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20 Best Infographic Tools for Businesses and Non-Designers

What are the best infographic tools?Information is power, but the way you communicate it can affect your message immensely. Poor and ineffective communication will lead to confusion, and not many people will understand what you meant to say. One of the ways to communicate effectively is to make infographics using the best infographic tools. Infographics make the information easily understandable and digestible. How do you go about making infographics? To the uninitiated, it seems like a daunting task. Infographics, especially well-made ones, can be hard to make, depending on your skill level. One of the secret weapons to making a good infographic is having the right and best tools at your fingertips. They say a bad workman always blames his tools, but that isn’t true in this case. Sometimes, using the right or wrong infographic software will matter. Hence, the need to use the best infographic tools.You may wonder: which tool is used for infographics? The definition of what’s the best or correct infographic maker will depend on your needs. There’s no one-size-fits-all, although there are many tools that offer various options. You might need to switch software depending on what you currently need to make. Thus, it’s important to be familiar with not just one but many infographic makers to always keep your options open. Without further ado, here are some of the best infographic tools that small businesses and non-designers can use.  Key TakeawaysNumerous infographic tools are user-friendly and accessible to individuals without design experience, empowering businesses and non-designers to create visually engaging content. The best infographic tools offer a wide range of customizable templates, graphics, icons, and fonts, allowing users to tailor infographics to their brand identity and messaging. Many of the best infographic tools feature intuitive drag-and-drop interfaces, making it easy to arrange elements, add text, and incorporate visual elements into infographic designs. With the best infographic tools, users can collaborate with team members in real-time, share designs for feedback, and export infographics in various formats for use across different platforms and channels. The pricing plans of both free and paid infographic tools are also discussed, providing options for businesses with different budgetary constraints and requirements.20 Best Infographic ToolsCreating visually appealing and informative infographics is essential for effectively communicating complex data and ideas. Whether you're a designer, marketer, or educator, the right tools can make the process seamless and creative. In this section, we've curated a list of the 20 best infographic tools that cater to all skill levels, from beginners to professionals. These tools offer features like customizable templates, drag-and-drop editors, and data visualization options to help you craft stunning infographics with ease. Let’s explore the top picks to elevate your storytelling and design.Canva [caption id="attachment_3855" align="aligncenter" width="1200"] "Amazing tool—can even be used by a layman!"[/caption]Canva is one of the best infographic tools available online, especially if you’re measuring by the ease of use or cost. You don’t have to do a lot of designing yourself (although that’s still an option). You can choose from one of the pre-made templates, input your information, and produce outstanding quality work in minutes. If you want to make your own template, that’s also fine.Canva offers fonts, styles, graphics, and images that you can use to make your own design. You can even upload photos from your Google Drive, Facebook, and Instagram accounts. With Canva, you can be as creative and original as you want to be—with a watermark-free output. If you’re looking for something that’s hassle-free and won’t leave you pulling your hair out, Canva got you covered. Free Services: YesPaid Option: $12.95/month Venngage [caption id="attachment_3856" align="aligncenter" width="1200"] "Quick and easy resource for creative templates!"[/caption]Second on our list of the 20 best infographic tools, Venngage allows you to create beautiful and professional-looking infographics in three simple steps. All you have to do is to choose a template, add charts and visuals, and customize your design. Moreover, the software provides various templates—from presentations to social media visuals and reports.You don’t need excellent designer skills to use the software, the creation process is a breeze. If you want to maximize your Venngage use, you can opt for an Individual Premium Plan or Business Plan. You also have the option to pay monthly, quarterly, or yearly. Like any other infographic tool, you can enjoy Venngage’s free version, but with limited options. Free Services: Yes for students, paid for other usersPaid Option: $19/month Adobe Spark [caption id="attachment_3857" align="aligncenter" width="1200"] "User-friendly—you don't have to be a trained designer to create interesting and engaging graphics."[/caption]Adobe Spark is a mobile and online app that allows you to create photo and video infographics. It’s easy to navigate, making it great for beginners and those who want to learn quickly. The software is also free, which is a huge plus for startups aiming to produce the best results but can’t afford a premium subscription yet.    