTuber or marketer, you’re always looking for ways to boost your YouTube CPM. Here are a few things you can do to make sure your channel is making the most money possible:1. Know your audienceBy understanding your target audience, you can better promote your videos to them.To boost your YouTube CPM, first, you should know your audience. It's important to not only understand who your viewers are but also what they like to watch on YouTube. By knowing your audience, you can create content that appeals to them and help grow your channel. 2. Set your goalsBy having specific targets to hit, you can increase your CPM and make more money from your YouTube channel.To start, take a look at your current CPM. If you want to increase it, you need to set a goal that's higher than your current rate.Think about how many views you'll need to get to reach your goal CPM. Then, create content designed to get those views. Promote your videos through social media and other channels to help you reach your target number of views.If you hit your goal CPM, you'll be making more money from your YouTube channel.3. Do keyword researchKeyword research is a great place to start if you're hoping to boost your YouTube CPM. By finding the right keywords, you can ensure your videos are being seen by the people who are most likely to be interested in them.There are a few different ways to go about keyword research. One is to use a tool like Google AdWords Keyword Planner. This will help you find popular keywords that people are searching for on YouTube.Another way to do keyword research is to simply think about what terms people might search for when looking for a video like yours. If you can come up with a few relevant keywords, you can include them in your video title and description so people can easily find your content.Once you've found some good keywords, make sure to use them throughout your video.4. Look up stats from other videosBy looking up stats from other videos, you can see what topics are popular and generate more views for your channel.To find these stats, simply go to YouTube and search for “CPM.” You'll see a list of videos that have been popular in the past week. Take a look at the titles and descriptions to get an idea of what people are looking for. Then, create a video on one of these topics.Again, make sure to include keyword-rich titles and descriptions so your video comes up when people search for the topic.5. Follow best practices for video titles, descriptions, and tagsIf you want your videos to be seen and get the most views, you need to have great titles, tags, and descriptions.If you're looking to increase your YouTube CPM, following best practices for video titles, descriptions, and tags is essential.Your video title should be attention-grabbing and accurately reflect the content of your video. Your description, on the other hand, should be clear and concise, providing viewers with key information about your video. Finally, tagging your videos with relevant keywords will help the YouTube algorithm surface your content to interested viewers.By following these best practices, you can ensure your videos are reaching the widest possible audience and generating the most ad revenue.6. Define KPIsAs a YouTuber and social media marketer, it's important to have a firm grasp of your Key Performance Indicators (KPIs). Without understanding what KPIs are and how they can be used to measure success, it's impossible to create content that will truly resonate with your audience.So, what exactly are KPIs? KPIs are metrics that you can use to track and measure progress and success. When it comes to YouTube, some common KPIs include views, likes, comments, shares, and subscribers.7. Choose the right monetization strategy for each videoThere are a few things to consider when choosing the right monetization strategy. First, you need to think about the content of your video and whether it’s appropriate for ads. If your video isn’t appropriate for ads, you should consider using other strategies like affiliate links or product placements. Secondly, you need to consider your audience and what they’re most likely to click on. If your audience is mostly made up of children, you should avoid using strategies that require them to click on adult content. Finally, you need to test different strategies and see which ones work best for your videos.8. Monitor your progressContinuously monitoring your progress will help maximize your CPM. And in doing this, you should pay attention to your KPIs.  First, take a look at your view count. This will give you an idea of how many people are watching your videos. If you notice a decline in views, you may need to change your content or promotional strategy. Another metric to keep an eye on is the number of likes and dislikes your videos are receiving. This can give you insights into what type of content your viewers prefer. If you notice that certain videos are getting more likes than others, try to produce similar content in the future. Finally, take a look at the comments section under each of your videos. If you aren’t getting a lot of comments, find ways to engage your audience more and make them talk about your video in the comment section. Get started by checking this Denim Social review. Factors That Affect YouTube CPMThe following factors can have an impact on your CPM for YouTube:Type of content you produceWhen it comes to YouTube, the type of content you produce can have an effect on your CPM. So, what types of content tend to have a higher CPM? Generally speaking, videos that are educational or informative in nature tend to do well. This is because advertisers are looking to reach an audience who’s interested in learning about new products or services.On the other hand, videos that are purely entertainment-focused may not do as well in terms of CPM. This is because these types of videos typically have a lower view-through rate, which means people are less likely to watch an ad all the way through.To create high-quality social media content, use a tool like the one in this Capssion review. Length of your videosWhile the average YouTuber might not think about it, the length of videos can have an effect on CPM. And while a longer video might mean more total views, it also means that ads will be running for a longer period of time, which can sometimes result in a lower CPM.For example, if a YouTuber has two videos, one that’s 10 minutes long and one that’s 5 minutes long, they might assume that the 10-minute video will earn them more money because it has the potential for more views. However, if both videos have the same number of views, the 5-minute video will actually generate a higher CPM because there are fewer opportunities for viewers to skip ads or leave the page entirely.What country your viewers are fromCountries with a higher GDP tend to have higher CPMs because advertisers are willing to pay more for ads that’ll be seen by people in those countries. So, if you have a lot of viewers from countries like the United States or Japan, you can expect to see higher CPMs than if you have viewers from less wealthy countries.Demographics of your viewersIt's no secret that the demographics of your audience can play a big role in how much money you make on YouTube. And while there are many factors that go into your overall CPM, understanding the demographics of your viewers is an important piece of the puzzle.So, what exactly do we mean when we talk about demographic data? Basically, it's any information that can be used to identify a particular group of people. This can include things like age, gender, income, and location.And when it comes to YouTube, this data can be incredibly valuable in terms of understanding who your viewers are and what they're interested in. With this knowledge, you can then tailor your content and marketing strategy to better appeal to these groups.Get the Most Out of Your YouTube VideosStatistics showing YouTube ads CPM benchmarks from 2018 to 2020. | Image Source: Store GrowersIf you want to calculate and boost your YouTube CPM, follow the steps outlined in this article. By following these steps, you can boost your YouTube earnings and achieve long-term success on the platform. So get out there and start creating great content!To indulge yourself more in YouTube marketing, read this blog post: “A Marketer’s Guide: How to Promote Your YouTube Channel.”

Read Blog

How to Use Twitter Analytics

Before the IG and TikTok craze, many of us spent most of our time on Twitter. With the advancements in both marketing and the Internet, we can now use our Twitter accounts for our digital marketing efforts. One way of ensuring that Twitter is a good platform for marketing campaigns and business is by using Twitter Analytics. Hence, we are going to learn how to use Twitter Analytics. It is integral for brands and marketers to maximize their use of their Twitter accounts. Fortunately, the social media platform didn't leave brands and marketers hanging. Twitter responded to their needs by creating Twitter Analytics.Running Twitter analytics is quite simple, and if you read to the end of this article, you will definitely learn how to use Twitter Analytics. It is crucial to look at the statistics if you want your marketing efforts to succeed. Source: Finances OnlineWhat is Twitter Analytics?Twitter Analytics refers to a data dashboard you can use to track an account's performance. And what can Twitter analytics tell you? It can tell you all the actions and behaviors your audience does when they come across your profile or posts and breaks down the gathered data to help you track your performance and refine your strategy.The insights that Twitter Analytics reveals can help you forge a social media strategy that works for you and help you optimize your coming campaigns to achieve better results. How Do I Get Analytics on Twitter?Does Twitter have free analytics? How do I get one? If you have a Twitter profile, you already have Twitter analytics free of additional charges. Your Twitter analytics login account is the same as your regular Twitter account. For you to get analytics on Twitter, check out these steps on how to access your analytics dashboard: Step 1Go to your Twitter dashboard and click the "More" button on the left-hand panel. The button will bring you to a list of more options, like settings, privacy, etc. Step 2Once you see the other options, select "Analytics." It will instantly direct you to your native Twitter Analytics dashboard. You can check out an overview of your Tweets and profile's performance in the 28-day summary section. You can find metrics related to Tweet impressions, mentions, followers, and Tweets. Step 3To check your performance's monthly breakdown, you simply have to scroll down. You can find your top Tweet, top followers, top mentions, and top media Tweet for every month. In addition, you can also get a summary of the number of Tweets, impressions, profile visits, new followers, and mentions. Step 4To look at more advanced analytics on your Tweets' performance, click on the "View all activity" tab. Here, you can find a comparison of your Tweet impressions on a particular period. Why Can't I View Analytics on Twitter?Some users encounter several concerns, one of which is being unable to view their analytics on Twitter. On rare occasions, the platform might crash or experience trouble. However, the most common reason why you can't view your analytics is your inability to meet Twitter's requirements. The following are Twitter's requirements for viewing the Tweet activity dashboard:Account is at least 14 days old Account does not violate the platform's policy Account is not restricted, suspended, or deleted Account primarily Tweets in Dutch, Danish, Portuguese, Brazilian, Arabic, Dutch, Danish, Filipino, English, German, Finnish, French, Japanese, Italian, Indonesian, German, Russian, Norwegian, Korean, Spanish, Swedish, Thai, Simplified Chinese, Turkish, and Traditional ChineseWho is Twitter Analytics For?While Twitter Analytics is accessible to anyone, it is most useful to those with a vested interest in Tweet engagement rates and overall performance. Generally, the most interested users are managers, agencies, business owners, brands, and marketers. The said users are the ones interested in determining the Tweets that engage their followers and using the data to optimize their Twitter marketing strategies.What Insights Can I Gain From Twitter Analytics?Crafting the perfect Twitter marketing strategy that achieves your objectives is not an easy task. With so many things to consider, it's great that Twitter gives access to insights to help you understand your followers. All thanks to Twitter Analytics, we can now check the following useful insights: Tweet ImpressionsJust below the Tweets section, you can see all of your Tweets and their corresponding number of impressions. You can assess an individual Tweet's performance.Profile VisitsTo check out your number of profile visits, look at the top of your analytics dashboard. The number is reflective of a 28-day period and gets updated daily. It shows a comparison of the previous 28-day period with a mini graph displaying the data over time. MentionsSimilar to profile visits, you can view your mentions for the last 28 days and over time. The top mention will be displayed every month, and it comes with a link to that Tweet. Engagements and Engagement RateMake sure to create quality content to increase engagement.Tweet engagements, referred to as the number of interactions of your Tweet, as well as your engagement rates, can be seen in the Tweets section. Engagement rates are computed by dividing engagements by impressions. Follower GrowthIn your dashboard's following section, you can track the changes in your follower count over the last 30 days and the number of new followers you receive each day. To keep your loyal followers and gain new ones, you may run a followers campaign. Top TweetsEvery month, you can see a display of your top Tweets and top media Tweet by impressions on your main analytics dashboard. You can find the specific breakdown of your engagements in the "View Tweet activity" tab. Conversion TrackingIf your followers engage with any of your ads on Twitter using their mobile phones, then use their laptop to buy (aka make a purchase), conversion tracking will attribute this to your ads. This feature allows you to measure your ad spend returns by tracking your audience's actions once they view or engage with your ads. What are Useful Twitter Analytics Trends? Here are some useful trends to look out for and how these trends can help you manage your Twitter marketing campaign. Trend InsightsIt can be easy to miss the bigger picture when you are distracted by your daily social media activities, and social media is a current that flows every so quickly. Hence, it is vital to keep tabs on your data to ensure that you are adapting to those changes. By looking at your trend data, you can measure the success of your strategies and Twitter campaigns. Once you can find any Trends in your Twitter marketing performance, it will be beneficial for you to understand and dig into the trends. A few helpful questions to ask are:What caused the spikes? Where will we be in the next days or months? When will we achieve our next milestone?Average Tweet Performance BenchmarkingSetting realistic goals is integral in Twitter marketing. You don't want to publish random Tweets for the sake of having content. A good way of making sure that you're investing in the right platform and creating content that speaks to your audience is by benchmarking your performance against averages. Twitter statistics often fluctuate. However, averages smoothen the fluctuations to make it easy for you to compare your average Tweet performance for the month against the previous month. Then, determine whether or not your Twitter performance has improved. Engagement TypesHight Tweet engagement rates don't equal successful Tweet content. Getting a hundred likes with no link clicks doesn't add much value to your brand or business. But knowing the different engagement types allows you to improve and identify what works best for your brand. The different Tweet engagement types are retweets, likes, link clicks, profile clicks, detail expands, and media engagements.  Influencer SharersGetting the right influencer to share your content or represent your brand has a lot to do with your success.The audience of your sharers automatically becomes your audience too. Imagine the number of users you can reach if an influencer with hundred thousand followers retweets your Tweets regularly; you have the potential to reach another hundred thousand.So, identify your regular sharer with a sizable amount of followers and continue to engage them to improve your reach and visibility. Hashtag ComparisonPlacing the right hashtags may increase your visibility.Hashtags are Twitter's keywords—they should drive engagement and reach, or you would have to change them. You can figure out your hashtag's performance by looking at the data on your Analytics dashboard. To maximize your use of hashtags, you can create a marketing strategy that involves hashtags. One example is creating a trend with a hashtag so that a lot of people will participate, making your hashtag more popular.What are The Top Third-party Twitter Analytics Tools?Using the right tools helps you track your campaign's progress and performance.While Twitter's native analytics tool is already good enough, several third-party analytics tools can help you deep-dive into properties or data that Twitter Analytics can't reveal as much. To help you out, we have gathered a list of some of the best tools and types of data they're great for reporting on. The following tools have paid plans, but they also offer free services.FollowerAuditWhile Twitter's native analytics tool doesn't allow data analysis for another account, FollowerAudit is a tool that offers you Twitter analytics for another account. FollowerAudit is a follower tracker tool that helps you track and analyze any public Twitter account's followers. You can use the tool to analyze another user to learn more about his/her followers. Plus, it can detect false, bot, and inactive Twitter accounts. FollowerAudit's key features include analyzing Twitter followers, checking fake Twitter accounts, tracking unfollowers, tracking followers, and comparing Twitter accounts. KlearKlear places focus on influencer marketing. It helps you track who the most influential users users are and determine who has the greatest impact on several niches. The tool is compatible with Facebook, YouTube, Twitter, and Instagram. Klear makes managing relationships with people you want to work with easy and hassle-free. Know more about the platform throught this Klear review.TweetReachTweetReach is a free-reporting platform to help you discover how far your hashtags have traveled and who has engaged with them. Aside from these, you can also view snapshot reports of any Tweet, hashtag, or user using particular keywords so you would know what's trending in your niche. TweetReach is helpful for user, keyword, and hashtag analytics. TwitonomyTwitonomy is a tool that provides a complete portfolio of data on your content and the users you follow. You mostly don't have to pay any fees to gain access to the data. Plus, there are numerous methods to visualize and report on the insights. There are plenty of things you can do on Twitonomy, including tracking posts from particular users, getting smarter insights regarding your followers, and many more. Check out another Twitter growth tool in this Hypefury review.RiteTagAlongside giving you engagement metrics behind a hashtag, RiteTag uses data to provide real-time suggestions on what hashtags to use for every Tweet. The platform, with its variety of social networks and marketing tools, gives you the freedom to create tag sets and recommends hashtags related to your post. RiteTag is a wonderful and cost-friendly tool for your Twitter marketing strategy.HashtagifyHashtagify is another tool that focuses primarily on hashtags. It serves a dashboard of data relative to any of your hashtag searches. The tool is compatible with Instagram and Twitter, and it organizes its data into varying visual categories so you can decide on your hashtags.Hashtagify's free version offers a lightweight version of the full analytics suite.What can we get from knowing how to use Twitter Analytics?Twitter is a prime platform for social media marketing. Thus, knowing how to use Twitter Analytics can greatly benefit your business and increase your ROI. Just remember to establish your goals and be resolute in achieving them. Now that you already know how to use Twitter Analytics, you might want to learn more about social media ads campaigns through this article, "Social Media Advertising Campaigns: Definition, Examples, and Strategies."

