Clash of Clans

Clash of Clans

Summary

Who is Clash of Clans

Clash of Clans is a strategy mobile video game by the Finnish game developer Supercell. The developer released the game for iOS devices on August 2, 2012, and Google Play on October 7, 2013.

COC’s developer is also the company behind other popular games, including Brawl Stars and Hay Day. It took Supercell six months to develop the game, with very few changes over the development’s course.

The game’s setting is a fantasy-themed world, with the player as the village’s chief. The game tasks players to create their own villages through the resources they gain from attacking other villages, earning rewards, buying through raid medals, or producing their own.

Game players may join together to form a group of 30 to 50 people and participate in Clan Wars, chat with each other, or donate and receive troops. Furthermore, players may upgrade or acquire in-game assets through the game’s currency or resources. COC currently has eight resources — gold, elixir, dark elixir, gems, builder gold, capital gold, and raid medals.

Supercell also developed four spin-off games — Clash Royale, Clash Quest, Clash Mini, and Clash Heroes. However, the developer discontinued Clash Quest’s development on August 17, 2022.

The game rose to popularity in a short period, and multiple gaming influencers produced Clash of Clans content. Today, the game has 19.7M subscribers on YouTube, 20M likes on Facebook, 5.7M followers on Instagram, 4.3M on Twitter, and 1.2M on TikTok.

Awards and Recognitions

  • 2023 Cannes Lions International Festival of Creativity: Grand Prix in Entertainment, Grand Prix in Gaming
  • 12th Shorty Awards: Clash of Clans 2019 Engagement Campaign, finalist

Clash of Clans Prominent Campaigns

Super Bowl XLIX Commercial 

Super Bowl XLIX Commercial
Source: International Business Times

In 2015, Supercell released its Clash of Clans Super Bowl commercial, featuring Liam Neeson parodying his Taken character. Business Insider reported that the ad is the fifth most-watched Super Bowl ad. YouTube users voted the ad as the second-best Super Bowl ad, just behind With Dad by Nissan. 

Topps Branded Collaboration

Topps Branded Collaboration
Source: Topps Website

For its 10th anniversary, Supercell kicked out multiple campaigns, including a branded collaboration with trading cards and collectibles brand Topps. The brand sold 80s-themed Clash of Clans branded Garbage Pail Kids cards on the website. 

General Mills Branded Collaboration

General Mills Branded Collaboration
Source: Walmart Website

Another one of its 10th-anniversary campaigns is its collaboration with food brand General Mills. The partnership released a 90s-themed Clash of Clans barbarian Choco Boom Booms. The cereal was available on Walmart’s website.  

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