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Top 10 eCommerce Influencer Marketing Software

Today’s consumers are more informed and engaged than ever before, and influencer marketing has become an important part of any effective eCommerce marketing strategy. While it can be overwhelming to figure out which tools to use for your influencer marketing campaigns, we’ve compiled a list of the top 10 eCommerce influencer marketing software on the market right now. When you run an eCommerce business, it’s important to do everything you can to improve your sales and drive traffic to your website. One strategy that’s been proven over time to help many entrepreneurs take their eCommerce businesses to the next level is influencer marketing. However, influencer marketing can also be one of the most confusing eCommerce marketing strategies. It involves managing several parties, including influencers, bloggers, and social media personalities who like or follow your products or services online. To make things easier, here are the top 10 eCommerce influencer marketing software tools you need to know about in 2022. BuzzStream [caption id="attachment_6892" align="aligncenter" width="800"] Designed for midsize to large companies in advertising and content marketing.[/caption]BuzzStream is a web-based platform that allows you to search, discover, and connect with influencers across social media channels. This easy-to-use software has all of your influencer outreach needs covered. When you first start using BuzzStream, it will ask you a series of questions about your campaign goals, as well as what type of content you'd like to see from your influencers. It's important that you take these steps because they allow the software to figure out who your best targets are. Once you've completed those steps, all you have to do is find who fits into that criteria and begin messaging them! Traackr [caption id="attachment_6891" align="aligncenter" width="1200"] Powers impactful influencer marketing for agencies and brands across the globe.[/caption]Traackr is an influencer marketing platform that helps you identify and engage influential people in your market to talk about your brand. It makes finding, engaging, and listening to influencers quicker and easier. When you register on Traackr, the software will walk you through a six-step process: Add a new campaign. Connect with keywords. Compare platforms based on category and reach. Select the right influencers for you. Create and send a pitch to the selected influencers. Monitor the success of each campaign as it progresses.Ultimately, Traackr offers an easy-to-use dashboard for posting pitches and tracking responses. Plus, it allows you to measure your return on investment (ROI) on campaigns. It’s one of the most popular influencer platforms out there and has partnered with over 25,000 brands. You can learn more about this tool in this Traackr review. Affiliate Window [caption id="attachment_6913" align="alignnone" width="1024"] Affiliate Window helps users keep track of all their affiliate commissions[/caption]If you want to buy influencer marketing software, Affiliate Window can be a good option. This software gives you a single dashboard for managing your influencers across multiple social media platforms. It can also help you build comprehensive profiles for each of your influencers. Additionally, Affiliate Window will keep track of all your affiliate commissions and ensure that no one’s gaming the system. It is arguably your best bet if you want a single platform for taking care of all your influencer marketing software needs. Social Report [caption id="attachment_6889" align="aligncenter" width="800"] An easy and intuitive platform that helps improve social media presence.[/caption]Social Report is a social media analytics and influencer marketing platform with tools for scheduling, publishing, content management, and reporting. It also includes its own influencer database with thousands of categorized profiles. The software covers all major social media networks (including Facebook and LinkedIn) in addition to blogs and other online platforms. It offers seven different pricing plans based on needs, ranging from $19/month for monitoring one profile to $1,200/month for a full-scale enterprise solution. Social Report also has a 14-day free trial available. TINT [caption id="attachment_6894" align="aligncenter" width="800"] Helps scale user-generated content and omnichannel marketing strategy of brands.[/caption]TINT is an innovative social media marketing platform that’s dedicated to helping brands succeed online. It integrates with Facebook, Twitter, Instagram, and LinkedIn and provides real-time analytics. The software also has a simple drag-and-drop campaign builder so you can launch your campaigns quickly without having to learn complex tools or spend hours setting them up. Another benefit of TINT is that it lets you create goal-based campaigns (instead of relying on likes or comments). This means you can connect your social media marketing efforts directly back to conversions. And like many other platforms on our list of top 10 eCommerce influencer marketing software, TINT offers ongoing optimization suggestions based on performance data from your account. Read more about this app in this TINT review. NinjaOutreach [caption id="attachment_6888" align="aligncenter" width="800"] A good tool to speed up your influencer outreach campaign.[/caption]If you’re looking for an influencer marketing platform that has a more modern and attractive UI, NinjaOutreach might be right up your alley. It features both a tool and app interface (Android, iOS) so you can easily manage your outreach campaigns from anywhere at any time. One great way of maximizing the software’s functions is by using its Alerts feature. With it, you can set up email notifications as soon as someone mentions a keyword on social media or blogs about something that could be of interest to your brand. This makes it easy to reach out directly to relevant influencers and maintain continuous contact with those who have already been engaged in conversations with your brand. Klout [caption id="attachment_6895" align="aligncenter" width="800"] Good for tracking social progress.[/caption]Klout is a very popular tool for those interested in influencer marketing, thanks to its reach and API. The software measures social media influence based on a variety of criteria, including reach, engagement, responsiveness, and potential. This data is accessible through an API that brands can use to better target influential individuals. Founded in 2009, Klout has grown into one of the premier influencer platforms in today's market. Linktree [caption id="attachment_6914" align="alignnone" width="1024"] Linktree helps businesses boost their influencer marketing campaigns[/caption]Linktree is a social media marketing platform that helps users manage their influencer marketing campaigns. Marketers can keep track of what their influencers are posting and promote them via the software’s built-in tools. Because Linktree is cloud-based, it also allows users to work collaboratively on various projects with other team members in real-time. This affordable solution supports all major brands like P&G, Coca-Cola, Nestle, and Unilever. The free plan allows for up to 3 users, while paid plans start at $29/month for agencies and $49/month for individuals. ShipStation [caption id="attachment_6885" align="aligncenter" width="1024"] Designed for the multi-channel merchant.[/caption]ShipStation is one of several best influencer marketing platforms that will help you reach out to influencers, track who has downloaded your content, and what kind of engagement you’re getting on social media. It's also handy when it comes to selling products through your store or if you have someone else selling your product for you.You can tie ShipStation directly into your platform so it will automatically upload all of your orders as they come in. If any orders are missing tracking numbers, the software will send them out manually on your behalf. When customers receive their packages, all you have to do is click a button on ShipStation and an email is automatically sent, thanking them for their purchase with a coupon code for their next purchase. ViralTag [caption id="attachment_6886" align="aligncenter" width="800"] Best for businesses looking to reduce effort and time on social media.