Read Blog

Everything You Need to Know About YouTube Advertising

Do you want to run YouTube ads but have zero ideas where to begin? Perhaps the mere thought of putting out your first ad is so daunting that it has kept you from monetizing your YouTube channel for the longest time. Or maybe you're still in doubt if your ads will actually turn into conversions, or if they will even generate any revenue. Don't worry, it is perfectly normal to get cold feet in the early stages of being a YouTube creator. But if you want some motivation to push through with YouTube advertising, know that the platform's worldwide ad revenues totaled $7.34 billion in the second quarter of 2022. This is an increase of 5% from the previous year. So if you're asking, is YouTube advertising effective? You bet it is!Learn everything there is to know before posting YouTube ads so you don't waste moneyHow much does an advertisement on YouTube cost? This may be one of the many reservations you have about putting up ads. In this post, you will discover everything there is to learn about posting your very first YouTube advertisement so you can stop wasting time and start getting more bang for your buck. And if you need help with your social media management, our Hopper HQ review can do that for you.  Key Takeaways:Diverse Ad Formats: YouTube offers various ad formats, including skippable and non-skippable in-stream ads, bumper ads, overlay ads, and display ads. Each format serves different marketing objectives and caters to specific audience behaviors.Targeting Capabilities: Advertisers can leverage YouTube's robust targeting options, such as demographic targeting, interests, topics, keywords, and remarketing, to reach their desired audience effectively.Cost-Effective Advertising: YouTube advertising operates on a cost-per-view (CPV) or cost-per-thousand-impressions (CPM) basis, allowing advertisers to control budgets and optimize for performance.Ad Creation Best Practices: Successful YouTube ads often feature engaging content within the first few seconds, clear calls-to-action, and alignment with the brand's message to capture and retain viewer attention.Measurement and Analytics: YouTube provides comprehensive analytics tools to track ad performance, including metrics like view rate, click-through rate (CTR), and audience retention, enabling data-driven decision-making.Create Your Own YouTube ChannelHow can I advertise on YouTube, you say? These ads are run using your Google Ads account, but first, you will need to set up your own YouTube channel. Log in to your Google account, then hover over YouTube. Click on the profile picture found on the top right-hand side. There you will see the first option which is Create a Channel. After clicking, add a name, then click Next. You have just created your YouTube channel. This is where you will upload the video you want to run as an ad to this channel. But first, you need to create your Google Ads account. To begin, go to ads.google.com then click on Sign in. It's best to use the same Gmail login for both your YouTube channel and Google Ads account. Next, click on the New Google Ads Account button so it can create your account. Your Google Ads account will now present you with options. One of them is being able to connect your Google My Business account. If you have an existing YouTube video that you wish to run as an ad that's uploaded to your new YouTube account, select your video. It will then ask for your video's URL. However, if you don't have the video you need to run yet, select Your website then go through every single prompt pertaining to your business information. It may ask questions about your budget, or a different ad copy for this new Google Ads account. There's no need for you to use the options to run your current YouTube ad, but choose whatever you want on these prompts so you can move through the setup process. Only then can you create the ad you want to run on YouTube. Linking your Google Ad Account to Your YouTube ChannelYour Google Ads account is now set up, so the next thing you want to do is link your YouTube channel to this account you have just created. To do this, go to the Tools and Settings button found at the top-right and click on the Linked accounts option. When you see a YouTube channel, click Manage and Link. You will then see a blue + button to click on. You can type in your channel name, or simply paste your YouTube channel's URL. But if you signed in using the same Gmail account that you have for your YouTube channel, expect it to auto-populate. Choose the Video you Plan to Run as an AdGo to your YouTube channel and click on YouTube Studio found on the top-right, then click on Content. You can upload your video there, or look for the video that you want to run as your YouTube ad. You can choose to have this video Public, but it's better to have your ads unlisted so it won't show up on your channel. Then get a shareable link to paste the URL of this specific video to paste on your Google Ads account. Your Google Ad CampaignReturn to your Google Ads account then choose the Create New Campaign option. The next screen will ask you to select the goal you will use for this campaign. You can click on Create a campaign without guidance. Next, select the type of ad you would like to run as a YouTube ad, and in this case, it's Video. Next, it will give you the option to choose a campaign sub-type. You will decide where your ads will be shown. For this example, choose Custom video campaign then click on Continue. Select Ad SettingsConsistently monitor your views to see if you are reaching your target audienceTo select your ad settings, go through the prompts one by one. Choose the options that suit you best. Note that the campaign name must be related to your campaign's goal or the particular YouTube ad you're going to run. Only you will be able to see the name of your ad. You can use two options for your bid strategy. Either utilize the Cost per View or the CPM, which is the cost per thousand. For now, choose Maximum Cost Per View. Under Budget and Dates, you can choose a daily budget or the overall budget for your campaign. If you go for the overall campaign budget, you will need to put the start and end dates. However, if you choose the daily budget, there's no need to select any dates for that. For now, go for the daily budget. Your next option will be the Networks. There are three various options to choose from. YouTube search results will show your ads on the YouTube search results. While the YouTube videos option will show your ad inside YouTube videos. And finally, the Display Network allows your video to be shown on other platforms apart from YouTube. For this example, choose YouTube videos. Next, choose the country and location you want your ads to be shown, plus, the language you wish your ads to be shown in. Then you have the Inventory Type. For now, select the Standard Inventory option. Such options pertain to the type of content, and primarily sensitive content that your ads may appear inside or next to. The next option will be to exclude your ads from particular types of content. These can be live-streaming videos, games, or even embedded YouTube videos. If you don't want to exclude your ads from these content types, just go to the next prompt. You will also be given the option of adding a related video. This video below your own video ad is meant to give your ad more context. ConversionsYou have two options under the Conversions tab. If you already have one set up, select the option for choosing a conversion action for your ad campaign. Or, just leave it as the default. But since this is your first ad, you can leave the additional options to default. If you wish to run your ads on certain days of the week, or specific times of the day, so you can reach your audience at their optimum time or make the most out of your budget, you can experiment with these options. And to make life easier as a YouTube creator, check out our Social Aider review. Choose Your Target AudienceYouTube advertising won't be effective if you do not have the correct demographicsNext, create a name for your ad group, then move on to the audiences and placements for your advertisement. The first option that will pop up is your demographics. Check off the ages, genders, or income levels of your choice, or just leave them all selected. Then continue with these specific audiences on the next tab. Under the Audience segments tab, select the type of people you want to see your ad. Affinity audiences are related to things these people are interested in. Just remember that YouTube is the second biggest search engine in the world, with Google holding the number one spot. So they have a high level of data on people's interests. Affinity audiences are usually extremely accurate. But if you click on the Browse tab, you can see additional audience segments to choose from. Some will be based on your own business data. For this post, we won't select any of these audiences and target them based on placements. Next is the Content tab, which relates to the audiences you're. You can target based on topic, keyword, or placements. Placements tend to be a bit misleading as they pertain to people who are going to see your video ad, and not just where your ad will show up on the screen. You will have the option to choose specific YouTube videos or channels, or websites that these people have gone through. Choose Your Bidding Amount for YouTube AdvertisingNow, you need to go through the bidding section, which is where you will put the maximum amount of money you are willing to pay for a view of this video ad. A good starting point for most businesses would be $1. You won't typically pay one dollar per view, but that's enough wiggle room for the algorithm to show your ad to a bigger number of people without putting a limit on your reach. Creating Your Video AdDeciding whether to use skippable or non-skippable ads will depend on what works best for youTo create your video ad, select New Video Ad. For this example, you can do a skippable in-stream video. You can paste this URL from the specific video ad you will be running. Additional options are entering the destination, where you want the audience to be directed to when they click on your ad. They also give you about 10 characters for your call to action. For your headline, you have 15 characters, so be concise. You also have the URL or UTM parameters for adding to your specific ad. Then give your ad name then click Done. After going through all these options, click on the Create Campaign button. You have just created your first YouTube ad video. How Does Advertising on YouTube Work?Utilize your YouTube analytics to track your progressYou will know if your YouTube advertising efforts have paid off by analyzing your Video Ad performance. First, click Continue to Campaign. Here, you will see the ad group you have created. When you see a green dot on the left, this means your ad group is currently active. To your right, it must say Eligible. If your ad is not approved, you will see on the ad level a note, saying something like 'Rejected.' It could still be pending and being reviewed. You must wait for YouTube for approval before your ad starts running. However, this does not take very long. On this screen, you can see your number of users, your cost per view, link clicks, and your conversions. If you are tracking your conversions from YouTube Ads, there are a couple of ways for doing this. Conversions can be set up within Google Tag Manager. It is also possible to create a standalone landing page for your YouTube ads. In this way, you know the conversions that are coming from this page have resulted from your YouTube ads. A call tracking number could also be used if you want people to call your business from this ad itself. When your ad goes live, those analytics will begin rolling in.  FAQ:What are the main types of YouTube ads?The primary YouTube ad formats include:Skippable In-Stream Ads: Play before, during, or after videos and can be skipped after 5 seconds.Non-Skippable In-Stream Ads: Must be watched before the video can be viewed, typically lasting 15 seconds.Bumper Ads: Non-skippable ads up to 6 seconds long, designed for brief messages.Overlay Ads: Semi-transparent ads that appear on the lower 20% of the video.Display Ads: Appear to the right of the feature video and above the video suggestions list.How does targeting work on YouTube?YouTube's targeting options allow advertisers to reach specific audiences based on demographics (age, gender, parental status), interests, topics, keywords, placements (specific channels or videos), and remarketing to users who have previously interacted with their brand.What is the cost structure for YouTube ads?YouTube ads typically operate on a CPV or CPM basis. Advertisers set a maximum bid they're willing to pay, and actual costs depend on competition and targeting specifics.How can I measure the success of my YouTube ads?Success can be measured using YouTube Analytics and Google Ads reports, focusing on metrics such as view rate, CTR, conversions, and audience engagement to assess and optimize campaign performance.What are some best practices for creating effective YouTube ads?Effective YouTube ads often:Capture attention within the first 5 seconds.Include a clear and compelling call-to-action.Align the message with the target audience's interests.Utilize high-quality visuals and sound.Are optimized for both desktop and mobile viewing.How Can I Advertise On YouTube?Now that you know the answer to this question, the next thing to learn is how to improve your YouTube advertising analytics. There are several ways to do this, but one of the most effective is video scripting. But overall, running ads on YouTube shouldn't be all that daunting. The key is simply to get started. Once you know the basics, like setting up your YouTube channel and Google Ads account, you're good to go. From there you will get to decide the best YouTube advertising rates to suit your needs and by looking at various YouTube ads examples, you will know which parts of your journey need improvement as a creative. To get a better idea of how to be the best marketer or influencer you can be, read our blog on 15 Top YouTube Influencer Marketing Agencies You Need to Know. 

