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Pros and Cons of Postfity: Analysis of a Popular Social Media Management Software

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What are the pros and cons of Postfity?
Postfity has a straightforward interface that even beginners will have no trouble navigating. The platform provides content ideas and relevant analytics, integrates multiple social media accounts, allows for easy webpage sharing, and has a built-in image editor among others. Best of all, it offers more budget-friendly packages compared to other social media marketing software.
It can be very challenging for social media managers and coordinators who handle multiple social media channels to stay on top of everything while simultaneously operating with different networks. Aside from that, the peak times when users are most active vary according to several factors. Hence, social media management software is useful in planning and concurrently publishing content across social media platforms from a single dashboard. This software can post content to your social media accounts on your behalf. As a result, you can save time, successfully implement a multi-channel marketing strategy, and devise great marketing strategies for your long-term social media approach. One popular and reliable social media management software you can use is Postfity; to help you understand what the app is and what it can do, we shall run through the Pros and Cons of Postfity in this article. Anyone can enjoy the benefits of Postfity and other social media management tools. But small local businesses can gain the most from social media management software because it can compensate for a lack of resources and staff. In fact, according to statistics, 41% of local businesses depend on social media to drive revenue, and the most efficient way is using social media management software.
small business trends
41% of SMBs engage with customers on social media, and only 24% have zero social media presence. Source: Small Business Trends
Postfity may not be the most advanced social media management software, but it is one of the easiest and least expensive. It is designed to help you save time and be more efficient by automating social media interactions and content posting. If you want to dive further into the Postfity Pros and Cons and the key Postfity features and benefits, you have landed on the right page.

What is Postfity?

Postfity was founded by Jacek Dobrowolski and Paul Walczewski in 2014. In October 2022, Postfity announced its merging with Simplified and that no new features will be added to the original Postfity platform. The original platform stayed live until 13 December 2022 and closed after that. Moving forward, Postfity now focuses on Simplified and stops adding features to its stand-alone platform. Once you register on Postfity, you will be redirected to This article will refer to Postfity as itself despite merging with Simplified. Postfity is a leading social media management tool that allows brands, agencies, and marketers to manage multiple social media accounts, schedule posts, and engage with an audience on one platform. Furthermore, it also helps in acquiring and retaining customers as well as the online launching of new products or services. Whether you want to post on Facebook, Twitter, Instagram, or other social media integrations, you can easily do it with Postfity. So, what are Postfity benefits? The platform offers numerous benefits. One, it can help you keep up with social media engagements. The platform has a real-time monitoring system for audience engagement and growth, and this system may push you to be more interactive and engaging with your audience and other potential clients on social media. Whether your audience is throwing questions, commenting on your posts, or leaving recommendations or feedback, you can address everything in one dashboard. The second benefit you can gain from using Postfity is managing multiple social media accounts seamlessly. Single-handedly handling various social media accounts can be tiring and time-consuming. All props to Postfity; you can save some time and effort. You can place different content for every social media platform you want to publish with just a few clicks. Plus, inserting images and links can be done in minutes, and you don't have to log in and out of your accounts to check messages. Third, you can better manage customer relationships with Postfity. It would be best to remember that all your customers are unique and want to be treated according to their needs. With Postfity, you can improve your communication with your customers. Best of all, the platform can track your conversation history to help you tailor your customer experience. Postfity is not your run-of-the-mill social media management application. Despite being user-friendly, it has all you need to boost your social media presence. Let us take a look at what Postfity has to offer.

User-Friendly Interface

One of the platform's top features is its user-friendly interface. Even if it's your first time using a social media management tool, you won't have difficulties getting the hang of the platform because it is so easy to use. The platform's layout is straightforward, there aren't many moving parts, and every detail can be self-understood. If you purchase Postfity, you can assure that you won't be spending hours learning how the platform works and how you can get going. Instead of exerting effort in learning how to navigate Postfity, you can focus on creating beautiful and engaging content.

Updated Content Ideas

Postfity ideas
With Postfity, you will never run out of ideas.
Have you ever had a breakdown because it feels like you ran out of creative juices? If yes, Postfity might be your lifesaver for when the time comes. Aside from scheduling your posts across multiple social media platforms, you can tap into Postfity's deep pool of content ideas updated daily. Crafting the best content the audience might love is one major challenge for marketers, content creators, or brands. Fortunately, Postfity already had this in mind; it offers engaging and creative content ideas that a particular audience will love. With Postfity, you will never fall short of ideas or suffer writer's block. Use the platform and tap into its fresh supply of content ideas that your audience will surely love.

Easy Webpage Sharing

Simplified plugin
Install the Google Plugin and connect your social media profiles for easy posting.
Postfity has a Google plugin to share whatever webpage you view without switching tabs. This feature is handy when you find a post you like from other websites and want to share that post with your social media profiles. So, if you ever see a post you know your audience will love, you can instantly share it. This easy webpage-sharing feature doesn't require you to leave the page you are on or to switch tabs, making you more efficient in your social media management tasks. You can also check out a Postfity alternative in this Sked Social review.

