image of13 Inspirational Company Swag Ideas for Your Business in 2022

13 Inspirational Company Swag Ideas for Your Business in 2022


The competitive landscape of your industry will continue to evolve in the next few years, but your brand’s ability to stand out will depend on how well you can leverage swag as part of your marketing strategy. Here are 13 inspirational company swag ideas 2022 that you can use to boost your business!

Key Takeaways:

  • Promotional Power: Corporate swag serves as a versatile marketing tool, enhancing brand visibility and fostering goodwill among customers and employees.
  • Creative Customization: Designing swag involves aligning with company values, understanding the target audience, and incorporating eye-catching designs and durable materials.
  • Popular Choices: Clothing items like T-shirts and hats, along with practical accessories like coffee mugs and stationery, are among the most popular types of swag due to their usefulness and universal appeal.
There are plenty of ways to make your business stand out, but one of the most effective is through inspirational company swag ideas that boost your brand recognition and grab the attention of potential customers. For example, a custom t-shirt has been shown to increase sales by over 30%, so it’s no wonder businesses invest in marketing materials like these as part of their branding strategies. With that said, not all swag ideas are created equal, so it’s important to choose the right approach based on your business goals and target audience. This article will tackle 13 inspirational company swag ideas 2022 to get you started. But first, let’s shortly explore the world of company swag.

What is Corporate Swag?

Customized company swag is a versatile product that you can use in multiple ways to promote your business.
Corporate swag is a general term for promotional products that are used to market or advertise a company or a product. Swag can include branded pens, notebooks, mugs, hats, and other items that can be given away to customers or employees. Why use corporate swag? Swag is an effective way to promote your company or product. It helps to create brand awareness and can generate goodwill among customers and employees. Swag also makes a great giveaway item at trade shows and other marketing events. When choosing swag items, it's important to select products that are useful and desirable. Regarding brand awareness, you can also use a tool to establish it for your business, such as the one in this Capssion review.

How Do You Design Swag?

Designing company swag can be a fun and creative process, but it can also be challenging to come up with new and original ideas. Here are a few tips to help get you started:
  • Think about what your company stands for and what its values are. What kind of image does your company want to project?
  • Keep in mind who your target audience is and what they’d be interested in. Try to choose designs that will appeal to as many people as possible.
  • Use bright colors and eye-catching graphics to create items that will stand out and be memorable.
  • Be sure to choose materials that will hold up well over time and won't fade or tear easily.
  • Lastly, make sure all your designs are compliant with any branding guidelines or restrictions you may have.

What Swag is Most Popular?

Company swag is most popularly given through clothing, and it can be extremely trendy and chic.
It seems like everywhere you look, people are sporting some type of swag. But what’s the most popular type of swag? According to a recent survey, the most popular type of swag is clothing. In particular, T-shirts and hats are the most commonly worn items of swag. Interestingly, the survey also found that men are more likely than women to wear clothing as swag. And when it comes to age groups, millennials are more likely than any other group to sport clothing as their form of swag. So what do these findings tell us? It seems that clothing is the go-to option for those looking to show off their style and personality. And with so many different options available today, there’s something for everyone.

What are the Different Types of Swag?

There are many different types of swag, and each has its own unique purpose. Below are some of the best swag ideas for employees and customers:

Welcome Bags

Welcome bags are essentially baskets or totes filled with goodies that are given to new employees as they start their job. The contents of the bag can vary, but often include items like a mug, T-shirt, notepad, pen, and other useful knick-knacks. The idea behind the welcome bag is to provide new employees with everything they need to get started right away. It also serves as a way to introduce them to the company culture and give them a head start on feeling like being part of the team. In addition to practical items, many companies also include fun little extras, such as snacks or candy.

Coffee Mugs

No matter the company, coffee mugs are a popular and practical item for employees to receive as swag. They're perfect for taking coffee or tea on the go, and they often feature the company's logo or name. They also make great desk accessories. Many companies offer their employees custom coffee mugs as part of their swag package. These mugs can be engraved with the employee's name or initials, or they can be printed with a special message or image. Some companies even let employees choose their own mug designs. Coffee mugs are a great way to show your appreciation to your employees. They're also a useful and practical gift that they'll use every day.