Read Blog

How to Use TikTok in Business: 10 Ways to Maximize Your Brand

In the past few years, TikTok has become one of the most popular social media platforms. With over 1 billion active users, it’s a great platform for businesses to reach a large audience. In this article, we’ll show you how to use TikTok in business.As TikTok has exploded in popularity, it’s become more important to make sure your brand knows how to use it well. With millions of people downloading the app every day and hundreds of thousands of new videos posted each hour, there’s no shortage of content you can use to spread your message. You may ask: is TikTok for business effective? Whether you want to attract new customers or keep existing ones up-to-date on the latest company news, this guide on how to use TikTok in business will help you do it right.Is TikTok for Business Free?TikTok can be used for business purposes, but there’s a catch. While it’s free to download and use, businesses will need to pay for advertising to reach a wider audience.The app offers a unique opportunity for businesses to reach a young, engaged audience. It has over 800 million active users worldwide, with over half of those users being between the ages of 16 and 24. This makes TikTok an ideal platform for businesses looking to target millennials and Generation Z.While advertising on TikTok isn’t free, it’s relatively inexpensive when compared to other social media platforms like Facebook and Instagram.How Do I Grow My TikTok Account for Business?Growing your TikTok account for business can seem daunting, but with a little effort, you can quickly start reaching new people and expanding your brand. Here are three tips for growing your TikTok account for business:Use hashtags to reach new audiencesHashtags are a great way to expand your reach and grow your social media following.Hashtags are one of the best ways to get discovered on TikTok, so make sure to use them wisely. Use a mix of popular and niche hashtags that relate to your business, products, or services.Create engaging videos Keep your videos short, creative, and engaging. Utilize TikTok’s various video editing features to make your videos stand out from the rest.Connect with other businesses on TikTokWhen you collaborate with other businesses, you can promote your content to their followers, which can help increase your reach. You can also create partnerships and build connections that can benefit both parties in the long run.How to Use TikTok to Promote Your BusinessHere are some tips on how you can use TikTok to promote your business:1. Explore targeted advertising optionsTargeted advertising on TikTok allows you to specifically target your ads at users who are likely to be interested in your product or service. This ensures your ads are seen by people who are more likely to convert into customers. Additionally, targeted advertising gives you the ability to customize your ad campaigns according to different objectives. For example, you can create an ad campaign focused on brand awareness or one focused on generating leads.To get started on advertising your TikTok video content, check this Facelift Cloud review. 2. Increase visibility on the platformYou can do this by creating quality content that’s entertaining and informative, and by using hashtags and other features to get your videos seen by more people. You should also consider running ads on TikTok, which can help you reach an even larger audience.TikTok is a great way to connect with potential customers and promote your business. By increasing your visibility on the platform, you can reach more people and build brand awareness. And with quality content and a bit of effort, you can make TikTok work for your business.3. Get creative with new conceptsFrom creative uses of editing to clever takes on traditional formats, you should definitely push the envelope when creating TikTok videos.If you want to know how to use TikTok in business, you need to get creative with new concepts. The app is all about short videos, so think outside the traditional advertising box. Create fun, engaging videos and dance challenges that show off your products or services in a new light.TikTok is a great way to reach a new audience and connect with potential customers. So get creative and start making videos!4. Create engaging video contentVideo is one of the most powerful tools that businesses have at their disposal. In fact, video content is now more important than ever before. And with platforms like TikTok, businesses have a unique opportunity to reach a large and engaged audience.But to effectively use TikTok for business, you need to create engaging video content. Here are some tips:Be creative: With so much competition on TikTok, you need to stand out from the crowd. So be creative with your content, and don’t be afraid to try something new. Keep it short and sweet: People on TikTok have very short attention spans, so your videos need to be concise and to the point. Be relatable: Your videos should be relatable and relevant to your target audience. Show them you understand their interests and concerns. Use social media management software: To create the best video content on TikTok, try using an online tool like the one in this Lately review. 5. Get people engaged through listiclesListicles are a great way to capture people's attention and get them interested in what you have to say.To make a successful listicle, you should start by brainstorming a catchy headline that will grab people's attention. Once you have your headline, you should write a few sentences that introduce the topic of your listicle. After that, it's time to start listing! Make sure to keep your lists concise and easy to read.Finally, don't forget to include a call-to-action at the end of your listicle. This could be something like asking people to follow you on TikTok or share your listicle with their friends. If you follow these tips, you'll be well on your way to using TikTok effectively for business!6. Sponsored posts are worth consideringWhen you sponsor a post on TikTok, your ad will appear in users' feeds. They can then watch your ad and learn more about your business. This is a great way to reach people who might not otherwise hear about your company.Of course, you'll need to create an interesting ad that stands out from the rest. But if you can do that, TikTok can be a great way to reach new customers and grow your business.7. Take advantage of loyalty programsA loyalty program is a great way to keep your customers coming back.Loyalty programs are a great way to keep customers engaged, and they can also be used to reward customers for their loyalty. For example, you could offer a discount for customers who make a purchase using your TikTok account, or you could give away free products or services for customers who follow your business on TikTok.Overall, loyalty programs are a great way to build brand awareness and loyalty among your customer base. By taking advantage of TikTok’s popularity, you can ensure your business is top of mind among potential customers.8. Go live when appropriate (and have some fun!)If you want to get the most out of how to use TikTok in business, you should go live when appropriate. That means broadcasting live video content that’s relevant to your audience and engaging for them to watch.Of course, going live doesn't have to be all business all the time. You can also use TikTok Live to just have some fun! Show your personality and let your followers get to know you better. After all, they're more likely to engage with and support a brand they feel a connection with.9. Hashtag, hashtag, hashtag!Hashtags are a way to categorize your content and make it easy for users to find. They also help promote your content and get it in front of more people.To find the best hashtags for your business, you should first research what keywords and phrases are being used most often by your target audience. You can also look at what other businesses in your industry are using. Once you have a good list of hashtags, you can start using them in your posts.Make sure to use a variety of different hashtags so you can reach a wider audience. Use them sparingly, though, as too many hashtags can be off-putting to users. And always keep an eye on the trends to see what new hashtags are being used most often.10. Do your research—but don’t worry too much!It’s important to understand the platform and what kinds of content perform well. Take some time to scroll through TikTok and get a feel for the style of content that’s popular. There are lots of resources available online to help with this research.Once you have a good understanding of the platform, you can start creating content. Don’t worry too much about perfection—just start posting! Over time, you’ll get a better feel for what works well and can adjust your strategy accordingly.Benefits of TikTok for BusinessIf you're a TikTok business manager, you might be wondering if the app is right for your brand. After all, it’s known for its lighthearted content and mostly younger user base. But there are actually quite a few benefits of using TikTok for business:Increase brand awarenessTikTok users are highly engaged, with 60% of them using the app daily. This means businesses that create TikTok content have a chance to reach a large number of potential customers on a regular basis.Additionally, TikTok is extremely shareable, with users sharing videos an average of 12 times per day. This gives businesses the opportunity to have their content seen by even more people, further increasing brand awareness.Boost engagementIn a world where our attention spans are shorter than ever, it's important to find ways to stand out and engage your audience.TikTok helps businesses boost engagement in many ways. First, the app is all about creating engaging content. And since businesses are always looking for new and innovative ways to engage with their audience, TikTok is the perfect platform to do just that.Second, the app provides businesses with a unique way to reach out to their target audience. By creating engaging content, businesses can reach users who might not be reached through other channels.Finally, TikTok helps businesses build relationships with their customers. By interacting with them and providing them with valuable content, businesses can create a connection that goes beyond just selling products or services.Generate leads and increase salesTikTok offers businesses a variety of marketing opportunities to generate leads and increase sales. The platform’s user-friendly interface and vast array of features make it easy for businesses to create engaging content that resonates with potential customers. TikTok also provides businesses with access to a global audience, which gives them the potential to reach a wider customer base.Disadvantages of TikTok for BusinessWhile TikTok has been gaining popularity in recent years, it may not be the best platform for some businesses. Here are a few disadvantages of using TikTok for business: Time-consumingWhile the app is a great way to connect with potential customers, it can also take up a lot of time that could be spent on other tasks.For businesses, time is money. Every minute spent on TikTok is a minute that could be spent working on more important tasks. In addition, the app can be addictive and workers may find themselves spending more time than they intended on it.Limited analyticsA recent study showed that TikTok has limited analytics compared to other social media platforms. This can be disadvantageous for businesses because it means they can’t track their audience as well as they could on other platforms. Additionally, TikTok’s algorithm is still being developed, which means businesses may not be able to reach their target audiences as effectively as they could on other platforms.Difficulty measuring ROITikTok can be disadvantageous for businesses because they may have difficulty measuring ROI. While the app does have a lot of potential for marketing purposes, it can be difficult to track how effective the campaigns are. Additionally, TikTok is still a relatively new platform, so there’s not a lot of data available on user behavior. This lack of data makes it difficult to determine whether TikTok is the best use of a company’s marketing budget.Final Thoughts on How to Use TikTok in BusinessAn overview of audiences that marketers can reach through TikTok ads. | Source: Hootsuite BlogUsing TikTok in business can be a great way to connect with potential customers and create engaging content. By following the tips in this article, you can create a TikTok strategy that will help you reach your business goals.For more tips and tricks on TikTok marketing, read this guide: “TikTok Influencer Marketing Guide: Campaigns and Influencers.”