[/caption]ViralTag is one of the best influencer marketing platforms for brands and agencies. It’s designed to connect businesses with popular content creators, bloggers, Instagrammers, podcasters, and YouTube stars who can help them reach new audiences. Brands like Adidas, Microsoft, and Verizon use ViralTag to boost awareness of their products in exciting ways. The tool automates most of your outreach so you get more effective results in less time. You can also sort by location or popularity to find influencers relevant to your business or industry that have built up solid followings on social media platforms. These social channels include Facebook, Twitter, Instagram, and YouTube. What Platform is Most Used for Influencer Marketing? The platform of choice for most brands is Instagram, followed by Facebook and Twitter. There are several influencer platforms for each network, so choose one that specializes in influencers. For example, if you're going after fashion or lifestyle influencers on Instagram, you'll want an Instagram-focused platform to help you identify them and manage your campaigns. Most of these platforms have a monthly cost that ranges from $29 to $99 per month. Many also offer annual plans, which make it easier on the budget. Additionally, most of the top 10 eCommerce influencer marketing software listed above charge per transaction (though some will waive it at low volume). Hence, be sure to factor that into your budget if you decide to use a platform rather than doing everything yourself. Which Social Media Platform is Best for Influencers? With so many social media platforms available, it can be hard to narrow down your options. Use these tips when deciding which platform is best for your influencer needs:Think about what type of influencers you’d like to work with. Determine whether they’re active on Instagram, Twitter, YouTube, or a more niche network like TikTok. The size of the influencer’s following may also play a role in where you choose to invest your time. You’ll likely see greater returns with an influencer that has 100,000 followers than one with only 5,000. You should also think about how much budget you have to spend on influencer marketing. If you don’t have much money, it might make sense to partner with micro-influencers who are willing to promote your brand for free in exchange for exposure. Once you know who and where you want to target, start reaching out directly via email or social media. If there are multiple people involved in running an account (such as a husband-and-wife team), make sure everyone agrees before moving forward.Ultimately, choosing the best social media platform for your influencer marketing needs all boils down to your business needs, goals, niche, and your target audience. What are 5 Niches Commonly Used by Influencers? When it comes to building a following, content creators have plenty of options at their disposal. Whether you’re looking to become an influencer yourself or simply want to know what the most popular niches are, this list will help you out. Beauty Beauty influencers are everywhere on social media, but that doesn’t mean it’s easy to break into their ranks. Whether you plan to be a beauty blogger or simply share your product reviews, you have to have an eye for what looks good and what doesn’t—and that comes from experience. Fitness Fitness influencers get to lead their followers on a journey of personal transformation, and many people want to follow in their footsteps. They may look up to these influencers as role models or simply as experts who have already figured out what it takes to live a healthy lifestyle. Either way, fitness is a popular niche for influencer marketing campaigns. Home Décor A booming niche that’s relevant to just about everyone, home décor is one of the most popular categories in eCommerce. All you need to get started is a nice camera and a computer with photo editing software (or even just good old Paint). Some bloggers focus on larger items like furniture, while others target smaller accessories like pillows and candles. Whichever area you choose, make sure your photos are bright and airy—that way they’ll look great on social media! Wellness Everyone wants to live healthier, whether it’s by working out or eating better. As an influencer in a wellness niche, you can recommend workouts, foods to eat, and other ways to maintain good health. There are even niches within wellness that you can pursue, such as meditation or dieting. And if fitness isn’t your thing, you could also write about mental health and how to achieve a more positive outlook on life. Lifestyle Most bloggers focus on lifestyle topics because it’s easy for them to connect with a specific audience. They’re also able to write about their personal experiences with it. If you’re interested in the lifestyle niche as an influencer, you’ll surely enjoy writing about fashion, beauty, food, travel, or design. Just make sure your work is remarkable enough and inspires others. Pick the Best eCommerce Influencer Marketing Software for Your Brand [caption id="attachment_6884" align="aligncenter" width="1200"] It's just clear to see that more brands are investing in influencer marketing for brand success and popularity. | Source: Mediakix[/caption]At this point, you might still be confused: what is the best influencer website for my business? With many platforms available in today’s market, it’s difficult to choose a platform that will fit your brand’s unique needs. From free tools to paid services, there are plenty of options available to brands looking to expand their reach and increase sales through influencer marketing. To decide which software is best for your company, consider your needs and budget primarily. Then look into our list of the top 10 eCommerce influencer marketing software and see which one best suits you. Other factors should follow after these, such as vendor support and market reputation. Want to know more about the eCommerce industry? Read this blog post about the “15 Best Websites to Sell Products and Grow Your Business Online.”

How To Master Metaverse Marketing Strategies (With Examples)

What is a metaverse strategy? Well, it's impossible to know metaverse marketing strategies unless you have a full grasp of what metaverse is in the first place. If you're trying to figure out the next big thing you can do for your company, then going virtual may be your best move yet. Metaverse is where traditional and eCommerce retail stores fuse as the next face of business. Hence, the importance of being familiar with metaverse marketing strategies.Meta is translated as more comprehensive while verse is the shortcut to the universe. But this is only part of the meaning of the term when people talk about metaverse. People are referring to a virtual world where digital realities on the full scale are involved. These worlds have their own economies and currencies as well. These and more make adopting metaverse marketing strategies a sound business idea. Key TakeawaysThe metaverse is a virtual universe where digital realities converge, encompassing virtual and augmented realities supported by various organizations. It represents an evolution of the internet into a 4D space where users are immersed rather than merely observing. Developing metaverse marketing strategies involves creating financial and interactive experiences that impact both virtual and real worlds. This includes buying and selling digital products, utilizing cryptocurrencies, and engaging in virtual interactions enhanced by technologies like virtual reality (VR) and augmented reality (AR). The metaverse offers innovative avenues for marketing, metaverse marketing strategies allow brands to create immersive and interactive experiences. Metaverse marketing campaigns can involve virtual storefronts, digital products, and unique customer engagements that transcend traditional marketing methods.[caption id="attachment_6752" align="alignnone" width="1024"] The metaverse realm is made up of virtual and physical components, supported by different organizations.[/caption]The metaverse is part of the internet evolution. Here, the physical, virtual, and augmented realities converge in a shared space. Think of it as a 4D version of the current web. This is an internet where you are inside of instead of being one you are just looking at. For this platform to work, it cannot be monopolized by a single company. It needs to be a decentralized system that many companies are supporting. Such is part of the unique benefits of marketing strategies in metaverse. What Is A Metaverse Strategy? The metaverse world is a place where you make financial decisions that have an impact on the real world. Buying and selling digital products that serve as cryptocurrencies is one example of metaverse marketing strategy. This is a crucial aspect of the metaverse. Here you also can interact with people virtually in ways that are not possible in the real world. This has been made possible through the combination of virtual reality (VR) and augmented reality (AR). Augmented reality merely enhances your physical surroundings. This can affect sound, vision, or other physical elements. Virtual reality on the other hand is 100% digital. You can transform your world into anything you want it to be. These are two main components of sound metaverse marketing strategies. What Does Metaverse Mean For Marketing? Despite being in its infancy stage, the metaverse has amazing potential. You can expect unlimited spaces to pop up in these virtual worlds where people can come together. These multi-dimensional interactions can easily blur the lines between the visible world and the metaverse. Here, we take a look at the tech's potential applications through metaverse marketing strategies.[caption id="attachment_6748" align="alignnone" width="1024"] Virtual reality is a key component of the metaverse.[/caption] Gaming Here, world gaming becomes a multi-dimensional experience. Precisely the reason why major game publishers are ramping up their VR efforts. This will easily help them sync with the metaverse. Gaming is a great way to create metaverse marketing strategies. Medicine The metaverse has so much potential whose applications can be beneficial to medicine. Here, doctors can easily interact with patients and see what they see. This is very possible without making any physical contact. Tourism Tourism could also take a big turn as people can now visit locations without having to spend so much on plane tickets or pocket money. All you need is to pay in token and you could access any tourist destination in an instant. Commerce And of course, commerce will take a whole new shape. Now anyone can view and interact with the products they wish to buy without having to leave the comfort of their own homes. This is one area where metaverse marketing strategies can prove very useful. How Do You Promote A Metaverse? [caption id="attachment_6749" align="alignnone" width="1024"] Metaverse marketing strategy spans the whole digital marketing mix.