Adobe Spark utilizes a drag-and-drop interface for creating infographics, making it flexible for phone or tablet use. It also offers a wide range of free assets, graphics, and fonts that you can use in your infographic. If you’re not sure about your designing skills yet, you can use the software’s pre-made templates. This app indeed deserves a spot on our list of the 20 best infographic tools.Free Services: YesPaid Option: $10/month (Individual) and $20/month (Team) Piktochart [caption id="attachment_3858" align="aligncenter" width="1200"] "Beautiful and professional design platform with fun interface."[/caption]Piktochart is another good option for creating infographics. It offers free and premium services. The tool is great for entry-level infographic making—it’s easy to use and provides a wide range of options for templates, fonts, and styles. Designers estimate that you can make an infographic at around 30 minutes using Piktochart, even if you’re only a beginner. With Piktochart, you have the option of making an infographic from scratch or using the software’s provided templates. The software also allows you to upload images and use them in your infographic. Like Adobe Spark, Piktochart utilizes the drag-and-drop method for ease of use and flexibility, making it one of the 20 best infographic tools. Free Services: YesPaid Option: $12.50/month Visme [caption id="attachment_3859" align="aligncenter" width="800"] "A wonderful toolbox for general design needs."[/caption]Another entry on our list of the 20 best infographic tools, Visme is ideal for educators and students. You can create interactive and professional-looking presentations using its graphics, tools, and fonts. You can also make banners, animations, and mock-ups—giving you varieties that aren't limited to infographics.One good thing about Visme is that it lets you save your past work for future reference. In fact, the first thing you see after opening the software is a dashboard containing all of your previous work (if you haven’t made anything with Visme yet, your space will obviously be empty). This feature is great, especially if you’re worried about repetition and want to keep each infographic unique yet following a similar theme for all. Free Services: YesPaid Options: $19/month; $60/semester for teachers and $30/semester for students Easel.ly [caption id="attachment_3860" align="aligncenter" width="800"] "Very interesting tool for graphic design and great customer service!"[/caption]The name says it all—Easel.ly is a great option if you’re looking for one of the best infographic tools that produces quality professional artwork. Like the other infographic tools, Easel.ly provides users with many different templates. All you need to do is edit the text and images, and you’ve got a good presentation without doing much of the grunt work. You can also add shapes and styles to make the presentation more attractive. Perhaps one feature that makes Easel.ly stand out from the rest is that it offers its paid users design help. If you’re not sure what you’re doing, you can ask for design tips and ideas. Isn’t that a great way to boost your online marketing and creativity?Free Services: YesPaid Options: $2-$5/month Infogram [caption id="attachment_3861" align="aligncenter" width="800"] "It's very suitable for creating excellent visual content and making different charts quickly."[/caption]If you’re into online marketing, you probably want to check your post’s metrics and engagements. This is one key feature found in Infogram that other competing infographic tools don’t have. Infogram gives you in-depth analysis and metrics on your infographic’s engagements, allowing you to monitor which materials are effective and which ones need improvement. This alone makes the solution of the best infographic tools around.However, the metrics feature isn’t available for free. You need to pay to maximize your Infogram use. If you think the paid version is a worthwhile investment, you can always upgrade your subscription. You may also use influencer tools to reach the right audience and boost your engagement. Check our Freachly review to learn how to do it. Free Services: YesPaid Option: $25/month Animaker [caption id="attachment_3862" align="aligncenter" width="1200"] "Simple yet powerful—a great tool even for beginners!"[/caption]Animaker is one of the best infographic tools for creating personalized infographic videos. If you’ve noticed, most of the platforms listed here are all about images, and Animaker is unique from the standard approach of making infographics. The software lets you create animation and live-action videos with ease. It has over 100 charts, 1,000 icons, 3,000 maps, ready-to-use templates, sound effects, and limited royalty-free music options. Worried that you don’t have efficient video editing and animation knowledge? Don’t fret; Animaker offers help and tutorials to make the creative process easier. It has a free trial but you have to purchase a subscription to take full advantage of this software.Free Services: YesPaid Option: $19/month Video Explainers [caption id="attachment_3949" align="aligncenter" width="800"] "Excellent tool -- we've seen a 20% increase in our customer engagement since using it."