Read Blog

How to Get Verified on TikTok: The Ultimate Guide

When you’re starting out on TikTok, one of the first things you’ll want to do is figure out how to get verified on TikTok. Verification helps establish you as an account that’s legitimate and worth following, which means more followers and better engagement with your content. TikTok, the popular video-sharing app and social media platform can be a fun place to share your life and experiences with others. However, it can also be intimidating if you’re just starting with the network. With so many cool features and fun effects, you might not even know where to start or what the verification process actually looks like. Luckily for you, we’ve created this guide that will walk you through each step of the TikTok verification process and help you get verified in no time!What is Verification?As social media becomes more prevalent in our lives, it's important to be aware of the dangers of fake accounts and unverified information.Verification on social media typically means the platform has confirmed that an account is the official account of a business or public figure. This verification comes in the form of a blue checkmark badge next to the account name. While not all platforms offer verification, those that do usually have strict criteria that must be met before an account can be verified.So why is verification important? For businesses and public figures, having a verified account can help increase brand awareness and reach. It also adds authenticity and trustworthiness to an account, which can be especially important when promoting products or services.How to Get Started with the Verification Process on TikTokThe TikTok verification process can seem daunting, but it doesn't have to be. Here are a few tips on how to get verified on TikTok in 5 minutes:Create your accountIf you're looking for how to get verified on TikTok without followers, you'll need to create your account first. The process is simple and only takes a few minutes.To get started, download the TikTok app from the App Store or Google Play Store. Once you've installed the app, open it and tap “Sign Up.” You'll be prompted to enter your phone number or email address, as well as a password.Set up your profileOnce you've created your TikTok account, you can start setting up your profile. Here’s how to do it:First, open the app and tap on the “Me” icon at the bottom-right corner of your home screen. Then, tap on the “Edit Profile” button (it looks like a pencil). Now, you can start filling out your profile information. Enter your name, username, bio, and website (if you have one). You can also upload a profile photo and cover photo here. Once you're done, hit the “Save” button and your profile will be all set! In the “Settings” section of your profile, you can choose whether your account is public or private.Make sure you have a public accountYou may ask: why should your account be public to get verified on TikTok? A public TikTok account is the best way to get verified on the platform. There are a few reasons for this: A public account is more likely to be seen by TikTok’s verification team. If your account is private, it’s less likely the verification team will come across it.  Public accounts show you’re serious about using TikTok. If you’re willing to put your content out there for anyone to see, it shows you’re invested in the platform.  A public account allows you to interact with other users more easily. This is important because part of the verification process includes showing you’re active on the app and engaging with other users.Connect with other usersSocial media can be a great way to connect with others and create a sense of community.Once your TikTok profile is all set, you can now start connecting with other users on the platform. One way to do this is to follow them and interact with their content. You can also join groups and collaborate with other users on TikTok.Another great way to connect with other TikTok users is to participate in challenges. This is an effective strategy to get your name out there and attract new followers. By participating in challenges, you can also earn badges that will help you in the process of how to get verified on TikTok.Post high-quality content regularlyIf you're wondering how do you get a blue check on TikTok, one of the best things you can do is post high-quality content regularly.This means creating videos that are interesting, entertaining, and informative, and that offer value to your audience. It also means being active on the platform, engaging with other users, and building up a following.Posting high-quality content shows you're serious about creating great content for your followers. It also helps TikTok algorithms understand what kind of content you produce.To get the most out of content creation and planning, read this Hopper HQ review. Tag people or brandsTagging people or brands in your video content helps give you credibility. When you tag someone, he or she is notified and can leave a comment on your video. This helps increase the chances your video will be seen by more people. In addition, when you tag someone or a brand, it shows you’re interested in them and want to connect with them. This can help you get verified because it shows you’re an active member of the TikTok community.Apply for verificationAfter creating a TikTok profile, connecting with other users, posting high-quality content, and perhaps amassing a large following, you may now be eligible to apply for verification.If your account meets the eligibility requirements, you can submit an application for verification through the TikTok app. The process includes providing your full name, date of birth, country of residence, email address, and phone number. You’ll also need to upload a photo of yourself or your business logo, as well as identification documents like a passport or driver’s license. Once you’ve submitted your application, TikTok will review it and determine whether to grant you verification.Wait for verificationThe verification process on TikTok can be a lengthy one, taking up to several weeks. But it's worth the wait to get that blue checkmark next to your name.So what can you do while waiting for TikTok to verify your account? You can check if you've completed all the necessary steps in the verification process. You also need to make sure you're using an up-to-date version of the app and your phone's operating system is also up to date. If you still can't get verified, contact TikTok's support team for more help.How Many TikTok Followers Do You Need to Get Verified?In today's digital age, it's more important than ever to grow your social media followers.According to TikTok help guidelines, there are no follower requirements for getting verified. But if you want to make the badge verification process faster, you must earn at least 500-2,000 followers per day. If you have 4,000 followers, you can get a Popular Creator Badge. And having 10,000 followers allows you to join the TikTok Creator Fund.  So if you're hoping to become a verified user on TikTok, start working on building up your following now. With a little effort, you could be one of the lucky few with that coveted blue checkmark next to your name.How Can I Get Verified on TikTok for Free?There are a few things you can do to try and get verified on TikTok for free. The first step is to have a large following. You need to have at least 10,000 followers before you can even submit an application to be verified.Another important factor is your content. It needs to be of high quality and unique. If you're just posting the same stuff as everyone else, you're not going to stand out and get noticed by the verification team.Finally, make sure you're active on the platform. TikTok is all about engaging with others and building a community. If you're not regularly interacting with other users, your chances of getting verified are slim.If you follow these steps, you'll increase your chances of getting verified on TikTok for free.The Benefits of Being Verified on TikTokThere are many benefits and advantages to being verified on TikTok. These include:More followersVerified users tend to have more followers than non-verified users. This is because people are more likely to follow accounts that have been verified by TikTok. More engagementAs a social media platform, TikTok is all about connecting with other users and creating content that resonates with them. If you're looking to get the most out of TikTok, getting verified can help you achieve that goal.For one, increased visibility encourages other users to check out your content. In turn, this can lead to more engagement with your channel, which is always a good thing.Better brandingA strong social media brand can help distinguish a company or product from its competitors, build customer loyalty, and drive sales.Having a verification badge can make your account more attractive to brands that may be looking to partner with influencers or other brands. If you're able to show that you have a sizable and engaged following, you'll be in a much better position to land partnerships and sponsorships.Increased visibilityWhen you're verified on TikTok, your profile receives a blue checkmark badge that lets users know you're an official account. This badge helps you stand out from the rest, increasing your visibility and helping you gain more followers.More opportunitiesVerified users get access to special features that non-verified users don’t have, such as the ability to live stream and use custom filters. You can also add links to your bio and website, which can help drive traffic to your site. Additionally, verified users have the ability to use analytics tools to track their progress and see how their content is performing.Greater credibilityWhen you’re verified, people are more likely to trust what you say and follow your recommendations. This can be extremely helpful if you’re trying to build a following or promote a product or service.How to Increase Your Chances of Being Verified on TikTokIf you want to be verified on TikTok, there are some things you can do to increase your chances. These include:Get famousIf you have aspirations of becoming TikTok famous, there's good news: your chances of getting verified on the platform are significantly higher. In fact, recent data shows that nearly 70% of verified users on TikTok have over 1 million followers.So how do you go about becoming famous on TikTok? There's no one guaranteed path to success, but some tips to increase your chances include creating original content, collaborating with other popular users, and using hashtags and trending topics to get more views.Of course, becoming famous on TikTok (or any social media platform) takes time and effort. But if you're serious about getting verified, it's worth putting in the work to build a large following. After all, a little fame can go a long way on TikTok.Be activeTikTok is known for its fun, creative content, and users who are constantly creating and sharing new videos are more likely to catch the attention of the TikTok team.Being active doesn't mean you need to be posting new videos every day—although that will certainly help—but it does mean engaging with the TikTok community. Like and comment on other people's videos, follow users who create content that you enjoy, and participate in trends and challenges. The more involved you are, the more likely it is that your own account will be noticed by TikTok's algorithm and eventually verified.Have good contentIf you're hoping to get verified on TikTok, having good content is a must. While there's no guarantee that your content will be enough to get you verified, it certainly increases your chances.So what makes for good content? First, it should be original and engaging. It should also be relevant to your target audience. And finally, it should be of high quality in terms of production value and the message it conveys.To help you create good content, check this Lately review. Be patient and keep tryingAs mentioned above, the verification process can take weeks or even months, so don't get discouraged if you don't see results immediately. Keep putting out great content and eventually, you'll have a better chance of getting that coveted blue checkmark next to your name.Get Verified on TikTok NowTop content creators on TikTok. | Source: BacklinkoGetting verified on TikTok is a process that requires you to have a large following, interesting content, and engagement with your audience. While it may seem like a daunting task, if you focus on providing value and building a community, you'll be well on your way to becoming verified. So what are you waiting for? Start creating and growing your account today to get verified on TikTok. You can also read this blog post, “How To Stand Out On TikTok And Make Money Out Of It,” to learn more about how TikTok works for brands and influencers. 

