Who are the most followed TikTokers? Since TikTok burst out into the scene initially for creating, discovering, and short videos, it has become more than just a social media platform used for entertainment. Gone are the days when this app was used only by young people for self-expression through dancing, singing, lip-syncing, or comedy. Today is it being used as an effective sales and marketing tool, just like the one in this Postfity review, for raking up massive revenues for brands. Are you curious what the most followed TikTokers are earning?
In this post, we will list the most followed TikTokers and learn how the impact of social media has transformed the landscape of advertising. We will also find out how the influencers most followed on Instagram, TikTok, YouTube, and other social media platforms became overnight sensations. Perhaps these tips and insights could inspire you to become a content creator and influencer in the future as well.
If you want to know who has the most followers TikTok 2025, check out this list because we will rank them in a descending order, from the most to the least followed TikToker around. This can still change by the end of 2025 since we’re still just past the first half of the year.
However, these top 10 most followed TikTokers will give you a pretty good idea of who has set the tone for this year. What type of content do they put out, and what makes them click. Let’s get to it.
Key Takeaways:
TikTok has evolved from a platform primarily for entertainment to a powerful tool for sales and marketing, with influencers leveraging their massive followings for brand partnerships and revenue generation.
The rise of TikTok influencers has transformed the advertising landscape, demonstrating the impact of social media on consumer behavior and brand promotion.
Influencers across various platforms, including Instagram, TikTok, and YouTube, have become overnight sensations, highlighting the potential for rapid growth and fame in the digital age.
Aspiring content creators can draw inspiration from the success stories of top influencers, suggesting that with creativity and dedication, becoming a prominent figure on TikTok is achievable.
The dynamic nature of TikTok’s popularity rankings indicates that the list of top influencers is subject to change, reflecting the platform’s fast-paced and ever-evolving environment.
Khaby Lame
Khaby Lame built a global audience by wordlessly “fixing” over-complicated life-hack videos with deadpan reactions and a signature two-hand gesture. Born in Senegal and raised in Italy, he shot to fame during the pandemic and has since become the platform’s most-followed creator—proof that simple, relatable humor travels across languages and cultures.
He’s extended his reach through brand collaborations and mainstream appearances while largely preserving the no-frills charm that made him famous. The combination of visual comedy, repeatable format, and clear personal brand identity keeps his content evergreen and endlessly shareable.
Charli D’Amelio
Charli D’Amelio rose from competitive dancer to TikTok superstar in late 2019, popularizing choreographed routines and helping define the app’s early aesthetic. Her quick pivot from viral dances to broader entertainment—TV, brand deals, and product lines—set a blueprint for creator-to-mainstream transitions.
Charli’s appeal blends polished dance skills with an approachable persona, making her a go-to collaborator for music launches and youth culture campaigns. Her family’s presence across content and reality TV further amplifies her audience and keeps her brand top-of-mind.
MrBeast (Jimmy Donaldson)
While best known for YouTube megaprojects, MrBeast also ranks among the most followed TikTokers by repackaging his high-stakes challenges into bite-size vertical edits. The formula—clear stakes, fast pacing, and generosity-driven storytelling—translates seamlessly to short video, attracting enormous watch time and shares.
His philanthropic stunts and creator-led businesses (snacks, restaurants, charity initiatives) give brands multiple collaboration angles beyond a single post. On TikTok, he leans into teasers, reveals, and behind-the-scenes beats that feed back into his larger content ecosystem.
Bella Poarch
Bella Poarch exploded on TikTok with hyper-expressive lip-syncs and one of the platform’s most-liked videos, then parlayed that momentum into a pop career with major-label releases. Her visual branding—tattoos, kawaii-meets-alt styling, and crisp editing—makes her instantly recognizable in crowded feeds.
She balances music drops, fashion/beauty collabs, and short-form performance clips, sustaining relevance across audiences. For brands, her crossover profile (music + social) offers built-in audio trends and high rewatch potential.
Addison Rae
Addison Rae became one of TikTok’s earliest breakout dance stars, later expanding into acting and music. Her Hype House era solidified the platform’s dance-challenge culture, and her mainstream moves (films, singles, beauty brand) demonstrate how TikTok fame can fuel multi-platform careers.