Pens, Pencils, Highlighters, and Markers

One of the best things about giving away pens, pencils, highlighters, and markers is that they’re useful items that everyone can use. Plus, they’re relatively inexpensive, so you can get a lot of bang for your buck! Pens, pencils, highlighters, and markers also make for great trade show giveaways because they’re easy to transport and don't take up a lot of space. Plus, these desk accessories are sure to be a hit with attendees!

Tote Bags

As the company swag trend continues to grow, more and more businesses are jumping on the bandwagon to give out promotional totes bags. But what makes a great tote bag giveaway? And why should your business consider investing in them? Here are 3 reasons why totes bags make great company swag:
  • Totes bags are versatile and can be used for a variety of purposes. They're perfect for carrying groceries, books, and other everyday items, which means recipients will get plenty of use out of them.
  • They’re durable and long-lasting. Unlike some other types of promotional items, tote bags won't easily be forgotten or go out of style.
  • This type of bag is affordable and easy to distribute. Tote bags can be given away at events, conferences, or as part of customer loyalty programs.

Water Bottles

Tumblers or water bottles can come in a variety of colors and styles, depending on the company you represent.
Water bottles are a great way to show your company pride and stay hydrated on the go. There are tons of different water bottle companies out there that offer a wide variety of bottles, colors, and designs. Some companies even offer custom water bottles with your company logo or name on them. This is a great way to promote your business and give out some company swag. Water bottles are also a great way to encourage employees to stay healthy and hydrated. When it comes to promoting your business, online tools can also help. Check this Denim Social review to learn how.


A recent study found that nearly 60% of people said they’d be more likely to do business with a company if it gave them branded merchandise like a T-shirt or hat. While some companies might think that giving away these types of items is a waste of money, research shows that it can actually be a great way to promote your brand and increase sales. There are a few reasons why T-shirts make great giveaway items. For one, they're universally loved. Everyone wears them, so everyone can use them. T-shirts are also versatile. You can wear them to the gym, to work, or out on the town. And unlike other items like hats or mugs, T-shirts don't tend to get dirty or wear out quickly. But the best reason to choose T-shirts as your freebie of choice? They're affordable.


In an effort to bring in new business and keep the old, many companies are offering notebooks as a form of company swag. Customers and employees can both benefit from the use of a notebook. Not only is it a handy way to take notes, but it also serves as a reminder of the company that gave it to them. There are many different types of notebooks on the market, so choosing the right one for your company can be tricky. If you're looking for something simple and low-cost, a standard notebook with blank pages will do the trick. If you want to add some extra flair, you could choose a notebook with lines or grids or one with a colorful cover. No matter what type of notebook you choose, make sure that it's sturdy enough to withstand everyday use.

Bags of Sweets (Candies, Gums, Chocolates, etc.)

In the United States, it’s not uncommon for people to give one another bags of sweets (candies, gums, chocolates, etc.) as gifts. In fact, this type of gift is so popular that there are companies that specialize in selling nothing but sweets in bulk. These companies often give their customers the option of choosing a custom-designed bag or box to put their sweets in. And customizing these bags and boxes with a company's logo or another branding can be a great way to promote the company and give its customers a little extra something special.

Technology (Phone Cases, Laptop Stickers, etc.)

Custom phone cases are a popular swag item among employees. They’re practical and can be used to show off company branding. The best swag companies provide high-quality custom phone cases that will make employees happy. Another popular swag item is laptop stickers. They’re a fun way to show company pride and can be given out at events or placed on company laptops. Other inspirational company swag ideas 2022 that fall under the technology category include tech devices such as branded headphones, Bluetooth speakers, and wireless chargers.