Read Blog

Working With the Best TikTok Templates

Whether you're an influencer, a business marketer, a creative, or just someone who loves having a blast with socials, working with the best TikTok templates 2022 can do amazing things for you! While most of these videos are merely a minute or less long, so many factors come into play for you to capture your audience's attention and get the best results. Crafting fun and captivating videos is not as intimidating as it used to be. Gone are the days when hiring professionals was the only choice for your brand to be noticed and heard. There are lots of TikTok templates free of charge that you can utilize to get your feet wet while learning all the dynamics. Also, you could benefit greatly from using the best social media management tools. Know more about it in our Mish Guru review. So, today we are going through 10 of the best TikTok trending templates that you can use for free. In this way, streamlining social media marketing will be a whole lot easier. Once you discover all their resources and editing tools, you'll be more inspired to come up with creative shoots to boost your social media presence. Let's get started! Key TakeawaysLeverage User-Friendly Platforms: Tools like Canva, VistaCreate, and Kapwing offer intuitive interfaces with a variety of TikTok-specific templates, enabling creators to produce professional-quality videos without advanced editing skills.Utilize Direct TikTok Integrations: Platforms such as Kapwing, Vimeo, and Clipchamp provide seamless integration with TikTok, allowing users to create and publish content directly, streamlining the content creation process.Access Extensive Media Libraries: Resources like Pexels and Envato Elements offer vast collections of royalty-free images, videos, and music, which can be incorporated into TikTok templates to enhance visual appeal and engagement.Customize with Animations and Effects: Features like animated masks in VistaCreate and text animations in Biteable enable creators to add dynamic elements to their videos, making content more captivating and shareable.Simplify Editing for Beginners: Platforms like Simplified and FlexClip cater to users with minimal editing experience, offering drag-and-drop functionalities and pre-designed templates to facilitate easy video creation.Capitalize on TikTok's Organic Reach: By utilizing these templates and tools, creators can efficiently produce high-quality content that resonates with audiences, increasing the likelihood of viral success and audience growth.CanvaCreate and edit TikTok videos without the need to download any softwareIs Canva good for TikTok videos? Most people know Canva as something you use to create graphics. But the good thing about it is you could make and edit your TikTok videos without having to download any software. There's a difference between the paid and free versions, but right now we're going to focus on the latter. Can Canva post to TikTok? Absolutely. There are vertical videos specially made for TikTok, so this is usually 1080 by 1920. The good thing about Canva is there's no need for you to know all the nitty-gritty technical stuff. All you need to do is just look at the video tab, or type in the kind of video you want to make. On the templates page, there are so many templates to choose from. You can preview them so you know which one best suits your content. Right then and there you can add more clips based on your template. You add, delete, and edit as many times as you like. This is super helpful when you're creating your videos from scratch. There are also lots of premade videos that you can use for free, and those you have to pay for. VistaCreateAwesome designs and editing features await you with VistaCreateWhere can I find TikTok templates, you ask? VistaCreate is another mobile app you can try. Here, you can create awesome designs using its editing features. All you need to do is browse the library to find a template you wish to use, then get rid of the elements you don't want to be a part of your design. Click on the text blocks in the template so you can switch them with your own text. Choose which color you like then play around with its fonts and sizes. There are also objects you can utilize for your background so your text would pop out. Another cool feature of this up is the mask. Masks make designs fun and eye-catching. You can either use a static or animated mask. First, choose a mask shape and content you wish to use for the mask. Then choose from its files or upload your own videos or photos. Now you can edit and position them in the design. These dynamic elements simply make your designs stand out. You can also play with animations. To animate objects, click on them then choose the effect. Next, select the music that goes well with your chosen design. You can choose from a wide variety of music tracks in different genres. Cut the track and viola! You're done! You can now download it in the format that you need, in this case, to all your TikTok followers. KapwingQuick and easy editing now made easy with KapwingAre there templates in TikTok you can use from Kapwing? There sure are. Kapwing allows you to make the editing process quick and easy. Everything from filming, editing, and sharing your TikTok video with your audience. And now it has partnered with TikTok to give you a simpler way to reach your viewers with your video. The app now has a Share to TikTok button that opens a whole new flow for creation and content sharing. This gives you the freedom and flexibility in making your videos and takes away the hassle of manually downloading and uploading your finished videos to share them on TikTok. In the past, it required a lot of clicks but now it's reduced to just a few. Start by using one of their TikTok templates which they have an entire library to choose from. These are free stock assets with zero copyright, which include video clip images, GIFs, and music. Once you're done creating your video, tap on the export button found in the top right corner. On the final video page, once your video is finished loading, you will see a TikTok button. Go through the steps to connect your TikTok account to Kapwing. Your video will then automatically be in the TikTok app on your phone. On your notifications in your app, you will be able to click the video or add anything else you want to via the TikTok editor. Choose your caption and thumbnail, then publish your video. VimeoProduce and publish content directly on TikTok with VimeoNow here's some good news for SMBs looking to utilize TikTok in their marketing efforts. TikTok has partnered with Vimeo to launch the SMB Ad tools. Vimeo and TikTok teamed up to deliver various advertising options to folks with small and medium-sized business enterprises. There are more creative tool offers for these SMBs, showing that TikTok is evolving into the kind of digital advertising competing with Instagram and Snapchat. TikTok's shift towards SMB and revenues reminds users of Facebook's entry into the digital advertising realm. This was after it became the first non-Facebook app to reach 3 billion downloads. Vimeo Create uses AI tools to help brands produce as well publish content directly onto TikTok. This makes TikTok an aggressive digital ad competitor vying for its own market share. BiteableStunning TikTok videos in just a few clicks is now possible with BiteableDo you want to create a stunning video in just three easy steps? Now you can do this using Biteable's latest version. TikTok has evolved from being a source of entertainment to a source of valuable information. So whether you're doing an ad, explainer, presentation, or any kind of video all you have to do is do these three steps. First, add a scene. These are the building blocks of any video. Videos can be created from a single scene or many different scenes. Next, select what you wish to show in your scene. You can choose from a million images or 800,000 video clips. There is a search function for finding exactly what you're looking for. Finally, add your text. Each scene has its own text field which you can move around. Or, you can also add or delete one. To make the text pop out, add a splash of color then animate your text with a single click. It's that easy. What if you're truly in a rush, you say? Or your creative juices are not in the mood on this day? No worries because there's a way to cheat all of these three steps by using its ready-to-edit templates. Use them as they are, or make them your foundation for your upcoming video. ClipchampCreate amazing TikTok videos using Clickchamp's templates collectionHere is another TikTok integration that you will love. First, you create your video using its ready-made made TikTok templates collection. Once you're done with editing you can begin exporting. Head over to the right-hand side and click on the export button. Choose your resolution then click continue. It will now begin exporting so you have to wait for that to finish. Once the export is complete it will be saved to your computer. For the TikTok integration, hover over to where it says save or share your video. A new option will appear that lets you send to TikTok. Connect your TikTok account by authorizing it. Once your TikTok account is connected, you can now send straight through to TikTok by clicking send. Once the upload is complete the video is now sent straight through your TikTok app. You will get a notification to let you know that your video is ready to post. Next, jump out of the editor and go straight to the TikTok app on your phone. There, you will see how simple and easy the integration is to use. Go to the TikTok app and go straight to your inbox. At the very top, you're going to see a notification from Clipchamp to let you know your video is ready. Click on the notification for the next step. Now you can go ahead and complete the normal steps to uploading a TikTok video. FlexClipSpice up your TikTok uploads with FlexClips awesome customizable templatesUsing FlexClip's customizable template is another exciting way to perk up your TikTok uploads. First, drag and drop or browse to add photos or videos into your media library. Next, add media to the storyboard. Add this as a background or use it for creating a picture-in-picture effect. Step 3 is adding text, and step 4 is adding elements. Step 5 is adding music to your amazing video. Now, your video is up and ready to upload on TikTok! It’s that easy. SimplifiedTake away the complications of your TikTok journey creation with SimplifiedEditing videos can be complicated, and if you're new, you might be too daunted to continue your TikTok journey as a creator. This is why you should use the Simplified Video Editor, the simplest way to edit your videos. There are loads of templates to choose from. Create videos in every dimension and customize them using premium stock videos. Add and adjust easily by using one-click presets. But if you like, you can also customize every detail as you please. Then add music that best suits your content. Real-time editing allows you to collaborate instantly if you have a team. Everything you will ever need is already Simplified. PexelsGet stunning visuals for your TikTok creations with PexelsHere is another royalty-free and no copyright image site for getting stunning visuals for your business or personal use. And in this case, for your TikTok creations. It has thousands of images and videos to fit your specific needs. You can also create collections within the site, but you don't have to, and you can just download what you need and then edit it the way you see fit. Then you're good to go! Also, try to increase your social media engagement using social media management software. Learn more about it in our Denim Social review. Envato ElementsTake advantage of Envato Elements' free trial and try out its creative assets and graphic templates for your TikTok videosNow, Envato Elements is a subscription-based service. We included it here among the free list simply because it offers a free trial. It will give you access to millions of creative assets, which include royalty-free photos and graphic templates that you can use for your TikTok videos. Members can have unlimited downloads and utilize any asset from the library elements. It also offers various deals and discounts as well as other Envato services. It is very easy to use and has a convenient all-in-one search feature. Results include photos, videos, animations, and music, and include everything related to your search keywords.  FAQWhat are TikTok templates, and why should I use them?TikTok templates are pre-designed layouts that help streamline the video creation process. They allow users to produce professional-looking content quickly, ensuring consistency and saving time.​ Are these tools suitable for beginners?Yes, platforms like Canva, VistaCreate, and Kapwing are designed with user-friendly interfaces, making them ideal for beginners. They offer drag-and-drop features and intuitive editing tools.​ Do I need to pay to use these TikTok templates?Many of these platforms offer free templates and features. However, some advanced tools and premium templates may require a subscription or one-time payment.​ Can I directly upload my videos to TikTok from these platforms?Yes, certain platforms like Kapwing and Clipchamp have integrated features that allow users to export and upload videos directly to TikTok, streamlining the publishing process.​ How do these tools help small businesses or influencers?These tools enable small businesses and influencers to create high-quality, engaging content without the need for extensive resources or professional editing skills, enhancing their online presence and audience engagement.​Stand Out by Using the Best TikTok TemplatesTikTok is the one place where creatives, influencers, and marketers can get massive, organic reach. Here, you can find new people and new audiences that would love what you have to say. You only need one video to go viral and this can literally change your life, your brand, and your business. Everything can change and explode overnight without you even knowing it. Once you master TikTok, you can master all other social media platforms. So, start this venture the right way by doing your own research. Whether it's using the best templates, learning the best way to edit videos, or how to create eye-catching captions, among others. Again, this may start as a hobby, but it could end up becoming a real life-changer for you. In the end, it's all up to you. To get a better idea of how to make awesome TikTok content, read our post "Get Into The Groove: Top 15 Best TikTok Dance Challenges."

