image ofEmily Schuman

Emily Schuman’s Profile

Niche: Beauty
Country: United States

Who is Emily Schuman?

Emily Schuman is known for being the creator of the award-winning blog Cupcakes and Cashmere. She started her blog back in 2008 and she's been a featured guest in numerous magazines and TV shows such as Teen Vogue, Glamour, Lucky Magazine, and the TODAY SHOW. Some of her prominent collaborations are with Juicy Couture, Birchbox, and Estee Lauder. She has 551K followers on Instagram, 311K followers on Pinterest, and 92.4K followers on Twitter.

Emily Schuman’s Awards and Recognitions

Emily Schuman’s Prominent Campaigns

Juicy Couture

Juicy Couture

They say inspiration comes to you like lightning, but are you always ready for it when it does? With some unbelievably simple ideas and tricks, Juicy Couture and Emily Schuman from Cupcakes and Cashmere are here to help you catch that lightning in a bottle. Yes, Emily is revealing her rules for living in Los Angeles. For instance, switching up your workspace to increase efficiency or making sure you always have your phone camera in your purse in case you come across something incredible to capture.

She also gives out some useful tips and tricks on how to look put together when going out. Like playing up only one feature at a time and adding up a coat of sparkly nail polish to brighten up your look. She also suggests adding chic accessories before heading out the door, and if you're wearing heels, choose a pair with a bit of platform in front so you avoid teetering too much.



There’s so much more to makeup than just being a routine. So Birchbox teamed up with Cupcakes and Cashmere creator Emily Schuman to compile her go-to tips for revving up your everyday look with products that can be found in the May 2015 Birchbox, which she curated. Emily wears many hats, and not only is she a smart businesswoman, but she's also a new mom, so all of these tips are the perfect finishing touches that require less time and minimal effort. Some of her samples in the curated box are as follows:

Tocca, Eau de Parfum, by Isabel. This sample is really beautiful, with notes of citrus, rose, and leather, and is really perfect for spring. Then there's the Shiseido Ultimune Power Infusing Concentrate. It's a powerful concentrate you put on after you wash your face. This is amazing for tackling all those fine lines and wrinkles. There's also Living Proof Restore Instant Repair, which you put on the bottom of your hair to prevent breakage and split ends. Then there's also a sample from Benefit Cosmetics called The Porefessional. It's a fantastic primer to put on before makeup to really reduce the look of pores.

Estee Lauder

Estee Lauder

Emily also collaborated with Estee Lauder. In one of her videos, she demonstrated how to make the perfect metallic smoky eye, a sneak peek to show how this mega influencer can be so charming and engaging while also being authentic and personal. Just like in her blog, Cashmere and Cupcakes, she does plenty of how-tos that are well-received by her followers. Estee Lauder loves her infectious personality that comes across in her writings and her take on getting things done. Thus, they felt she was the right person for the job.

Emily Schuman’s Other Information


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