Zoe Sugg Influencer Profile
Zoe Sugg, popularly called by her online name Zoella, is an English beauty and lifestyle influencer, author, and entrepreneur.
She kickstarted her online career as a YouTube influencer in 2009. And upon gaining steady followers, she launched her Zoella Beauty beauty line and published her debut novel Girl Online in 2014.
With a staggering 4.93 million followers on YouTube, 9.2 million on IG, 2 million on Facebook, 196.6K on Pinterest, and 190K on Twitter, we can safely say that she is an incredibly prominent influencer with an established audience.
- Cosmopolitan: Best Established Beauty Blog
- Cosmopolitan: Best Beauty Vlogger
- Radio 1 Teen Awards: Best British Vlogger
- Nickelodeons Kids’ Choice Awards: UK Favourite Vlogger
- Choice Webstar: Teen Choice Award (fashion/beauty category)
- The Telegraph: 40 Best Beauty Bloggers
- British Vogue named her “Queen of the Haul”
- 4th Most Popular YouTube Channel (entire UK)
- Debrett’s 500 Most Influential People in Britain (New Media category)
- Grazia magazine’s “The Most Inspirational Woman of the Decade”
- FHM’s 34th Sexiest Woman in The World (2015)
Zoella X Colourpop
Her Colourpop collaboration in 2019 was a hit in the beauty industry. They released a Brunch-themed line that represented Zoe’s makeup style and was inspired by brunch favorites. Zoe has been a Colourpop user since 2015, so their collaboration was no surprise.
Zoe worked with two other bloggers, Emma Chapman, and Elsie Larson, in creating Filmm. The app is the bloggers’ response to the soaring demand for high-quality video content. Filmm is straightforward and relatively easy to navigate, so many users love it.
Her Etsy partnership forged a capsule home collection that tapped creative makers worldwide. Most of the Etsy sellers who worked with Zoe in curating and perfecting the collection were from the UK. And the results of this joint effort? Exquisite!
Digital Detox Day
Her team-up with Lush, an ethical cosmetics brand, promoted Digital Detox Day last September 5, 2020. The campaign encouraged participants to step back from social media and focus on their mental health. The collaboration created a bath bomb called IRL, whose sales supplied grants for mental health organizations.