[/caption]With infinite possibilities in the metaverse, business owners should start early with Metaverse marketing strategies, so they can be on top of their game. Here are some tips on how you can do just that. Boost Your Online Presence One of the most common metaverse marketing strategies, this is pretty basic. If you don't have an online presence right now you might find it difficult to transition into the metaverse. There is no better time to start than now. When you enter the metaverse, understand that you become part of an online evolution. An online evolution means that there are rules that are already in existence. Thus, it is a good thing if you have already learned and mastered these existing platforms in your own business. It also helps if you are familiar with metaverse marketing strategies.Before toggling between the AR and VR businesses make sure your company website is up and running, and that your social media presence is at its peak. And while at it, make sure you use the best social media software to help with marketing, find out more in this Postcron review. Your site needs to have steady traffic from your target audience. It's also a big help if you're already comfortable with Facebook, Instagram, TikTok, Amazon, eBay, and Shopify. Get Comfortable With 2D Models If you don't already know, the Oculus Quest VR headset is practically your Android phone that is strapped to your head. So creating VR apps for this headset can be likened to making apps for Android. Five to 10 years from now, people will find a whole new world of commerce within the metaverse. But while fairly new, the metaverse is still reliant on two-dimensional models. What does this mean? Present software development tactics will still be used. All of these models are important for they will be the stepping stones needed before you dive deep into the metaverse. You need to stay focused on your current skills so that upscaling your online business becomes a breeze. Determine Your Target Audience And Stick To Them A good marketer knows they should not be trying to get everyone's attention—metaverse or otherwise. Once you learn the importance of this you’re good to go. Determine who your target audience is so you can spend more time understanding their needs and desires. Your ads and promotions should be aimed at them. What do they want? How can you help them get it? This applies to all metaverse marketing strategies. Give Your Customers A Holistic Experience When people enter your metaverse, they expect to experience things, not just visualize them. Customers will easily get bored because there's nothing to do but become spectators. Instead, turn your business into an amazing experience in the metaverse. If this is a game, then allow them to have simulation control with real-life actions. For those who are promoting a clothing line, your items must be in 3D or 4D. This is one of the best metaverse marketing strategies.Your clients should feel happy and excited about the products or services you are selling. Giving them a holistic experience helps you to do that. And when they come back, you can expect more time and money will be spent. Learn To Feel At Ease With Cryptocurrency [caption id="attachment_6750" align="alignnone" width="1024"] Learning cryptocurrency will prepare your business for the metaverse.[/caption]In 2020 investors and cryptocurrencies garnered profits that would usually take a lifetime to acquire. If you plan to get into this virtual world then you'll need to learn and be at ease with the idea of cryptocurrency. Blockchain technology is the technology running virtual coins. This involves utilizing decentralized computers for logging in transactions. The term "decentralized" is crucial since it gives users a form of security. This type of security is a must for metaverse transactions. Cryptocurrency is a colossal part of the metaverse. If you wish your business to be successful in this world, it is up to you to learn and adapt to these things. What Are The 4 Types of Marketing Strategies? Earlier we mentioned the importance of mastering the current marketing strategies you have before adopting metaverse marketing strategies. Leveraging current marketing statistics would also be of great help. So here are some examples so you can see the differences and similarities between the two. Invest In Paid Advertising Paid advertising is something you encounter daily. You see them while going through your newsfeed or using your social media platform. There are sponsored tags everywhere. And the company behind it is offering products or services specifically targeted at you. This is one of the most effective components of metaverse marketing strategies.Therefore, you can also get yourselves front and center on social media. They can be 25-year-old women living on a certain street in Melbourne, love latte, and own a cat. It is that specific, that is targeted. So it only makes sense for you to put your business on these platforms for better visibility and exposure. Take Advantage Of All The Social Media Apps The great thing about marketing with social media apps is that they can level the playing field for small and medium businesses. Gone are the days when big companies overshadowed small players. As such, it works well with metaverse marketing strategies.Facebook, Instagram, and YouTube are also known as the big three. But in the past few years, a massive platform has stuck out—TikTok. People used to have a big misconception of this social media platform. That it's only for kids and teens dancing and doing funny videos. Now the smartest business people are using TikTok to get in front of their target audiences. And Metaverse marketing strategies such as this allow them some massive exposure. So don't be scared to take advantage of the latest platforms. It is when the algorithm is hot, and the perfect time to get the biggest returns. As long as they're using a social media management app designed to help marketers, such as the one in this Social Horse Power review, they will be able to share their valuable content to their audience. Email Marketing Email marketing is dead—another big misconception. Some people think that people's attention is fixed on social media and that nobody's using email anymore. For those who do not know, email marketing has truly evolved. The number of global active email users in 2019 reached 3.9 billion. It is expected to rise to 4.3 billion users come 2023. Given that this is half of the world's population, it is not something any business owner can ignore. Utilize email marketing to remarket your existing customers. Provide them with new offers and promotions. These emails need not be complicated. Just write to them in a casual tone. Talk to your customers the way you like to be spoken to if put in their shoes. Build a relationship with them to earn their trust. In that way, it will be easier for you to make them an offer they cannot refuse. Email marketing can be seen as a cornerstone of metaverse marketing strategies. Use Search Engine Optimization Those who are serious about SEO only need two weeks to get their business on top of the feed. This is achieved through regular blogs and social media presence. They make sure to generate as much traffic to these pages via paid ads as well. It is also possible for you as long as you make sure your website is of high quality. If you have the budget for it, get a reputable web development agency. Enlisting the help of an agency helps you have nice, clean, and simple code. There is no mess and it is keyword rich. So now you can share your website across all social media channels. Do this as soon as you can. The Google algorithm will notice this very quickly and you will begin getting traffic to your pages. When you reach the top search it is pretty easy to maintain this status unless someone else is working harder at their SEO. Metaverse Marketing Examples Still not convinced about the potential of the metaverse? Here are three solid examples of businesses that successfully got into the metaverse marketing. Wendy’s We are talking about Wendy's metaverse experience in the Horizon Worlds. On April 2 Wendy's launched its first virtual space. This was in collaboration with the creators of Horizon Worlds. Those who had Meta Quest 2 devices were able to access and experience Wendy's first virtual restaurant. They happily ventured into this new world exclusively designed for them. Customers were able to walk behind the counter, and mingle with friends. They had a blast embarking on some mouth-watering adventures. They even came up with a Buck Biscuit Dome. Here, fans can shoot hoops using a virtual baconator. They can get on the court and cut off the net once they're lucky enough to get that winning shot! It's is indeed one of the most effective metaverse marketing strategies. Roblox Epic Games developed Roblox, which was almost $50 billion worth during the second quarter of 2021. Back in the fall of 2019, Developer Marketplace was launched. This allowed developers to monetize their games, plug-ins, assets, 3D models, vehicles, terrains, and other items using a variety of metaverse marketing strategies. These developers are the producers of these games. They could play significant roles in creating the metaverse's earliest stages. Several other companies are now leading the charge to create these machine-learning algorithms. These can generate virtual environments and assets automatically. You can augment it to current capabilities for generating assets. Facebook Mark Zuckerberg said himself that Facebook is likely to transition into a metaverse company from a social media company. He expects this to happen within the