[/caption]If you're looking for a tool that will help you communicate your brand's essence in a fun and engaging way, Video Explainers is the best solution. This entry on our list of the 20 best infographic tools offers great options for storytelling—whiteboard animation, 2D animation, motion graphics, and so much more. It's easy to use, flexible for different businesses' needs, and produces high-quality outputs in just a matter of minutes.Free Services: YesPaid Option: By quoteWhatagraph[caption id="attachment_3950" align="aligncenter" width="800"] "A quick and nice software for customizing shareable reports."[/caption]Whatagraph is not just a simple infographic tool; it's one of the best infographic tools for reporting and performance monitoring. If your business is data-driven, Whatagraph has all the pre-made reports, metrics, widgets, and templates that you can share with your audience and team members. It's fast and easy to use—just connect your data sources,  choose a template, and you're done. The tool is also integrated with more than 30 channels, including Facebook Ads, HubSpot, and Google Analytics.Free Services: YesPaid Option: $119/month Vizualize.me [caption id="attachment_3951" align="aligncenter" width="1200"] "Easiest tool to edit, most customizable, and imports LinkedIn information easily."[/caption]Compared to the other tools mentioned on our list of the 20 best infographic tools, Vizualize.me has no paid options—it's completely free! The tool specializes in building infographic resumes and allows you to connect your LinkedIn account so you can fill in some information automatically. You can choose a variety of themes and templates on Vizualize.me—whether you want your resume to have a minimal or maximal look. Plus, you can track your resume's statistics, such as the total profile views and views in the past days or weeks.Free Services: Yes, it's totally FREE! BeFunky [caption id="attachment_3952" align="aligncenter" width="800"] "The most exciting and easy-to-use program for enhancing images—definitely the greatest editor for social networking sites!"[/caption]BeFunky is an all-in-one designer tool and is easily one of the best infographic tools in the market—from infographics editor to collage maker and web design. The software provides fully customizable templates and stunning design elements. It offers unique filters and allows you to magnify pixels to set the right tone for each photo. The best thing about BeFunky is its accessible interface, allowing users to edit on iOS and Android mobiles. The tool also comes with Google Photos integration to quickly locate and enhance your images.Free Services: YesPaid Option: $6.99/month Snappa [caption id="attachment_3953" align="aligncenter" width="1200"] "An infographics catalyst that helps me slam my social media presentations."[/caption]From the name itself, you can make illustrations on Snappa in a snap. The software, which is among the best infographic tools around, is great for social media infographics and offers stylish templates in pre-set sizes, depending on the social platform you choose. Snappa is also good for web designs and blog posts, allowing you to create key banners and company logos for a more effective brand representation.Maximize your Snappa experience by using an influencer tool that helps you connect with the best social media creators and a targeted audience. Check our Influence by Newswire review and see how it can grow your business in no time.Free Services: YesPaid Option: $15/month Biteable [caption id="attachment_3954" align="aligncenter" width="1200"] "The easiest way to make marketing videos that convert!"[/caption]Like Animaker, Biteable specializes in video and animated infographics and is included on our list of the 20 best infographic tools. It offers free and paid services and comes with various icons, stock footage, fonts, animation styles, and other video elements. The software presents a simple interface—no need to have excellent video editing skills! Free users can directly upload infographic videos on Facebook and YouTube, while premium subscribers can download the content or upload them on their preferred social channels. Biteable also has the option to upload images from Unsplash, making it a more convenient and creative app.Free Services: YesPaid Option: $29/month Mind the Graph [caption id="attachment_3955" align="aligncenter" width="1200"] "A very comprehensive infographic maker—worth the subscription!"[/caption]We've already discussed the best infographic tools that are useful for social media marketing, class presentations, and B2B interactions. Mind the Graph is a rather unique software for medical purposes—highly useful to doctors, scientists, or medical researchers. It provides plenty of scientific illustrations and graphical abstracts that you can choose for different presentations. If you want to create interactive graphics about cells, bacteria, or other science-related topics, Mind the Graph has all the designs for you. However, the software doesn't come with free templates—you need to pay for better customization and design options.Free Services: YesPaid Options: $5-$9/month DesignCap [caption id="attachment_3956" align="aligncenter" width="800"] "The best program available online for creating design posters and flyers."