Fortnite

Fortnite

Summary

Who is Fortnite

Fortnite by Epic Games is an online video game launched in 2017. The video game is available in three modes—Battle Royale, Save The World, and Creative.

All three game modes use the same engine and possess similar graphics, mechanics, and art assets. Save The World is a player-versus-environment game, with four players working on achieving the same objective in each mission. Battle Royale is a player-versus-player game mode that allows players to play alone, join a duo, or a group of three to four players. Creative is a sandbox game where players have the creative freedom to create battle arenas, platforming challenges, and race courses, as well as get any item from their Battle Royale game mode.

While the Creative and Battle Royale modes are free to play, Save The World isn’t. The game is monetized via V-Bucks, the in-game currency players can use to buy assets, battle passes, loot bags, and more.

YouTube has a lot of gaming influencers whose content primarily focuses on Fortnite gameplay. However, there has been a growing concern about Battle Royale’s draw toward young gamers. Both parents and teachers are concerned with students getting distracted from school work and using virtual guns. Nonetheless, Fortnite continues to be a popular and widely used game.

The game currently has 11.5M subscribers on YouTube, 24.7M followers on Instagram, 16.1M on Twitter, 10.6M on TikTok, and 5.5M likes on Facebook.

Awards and Recognitions

  • 2018 Teens Choice Award: Choice Video Game
  • 2018 Golden Joystick Awards: Ultimate Game of The Year, Best Competitive Game
  • 2018-2019 The Game Award: Best Ongoing Game
  • 2019 The Webby Awards: Best Multiplayer/Competitive Game
  • 2019 BAFTA Games Award: Best Evolving Game

Fortnite Prominent Campaigns

Netflix Collaboration

Source: Culture Slate

In the game’s collaboration with Netflix, players had access to characters from Stranger Things and Arcane. Arcane fans had access to Jinx and Vi, while Stranger Things fans enjoyed Chief Hopper and Demogorgon.

Marvel Studios Collaboration

Source: Culture Slate

Fortnite has had multiple collaborations with Marvel Studios, but their most recent partnership gave fans access to Spider-Man: Across The Spider-Verse web-slingers and characters. Players could use Tom Holland’s Spider-Man and Zendaya’s MJ characters in the item shop.

Star Wars Collaboration

Source: Culture Slate

Fortnite’s Star Wars collaboration is one of the best to date. The partnership brought great characters into the item shop, including Luke, Leia, Obi-wan, Han, and Darth Maul. Players also fought Storm Troopers, Clone Troopers, and Darth Vader. Best of all, players learned force abilities from Obi-Wan, Darth Maul, or Anakin Skywalker.

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