Navigating Influencer Marketing on Emerging Platforms: A Complete Guide in 2024

Influencer marketing has grown beyond Instagram and Facebook. Now, brands can reach their audiences in new ways. A huge 91% of marketers think influencer marketing will grow even more in the next year. New platforms like TikTok, Twitch, and LinkedIn are opening up fresh chances for brands to connect with people.

Marketers need to understand the unique styles, who uses these platforms, and how they work. By working with different influencers and making real content, brands can make the most of these new places. This approach helps them grow in a big way.

In this guide, we’ll look at the new platforms changing influencer marketing. We’ll talk about how to pick the right influencers and manage campaigns well. Get ready to see how influencer marketing can lead to big digital wins.

Key Takeaways

• Emerging platforms like TikTok, Twitch, and LinkedIn offer new opportunities for impactful brand collaborations and audience engagement.
• Marketers must possess a deep understanding of platform-specific content styles and audience demographics to navigate the evolving landscape.
• Creating diverse influencer portfolios and focusing on authentic content creation are key to driving success on emerging platforms.
• Leveraging advanced analytics tools is crucial for measuring campaign impact and optimizing influencer marketing strategies.
• Staying informed about the latest trends and shifts in the digital space is essential for remaining competitive in the influencer marketing realm.

What is An Emerging Platform?

Emerging platforms are new and fast-growing social media or digital spaces. They offer unique chances for users to engage and create content. These platforms often have new formats or target specific groups, making them great for influencer marketing. Examples include short video apps, live-streaming, and niche professional networks.

The rise of these platforms shows how social media keeps changing. As technology and user needs evolve, new platforms appear. They give brands a chance to find new audiences and try out fresh marketing ideas.

Recent stats show a big shift in how we use the internet. By December 2023, over 36% of US web traffic was from mobile devices. This means brands need to think about mobile-friendly platforms, many of which are designed for mobile use.

As the digital world keeps changing, it’s key for brands and marketers to understand emerging platforms. This knowledge helps them stay on top of trends and connect with their audience effectively.

What are The Top 5 Social Media Platforms?

The world of social media is always changing. New and old platforms are competing for our attention. The top 5 are Facebook, YouTube, Instagram, TikTok, and Snapchat.

Facebook leads with 3.07 billion users every month. It’s a big place for businesses and influencers to meet. Its wide reach makes it key for digital marketing.

YouTube is the top video site with 2.5 billion users. It’s full of videos and a great place for influencers and brands to connect with people.

Instagram, also owned by Meta, has 2 billion users. It’s all about photos and videos, making it a favorite for many. It’s great for businesses looking to show off their style.

TikTok is a fast-growing app with 1.6 billion users. It’s known for short videos and is popular with the young crowd. It’s becoming a big player in digital marketing.

Snapchat is the last of the top 5 with 850 million users. It’s known for disappearing photos and videos. It’s still popular with the young and offers unique marketing chances.

Even though these five are the biggest, new platforms like Lemon8, Tumblr, and BeReal are starting to make waves. They offer something different and might shake things up in the future.

What are The Unique Features of Emerging Platforms?

The digital marketing world is always changing. New platforms keep popping up with cool features and chances for brands and influencers. These sites focus on different groups, offering special ways to connect with them.

TikTok has become huge, with over a billion users worldwide. It’s especially popular with Gen Z and Millennials. Brands can use TikTok’s short, fun videos to show off their stuff in a creative way. This could make their content go viral.

Clubhouse started in 2020 and quickly became a hit. It’s an invite-only place for real, live talks. Its audio format is great for stars and influencers to talk directly to their fans in a personal way.

Discord used to be just for gamers but now it’s a community spot for all kinds of chats. Brands can use Discord to build strong bonds with their fans. It’s a place for real conversations.

New platforms give brands a chance to try new things and reach specific groups. Knowing what each platform offers helps marketers make campaigns that really speak to their audience. This leads to better engagement and connections.

What are Strategic Approaches to Influencer Selection?

Choosing the right influencers is key in influencer marketing. It’s important to decide between micro and macro influencers. Micro-influencers have a dedicated audience and often lead to more sales, with 82% of people likely to follow their advice. Macro-influencers, on the other hand, reach more people, with 70% of teens trusting them more than celebrities.

Platform-Specific Influencer Metrics

It’s vital to look at metrics specific to each platform when picking influencers. Things like how often they engage with their audience and what kind of content they make are important. For example, 44% of brands want to work with nano influencers in 2024, up from 39% in 2023, because they can offer better value.

Authentication and Vetting Process

Checking if influencers are real and trustworthy is a must. A good vetting process helps avoid problems like fake influencers or those who don’t share your values. Tools and agencies can help with this, as 61.9% of marketers use influencers for content. With 92% of people trusting recommendations from influencers, this step is crucial.

You can also use the tool in this StarNgage review.

By choosing influencers wisely, brands can make the most of influencer marketing. Using specific platform insights, knowing the differences between micro and macro influencers, and a thorough vetting process are key. This way, campaigns can connect with audiences and show real results.

How do You Manage Advanced Campaigns Across Platforms?

Businesses now use many channels for marketing, making it hard to manage influencer campaigns. But, the right campaign management tools and strategies can make it easier. They help get better results.

Tools for market benchmarking give insights into how brands do with influencers in certain markets. This helps make decisions based on data. Influencer marketing technology solutions help from finding influencers to tracking how they do. They offer a single place for managing campaigns well.

For big global programs, there are advanced tools. They give deep insights, help manage campaigns, and coordinate efforts worldwide. These tools help marketers handle complex campaigns, use resources better, and see clear success.

The author has tested over 2,000 campaign management tools and written over 1,000 software reviews. The chart shows prices for top marketing tools, from $8 to $165 per user per month.

Using top influencer marketing technology and data, marketers can tackle complex campaigns. They can use resources wisely and achieve clear success.

What is The Latest Social Media Platform?

The world of social media is always changing. New platforms pop up all the time. As an emerging platforms editor, I keep up with these changes. Recently, platforms that use augmented reality (AR), virtual reality (VR), and immersive experiences have become popular.

Noplace, a platform for Gen Z, got $19 million in funding in July 2024. It combines AR and social networking, letting users share interactive experiences. Ten Ten, a walkie-talkie app for teens, got $38.2 million in funding. It reached 6 million downloads on Google Play in just 6 months after its release in January 2024.

Also, there are new platforms for specific interests or groups. BeReal, a photo app from Paris, has 25 million users, mostly young adults in the US. Threads, a text app from Meta in Menlo Park, California, has 200 million users.

As an emerging platforms editor, keeping up with these new platforms is key. It helps us reach our audience and meet our brand goals. The social media world is always changing. Marketers need to keep up with new social media trends to stay ahead.

Conclusion

Exploring influencer marketing on new platforms needs both flexibility and smart planning. As digital trends change, brands must keep up. They should know about new platforms, their special features, and pick influencers that match their goals and audience.

Using advanced tools for managing campaigns and creating real content can open big doors for growth. This way, brands can engage more with their audience.

The future of influencer marketing is bright, thanks to platforms like TikTok, Instagram Reels, BeReal, Discord, and Clubhouse. These new players are changing social media, giving brands new ways to reach people. With everything from short videos to audio-only content, brands can offer unique and engaging experiences.

To lead in digital marketing, brands must be ready to change and try new things. Knowing each platform’s rules, audience, and content types helps brands use their resources well. This way, they can connect deeply with their audience.

Brands that adapt to these changes will be at the forefront of influencer marketing. They’ll build stronger loyalty and stay ahead in their markets.