next 5-10 years. The social media giant has already developed several products to bring the audience closer to the metaverse. For example, Facebook Horizon allows people to explore virtual worlds where they can connect with everyone across the globe. You can also participate in fun challenges, or create your virtual worlds. Facebook Workrooms, on the other hand, let people work together in the same virtual room, no matter where they are physically. Facebook is continually working on new initiatives to support the metaverse development. The company spends around $5 billion annually on such initiatives. It is therefore, not far-fetch that the company will invest in different metaverse marketing strategies. Metaverse Marketing Agency Now you might be wondering, is there such a thing as a marketing agency for metaverse? There are. Take Meta Builders for instance. The agency is an updated virtual brand-building service specifically aimed at businesses in the metaverse. They have everything you need to keep your business' content afloat in this constantly changing digital world. They also create impressive metaverse marketing strategies for specific businesses.These people have a team of professionals, including highly-skilled artists, virtual builders, promoters, as well as NFT specialists. They exist for your meta needs and everything else you need for your brand. Its goal is to help personal brands and businesses create virtual spaces in the metaverse. It can provide art creation, building on digital real estate, and what you need to make your NFT projects a success. Case Studies: Successful Metaverse Marketing Campaigns Exploring real-world examples of brands effectively leveraging metaverse marketing strategies can provide valuable insights and inspiration. Here are a few notable case studies: Coach's 'Find Your Courage' Campaign in Roblox and Zepeto In July 2024, luxury fashion brand Coach launched its 'Find Your Courage' campaign within the metaverse platforms Roblox and Zepeto. This initiative included virtual fashion styling experiences and digital merchandise modeled after Coach's Spring/Summer 2024 collection. By integrating into popular virtual worlds, Coach aimed to engage younger audiences and test the effectiveness of digital experiences in driving real-world sales. This is one of the more known application of metaverse marketing strategies.IKEA's Virtual Store on Roblox IKEA ventured into the metaverse by creating a virtual store on Roblox, where they hired remote workers to manage the digital space. Being one of the promising metaverse marketing strategies, the initiative received an overwhelming 178,000 applications, highlighting both the popularity of Roblox and the potential for brands to engage with young consumers through immersive virtual environments. This project served as a brand-building exercise, aiming to connect with a new generation of customers in an innovative way. Gucci's Digital Garden on Roblox Gucci created the 'Gucci Garden' within Roblox, a virtual space that allowed users to explore and purchase digital Gucci items for their avatars. This activation not only enhanced brand visibility among younger audiences but also demonstrated the potential for luxury brands to generate revenue through virtual goods. The digital items became highly coveted, with some reselling for prices higher than their physical counterparts.These case studies illustrate the diverse ways brands can effectively utilize metaverse marketing strategies to engage with audiences, enhance brand presence, and explore new revenue streams in virtual environments. FAQWhat is the metaverse? The metaverse is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual reality. It includes virtual worlds, augmented reality, and the internet. How can businesses leverage the metaverse for marketing? Businesses can utilize the metaverse by creating virtual storefronts, offering digital products, hosting virtual events, and developing interactive experiences that engage customers in novel ways. This approach allows brands to reach a broader audience and provide unique value propositions. What technologies are essential for engaging with the metaverse? Key technologies include virtual reality (VR) and augmented reality (AR), which facilitate immersive experiences. Additionally, understanding and utilizing cryptocurrencies and blockchain technology are crucial for transactions and digital asset management within the metaverse. Are there any examples of successful metaverse marketing campaigns? Yes, several brands have launched successful metaverse marketing strategies. For instance, Coach introduced its 'Find Your Courage' campaign in Roblox and Zepeto, featuring virtual fashion styling experiences and digital merchandise. Similarly, IKEA created a virtual store on Roblox to engage with younger consumers. What are the potential challenges of metaverse marketing? Challenges in metaverse marketing strategies include ensuring data privacy and security, creating authentic and non-intrusive marketing content, and navigating the metaverse marketing strategies and sensory integration. Additionally, brands must be mindful of the evolving nature of the metaverse and adapt strategies accordingly.Metaverse and Marketers: They Do Mix [caption id="attachment_6751" align="alignnone" width="1024"] Metaverse and marketing are no strange bedfellows. They're seen as the perfect mix.[/caption]The metaverse serves as a second life for users. Thus, using metaverse marketing strategies is a great opportunity for marketers to reach out to their target audience in a new dimension. Expanding the digital footprint of potential customers as well as providing a different way to look at their actions and behaviors. Digital marketers cannot afford to sit on the sidelines as spectators. Do not wait until you run out of time before utilizing metaverse marketing strategies. Use the next few years to prepare your business for opportunities to come. Now that you know about metaverse marketing strategies, you'll need to brush up on your digital marketing skills, read our guide "Digital Marketing Statistics: 2021 Trends, Market Share and Data," to get you up to speed on current marketing developments.

76 Inspiring Sales Statistics: Powerful Facts, Figures, and Trends to Elevate Your Growth

Businesses work hard to increase sales year over year, and statistics show that they’re succeeding. Sales statistics are continuing to grow at an accelerated rate, breaking records every year since they were first recorded in 2017. What are sales trends? Read on to find out. Understanding the sales numbers of your competitors in 2025 can help you devise a plan to best position yourself against them. Say you’re an online retailer, understanding how much you’ll be competing with giants like Amazon in the coming years can help determine whether it’s time to open a physical store as well.You may ask: what are sales statistics? Today, we’re going to take a look at sales statistics and see what developments have emerged from the last three years of data. We’ll also see where we can expect these trends to go in the future. General Sales Statistics [caption id="attachment_6701" align="aligncenter" width="1024"] Great salespeople provide value to their customers.[/caption]Sales statistics are grouped into different categories. But before going into these categories, let’s look at the general facts first.B2B statistics revealed that the B2B segment is projected to account for 69% of all sales statistics. That’s up from 59% in 2017. Meanwhile, the B2C segment is projected to account for 31% of all sales statistics. The top three sales priorities for companies worldwide are closing more deals (75%), improving sales funnel efficiency (48%), and cutting down sales cycles (32%). As per sales statistics, there are around 5.7 million sales representatives around the globe. 47% of these salespeople work from an office, while 52% meet with clients face-to-face. Revisiting 2018 sales data, more than 50% of sellers missed their sales quota in the said year. Regarding clients, sales representatives agree that at least 50% of your prospects aren’t a good fit for your products or services. In 2021, 80% of businesses have introduced a new service or product online. In the same year, over half of these companies implemented a new sales methodology. Sales conversions stand at only 2%-3% across different industries. Meanwhile, sales statistics showed that only one-third of sales representatives’ productive hours are spent talking to prospects. The rest of their time is dedicated to writing emails (21%), lead research (17%), call scheduling (12%), and reading industry reports (11%). 61% of sales agents claim that selling is more difficult now than 5 years ago. This is because of the growing competition online, particularly on eCommerce platforms. On the bright side, 90% of consumers are ready to engage with salespeople early in the purchasing process. Inside Sales Statistics Inside sales is the method of selling remotely instead of in-person sales. Given the current situation, this practice has become one of the fastest-growing areas of the sales industry. In 2018, just under half of US sales will be made by inside sales representatives (46%). This is a 4% increase from 2017 when 42% of sales were made by inside sales. As per reports, an inside sales call costs around $50. Meanwhile, an outside sales call costs about $308. 37% of high-growth business organizations resort to inside sales as their primary sales strategy. Next to it are field sales at 27%, internet sales at 23%, and channel sales at 8%. Sales agents can spend up to 40% of their time looking for prospects to call. On the other hand, the average yearly sales quota for an inside sales representative is around $985,000. 