On TikTok, Addison mixes choreography snippets with lifestyle and red-carpet content, keeping high recognition while evolving her image. For campaigns, she offers cross-channel splash—social momentum that can extend to premieres, music tie-ins, and brand lines.
Kimberly Loaiza
Kimberly Loaiza, one of Latin America’s largest creators, scaled from YouTube vlogs and music releases to TikTok dominance. She blends family-lifestyle storytelling with pop-star presentation, engaging Spanish-speaking audiences across formats and platforms, allowing her to take her place among the most followed TikTokers.
Her presence anchors cross-border campaigns that tap into music, beauty, and everyday life content. For marketers, Kimberly’s audience depth in Mexico and the wider Spanish-speaking world makes her pivotal for regional launches.
Zach King
Zach King captivates with “digital sleight of hand”—clever visual illusions that compress Hollywood-style effects into seconds. Starting on YouTube and Vine before TikTok, he perfected short, family-friendly magic clips that rack up replays and comments explaining “how it’s done.”
His content production resembles a mini-studio: scripting, VFX planning, and tight edits that pay off as universally understandable visual gags. For brands, Zach’s illusions can integrate products as impossible props while staying on-brand, allowing him to make his way to this list of the most followed TikTokers.
Dwayne “The Rock” Johnson
Among the most followed TikTokers, Dwayne Johnson brings A-list star power to TikTok, mixing gym clips, film promos, WWE moments, and personable updates. His posts feel like direct check-ins from a global superstar, which helps convert massive offline fame into short-form engagement.
He leverages TikTok for tentpole marketing—trailers, behind-the-scenes peeks, and motivational riffs—while maintaining an accessible, humorous tone. The account’s scale and crossover appeal make it a magnet for entertainment and lifestyle brands.
Will Smith
Will Smith’s TikTok presence blends sketch humor, reaction bits, and cinematic micro-edits—leaning on decades of comedy and acting chops. The feed often riffs on current trends with high polish, making him one of the most prominent Hollywood names on our list of the most followed TikTokers.
He also uses short-form to tease film projects and cultural moments, keeping his brand visible to younger audiences. For advertisers, Will’s account delivers star recognition with a playful, trend-aware voice.
Dominik Lipa (Domelipa)
Rounding out our list of most followed TikTokers, Domelipa is a Mexican creator known for dance, fashion, and lifestyle content, and is among the most-followed Spanish-language TikTokers worldwide. Her short, upbeat choreography and day-in-the-life vignettes have made her a staple on the platform’s Latin creator charts.
She anchors brand work across beauty, apparel, and music promotions, often tapping regional trends and sounds. For campaigns seeking reach in Mexico and Spanish-speaking markets, Domelipa’s audience depth and trend fluency make her especially effective.
FAQ:
How has TikTok’s role changed in recent years?
TikTok has transitioned from a platform for short-form entertainment to a significant player in sales and marketing, with TikTok influencers using it to promote brands and generate income.What impact have TikTok influencers had on advertising?
The most followed TikTokers have reshaped advertising by directly engaging with audiences, building trust, and influencing purchasing decisions through authentic content.Can new content creators still find success on TikTok?
Yes, the platform’s algorithm and user base allow for rapid growth, enabling new creators to gain visibility and build a following with compelling content.Is the list of top TikTok influencers fixed?
No, the rankings are dynamic and can change as new creators rise in popularity and audience preferences evolve.What common traits do successful TikTok influencers share?
They often exhibit creativity, consistency, authenticity, and the ability to connect with their audience, which contributes to their widespread appeal and influence.
Want to Be One of the Most Followed TikTokers? Dreams Do Come True!
Do you wish to become a famous TikToker just like these online sensations? Believe it or not, this is not a shot in the dark for dreams to come true! You just need to do some research first, and decide who will be your target audience. Analyzing your competitors is also part of the plan for building and strengthening your content strategy. And most importantly, you need the right social media tools and apps, like the one in this Lately review, to make your life simple and more manageable. Now you have one less thing to worry about so you can focus on creating engaging content that will surely set the internet on fire!
Keep updated on the latest social media developments. Check out our post, “Social Media Innovations and Trends: Winning Strategies for What’s Next.”