Read Blog

Investing in the Metaverse: Your Guide to Metaverse Virtual Real Estate

As the world increasingly moves online, savvy investors are turning their attention to virtual real estate. This guide to metaverse virtual real estate will explain the basics of metaverse investment, including the different types of virtual real estate and the benefits of investing in this burgeoning market.Metaverse virtual real estate (MVRE) is one of the hottest new online real estate investments today. Launched by Metaverse Investments in February 2020, MVRE has captured the attention of investors across the globe because of its unique and highly profitable approach to online investing. The metaverse is a digital universe that hosts a variety of online communities and experiences, and investing in metaverse property can be a lucrative way to capitalize on the growing trend of online living. If you’re wondering whether you should invest in MVRE, don’t worry—we have you covered with this handy guide to metaverse virtual real estate. What is the Metaverse Real Estate?The metaverse is a place where you can be anyone you want to be, and do anything you can imagine.The metaverse is a term used to describe the virtual world, which is made up of all the user-generated content within virtual reality (VR), augmented reality (AR), mixed reality (MR), and other immersive environments. Metaverse real estate refers to the virtual land within these environments that can be bought, sold, or leased.Just like in the physical world, there’s a limited amount of space in the metaverse. And as more businesses are looking to establish a presence in these virtual worlds, the demand for metaverse real estate is increasing. The price of metaverse real estate has been rising as a result, with some prime locations fetching millions of dollars.How Do I Get into Metaverse?To get into the metaverse, you'll need an avatar. An avatar is your digital self—it's how you'll represent yourself in the virtual world. You can create an avatar from scratch, or use a pre-made one. Once you have your avatar, you'll need to choose a world to explore.There are thousands of worlds to choose from, ranging from realistic to fantastical. Once you've found a world that interests you, all you need to do is download it and log in. From there, the possibilities are endless! Just make sure to follow this guide to metaverse virtual real estate to make the most of your virtual reality journey.How Do I Create a Virtual Land in Metaverse?In a virtual land in the metaverse, there are no limits to what you can do or where you can go.In the metaverse, a virtual land is created by piecing together different digital assets. These assets can be anything from 3D models to audio files. Once you have all the necessary assets, you need to put them into a 3D space. This is done by using a game engine or other similar software. Finally, you need to add some interactivity to your virtual land. This can be done by adding NPCs or other objects that players can interact with.How Do I Invest in Real Estate Metaverse?There are a few different ways you can invest in the real estate metaverse, including:Buy a virtual worldIf you're looking to invest in the burgeoning real estate metaverse, you first need to buy a virtual world.There are many factors to consider when selecting a virtual world in which to invest. The size and scope of the world are important, as is its population. You also need to think about the stability of the world and its developers. After all, you don't want to pour your money into a virtual world only to have it disappear overnight.Fortunately, there are many reputable developers out there creating amazing virtual worlds perfect for investment. So take your time, do your research, and pick the perfect world for you.Create or buy digital real estateAfter purchasing a virtual world, you can now create or buy digital real estate. This is perfect for those who want to own a piece of the internet or for businesses who want to have an online presence. By creating or buying digital real estate, you can have a website, blog, or even an online store. The possibilities are endless and the benefits are great. You can also reach a worldwide audience with ease and connect with people from all over the globe.Purchase in-game assetsOnce you've obtained your digital property, you can then begin to purchase in-game assets.In-game assets can be anything from weapons and armor to vehicles and properties. The type of asset you purchase depends on the game you're playing. For example, in a first-person shooter like “Call of Duty,” you might purchase new guns or skins for your character. While in a massively multiplayer online role-playing game like “World of Warcraft,” you could buy a new mount or a pet.The important thing to remember is that, just like with any other type of real estate, location is key when purchasing in-game assets.Participate in ILOOne of the best ways to invest in the real estate metaverse is by participating in an Initial Land Offering (ILO). This is where new virtual land is made available for purchase, and early investors can snag a prime piece of property before it's developed.ILOs are becoming increasingly popular as the metaverse grows in popularity. And there's good reason to believe that this trend will continue. After all, the COVID-19 pandemic has only accelerated the move towards online interactions and experiences.If you're interested in getting involved with an ILO, first, research the project thoroughly. Make sure you understand the risks and potential rewards before investing any money. Then once you've decided you want to participate, be prepared to act quickly.Speculate on metaverse coinsMetaverse coins are the native currency of the metaverse platform.Metaverse coins are virtual tokens that power the economy of the metaverse, and they're essential for buying and selling property in this digital world.There are a few different metaverse coins to choose from, but the most popular is undoubtedly AVATARCoin. This token is used on the Decentraland platform, which is one of the leading platforms for buying and selling virtual property.If you want to get involved in this growing market, you need to start speculating on these coins. With the right strategy, you could see some serious profits from investing in the real estate metaverse.How to Buy Metaverse Real EstateWhen looking to buy metaverse real estate, there are a few key things you should keep in mind. Follow the tips listed below in this guide to metaverse virtual real estate.Understand what you’re buyingIf you want to buy metaverse real estate, you need to understand what you're buying. You're not just buying a piece of land or property—you're buying a virtual world that you can shape and change as you see fit. So, you need to understand the game mechanics and how the world works before you can start building your dream home or business. With a little bit of research, you can find the perfect metaverse property for your needs.Decide where to buyThere are different factors to consider when deciding where to buy property in the metaverse. Do you want to be in a popular area with a lot of foot traffic, or do you prefer a more private location?Another thing to consider is the type of property you're interested in. Do you want a plot of land to build your home, or would you prefer a ready-made house or apartment? And what kind of budget do you have?There are various metaverse real estate options out there, so it's important to take the time to figure out what's right for you.Know the tax lawsThe tax laws for buying and selling metaverse real estate are different than the traditional rules, so it's important to consult with a qualified accountant or attorney before making any purchases.There are a few key things to keep in mind when it comes to taxes and metaverse real estate. First, all sales are subject to capital gains tax. This means if you sell your property for more than you paid for it, you'll owe taxes on the profit. Second, there’s no such thing as a “primary residence” in the virtual world, so you can't take advantage of the lower tax rates that apply to primary residences in the physical world. Finally, be sure to keep good records of your purchases and sales so you can accurately report them on your taxes.Understand the processesWhen buying metaverse real estate, it’s important that you understand the processes. The first step is to find a reputable broker who specializes in virtual real estate. Once you’ve found a broker, you’ll need to sign a contract and pay a deposit. The broker will then help you find a suitable property and negotiate the price. After the purchase has been made, you’ll need to pay the remaining balance and transfer the ownership of the property to your name.Don’t forget about legal mattersJust like in the physical world, there are laws that govern what you can and can't do with your property. Without understanding these laws, you could end up in hot water.For example, did you know that in some places it's against the law to build a home on land you don't own? If you're planning on buying undeveloped land in the metaverse, make sure to do your research first. The last thing you want is to invest time and money in a property only to find out later that you can't actually use it.How to Sell Virtual Real EstateSelling virtual real estate can be a challenge, but it's not impossible. With the right approach, you can sell your virtual property for a profit. Here are a few tips for selling virtual real estate:Define your virtual real estateWhen you're ready to sell your virtual real estate, the first step is to define what that property is. What are the boundaries of your land? What improvements have you made to the land, and what do those improvements add to the value of the property?These are important questions to answer because potential buyers will want to know exactly what they're getting when they purchase your virtual real estate. By clearly defining your property, you can more easily market it and find buyers who are willing to pay a fair price for it.Find the right platform to sell your virtual real estateWhen it selling virtual real estate, you need to be on the right platform.After defining your virtual real estate, you need to find the right platform to sell your property. The right platform will provide you with the tools and resources you need to reach potential buyers and make a sale.There are a few things to consider when choosing a platform to sell your virtual real estate. First, you need to consider the type of property you’re selling. Is it a website, app, or game? Each type of property will require a different type of platform. Second, you should think about your target audience. Who are you trying to reach with your sale? Knowing who your target audience is will help you choose the right platform.Lastly, you need to consider the features of the platform. Does it have everything you need to reach your target audience and make a sale? Make sure the platform has all the features you need before making a commitment.You can check this Vendasta review to learn how to close more sales in your virtual real estate property. Create listings that sellHere are a few tips to help you create listings that sell:Start by taking good photos of your property. Make sure the photos are clear and well-lit and showcase the best features of your property. Write an engaging and informative description of your property. Include information about its location, size, amenities, and anything else that would be relevant to potential buyers.  Set a competitive price for your property. Research similar properties in the area to get an idea of what others are selling for.By following these tips, you can create listings that will help you sell your virtual real estate quickly and for a good price. You can also read this Agorapulse review for great content creation ideas. Market your listingWhen you’re ready to sell your virtual real estate, you need to make sure you have a good marketing strategy in place. Here are a few tips on how to do it:Create an eye-catching listing. Include high-quality photos and videos, and make sure to highlight the features that make your property unique. Get the word out there. Use social media, online classifieds, and other channels to let potential buyers know about your property. Offer incentives. Buyers are more likely to purchase if they feel like they’re getting a good deal. Offer discounts or special features to sweeten the pot.Ready to Make Some Serious Money? Invest in the Metaverse and Follow this Guide to Metaverse Virtual Real Estate!The metaverse virtual real estate market is consistently growing, and it's not stopping anytime soon. | Source: PR NewswireInvesting in the metaverse is a smart way to get involved in the virtual world. With the help of this guide to metaverse virtual real estate, you can learn about the different aspects of this digital property and how to make the most of your investment. With the right strategy, you will not only make a profit but also help shape the future of the internet. So what are you waiting for? Start investing today!You can also read this post, “How To Leverage Metaverse Marketing Strategies (With Examples),” for an optimal experience in the metaverse.

