Jeffree Star has always been a big name on YouTube. Jeffree is an American beauty influencer, makeup artist, entrepreneur, and former singer-songwriter who founded Jeffree Star Cosmetics.
In 2009, Star released a studio album with a song that featured Nicki Minaj. He went on several world tours to promote his music and signed with Konvict Muzik in 2010. By 2013, he left the music industry. The following year, he founded Jeffree Star Cosmetics.
Leaving the music industry left Jeffree Star bankrupt. So, he risked his remaining savings to start his company and reinvent himself as a makeup influencer on Youtube. Star now has a net worth of $200 million, making him one of the highest-paying YouTube personalities.
Star’s career is not without issues and controversies. His issues and feud between celebrities and influencers, including James Charles, Kat Von D, and Kylie Jenner, have contributed to his popularity.
Jeffree Star accumulated 15.9 million subscribers on YouTube, 14 million followers on Instagram, 6.3 million on Twitter, 5.4 million on TikTok, and 2.8 million on Facebook.
- 2019 9th Streamy Awards nomination for Beauty
- 2020 12th Annual Shorty Awards nomination for YouTuber of The Year
Jeffree Star Cosmetics x Shane Dawson Conspiracy Collection
In collaboration with YouTuber Shane Dawson, Jeffree Star Cosmetics released the Conspiracy Collection for its Fall 2019 collection. The collection featured two eyeshadow palettes (a full-sized and a mini), six liquid lipsticks, two glosses, a lip scrub, a lip balm, a mirror, and a makeup bag. Jeffree Star Cosmetics launched the Conspiracy Collection on November 1, 2019.
Jeffree Star Cosmetics x Manny MUA
The partnership between two YouTube beauty gurus, Manny Gutierrez, and Jeffree Star, yielded a line of to-die-for makeup must-haves. The collab featured two Velour liquid lipsticks and a Skin Frost highlighter.
Morphe x Jeffree Star
Makeup brand Morphe collaborated with Jeffree Star for a collection of limited-edition makeup brushes and sponges. The line featured three deluxe sponges and a 7-piece brush set. However, Morphe already severed ties with Jeffree and his brand following multiple controversies involving the influencer.