44% of the inside sales pipeline is derived from marketing. Meanwhile, the inside sales average dials are decelerating by 20% year-over-year. Regarding sales activity, only 33% of inside sales professionals’ time is spent actively selling. Furthermore, sales statistics revealed that 35% to 50% of sales go to the sales rep who responds first. What is the average sales success rate? Recent studies showed that the average success rate for inside salespeople sits at an impressive 18%. Sales Statistics by Successful Techniques [caption id="attachment_6702" align="aligncenter" width="1024"] Sales success is the sum of small, repeated efforts.[/caption]As a salesperson, it’s important to know what techniques will make you successful. By studying sales trends, you can predict future sales in your industry to plan your business’ future accordingly.As showcased in sales statistics, 60% of consumers say no to a sales agent 4 times before saying yes. However, 48% of sales reps never attempt to make even a single follow-up after a client’s rejection. 57% of customers say they’d be enticed to purchase a product or service from a seller who doesn’t pressure them when following up. Meanwhile, 19% of consumers want to connect to a sales agent during the learning or awareness stage of the purchasing process. Moreover, 20% of customers want to talk during the decision stage. This usually occurs after they’ve decided which product to buy. Successful salespeople are 10x more likely to use collaborative words like “we,” “us,” and “our.” On the other hand, they avoid the words “me” and “I.” Prospects who don’t undergo a hassle process during the buying stage are twice as likely to spend for a product or service. On the other hand, optimistic sales professionals outperform pessimistic ones by 57%. Maybe you’re wondering: what could lead to better sales success? Asking relevant questions about your customer’s pain points and goals would be the best strategy. Meanwhile, approximately 6 in 10 sales reps say that when they discover what sales strategy works for them, they stick to it. As rated by buyers, the top four ways to create a positive sales experience include listening to their needs (69%), not being pushy (61%), providing relevant information (61%), and responding in a timely manner (51%). The most successful sales professionals use confidence-boosting lingos like “certainly,” “definitely,” and “absolutely.”Sales Statistics on Perceptions in the Sales Industry Perception has always played an important role in business organizations. When studied, used, and applied properly, it can be a major factor in helping your company survive and grow in the market. 75% of sales professionals feel that there’s a lack of recognition for their role. Meanwhile, 72% say it’s critical to stay on top of trends to remain successful in their field. As per sales statistics, the majority of sales representatives are proud to be working in the sales industry and be called salespeople. A whopping 92% of sales agents believe they’re highly responsible for the global economic recovery from the COVID-19 pandemic. On the other hand, 67% of business organizations agree that hitting quotas is the best indicator of sales performance whether as an individual or a team. 46% of sales reps who reached their targets between 2020 and 2021 aren’t satisfied in their current role. Meanwhile, sales agents who nurture their soft skills are 11x more likely to hit their quotas than those who don’t. If you say that some professionals in different industries are somehow underrated, the same is true for salespeople. According to sales statistics, around 61% of people believe that sales agents are underappreciated. 4 in 10 people who are satisfied with their work didn’t reach their target in 2020-2021. On the other hand, 42% of companies don’t take time to create career paths for sales representatives. Sales Challenges Statistics [caption id="attachment_6697" align="aligncenter" width="1024"] The biggest challenge to sales is taking care of your customers.[/caption]It may be an unpopular opinion but hard times stimulate growth better than good times. And knowing the challenges in the sales industry can help businesses provide more efficient customer service.As per a 2019 survey, the top three challenges that salespeople face are competing against low-cost providers (31%), ensuring consistency in team meetings with prospects (26%), and maintaining profitability (17%). On the other hand, 81% of sales groups don’t audit their operations regularly. Salespeople struggle most with prospecting (37%), closing (28%), and identifying leads (18%). Moreover, 20% of sales teams don’t have the necessary resources and tools to help them reinforce their workflow. Sales pros working remotely are 8x more likely to use a CRM tool than people not working from home. Moreover, 67% of sales leaders say that overseeing a remote sales group is more challenging than expected. On the other note, almost 65% of salespeople claim they “always” put the buyer first during negotiations. In 2021, the top metric used by sales managers to measure their sales team’s performance was activity quantity. On the language side, Spanish-speaking sales reps are 38% more likely to struggle to find strong sales leads. Business organizations investing in omnichannel sales experiences have skyrocketed their sales and profits from 20% to 80%. Technology-wise, 90% of sales teams are now using at least two lead enrichment tools to better understand their prospects. While more and more businesses are adopting tools to automate their sales workflow, there’s still a meager 40% of salespeople who don’t use any tools or technology for lead generation. Regarding tools and software, you can check this Facelift Cloud review for your social media and advertising activities. Statistics on What Consumers Want from Sellers As more buyers are getting accustomed to instant responses and convenient shopping online, customer demands on the sales front may become higher. Learning relevant data on what buyers expect from sellers will give your business an edge. An analysis of sales statistics from 2018 indicated that sellers should focus on providing more high-quality products to consumers to be competitive in 2025 and in the coming years. Meanwhile, 50% of consumers agree that working from home has made the buying process easier. 51% of top sales performers consider themselves experts in their fields, while only 37% of non-top performers refer to themselves as experts. 89% of consumers agree that the sales reps they negotiate with are “trusted advisors.” This is also based on the fact that prospects are more likely to make buying decisions when guided by a trusted advisor or salespeople who can represent themselves well. On the other hand, 90% of consumers have used events and industry conferences to meet sales representatives and learn more about a product or service. Meanwhile, 51% of business organizations suggest that salespeople should improve their ability to determine the purchasing behaviors of buyers. Outside Sales Statistics [caption id="attachment_6698" align="aligncenter" width="1024"] Outside sales still work today. You just need to strategize your methods and approach well.[/caption]Previously, you’ve learned about inside sales and the statistics surrounding it. Now, let’s look at some of the notable figures regarding outside sales—the process of selling products and services through face-to-face meetings with prospective customers. According to sales statistics, 93% of sales are made by outside sales reps in the past 5 years. If the COVID-19 pandemic continues, this statistic may diminish over time.Field sales teams or face-to-face sales interactions make up more than 71% of the sales force. Meanwhile, outside sales agents currently spend 89% more time selling remotely than in 2013. Following the coronavirus pandemic, 27% of field sales teams were thinking of a shift from traditional in-person sales into virtual sales roles. 65% of outside sales executives are attaining sales quota, which is 10% higher than inside salespeople. On the other hand, outside sales agents achieve an average of 40% closing rate. The average yearly sales target for outside sales professionals is around $2.7 million. Now, if you’re a startup looking to grow your sales via social media, check this Social Champ review. How Will Sales Evolve in 5 Years? [caption id="attachment_6699" align="aligncenter" width="1200"] When looking at the future of sales, it's also smart to consider the key factors that affect your sales forecasting. | Source: Business Wire[/caption]At this point, you might be wondering: what is the future of sales? By looking at sales statistics, we can say that online sales will continue to grow in the next five years or more. Also, more sales industries will mature if they can learn to adapt to recent innovations and technology.The digital world is always going forward, and it helps to study even macroeconomic indicators like interest rates, economic growth, and sales statistics that have an impact on business in general. By doing so, you can keep your sales rolling and business thriving. Want to learn other effective ways to grow your sales and profits? Read our article: “A Guide To Facebook Store Sales Optimization in 2021.” Take Action: Turn Insight Into Impact You've just explored some of the most powerful and up-to-date sales statistics in the industry. These aren't just numbers — they’re opportunities. Each figure tells a story about where the sales world has been and where it's heading. And now, it’s your move. Whether you're part of a startup, a growing brand, or a seasoned sales team, let this data fuel your next big decision. Embrace the trends, learn from the challenges, and double down on the techniques that work. The future of sales belongs to those who adapt with confidence, connect with purpose, and act with strategy. Remember: the most successful sales professionals don’t just follow the data — they lead with it. Start now. Set your goals higher. Sharpen your strategy. And watch your sales soar. Sources:taskdrive.com spotio.com zippia.com pipedrive.com fitsmallbusiness.com startupbonsai.com salesinsightslab.com financesonline.com