Stickers, Magnets, Keychains

Printed stickers, magnets, and keychains are popular items that can be used as giveaways or promotional materials. They're also great for showing your team spirit or just expressing your love for a company. Many companies offer these items for free or at a discount to customers and employees. They can also be ordered in bulk to save money. You'll find a wide variety of designs and colors to choose from, so you're sure to find something that matches your business style. Or you can click URL and learn about custom-created stickers that narrate your company value and viewpoint.

Custom Swag Boxes

Custom swag boxes are a great option, because they can be personalized with your logo and other branding information.
When it comes to company swag, custom boxes are the way to go. Not only do they look professional, but they can also be customized to fit the specific needs of your business. Whether you’re looking for a box that will hold promotional items or something that will showcase your products, there’s a box out there that will work for you. For example, at ABC Company, they use custom boxes for their swag. It not only looks more professional, but it also allows them to easily distribute their products to potential customers. The company can also customize the boxes according to the event they’re attending, which helps them stand out from the competition. If you’re looking for a way to spice up your company swag, consider using custom boxes.

Self-care Items

Employers are increasingly offering wellness perks to help employees stay healthy and productive. These can include anything from on-site yoga classes to free gym memberships. But one of the simplest and most popular ways to show employees you care is by providing them with self-care items. These can be anything from stress balls and desk plants to aromatherapy candles and noise-canceling headphones. And the best part is that they don’t have to be expensive. In fact, many employers find that giving employees branded merchandise or promotional products is a great way to show their appreciation.

Fitness Gears

Workplace wellness has become a top priority for many companies in recent years. And while many employers offer health insurance and gym memberships as part of their company swag and benefits package, some are taking it a step further by providing fitness gear to their employees. Fitness gear can come in the form of clothing, equipment, or even supplements, and it can be a great way to motivate employees to get active and stay healthy. Plus, providing fitness gear can be a cost-effective way to promote wellness within your company.

Give the Best Swag Items to Your Employees and Customers Now

Graph on product ownership in the United States
Statistics on the popular company swag in the United States. | Source: Peer-to-Peer Marketing


  • Q: What is corporate swag and why is it important? A: Corporate swag refers to promotional products used to market a company or product, including items like branded pens, mugs, and apparel. It is important as it enhances brand awareness, generates goodwill, and serves as effective giveaways at events.
  • Q: How do you design corporate swag? A: Designing corporate swag involves considering company values, target audience preferences, and incorporating eye-catching designs with durable materials. Bright colors, logos, and branding elements are commonly used to create memorable swag items.
  • Q: What are the most popular types of swag? A: Clothing items such as T-shirts and hats, along with practical accessories like coffee mugs, pens, and tote bags, are among the most popular types of swag. These items offer utility and visibility, making them highly sought after by recipients.
  • Q: What are some inspirational company swag ideas for 2022? A: Some inspirational company swag ideas for 2022 include welcome bags for new employees, custom coffee mugs, stationery items like pens and notebooks, tote bags, water bottles, T-shirts, technology accessories, stickers, magnets, keychains, custom swag boxes, self-care items, and fitness gear. These items can be customized with company logos and branding to enhance visibility and promote brand loyalty.
  • Q: How can corporate swag benefit businesses? A: Corporate swag benefits businesses by enhancing brand visibility, fostering customer and employee loyalty, and serving as effective promotional tools at events and trade shows. Swag items create a positive association with the brand and can lead to increased customer engagement and retention.
  • Q: What are some considerations when choosing corporate swag items? A: When choosing corporate swag items, it's essential to consider the target audience preferences, the utility of the items, the quality of materials, and the alignment with company branding. Additionally, ensuring compliance with branding guidelines and budget constraints is crucial for a successful swag campaign.
It will be interesting to see how company swag changes over the next few years. While some people may argue that it’s a waste of money, branded merchandise can be a great way to show your customers and employees that you appreciate them. If you’re looking for some inspiration, be sure to check out the inspirational company swag ideas in this article. And remember, the sky is the limit when it comes to creativity! Want to look for more ways to improve your brand reputation? Check this blog post: “Branding 101: A Guide to Monitoring and Improving Brand Reputation.”
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