Nikkie de Jager
Nikkie de Jager, better known by her YouTube moniker NikkieTutorials, is a Dutch beauty influencer, makeup artist, and entrepreneur who started her career in 2008. She’s found massive online success through makeup tutorials and collaborations with prominent personalities, such as Lady Gaga and fellow influencer Jeffree Star.
In 2020, Nikkie publicly announced via a YouTube video that she is a transgender woman. After years of being a prominent influencer, she finally had the courage to reveal her true identity. Because of her vision, advocacy, and expertise, the influencer became a goodwill ambassador at the United Nations in the same year.
Then, in 2021, Nikkie launched her cosmetic brand Nimya after its 3-year development process. The brand releases three products upon the launching — a setting spray, moisturizer/primer hybrid, and serum.
Nikkie de Jager has a whopping 18.5 million followers on Instagram, 14.2 million on YouTube, 7.7 million on TikTok, 2.1 million on Twitter, and 1.7 million on Facebook.
- 2017 Forbes’ Top Influencers
- 2017 9th Annual Shorty Awards: YouTube Guru
- 2017 Teen Choice Awards: Choice Web Star – Fashion/Beauty
- 2019 American Influencer Awards: International Makeup Influencer of The Year
- 2020 CelebMix Awards: Social Media Star
- 2020 American Influencer Awards: International Makeup Influencer of The Year
- 2021 Nickelodeon Kids’ Choice Awards: Favorite Star – Netherlands
Marc Jacobs Beauty
The leading fashion and beauty brand, Marc Jacobs (Beauty), hailed Nikkie de Jager as its first-ever Global Artistry Adviser. With her new role, Nikkie imparted her incredible talent and expertise to the brand’s content and overall artistry, as well as getting first-hand access to the development process of the brand’s products.
NikkieTutorials x Beauty Bay
The influencer teamed with British retailer Beauty Bay for an eyeshadow palette that debuted on August 31, 2020. Her eyeshadow palette partnership with Beauty Bay happened years after her traumatic collaboration with Too Faced. Fortunately for her, Beauty Bay didn’t let her and her fans down.
I Make Up Like This
Maybelline New York tapped Nikkie for its 10-part web series titled I Make Up Like This. The series featured Nikkie de Jager advertising her favorite Maybelline products.