Read Blog

Queen Elizabeth Corgis: A 90-Year Love Affair With the Beloved Furries

As the world mourns the beloved Queen’s death, an increasing curiosity about her majesty’s treasured furry companions emerged. Now that she’s gone, it has been reported that Prince Andrew, Duke of York who is the third child and second son of Queen Elizabeth II and Prince Philip, Duke of Edinburgh will take the corgis. This, along with ex-wife Sarah Ferguson whom he was married to from 1986-1996. The two remaining dogs were gifted to the late monarch by the Prince. The Queen Elizabeth Corgis love affair dates 90 years after they were gifted to her as pets as a little girl. Nine decades later, her majesty remains an iconic pet lover known to have spoiled and pampered her royal canines until the last days of her life. Let’s take a walk down memory lane and see how it all began.  Dookie and Jane Does Queen Elizabeth still have corgis? Absolutely! Young Elizabeth's love for corgis started during her early years when her father, George VI, brought a Pembroke Welsh corgi pup for the family in 1933. Rozavel Golden Eagle was its official title, but he was fondly known as Dookie. Shortly after Dookie's arrival, another royal family member was added—another Pembroke Welsh corgi by the name of Jane. She stayed with the family until a tragic accident took her life in 1944 when she was hit by a passing car. Why does Queen Elizabeth like corgis? You see, she had other canine friends during her childhood namely Carolo, Ching, and Cracker. However, she did not have a pup to be considered hers alone until her 18th birthday. This was the time that she was gifted a Pembroke Welsh corgi named Susan, the first dog that truly belonged to her, and not the family. The pup was officially registered as Hickathrift Pippa. She was initially called Sue, but eventually evolved into Susan. Elizabeth's deep fondness for Susan led to the breeding of her pet, which started a royal corgi dynasty that lasted for over 80 years.  End of a Dynasty All the corgis that became part of the royal family were reported to have come from Susan's lineage. This finally came to an end in 2018 when her last remaining descendant, Willow, passed away. Willow had a cancer-related illness and had to be put to sleep to end the pup's suffering. The dog’s passing was very difficult for the Queen because of its connection to Susan. How many corgis has Queen Elizabeth owned? Throughout her reign, her majesty was estimated to have owned at least 30 corgis or more. The lineage of royal corgis began when Susan gave birth to two puppies namely, Sugar and Honey. Sugar continued the line, which ended with Willow. She was the 14th generation of Susan's descendants.  World’s Most Famous Corgis Queen Elizabeth corgis devotion to her beloved fur babies was evident in the way they were integrated into royal affairs as well as international events. Take for example the London Olympics back in 2012 when a sketch featured the royal corgis escorting James Bond into Buckingham Palace. And in 2014 at Christmas time the Palace gift shop was overflowing with adorable stuffed animal corgis for pet lovers who wished to emulate the Queen.  Dawn of a New Breed Anyone can claim to be a dog lover, but how many of those can say they created a new breed? Her Majesty the Queen can surely say this as she has reportedly been credited for inventing a new breed called the dorgi- although it was completely accidental. Vanity Fair reported that these dogs came into being back in 1971 when her royal corgi Tiny mated with Pipkin, Princess Margaret, and Queen Elizabeth's only sister's dachshund. This resulted in six of the cutest hybrid pooches now famously known as dorgis. Queen Elizabeth and the entire royal family loved their new pups so much that they continued to breed these animals. This led to even more dorgis. Some of these famous fur babies included Tinker, Rum, Cider, Candy, Berry, Harris, Brandy, Chipper, Piper, Pickles, and Vulcan. However, all good things—even the best pups naturally come to an end. Vulcan died of old age in 2020, but before he died he was one of the four royal dogs who made it to the cover of Vanity Fair. Here, her majesty the Queen was photographed for the magazine's 2016 issue.  Beloved Companion, Forever Friend If there was anything constant throughout Queen Elizabeth's reign, it is her love for her four-legged companions. Corgi Susan was even with her during a three-week honeymoon with Prince Philip. They are also avid travelers as these pups are frequently featured along with her majesty's travels. These dogs are so well-trained that they never had a single "accident" on any of their flights. A life of luxury, fed on plenty, and genuinely loved like family, these pups are nothing short of lucky. Here’s to hoping they would continue to have the same fate in Prince Andrew’s care.

Read Blog

9/11 Anniversary 2022: Conspiracy Theories Still Abound

Significant anniversaries of tragic events often bring out the conspiracy theorists, and September 11th is no exception. As the United States commemorated the 9/11 anniversary 2022, conspiracy theories about the event are still alive and widespread. Many people believe that the US government was involved in the attacks, or that they were carried out by someone other than Al-Qaeda. There are also plenty of theories about what happened to the World Trade Center towers after they collapsed. Some believe the government demolished them, while others think they were destroyed by controlled demolition. 9/11 Conspiracy Theories On this 21st anniversary of the terror attacks in 2001, let’s look back at some of the most prevalent conspiracy theories embraced by those who thought they’d been misled or denied certain truths about the terror attacks of 9/11. There’s no evidence to support any of these theories, but they continue to be believed by many people. Claim #1: Bush did it The most popular conspiracy theory suggests that former US President George Bush was behind the 9/11 terror attacks on the US. Some people believe Bush knew about the attacks in advance and did nothing to stop them. Meanwhile, others believe the former President was actually involved in the planning of the attacks. The US government rejected these claims, but they continue to be circulated nonetheless. Claim #2: Flight 93 was destroyed Another popular theory surrounding the 9/11 anniversary 2022 is that Flight 93 wasn’t brought down by passengers fighting the hijackers, but was actually destroyed by the US government.The theory goes that the US government had advanced knowledge of the attacks and purposely allowed them to happen to justify going to war in the Middle East. The passengers on Flight 93 were seen as a threat to this plan, so they were allegedly shot down by a US military plane. Claim #3: Firefighters found bodies at Ground Zero Theorists claim that the official story—that all 3,000 people who died in the attacks were killed instantly—isn’t true. They say some people survived the initial impact and were buried in the rubble when the Twin Towers collapsed.The firefighters who allegedly found these bodies have never come forward publicly, and there’s no official evidence to support the claims. However, some conspiracy theorists believe the authorities are covering up what really happened on 9/11. Claim #4: Explosives pre-placed inside WTC Many theorists believe explosives pre-placed inside the World Trade Center buildings caused the building to collapse. In some cases, they claim it wasn’t actually a plane but rather an F-16 jet fighter that hit Tower 2. While it’s true that the WTC had asbestos insulation on pipes in most of its buildings, this insulation alone can’t cause a tower to collapse. Proponents of this theory often claim blueprints exist to show where the explosives were located inside the towers. There were also videos showing orange flashes going off near each building just before falling.There’s one discrepancy with this claim: video footage released after 9/11 by NIST clearly shows there were no explosions before or during these collapses. Claim #5: Jet fuel can’t melt steel beams Conspiracy theorists say the jet fuel from the planes couldn't have melted the steel beams of the World Trade Center. But this theory has been debunked by experts saying that jet fuel can reach temperatures high enough to melt steel. Why Do People Believe These Theories? People have different reasons for believing in conspiracy theories, and there’s no single theory everyone agrees on.Conspiracy theories can be appealing because they offer a simple explanation for complex events. They can also be used to justify personal beliefs or agendas. In some cases, people may believe in conspiracy theories because they’re afraid of the truth. The truth can be scary, and it’s often easier to believe in something comforting or familiar. Whatever the reason, people will continue to believe in conspiracy theories as long as there are unanswered questions about the world around us. What Impact Do These Theories Have? For some, the 9/11 conspiracy theories provide a way to make sense of a tragic and senseless event. They give people someone to blame and a feeling of control in a world that often feels chaotic and unpredictable. For others, these theories are dangerous because they foster mistrust of government institutions and authority figures. This can lead to further polarization and division in an already divided society. Final Thoughts on the 9/11 Anniversary 2022 The 9/11 anniversary 2022 is a controversial topic, with many conspiracy theories still alive and widespread. This is due to the lack of evidence and the many conflicting stories that have been told. The government hasn’t been able to provide a clear explanation of what happened, and this has led to people filling in the gaps with their theories.But whether you believe these claims, one thing is for sure: The 9/11 terror attack was a tragedy that changed our world forever.

Read Blog

Queen Elizabeth and Princess Diana Beef: The Truth Behind The Palace’s Closed Doors

What was the Queen Elizabeth and Princess Diana beef all about?On September 8, 2022, the whole world mourned the passing of Queen Elizabeth II. Her majesty was the Queen of the United Kingdom since February 6, 1952. She peacefully passed away at Balmoral Castle and was 96 years of age. Her more than 70 years of reign was the longest of any British monarch, second only to King Louis XIV of France who ruled for over 72 years from 1643-1715. Just like Princess Diana’s death, thousands grieved and paid tribute to the Queen. A large crowd showed up shortly after the palace announced her majesty’s passing. Reminiscent of Diana’s death, there was an outpouring of love and support, flowers, letters, and memorabilia in remembrance of a beloved Queen and esteemed ruler. But at the same time, people can’t help but recall the controversial relationship between these two powerful women. Was there any truth to the rumored Queen Elizabeth and Princess Diana beef? And what happened behind the Palace’s closed doors?  The Backstory To this day people are wondering, how did Queen Elizabeth feel about Diana? Was their relationship always complicated? The way it was portrayed in the news and the rumors that hounded them until their passing? Not exactly. Who is Diana to Elizabeth? An asset to the monarchy, at least during the early years of her marriage to the Prince of Wales, Queen Elizabeth's eldest son and heir to the throne, Prince Charles. But as the years passed, the events that followed did not prove to be conducive to their marriage, let alone her relationship with her majesty, the Queen. On July 29, 1981, Lady Diana Spencer married Prince Charles. It was clear from the beginning that the Queen then had a very special new member of her royal family. The whole world was charmed by the dazzling 20-year-old. Bright and beautiful, she helped lift the otherwise slightly boring and traditional British monarchy.  The Wedding of the Century Diana and Charles' wedding was a magnificent event, witnessed by an estimated global audience on television of about 750 million people. She was undoubtedly an instant celebrity. The wedding ceremony featured plenty of unforgettable ceremonial aspects. These included state carriages and roles for the Foot Guards and Household Cavalry. It was a gigantic moment in society, much bigger than that of Queen Elizabeth's wedding. It was dubbed as a “fairytale wedding” and the “wedding of the century.” Young girls idolized the beautiful Princess, so much so that they wore the same dress and styled their hair exactly the way Diana wore it at their weddings. The Queen was clearly pleased with such a warm and thunderous welcome for her new daughter-in-law. She believed Diana had what it takes to become the perfect Princess.  Walking On Eggshells Many people are curious of what would Diana's title be today if she was still alive. Eight months following her divorce from Prince Charles, Diana gave up her right to be the next Queen consort of England. She also had to surrender the title of "HRH" (Her Royal Highness). After their divorce, it was agreed that her new title would become Diana, Princess of Wales. Even though Diana was very young, she came from an aristocratic dynasty. The Spencers go way back in history. Her family and the monarchy have known each other for many years and she has been around them since childhood.  She was the virgin bride that Prince Charles needed for providing an heir to seal the future succession. Thus, Diana became the great hope of the royal family. She did not disappoint as she got pregnant very quickly, giving birth to Prince William within a year, and Prince Harry soon after. Diana was very happy fulfilling her wifely duties until she discovered evidence that her husband, Prince Charles was having an affair. Diana was reportedly somehow hoping that the Queen would intervene to help mend things in her marriage. But there was a communication problem between them partly because of the huge generation gap. These are two very strong yet very different women who had opposing opinions about marriage and the duties that come with being part of the royal family.  The End of the Line Diana was adamant about not following the monarchy's traditional royal thought. Elizabeth believes Diana should keep her marital problems private and do everything in her power to protect the reputation of the House of Windsor. The Queen believes in the sanctity of marriage and was dead set on preserving the future of the throne. But Diana refused to be hushed, ignored, and swept under the rug. The Queen was appalled when a tell-all book came out about what was happening in their marriage behind the palace's closed doors. Rumor has it that Diana was the source. She denied this but said she allowed her family and friends to speak freely about what they knew about the matter. Diana wanted the outside world to know what was the reality of her marriage. This was when the Queen Elizabeth and Princess Diana beef came to its peak. Shortly after, Queen Elizabeth wrote to Charles and Diana, instructing the couple to divorce, stripping Diana of her title. The Palace was eerily quiet after her death. But after five days the people’s grief turned into anger, prompting the Queen to address Diana’s passing, and what her life meant to the world who loved her dearly. Now that both of these magnificent women are gone, here’s to hoping that peace and forgiveness reign over the hearts and minds of the people they touched all over the world.

