What is Sway Group?
Sway Group is a private content and influencer marketing agency based in Corte Madera, California. It’s one of the largest and most prominent groups in the state managed by female professionals. For over a decade now, the agency has been providing a wide range of services to different clients, including:
- Strategy and planning
- Content management and optimization
- Content creation
- Brand and social network promotions
- Advertising
- Branded entertainment
- Live events and blog conference sponsorships
Sway Group Prominent Clients
The company has worked with several huge brands and agencies worldwide, including:
- Grove Collaborative
- The Coca-Cola Company
- Stonyfield Organic Yogurt
- Dove
- Albertsons
- eBay
- Igloo Products Corporation
- Ergobaby
- MSL Group
- OMD Worldwide
- ABLEnow
- Edelman
- Hunter Public Relations
- Listerine
- Staples
- Sara Lee Corporation
- The Honest Company
- Bob’s Red Mill
- Born
- E. & J. Gallo Winery
Sway Group Awards and Recognitions
The agency has received various awards and recognitions for its exemplary digital marketing services, such as:
- Chief Marketer Top 200 Marketing Agencies
- Influencer Top 50—2020 Award
- 2020 Marcom Awards—Platinum Winner
- 2019 Marcom Awards—Gold Winner
- Top Women in Communication—Trailblazer Award
- PR Daily Awards—Niche Category Honorable Mention
- Databird Female Executive of the Year Awards
Sway Group Client Testimonials
“Sway Group consistently finds the right people for our goal of reaching ABLE-eligible families. Their genuine personal stories really help to drive the right kind of awareness—along with increased site traffic and account signups. We couldn’t have been happier with the results of our campaigns.”
-Sarah Pennington, Brand Manager of ABLEnow
“Sway Group’s content quality is top of the line, their influencers are always a great fit with our brand, and their commitment to diversity and inclusion shines through in all that they do. They’ve been our partner for years because they really and truly understand our mission, our audience, and our goals.”
-Christina Soletti, Social Media and Community Director of Ergobaby
“Influencer marketing is an integral part of our overall marketing mix, which is why it’s great to partner with an agency like Sway Group who really understands this space. I know I can count on them for the kind of authentic audience engagement we’re looking for.”
-Megan Moran, Lead Influencer Marketing Manager of Grove Collaborative
Sway Group Certifications
The agency has received various awards and recognitions for its exemplary digital marketing services, such as:
- Chief Marketer Top 200 Marketing Agencies
- Influencer Top 50—2020 Award
- 2020 Marcom Awards—Platinum Winner
- 2019 Marcom Awards—Gold Winner
- Top Women in Communication—Trailblazer Award
- PR Daily Awards—Niche Category Honorable Mention
- Databird Female Executive of the Year Awards
Sway Group News/Media Recognition
Aside from receiving various awards and recognitions, Sway Group has also been recognized and featured by notable news and media publications, such as:
- Inc. Magazine’s 500 List of America’s Fastest-Growing Private Companies
- Inc. Magazine’s 10 Fastest-Growing Women-Led Companies in San Francisco
- PR News’ Agency Elite Awards Finalist in the Marketing to Women Category
- PR News Social Media Icon Awards
- PR News’ Digital PR Award for Best Social Networking Campaign
- Digiday Content Marketing Awards
- San Francisco Business Times’ The Bay Area’s 100 Largest Women-Owned Business
- SheKnows Media’s #Femvertising Awards Finalist
- MediaPost Communications
- Yahoo Finance
- Campaign US
- Forbes
- Business Wire
- Adweek
- TechCrunch
Sway Group Major Campaigns
Sway Group has produced several noteworthy campaigns for numerous brands and agencies all over the world. Its major projects include creating content and managing online promotions for Stonyfield, California Psychics, and VSP.
Stonyfield Organic Yogurt
This national yogurt brand aimed to increase brand awareness, social media engagements, and product sales through shoppable and interactive posts. To achieve these goals, Sway Group partnered with millennial parenting influencers who shop at Target, Walmart, or Kroger. The influencers then posted on Instagram, showing their children enjoying the Stonyfield yogurt.
As a result, the campaign gained a total of 3.4 million impressions, 37,800 engagements, 7,800 clicks to Stonyfield’s landing pages, and 501 intents to purchase via post comments.
California Psychics
This online psychic service tapped Sway Group to boost its brand awareness and improve its social media engagements. The agency then chose influencers who can give a personal touch to audiences on Facebook, Instagram, Twitter, and YouTube. These influencers came from different niches, including lifestyle, self-care, wellness, relationships, and spirituality.
By creating a comprehensive influencer marketing campaign, content studio creative work, and discount code strategy, California Psychics earned 69.2 million impressions, nearly 200,000 engagements, 9,186 clicks to landing pages, and more than 2,000 comments and replies.
VSP Vision Care
This vision insurance brand aimed to connect with the Baby Boomer generation through a unique influencer marketing campaign. To attain this goal, Sway Group tapped boomer influencers and younger personalities with older parents. They shared their honest thoughts about the essence of vision through blog posts and video content.
As a result, VSP received over 120,000 video views, 18,800 engagements, and 2,000 click-throughs. Their SEO also improved, and they gained numerous followers on Facebook and Twitter.
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