image ofLeague of Legends

League of Legends’ Profile

Niche: Entertainment
Country: United States


Who is League of Legends?

League of Legends, a.k.a LoL or League, is a multiplayer online battle video game launched in 2009 by the game developer Riot Games. Inspired by Warcraft III's custom map, Defense of The Ancients, Riot sought to develop a stand-alone game in a similar genre; hence, League of Legends.

The game is free and only earns revenue through in-purchase character upgrades or customization. You can download it on both Microsoft Windows and macOS.

League generally received positive feedback from critics, highlighting its production value, character designs, and accessibility. It quickly became one of the greatest video games of all time. However, there have been reports of negative and abusive in-game behavior of its players, and it continues to persist despite Riot's efforts to solve the problem.

Due to its prominence, League is the largest e-Sport in the world, with an international competitive scene of leagues that culminate in the annual League of Legends Championship. The game's competitions and events are often live-streamed on websites and mainstream sports channels.

League of Legends currently has 15M subscribers on YouTube, 17M likes on Facebook, 5.2M followers on Twitter, 4.4M on Instagram, and 449.7K on TikTok.

League of Legends’ Awards and Recognitions

  • 2021-2019 The Game Awards
  • 2019 Sports Emmy Awards: Outstand Live Graphic Design (for its 2017 world championship)
  • 2010 Game Developers Choice Awards: Best Online Technology, Game Design, Visual Arts, and New Online Game
  • 2011 Golden Joystick Awards: Best Free-To-Play Game

League of Legends’ Prominent Campaigns

Lil Nas X Partnership

Lil Nas X Partnership
Source: GFinity


A 60-ft tall CGI projection of the artist Lil Nas X was shown during the LoL Worlds 2022. The stint was to emphasize the announcement of Lil Nas X being League of Legends president. As per Riot Games, Lil Nas X is responsible for musical moments, a spectacular live performance, and an awesome League of Legends champion skin. 

Kia Sponsorship

Kia Sponsorship
Source: KIA Media


This year, automobile brand Kia launched its League of Legends collaboration for its "Stay True to Your Lane" campaign. For the campaign, Kia offers a virtual Assist Lane, helping League players be proud of their role, identity, and game style while celebrating individuality and diversity. The campaign features five inspiring films meant to stir discussion in the online community. 

League of Legends’ Other Information

Website

https://www.leagueoflegends.com/en-ph/

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