Read Blog

Kim Kardashian Pete Davidson Breakup: Kim Finally Speaks About Pete Post Split

Fans never seem to tire of the latest Kim Kardashian news. The reality star made it to the cover of Interview magazine, donning a jock strap to be used for the mag's American Dream issue. Not surprisingly, there were mixed reactions to Kim's new look, not to mention the kim Kardashian Pete Davidson breakup issue. She sported blonde hair as well as bleached eyebrows. In this bare-all interview, those hoping for the latest Kim Kardashian Pete Davidson breakup news won't be disappointed, as this was one of the myriad things she opened up about with the Interview mag's Editor-in-Chief Mel Ottenberg.  Is Pete Davidson and Kim Kardashian Together?  For those who seem to be living under a rock or wondering, is Kim still with Pete? Of course, the answer is no as the pair broke up a month ago. And for those who are not sure how long were Kim and Pete together, their whirlwind romance lasted all of nine months. Short-lived, but fans noticed both looked genuinely happy and in love. The SKKN founder who recently split from SNL alum Pete Davidson spoke about the famous comedienne. She referred to him as a cutie saying, "He is literally such a good person, they don't really make them like him anymore." The pair never directly addressed the issue although numerous speculations floated online. But the main culprit had a lot to do with their conflicting schedules. Pete was busy filming his latest movie in Australia while Kim is busy raising her four kids, whom she shares with her ex-husband Kanye West. All on top of attending law school, filming a reality show, and taking care of her businesses—she definitely has her hands full! Kanye Won’t Leave Pete Alone Despite Split With Kim Rapper Kanye West had always been vocal about Pete and his ex-wife's relationship. When he heard that the two had broken up he took to Instagram and posted, "SKETE DAVIDSON DEAD AT AGE 28." It has been reported that due to Kanye's messages to Davidson throughout his relationship with Kim, all the threats, and visuals in music videos of Kanye wanting to end the comedienne's life, finally took a toll on his mental health. Reports came out that Pete is in trauma therapy because of the things Kanye said. A close source also told People that "The attention and negativity coming from Kanye and his antics is a trigger for Pete, and he's had to seek out help."Kanye went on another Instagram rant and had some nasty things to say about Pete, specifically about his being upset over Davidson's tattooing his kid's initials on his neck. He even asked Pete how those tattoos of his children are doing in the trauma unit. Fans felt that was really messed up for the Yeezy founder to say about Pete being in a trauma unit who is seeking therapy for all the threats he received from him.  Why Kim Kardashian Is More Than Meets The Eye Taking a break from the Kim Kardashian Pete Davidson breakup drama, people should really be more interested in the things Kim said in this interview. One of which was her response to people's accusations that she and the rest of the Kardashians didn't really have any talent. That they were 'famous for being famous.' Kardashians: Famous For Being Famous She believed it came from people asking what is she famous for. And she answers by saying they have a TV show. The thing is, even if they're not seen singing, dancing, or acting it does not mean that their fame did not come from that. But she would also go on writing that as a famous hashtag. Saying that it's not bad for a girl with no talent. However, people insisted that she specifically name one.But Kim believed she did not need one. She said she could give the world a million effing talents. Kim cooks really well and could use her toes for anything. She could tell you about the weirdest thing on this planet. But some people believe she and her entire Kardashian family is a marketing genius. A Marketing Genius She said that her talent lies in marketing and the business behind selling all their products. Knowing what the customers want and making it feel attainable and a bit unattainable at the same time. Not only does this require talent, but a bit of magic as well. That is a lot of guts, smarts, and business savvy.But her most touching statement came when asked how she would describe herself today. She responded by saying she doesn't really care what others think about her. Her business side is more important to her because that's all she ever cared about. She hopes that one day she could be a successful lawyer and mother. These are her most important roles. Now, if that isn't a genuinely impressive response, we don't know what is.

Read Blog

Jennifer Lawrence on Becoming a Mom for the First Time

Jennifer Lawrence is one of the most successful and famous actresses in Hollywood. She has starred in some of the biggest movies of the past decade, including “The Hunger Games,” “American Hustle,” and “Silver Linings Playbook.” In a recent interview with Vogue, Lawrence spoke about her experience of becoming a mom for the first time. She said she’s enjoying motherhood and learning new things about herself. Lawrence also said she’s already looking forward to seeing her child grow up and experience life. Who is Jennifer Lawrence’s Husband? Despite all her success and fame, Jennifer Lawrence has managed to keep her personal life relatively private. However, we do know that she’s married to Cooke Maroney, a gallerist whom she started dating in 2018. Not much else is known about their relationship, but they seem very happy together.Before Lawrence found her happily ever after with a non-A-lister, she has been linked with big names in Hollywood, including Coldplay’s frontman Chris Martin, actor Nicholas Hoult, and “Mother!” film director Darren Aronofsky.  How Old Was Jennifer Lawrence in Hunger Games?  In “The Hunger Games” franchise’s first installment, Jennifer Lawrence played a 16-year-old girl named Katniss. But she was actually 21 years old at the time.Many fans were surprised to learn that Lawrence wasn’t actually 16 years old when she filmed “The Hunger Games.” But despite being five years older than her character, Lawrence did an amazing job of portraying a 16-year-old girl. She was able to capture the innocence and vulnerability of her character perfectly. How Old Was Jennifer Lawrence When She Won Her Oscar? Jennifer Lawrence was only 22 when she became an Oscar winner, taking home the Academy Award for Best Actress for her performance in “Silver Linings Playbook.” She also received other several nominations and awards throughout her career, including three Golden Globe Awards, a British Academy Film Award, and four Critics’ Choice Awards.  The Transition From Not Having Children to Parenting Just six months after giving birth to her first child, Jennifer Lawrence is back filming again. Her newest movie, “Causeway,” is set to be released in November. The multi-awarded actress said they started filming for this around 2019, but there were several postponements due to the pandemic. So much has happened to Lawrence in the past two years. She got married, got pregnant, and finally gave birth to her baby boy Cy last February. Jennifer Lawrence's transition from not having children to parenting has been a sweet one. The actress said she never thought she would’ve kids. “I always thought I'd be a bad mother,” she said. “I'm not patient.” But becoming a parent has changed her perspective. “It's so rewarding,” she said. “It's the best thing in the world.” Lawrence also said she’s grateful to have a supportive partner in her husband, Cooke Maroney. “He's a loving husband and so good with children,” she said. “I couldn't do it without him.”In an interview with NBC Chicago, the multi-awarded actress revealed she had two miscarriages before welcoming her first child. She was kinda stuck with that traumatic experience, but now Lawrence says having a child “shifted her entire way of seeing the world.” Protecting Your Child from Online Haters As a celebrity mom, it's important to be aware of the dangers that come with posting pictures of your children online. There’s always the risk of online predators and cyberbullies targeting your child.One big concern for celebrity moms is protecting their children from online haters. Unfortunately, there are people who’ll go out of their way to leave hateful comments on photos of innocent children. This can be very discouraging for parents just trying to share photos of their kids with friends and family.As for Jennifer Lawrence, she didn’t talk much about protecting her child from online haters. Though, she always maintains a “boundary” when talking about her baby and husband. Lawrence doesn’t even have an Instagram account, and she has always kept her personal life safe and private.   What Motherhood Has Taught Jennifer Lawrence About Herself Motherhood has been a life-changing experience for Jennifer Lawrence. She's learned a lot about herself since becoming a mom.“It just made me realize how much strength I have,” she says. “Strength I didn't know I had.”Lawrence says motherhood has also given her a new perspective on life. “It makes you see the world differently,” she explains. “You realize what's important and what's not.”And it's not just her own strength that the multi-awarded actress has been amazed by—she's also been blown away by the strength of other mothers. “I've seen mothers go through incredible things and come out of it even stronger,” she says.“Now I love all babies. Now I hear a baby crying in a restaurant and I'm like, ‘Awwww, preciousssss.’"

Read Blog

Jane Fonda Health, Death Hoax, And Being A Beacon of Hope At 85

Jane Fonda's state of health and death scare has shocked fans all over the world. Early this week, the news spread like wildfire on social media. Fortunately, this has now been confirmed as nothing but a death hoax that was included in the string of fake reports on celebrity deaths. Nasty rumors of the legendary actress and activist's passing blew up on Facebook on following the publication of an 'R.I.P. Jane Fonda' Facebook page that generated almost a million 'likes.' But immediately the day after, Jane's reps confirmed that the actress was still alive and warned people not to easily believe everything they see on the internet.  Jane's Non-Hodgkin's Lymphoma Diagnosis Does Jane Fonda have any health issues? This question was prompted by her recent death hoax and concerned fans also wanted to know how the 85-year-old fitness advocate is doing these days. Jane bravely took to Instagram where she shared a selfie and candidly announced her cancer diagnosis. She said, "So, my dear friends, I have something personal I want to share. I've been diagnosed with non-Hodgkin's Lymphoma and have started chemo treatments." Jane is optimistic about her prognosis sharing, "This is a very treatable cancer. 80% of people survive, so I feel very lucky. I'm also lucky because I have health insurance and access to the best doctors and treatments..."The actress continued,"...I realize, and it's painful, that I am privileged in this. Almost every family in America has had to deal with cancer at one time or another and far too many don't have access to the quality health care I am receiving, and this is not right."Jane continued shedding light on the issue saying," We also need to be talking much more not just about cures but about causes so we can eliminate them. For example, people need to know that fossil fuels cause cancer. So do pesticides, many of which are fossil fuel-based, like mine." Jane’s Cancer Treatments and Thoughts to Ponder Fans have been following Jane Fonda health scare updates and wanted to know about her ongoing treatments and how she is taking this so far. The multi-award-winning actress shared, "I'm doing chemo for 6 months and am handling the treatments quite well, and, believe me, I will not let any of this interfere with my climate activism. Cancer is a teacher and I'm paying attention to the lessons it holds for me…”She continues,” One thing it's shown me already is the importance of community. Of growing and deepening one's community so that we are not alone. And the cancer, along with my age—almost 85—definitely teaches the importance of adapting to new realities."The Grace and Frankie star stressed that she will not let her cancer slow down her activism efforts adding, "We're living through the most consequential time in human history because what we do or don't do right now will determine what kind of future there will be, and I will not allow cancer to keep me from doing all I can, using every tool in my toolbox..."It's business as usual for the actress and her climate advocacy stating, "...and that very much includes continuing to build this Fire Drill Fridays community and finding new ways to use our collective strength to make change. The midterms are looming, and they are beyond consequential so you can count on me to be right there together with you as we grow our army of climate champions." Jane Fonda’s Knee and Hip Replacement And Her Take On Cosmetic Surgery How old is Jane Fonda and why does she look so radiant despite her age? This is one of the most asked questions thrown at the actress and other famous stars in Hollywood. Her fan's curiosity stems from the fact that she admitted to doing it only once—and never again. According to The Hollywood Reporter, Jane encourages people to embrace aging and quips about regretting having undergone a facelift herself and said, "I don't want to look distorted." The actress explains, "I'm not proud of the fact that I had one. Now, I don't know if I had it to do over if I would do it. But I did it. I admit it, and then I just say, 'Ok, you can get addicted. Don't Keep doing it.'"And for those wondering, did Jane Fonda have a knee reconstruction? Yes, she did. In an interview with Inquirer, she revealed that "This is a fake knee," she said, pointing to her left knee and adding, "I got a new boyfriend right after I had my new knee." Jane was also candid about her hip replacement and said, "Hip replacements are easy, especially today. See, this hip was replaced on the side, which meant they cut through a lot of muscle. That meant for a few months you can't lean over." She added that a knee replacement was far more complicated compared to it.Wit, humor, depth, and courage. No wonder Jane Fonda is loved all over the world. Her beauty is truly but the tip of the iceberg.

Read Blog