56 Big Data Statistics: All You Need To Know

Big data statistics have come to the forefront of technology, but most people aren’t sure what these statistics mean or how they affect our every day lives. In this article, you’ll learn how big data statistics are changing our world and what you can do to use them to your business's advantage. Big Data Statistics in 2022 The world has more data than ever before, and the amount of information being collected each day continues to increase by exponential amounts. As the demand for high-tech data analysis rises, it’s important to learn how to properly read and interpret statistics. This will help you make informed decisions about how you should proceed with your business or job responsibilities. You may ask: what is big data in statistics? This guide will teach you everything you need to know about big data statistics and how big data can make your life easier and more efficient. What is Big Data? [caption id="attachment_6654" align="aligncenter" width="1024"] As cited by Geoffrey Moore, companies will be blind and deaf without big data analytics.[/caption]The term big data, also known as massive or high volume data, refers to datasets that are so big they’re difficult to process and analyze using traditional means. It includes data from the Internet of Things (IoT), social media, machine sensors, mobile devices, and more. Big data is far larger than what was traditionally collected and stored in a database. What does this mean? Well, for starters, most big data sets are voluminous, meaning there’s so much of it that it becomes difficult to deal with and store. Secondly, big data is often unstructured—there isn’t a specific format in which all of it has can be entered into a dataset. With the increased availability of data from all kinds of industries and domains, new statistical techniques have become necessary to process and understand the information. And with big data statistics, you can discover trends or patterns in your dataset to improve your business and make smarter decisions. General Big Data Statistics The data we generate is growing at an exponential rate, meaning that big data is about more than just mining for patterns. Now, it’s about finding new ways of making sense of data in meaningful ways. Before looking at the general and specific statistics, let’s scan through these key trends in big data:As per a study by IDC, there are 127 new devices connected to the internet each second. This number could expand to over 41 billion by 2025. IoT-connected devices generate 5 quintillion bytes of data every day. With this, the amount could rise to 79.4 zettabytes of data by 2025. The ratio between replicated and unique data will be 10:1 by 2024. Moreover, big data will increase by a CAGR of 26% in the next three years. Worldwide spending on big data analytics tools and software will be worth more than $270 billion this 2022. Furthermore, it’s predicted to grow at a compound annual growth rate of 13.2% between 2020 and 2022. Due to the increasing implementation and usage of big data, data science jobs will increase by about 28% by 2026. This percentage is equivalent to 11.5 million new jobs worldwide!Regarding analytics, there are various tools available online that will help you analyze your online campaigns’ performances. Check this Hopper HQ review. General Big Data Statistics [caption id="attachment_6655" align="aligncenter" width="1024"] Data and information are the oil of the modern century, and data analytics is the combustion engine.[/caption]Is big data a future trend? Look at these general statistics.According to a recent survey by IT Chronicles, companies generate approximately 2,000,000,000,000,000,000 bytes of data per day. This data is expected to be worth $77 billion by 2023. Big data can be beneficial. However, 63% of companies admitted that they can’t gather insights from big data. Moreover, 39% of business experts revealed that they're clueless about what it means to be data-driven. For US businesses, the biggest challenge to data access is IT budget constraints at 50%. Next to this are integration challenges at 40%, data security concerns at 36%, and lacking technical expertise at 34%. Despite the issues and challenges, 94% of business organizations say data is essential to their growth. Moreover, the industries investing the most into data analytics are the telecommunication, hospitality, and retail sectors. Analytics may be the primary reason for using big data. However, studies revealed that 73% of data are never used for analytical purposes. 36% of enterprises regard big data as crucial to their business operations. In terms of countries, the US is the biggest market for data at 57%. This is followed by European and Middle Eastern countries at 32% and Asia at 8%. Data creation will grow to over 180 zettabytes by 2025. You may wonder: how much data is on the internet 2021? As per recent big data statistics, it would take a person around 181 million years to download all data from the internet. On a daily basis, internet users produce about 2.5 quintillion bytes of data. If you’re asking, “what percentage of companies use big data," 97% of companies are investing in AI and big data. Big Data Industry Growth Statistics Big data statistics show that companies have been investing in big data solutions since 2010. Let’s examine the growth of different industries using big data for their business operations. As per a report by SoccerNurds, the big data analytics market in banking could escalate to $62 billion by 2025. On the other hand, the market for big data analytics in the healthcare industry could be worth $67 billion by 2025. Cyber scams and issues have risen to 400% at the start of the COVID-19 pandemic. The most famous download campaigns and malware installations are from the threat group TA505. If you’re asking, “how many companies use big data,” 59% of organizations around the globe use big data analytics. Big data is also now used by every industry, but the entertainment and media sector takes the top spot for predictive analytics. Take Netflix, for example. This video-streaming service was able to influence 80% of content viewed by its 100 million subscribers due to accurate data insights. Moreover, Netflix was able to save $1 billion a year on customer retention by using big data. Overall, manufacturing and banking are the biggest industries for big data. Big Data Usage Statistics [caption id="attachment_6658" align="aligncenter" width="1024"] Data is everywhere—from Google to social media platforms and every information you see on desktop or mobile.[/caption]It’s tempting to believe that big data can help companies do everything better. But in reality, many organizations struggle with how best to use all of that information. Businesses often find themselves asking: do we really need big data? Check out these statistics to find out.According to a study by Dresner Advisory Services, data warehouse automation and forecasting are the topmost use cases for big data analytics. Moreover, 70% of respondents agree that customer and social analysis and fraud detection are ideal use cases for big data. When it comes to online platforms using big data, Google remains the highest shareholder among search engines with over 3.5 billion searches daily. Meanwhile, WhatsApp users send and respond to up to 65 billion text messages daily. As showcased in current big data statistics, users spend about 6 hours and 42 minutes on the Internet. This accounts for the rapid big data growth online. On the other hand, social media accounts for 33% of the total time users spent online. As per big data growth statistics, there are more than 2 billion active users on Facebook per month. With this, the social media platform has around 1.8 billion visitors daily. Twitter users post more than half a million tweets per minute. According to reports, there are over 30 billion tweets posted on the platform in less than 1.5 months. Big Data Market Statistics Businesses are becoming more aware of how important it is to take advantage of big data to gain an edge over their competition. These big data market statistics will prove it. As per data by Statista, the big data analytics market for services and software is expected to be worth $103 billion by 2023. Furthermore, this figure is forecast to double by 2027. The big data analytics market for customer experience management is estimated to be worth $14 billion by 2024. Meanwhile, the big data market in China is expected to reach a value of over $22 billion by 2023. This figure is based on the country’s 23.5% compound annual growth rate between 2014 and 2020. It’s been estimated that by 2020, almost $200 billion will be spent on big data technologies and analytics.You can also use an alternative tool to help you with your online campaign analysis. Read this SmarterQueue review to get started. Benefits of Big Data Statistics [caption id="attachment_6657" align="aligncenter" width="800"] An overview of the advantages of utilizing big data in your business organization. | Source: TechVidvan[/caption]To delve