Organized Posting Schedule

Simplified connecting socials
To be able to organize your posting schedule, you must first connect your social media accounts.
Failure to keep up with an organized and consistent posting schedule would lead to losing followers. Without a consistent posting routine, it will be hard to gain new followers, buyers, fans, and loyal subscribers and keep the old ones. Hence, Postfity will help you in delivering fresh content regularly. You can easily schedule posting your social media content on all your accounts, so you don't have to worry about missing a date. Investing in Postfity for quick and unfailing content delivery will help you engage better with your followers. Best of all, your followers will feel you value them by giving them something to consume regularly.

Free Plan

Simplified pricing
Postfity has different premiums, but since it has merged with Simplified, we should place the pricing here.
Whether you have a lavish marketing budget or nothing, you can use Postfity. The platform offers a free version where you can publish content to your social media accounts, schedule posts, and generate new leads. However, since the platform is a premium service, not all features are in the free plan. The disadvantages of Postfity free version include the inability to integrate more than five social media accounts and to schedule more than 10 posts at a time. Another unavailable feature in the platform's free version is the pool of content ideas. So, to maximize Postfity's best features, you must get paid plans. But if you aim to use it for basic tasks like scheduling posts, then the free version will suffice.

Web-based and App

Postfity is both web-based and an application. So, you can use the tool however you want to, whether on your favorite browser or the installed application on your PC. If you want the web-based version, you must install a browser, like Chrome, Firefox, or MS Edge, and open the Postfity website from there. When you log in, you can immediately add more social media accounts that the platform supports. You can download Postfity on the Apple Store or Google Play if you'd like to access it on the app. Postfity supports Windows, iOS, Linux, Android, Windows Mobile, and Web-based apps, so you don't have to worry about using the platform on any device.

Team Collaboration

social media inbox
The team messaging feature is not available in the free version.
If you're not a one-person team and have other people working with you, Postfity's team collaboration feature will make you efficient in your tasks and keep everyone on track. With this feature, you can plan, schedule, brainstorm, and work alongside your team with minimal risks of miscommunication and not being on the same page concerning work. Thus, keep your team in touch and increase the possibility of producing exceptional outputs using this feature. Imagine not having to open other messaging and project collaboration tabs, such as Zoom or Slack, because you can directly collaborate with your team on Postfity.


social media analytics
Your analytics will help you keep track of your progress.
What good is a social media marketing effort if you have zero ideas about your progress or lack thereof? Without ample insight, everything you do on social media is in vain. Postfity understands this, and it's exactly why it provides you with relevant insights and analytics, so you will know what works and what needs improvement. Analytics helps you identify whether or not you have achieved your social media goals and objectives and can help furnish solutions if you find issues. Analytics and insights are integral in every digital marketing campaign, so you should not overlook them.

Instant Branding

The last thing you want to do with the content you worked hard creating is share them with others sans proper branding. Even if you're the most respected content creator in the world, hackers and pirates will always be waiting on the other side of the bait, ready to steal your content. With Postfity, you can easily brand your images and insert a watermark. Postfity values intellectual property and helps you preserve and protect your hard-earned content. Hence, this striking feature.

Simple Integration

If you've tried using complicated social media management tools in the past, you will develop a deep appreciation for Postfity. The tool makes it simple and easy for you to integrate your social media profiles. As mentioned, you can merge your accounts when you log in, and it will only take seconds. Other tools similar to Postfity make social media integration less taxing and more trouble-free. Check out one of our recommendations in this Denim Social review.

Customer Support

Postfity is so straightforward that the need for additional support is seldom. Anyone knowledgeable in using technology and the internet can get the hang of the platform in minutes, so the demand for customer support is less. But if you have concerns and need assistance, you can flick through Postfity's FAQ, stuffed with relevant questions and answers. Aside from the FAQ portion, you also have the option to contact Postfity's support desk if you want actual one-on-one support. They might be unable to reply instantly, but they would still promptly respond to your concerns.

Is Postfity the right software for you?

There is a great deal of social media management software on the internet, and choosing the right software for you can be overwhelming. Start by considering your business requirements, goals, and objectives to make things easier. Revisit your goals as they are your business's blueprint, and determine how your chosen software can help you achieve them. Furthermore, do your research and read reviews from other users. That way, you can be confident that your social media management tool is reliable and can drive optimum results. The right software is one that suits your needs the most. There's no precise answer to this question, but we're certain that Postfity is one of the best tools for your social media marketing efforts. It is easy to use, has free and affordable plans, provides an organized posting routine, allows for team collaboration, furnishes relevant analytics, and has other remarkable features. Now that you know the Pros and Cons of Postfity, you can supplement your knowledge on all-thing social media management by reading this article on 11 Best Social Media Management Software for Successful Campaigns.
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