Pinterest Influencer Marketing for Brands: A Complete Guide in 2024

Did you know 66% of Pinterest users buy something after seeing a brand’s Pins? This shows Pinterest’s huge potential for brands wanting to reach and inspire consumers. With 459 million users every month, Pinterest is becoming a key place for visual stories. Here, 73% of users find branded content helpful.

In this guide, we’ll dive into Pinterest influencer marketing. We’ll show you how to make your brand more visible, drive traffic, and increase sales with the right influencers. You’ll learn about Pinterest’s special features and how to find and work with influencers. This article will give you the tools to use Pinterest’s power for your brand.

Key Takeaways

• Pinterest is a highly engaged and inspiration-driven platform, with 66% of users making purchases after seeing branded Pins.
• 73% of Pinners find branded content on the platform useful, indicating a receptive audience for influencer-driven campaigns.
• Pinterest offers a unique opportunity for brands to leverage visual storytelling and capture the attention of active consumers seeking product inspiration.
• Influencer collaborations on Pinterest can guide users through the customer journey, from discovery to purchase.
• Leveraging Pinterest’s business tools and analytics can help brands measure the success of their influencer marketing efforts and optimize future campaigns.

Understanding Pinterest as a Marketing Platform

Pinterest is a visual search engine that focuses on high-quality images, quotes, videos, and guides. It’s a place where people find inspiration for their dreams and goals. For businesses, it’s great for ecommerce on Pinterest and influencer marketing because users often plan to buy things they see.

Creating a Pinterest business account is free. It lets brands add their logo and website link to posts. Verified merchants get more data on sales and product views.

Pinterest has over 433 million active users, offering a big chance for marketers. In fact, 83% of users have bought something they saw on Pinterest. This shows a high conversion rate. Plus, 85% of Pinners like visual content, like images and videos.

Users watch nearly 1 billion videos daily on Pinterest. This shows videos are very popular. Businesses can link visual content to their websites, helping drive traffic and sales. Videos that are 30-90 seconds long work best.

Pinterest is used by millions every month, making it a good place to build a community. Categories like travel, health, and beauty are very popular. This gives marketers a chance to target their content well. Also, images with less blank space in the background get pinned more.

Pinterest Influencer Strategy Fundamentals

As a brand, using Pinterest well is key. It has many content types like ads and pins. This lets you reach your audience in many ways. Think about what you want to achieve, like getting more people to know about you or visit your site.

Types of Pinterest Content for Influencers

Influencers can make lots of content for Pinterest. This includes photos, videos, and even funny memes. Pinterest loves visuals, so brands can connect with people on an emotional level. This can make people want to buy something or check out your site.

Setting Campaign Objectives

Working with Pinterest influencers means setting clear goals. You might want to get more people to know about your brand or to visit your site. Aligning your campaign objectives with your business goals helps you see if your Pinterest content strategy is working. This way, you can make better choices for future campaigns.

Platform-Specific Best Practices

To do well on Pinterest, follow some key tips. Use links in your pins and add keywords to your descriptions. Also, make your videos short (30 seconds or less) to keep people interested. Using Pinterest’s special features can help you reach more people and meet your goals.

What do Pinterest Influencers Do?

Pinterest influencers help brands reach their audience in a meaningful way. They create and share beautiful content that inspires and connects with users. Their creativity and knowledge of Pinterest help them make content that resonates with followers and matches the brand’s values.

From a marketing standpoint, Pinterest influencers can help with many goals. They can increase brand awareness, grow followers, drive website traffic, and boost sales. Their skills in content creation and understanding of Pinterest make them key for brands wanting to expand and connect with their audience.

Top Pinterest influencers like OhJoy, Poppytalk, and HonestlyWTF have huge followings and earn a lot per post. They make money through brand partnerships, affiliate marketing through this GetLinked review, and shoppable tags. By working with brands, they earn for their content and build a community around shared interests.

Aspiring influencers can learn from these successful ones. They should focus on creating high-quality, niche content and keep up with trends. Pinterest’s analytics tools can help them improve their performance. With Pinterest’s growing popularity and Gen-Z’s increasing presence, there are more chances for influencers to succeed and help brands thrive.

How do You Vet The Right Pinterest Influencers?

Brands need to find the right Pinterest influencers who match their audience and values. They can do this by creating detailed customer profiles. This helps them find influencers with similar interests and engagement levels.

Platforms like Find Your Influence (FYI) or this VAMP review make it easy to connect with over 30 million creators on Pinterest. Brands can use filters and qualifications to find influencers in their niche. FYI’s managed services promise measurable results based on nearly a decade of data.

Brands can also find Pinterest influencers by searching for keywords, hashtags, and collaborative boards. This helps them identify Pinterest influencer identification and check engagement levels. Working with niche influencers who have real connections with their audience is key for success.

Pinterest influencer marketing lets brands reach engaged communities, drive website traffic, and boost sales. With the right collaboration strategies and influencer outreach, brands can fully use Pinterest’s potential.

How do You Measure Pinterest Influencer Campaign Success?

It’s key to track your Pinterest influencer marketing campaigns’ success. This helps you understand their impact and make better decisions. Pinterest analytics give you insights into how well your campaigns are doing and the ROI from your influencer partnerships.

Key Performance Metrics

When checking your Pinterest influencer campaigns’ success, look at metrics that match your goals. Important metrics include the number of pins, impressions, and board engagement. Also, consider saves/repins and link clicks. These metrics help you see how much your influencer content is reaching and engaging people.

ROI Assessment Methods

There are several ways to measure your Pinterest influencer marketing ROI. You can compare campaign costs to revenue, like from more website traffic or sales. Or, you can look at engagement rates to see how they affect your brand’s visibility and reputation. Tools like Tailwind and Olapic help track your influencer ROI, showing follower growth, engagement, and conversions.

By using Pinterest analytics, you can fully understand your influencer campaign’s performance. This lets you make informed decisions to improve your future marketing strategies.

Who is The Biggest Influencer on Pinterest?

Top Pinterest influencers change over time. But some big names come from home decor, fashion, food, and DIY. Look for accounts with millions of followers and lots of views.

Names like Kath Younger, Joy Cho, Poppytalk, Bonnie Tsang, and Maryann Rizzo are well-known. Kath Younger focuses on health and wellness. Joy Cho shares design, fashion, and home decor. Poppytalk has been around since 2005, offering design and lifestyle content.

While these influencers have a lot of followers, the best one for your brand might not be the biggest. Look for Pinterest celebrities who match your audience and values for the best influencer marketing results.

Conclusion

Pinterest influencer marketing lets brands reach users ready to buy through inspiring content. With 445 million monthly users, it’s a big chance for influencer campaigns. For example, Kérastase saw an 11% boost in brand awareness, showing Pinterest’s power.

Pinterest keeps getting better with Story Pins and better shopping features. Brands that team up with influencers can reach a dedicated audience and see big wins. Its growth, including an IPO filing nine years after starting, shows its lasting value for influencer marketing.

Looking to the future, Pinterest will play a bigger role in influencer marketing. This is especially true for food, fashion, home decor, beauty, and travel. By using Pinterest’s special features, like recommended ratios and Rich Pins, brands can boost awareness, engagement, and sales.