deeper into big data, let’s look at some of its benefits to business organizations.According to a report by McKinsey & Company, data-driven organizations are 23 times more likely to acquire new customers. Moreover, companies that utilize big data are 19 times more likely to maintain a profitable status. Recent big data statistics revealed that Fortune 1000 companies could generate incredible outcomes even with a small data visibility increase. For example, a 10% rise in data visibility could yield up to $65 million in additional income. Better decision-making is the top benefit of using big data at 69%. The two other benefits include improved control of business operational processes at 54% and improved customer understanding at 52%. Another report from McKinsey & Company revealed that companies investing in big data could increase their operating margins by 60%. Businesses' Perception of Big Data To give you a full grasp of the impact of big data on business organizations, let’s talk about how businesses view it. Big data statistics from NewVantage showed that 97% of business organizations worldwide are focusing on big data and AI investments. However, a recent survey found that over 80% of businesses don’t trust big data, citing a lack of security as their main concern. Moreover, 88% of respondents agree that big data are irrelevant to companies. Despite the lack of trust in big data, 58% of organizations around the world are still planning to implement big data technology into their business operations. 21% of business organizations consider big data statistics and security analytics as important tools in today’s operations. Furthermore, 13% of companies that work in velocity, big data volume, and variety claim that they highly consider big data security analytics in their regular processes. Recent big data statistics revealed that people in the United States use an average of more than 3 million GB of internet data per minute. With the increasing use of big data worldwide, experts predict that it will offer 2.7 million job opportunities in the US alone. On the other hand, US college institutions are selecting the brightest and best students by using big data. The Future for Big Data in Business and Research [caption id="attachment_6656" align="aligncenter" width="1024"] Data is a precious aspect for every company and will last longer than the systems and software themselves.[/caption]So, what is the future of big data analytics? The future of big data in business and research is a bit cloudy. Although we've been generating huge amounts of digital information for years now, most data stored is still unstructured. With so much data, it will be difficult to process it all in a timely manner, but that doesn’t mean we’ll slow down in doing so. The combination of consumer demand and technological advances will allow businesses and researchers to pursue more analysis in real-time. In fact, IBM predicts that by 2022, there will be 5 exabytes of data created every single day. By 2025, we should see over 1 million gigabytes of data being collected per person on the planet!These figures are huge! And it’s not surprising that companies are seeking every opportunity to capture as much data as possible. As reported by McKinsey & Company, big data could be the next frontier for innovation, competitiveness, and productivity. And big data isn't just being used in businesses across all sectors but also more and more in research. To explore further the many advances in technology, read this article: “5G Statistics 2021: Adoption, Benefits, and Challenges.” Sources:findstack.com techjury.net earthweb.com dataprot.net sigmacomputing.com financesonline.com idc.com itchronicles.com soccernurds.com globenewswire.com statista.com mckinsey.com newvantage.com

How to Become an Influencer on Facebook Without Breaking the Bank

Do you want to find out how to become an influencer on Facebook without breaking the bank? Today's your lucky day because we are going to discuss all the important things you need to know for just that. From winning more followers to increasing your Facebook engagement to get more likes. We'll also teach you how to grow your page organically, optimize, and eventually win people's trust. All these will allow enable you to become an influencer and eventually make money. [caption id="attachment_6640" align="alignnone" width="1024"] The Power of Facebook and Social Media[/caption]Whether you like it or not, Facebook is the largest social media channel and is, therefore, a must-have social media platform for influencers and marketers. Getting the right information will make you 10 steps ahead of the competition. You need to know how users are utilizing this platform and make calculated decisions about your social media strategy. Numbers don't lie. According to statista.com Facebook currently has 2.91 billion active users every month. That's a 6.2% increase from last year's 2.74 billion users. No wonder so many people want to jump on the influencer bandwagon. The question is, what is the secret of how to become an influencer on Facebook? Let's go ahead and find out. Key TakeawaysChoosing Your Niche: Identify a specific area of interest or expertise that you're passionate about. This focus helps in creating consistent and engaging content that resonates with a targeted audience.Optimizing Your Facebook Profile:Professional Profile Picture: Use a clear, high-quality image that represents your brand.Engaging Bio: Craft a concise and compelling bio that highlights your niche and value proposition.Custom URL: Create a memorable and relevant Facebook URL to enhance discoverability.Content Creation and Consistency:Regular Posting: Maintain a consistent posting schedule to keep your audience engaged.Diverse Content Formats: Utilize various content types like text posts, images, videos, and live sessions to cater to different audience preferences.Value-Driven Content: Focus on providing informative, entertaining, or inspiring content that adds value to your audience.Engaging with Your Audience:Respond to Comments and Messages: Foster a sense of community by interacting with your followers.Solicit Feedback: Encourage audience participation through polls, questions, and feedback requests.Join Relevant Groups: Participate in Facebook groups related to your niche to expand your reach and credibility.Leveraging Facebook Features:Facebook Live: Host live sessions to interact in real-time with your audience.Stories and Reels: Use these features to share short, engaging content and updates.Insights and Analytics: Monitor your performance metrics to understand what content resonates most with your audience.Monetization Strategies:Affiliate Marketing: Promote products or services and earn commissions on sales generated through your referrals.Sponsored Posts: Collaborate with brands to create content that promotes their offerings.Selling Products or Services: Leverage your influence to market your own products or services directly to your audience.How Many Followers Do You Need To Be An Influencer On Facebook? There's no specific number of followers for you to be considered a Facebook influencer. However, most of these influencers have a few hundred to 20,000 followers. The most famous Facebook influencers have over 200,000 followers. These influencers having big followings can drive major traffic and conversions for brands. Thus, they can be very expensive. However, it’s a bit more complicated than that. Certain factors need to be placed on the equation, not just the number of people following you. So here are some initial steps to increase your followers if you’re starting from scratch.[caption id="attachment_6630" align="alignnone" width="1024"] The Facebook Influencer With A Business Acumen[/caption] Post Daily You can use Facebook as leverage for building your brand by starting with something as simple as this: posting daily. If you fail to do this, then you fail to build your brand. These can be in the form of motivational quotes, or things closely related to your chosen industry. Posting daily videos is another good idea. But it has to have something to do with that personal brand you're building. For instance, you wish to be known as an online marketer. So the majority of your posts, videos, and status updates need to be marketing-related. It's perfectly okay to throw in some personal stuff now and then. After all, social media is about connecting with your audience on a personal level. But most of these posts need to be industry-related. Engage With Communities This next step is very important in building trust and reputation. Engage within your community. Whenever somebody leaves a comment, never fail to open, read, and respond to that message. Participate in other groups. If you're only engaging with people on your fan page, then no community engagement's happening. Look for other groups and pages within your niche. Make it a point to engage with those people and try to help them. Helping them will encourage them to look for your fan page, like and add you as a friend, and consistently follow you. Create Live Videos Live video is another thing you can leverage on Facebook. Somehow people are so fascinated with reality TV because you can see what's happening to people every single day. One of the ways the biggest influencers create large personal brands is through Facebook Live. The more live video you put out there, the faster the growth of your fanbase. What Is A FB Influencer? But what exactly is an FB influencer? He or she is someone who knows how to increase Facebook engagement to get more likes. Here's how you can do that. [caption id="attachment_6631" align="alignnone" width="1024"] The Facebook Influencer As A People Person[/caption] Analyze Your Posts Find time to sit down and analyze all your posts. See what content performs better compared to the other things you're posting. Then post more of those. On the other hand, if you discover some posts that aren't exactly doing well, post less of that stuff and focus more on content that people engage with. Next, what content form do they like best? Are they text, graphics, or videos? What topics do they enjoy most? Some simply perform better than others, depending on your audience. So once you figured out how you can make your post stand out, go ahead and create more of those. Read this Postfity review to find out how the app can help you do these things. KISS Keep It Short and Sweet (KISS). Take YouTube shorts or IG reels for example. They are so popular because people enjoy brief, digestible content. That's why TikTok became such a big hit in such a short period. Realize that majority of Facebook users are on mobile devices. 