Open Influence
Open Influence Review
What is Open Influence?
Open Influence is a data-driven and creative influencer marketing agency based in Los Angeles, California. It also has satellite offices across the globe, offering support in 15 languages. The agency’s primary services involve developing social media strategies and managing influencer marketing campaigns on Facebook, Pinterest, YouTube, Instagram, TikTok, and other social media platforms.
It caters to various industries, including personal care and beauty, entertainment, travel, fashion, financial, automotive, lifestyle, technology, and more. Aside from establishing successful social media and influencer marketing campaigns, Open Influence also provides the following services:
- Influencer Search
- Talent Relations
- Content Management
- On-Site Event Management
- Paid Social Campaigns
- Video Production
- Reporting and Analytics
Open Influence is connected to more than 300,000 influencers across the globe—from social celebrities to micro-influencers. It also boasts of having the largest collection of influencer data, having analyzed over 100 million pieces of content. The team collaborates closely with every brand and advertiser and makes sure that their goals and targets are achieved. Most importantly, they help businesses grow their social media customer base by engaging with the right audience.
If you’re looking for a marketing solution to leverage your social media and influencer marketing efforts, Open Influence might be the best go-to agency.
Open Influence Prominent Clients
The agency has developed award-winning social media strategies and managed campaigns for top brands from various industries, including:
- Netflix
- Universal Studios
- Warner Bros. Entertainment
- Dior
- Under Armour
- Abercrombie & Fitch
- Pepsi
- Burger King
- McDonald’s
- Unilever
- Amazon
- Honda
- Ford
- Nissan
- American Airlines
- Holiday Inn
- American Express
- PayPal
Open Influence Awards and Recognitions
Having been a champion in the influencer marketing world for over five years, Open Influence has received many accolades, such as:
- Forbes’ 30 Under 30 List in 2017
- Inc. 5000 List in 2018: Top Global Influencer Marketing Company
- Interactive Key Award 2018 Winner
- Omma Awards 2019 Winner
- LVIMA Digital Media Awards 2019: Best Influencer Campaign
- MediaPost’s Creative Media Awards 2020
- The Drum Marketing Awards 2020: Finalist in Social Purpose
Open Influence Client Testimonials
“Open Influence has always met our expectations— delivering more impressions, engagements, and creative content for our influencer campaigns. Moreover, the team is easy to work with and communicates clearly and regularly. They provided us with an influencer dashboard that’s simple to use and makes the whole content approval process quick and smooth!”
-Cassidy Stockton, Bob’s Red Mill
“We love working with Open Influence. The team works hard to ensure that each campaign is customized and our goals are achieved. They also find the most suited influencers for every campaign we create.
Madeline Degenova, Marie Claire
“We consider Open Influence as one of our marketing team’s greatest assets in the social media space. With such a notable shift from print to digital marketing, the agency translates our desire to impact our social media consumer base and deliver natural, unforced messages to our audiences. They’re a pleasure to work with, and they’ve taken our stress and worry out of social media PR and its logistical coordination.”
-Brittany Massey, Allure Bridals
Open Influence Certifications
Open Influence News/Media Recognition
Aside from having numerous awards and recognitions, Open Influence has also been featured in notable media companies and publications, such as:
- Modern Professional
- Harper’s Bazaar
- Ad Age
- Beliefnet
- Nasdaq
- LiveNOW from FOX
- Bullpen
- E-Crypto News
- NTD Business
Open Influence Major Campaigns
Open Influenced has developed several remarkable influencer marketing and social media campaigns for huge industries worldwide. Its major projects include creating content and advertising strategies for Holland Master, Bose, and Las Vegas Convention and Visitors Authority (LVCVA).
Holland Master
This Germany-based company belongs to the family, food, and lifestyle niche, catering to 25- to 35-year-old males and females. It seeks to promote the German lifestyle, particularly showcasing the winter season and highlighting premium brands of cheeses.
To achieve Holland Master’s goals, Open Influence tapped German foodie and parent influencers. They created beautiful content (mostly flat lays of various cheeses paired with other foods) while displaying the great diversity of human engagement and activity.
The campaign was deemed successful, receiving 2.7 million total organic post reach and an increased engagement rate of 3%.
Bose
This legendary audio company from Europe focuses on music, lifestyle, travel, and fashion audiences. It aims to showcase its hottest products to the younger generation, specifically the 18-28 age group. Moreover, the company wants to ignite the summer season by associating it with content that represents the word ‘amplification.’
To get Bose’s desired results, Open Influence partnered with young influencers and created content with a vibrant and natural motif. The creators were also filmed jamming to their favorite music in the afternoon heat.
The campaign ended with more than 80,000 story views, and its audience reach and impressions exceeded the company’s goals of 30% and 20%, respectively.
Las Vegas Convention and Visitors Authority (LVCVA)
LVCVA is famous among travel enthusiasts and the LGBTQ+ community, aged between 21-34. It seeks to attract first-time travelers to Las Vegas, highlighting sports, culinary, and entertainment experiences.
To attain this objective, Open Influence worked with LGBTQ+ and lifestyle influencers from the United States and Canada and made them showcase the lush life in Las Vegas. The agency made sure that these influencers have good engagement rates and high impression ratios.
In totality, Open Influence has over-delivered the company’s expected results by 176%. The choice of influencers and added value content brought success to the campaign.