98.3% to be exact. Not that they're not using laptops or desktops, it's simply more convenient for them. Long posts are also needed now and then. Just make sure the text isn't so distracting and your audience can focus on your core message. Still unsure how to go about it? Read this Social Champ review to find out how the app can aid you in coming up with snack size content. Consistently Post At The Right Time Timing is everything. You need to be able to post consistently at the right time. Learn how to optimize them and publish them at times you know people are on Facebook. This will increase your odds of engagement. This is where Facebook Page Insights is of big help. Here, you can check the time your fanbase is online. This will give you a better understanding of the best times and days for posting. Boosting your engagement to a higher level. Use The Rule of Seven Are you familiar with the rule of seven in marketing? It is said that when a person sees and engages with brands seven times, there are higher chances for recall and purchase. So post consistently to get the same effect. Then make sure you're active in Facebook groups. There's no need to create a group bearing your brand name. It's enough that you go to other groups and participate. But make sure these are related to the brand you're building. Say No To Engagement Bait You know how tempting it is to ask followers to like, share, and comment on your posts, right? Please don't. Facebook analytics can see through your content and know if you're using tricks or engagement bait. There's no penalty, nor will you get banned. However, you will not get the reach you are aspiring for. Your audience should want to engage with you because of one thing and one thing alone: amazing content. So if you have some extra money, allot a small budget to boost your Facebook post with your current audience. More of them will see it, and in the future when you have a post that isn't boosted, they will still engage. This will make you do a whole lot better. How to Become a Social Media Influencer and Make Money Start organic, stay organic. Here we'll share with you some powerful tips so you can start growing your page and personal brand absolutely free. [caption id="attachment_6632" align="alignnone" width="1024"] Facebook Influencers Reach Everyone, Everywhere[/caption] Don’t Ask Uninterested Parties To Like Your Page If they’re liking your page because they like you and not your niche, that’s a big problem. Facebook will show them your content on their newsfeed. If your family and friends don't engage with it, Facebook will assume it's poor content immediately. It will no longer suggest it to more users. Thus, lowering and impacting your overall reach. For instance you have a page that's for dog lovers only. But you will force yourself on people who will go and like your page who are not in the least bit interested in dogs. This will only hurt the overall performance of your page and decrease your chances for going viral. Only Post HD Videos Posting HD videos cannot be stressed enough. Who wants to watch blurred and grainy videos in the first place? It's not enough to know the type of videos you are going to make. Not only should you provide value and useful information. Giving it to your audience in crystal clear format is also top priority. No Relationship = No Sales Do not post your products or services if you're just starting out. We know how tempting and frustrating this can be because everyone wants to make money asap. That's one of the main reasons people want to be influencers in the first place. But majority of these people fail with their Facebook page because their primary focus is on selling even if they haven't established a solid relationship with their audience. You need to earn their trust first, especially if we're talking about organic traffic. Only after you have provided them something of value can you ask them to buy from you. First you give, then you ask. Facebook Page Optimization When people reach your Facebook page you have to let them know that they're in the right place immediately. So if you're in the catch niche make sure you have related videos, images, or a banner in place so they'd know what it's all about. Never leave your audience confused or guessing. Thus, the reason for your videos and images as they are powerful tools to let people know what you and your brand represent. Utilize Related Hashtags Use hashtags to a minimum. Pick one or two of the most popular ones in your niche then add that to your content. Another good idea is to use branded hashtags. These hashtags are brand specific to you, making it easy for you to trace how much traction your brand has created. Or if people share your content elsewhere with this specific hashtag. This will show how much people are actively engaging with your brand. How To Be A Beauty Influencer On Facebook If you wish to make it to the forefront as a beauty influencer on Facebook, there are some important things to remember. Your content needs to be informative, entertaining, and most of all inspiring, especially if it is Facebook Live. You can't just throw something on a wall then find out what sticks. More and more brands are using Facebook Live to existing aspects of work. Whether it be in health, beauty, fitness, or all of the above, remember that Facebook influencers are free and more than capable of doing more than just one thing. This feels more genuine to the audience and will keep viewers tuned in. [caption id="attachment_6633" align="alignnone" width="1024"] Facebook Is Here To Stay[/caption] List of Facebook Influencers If you’re curious who are currently the top Facebook influencers on the planet, we’ll give you eight people who made it to the top 20 based on the number of fans (in millions).Hopefully, you get the inspiration you need to push forward and reach your goals. Cristiano Ronaldo 122.28 Shakira 100.03 Vin Diesel 96.71 Leo Messi 90.16 Eminem 86.52 Rihanna 79.01 Will Smith 77.08 Justin Bieber 76.3Not only is he the most followed sports celebrity on Instagram, Cristiano Ronaldo is also the most followed individual on Facebook. Having more than 122 million subscribers on his FB page in March 2022. Only Facebook itself and Samsung had more followers on the social media platform. His ranking position is even more impressive, considering that the most popular Facebook fan pages are dominated by worldwide brands and not individual celebrities. FAQDo I need a large budget to become a Facebook influencer? No, becoming a Facebook influencer doesn't require a significant financial investment. By focusing on creating valuable content, engaging with your audience, and leveraging free Facebook features, you can build your influence organically. How often should I post on Facebook to grow my influence? Consistency is key. Aim to post at least 3-5 times a week, ensuring that each piece of content provides value to your audience. Monitor engagement metrics to determine the optimal posting frequency for your specific audience. What type of content performs best on Facebook? Content that is authentic, relatable, and provides value tends to perform well. This includes informative articles, entertaining videos, personal stories, and interactive posts like polls or Q&A sessions. How can I increase engagement on my posts? Encourage interaction by asking questions, responding to comments, and creating content that prompts discussions. Utilizing Facebook Live and Stories can also boost engagement by providing real-time interaction opportunities. When should I consider monetizing my Facebook presence? Once you've built a loyal and engaged audience, you can explore monetization options such as affiliate marketing, sponsored content, or selling your own products/services. Ensure that any monetization efforts align with your brand and provide value to your audience.More Than Just A Facebook Influencer Love it or hate it, Facebook is one of the most popular sites on the web. So if you can't beat them, you might as well join them. Now you that you know the things you can do and have learned how to become an influencer on Facebook, use all these things to your advantage. Soon you will convert your visitors into customers. You can then offer promos to your fans on your Facebook page. This will help increase engagement and encourage them to buy from your business. It can be that simple. Start doing these today and your efforts will soon payoff. Because you are not just a Facebook influencer, you make a difference in people’s lives.If you want to learn more about Facebook and what it has been doing for businesses, check out article "83 Facebook Statistics for Marketers in 2021."

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