[/caption]If your business is struggling with making stunning posters and flyers, DesignCap is one of the best infographic tools that you can use. It allows you to customize your marketing collateral: size adjustment, positioning, font selection, color enhancement, background application, and photo alignment. DesignCap offers great icons, stock imagery, and illustrations to enrich your designing work. You can also make charts, graphs, and other pre-designed elements needed for your online and offline marketing.Free Services: YesPaid Option: $4.99/month Google Charts [caption id="attachment_3957" align="aligncenter" width="800"] "A perfect tool that matches your website's look and feels."[/caption]Google Charts is a simple yet powerful tool for websites. It provides a variety of charts—line graphs, pie charts, bar graphs, 2D and 3D charts—that you can customize to match your site's design. Like Vizualize.me, the software is completely free, making it one of the best infographic tools. Plus, it allows you to connect your data in real-time for updated and more interactive content.Free Services: Yes, it's all FREE! MURAL [caption id="attachment_3958" align="aligncenter" width="1200"] "A collaborative whiteboarding tool for innovative working sessions."[/caption]MURAL is more than just a design tool—it provides product strategy, planning, and problem-solving through visual methods. The program comes with a straightforward interface and is essential for remote collaboration work. The best aspects about MURAL is that it makes whiteboarding super easy, it's intuitive, and offers sizeable boards that you can extend or zoom in during virtual team meetings. This solution undoubtedly deserves to be on our best infographic tools list.Free Services: Yes, but only a 30-day trial periodPaid Option: $12/month Kartograph [caption id="attachment_3959" align="aligncenter" width="1200"] "The best digital platform for integrating map infographics on your website."[/caption]Some businesses need a tool for creating maps. In that case, you'll need to use Kartograph—one of the best infographic tools that makes illustrative and interactive maps. Kartograph answers the needs of data journalists and designers; it can even be useful for building resort maps or property guides. The software is free and doesn't require Google Maps integration—there are plenty of map types that you can choose for your business. Lastly, Kartograph is powered by JavaScript, making it interactive across different browsers.Free Services: YesPaid Option: $12/month PicMonkey [caption id="attachment_3960" align="aligncenter" width="1200"] "Great for small business, helps increase sales."[/caption]PicMonkey's mobile app version offers a free way to create designs and edit photos. However, the desktop experience is a bit more expensive than the other applications included in our list of the best infographic tools. PicMonkey provides different tools for various projects—from portrait to landscape projects. It helps you produce stunning and high-quality images that are adaptable for website and social media uploads. If you pay for premium services, you can access the best templates, stock photos, and more editing options. You can also create a Brand Kit where you can upload your logos and customized templates to maintain your brand's design.Free Services: YesPaid Option: $72/year How do you make an amazing infographic? There are many ways to make an amazing infographic. However, don’t mistake using the best infographic tools for having a great infographic. Even the best software can only be as good as the person using them. Follow these tips to create awesome and engaging infographics:Set the right tone, color scheme, and style (i.e. fonts, charts, image positions). Come up with a consistent layout and make sure all your infographics represent your brand correctly. Use content-appropriate icons and original, high-quality images. If you’ll use stock photos, make sure they’re for free and without watermarks. Add brand imagery to promote your business. Incorporate your brand logo or embed a website link on the infographic. Customize the infographic layout for different platforms (i.e. website, Facebook, Instagram, Twitter, Pinterest). Do your research and learn how to create infographics that convert. [caption id="attachment_3854" align="aligncenter" width="800"] Source: DigitalChalk[/caption] Where can I create an infographic?  The answer is anywhere! You only need a gadget and a stable internet connection. With most infographic tools utilizing the drag-and-drop method, you can start designing through your phone, tablet, or desktop. You don’t even need an office or a large area to create, you can access these tools in your most comfortable space! FAQCan these infographic tools be used by individuals with no design background? Yes, the best infographic tools are designed to be user-friendly and accessible, with intuitive interfaces and drag-and-drop functionality that make it easy for beginners to create professional-looking infographics. Are there any limitations to using free infographic tools compared to paid options? While free tools offer basic features and templates, some of the best infographic tools typically provide access to a wider range of premium templates, graphics, and advanced customization options, along with additional support and features. How can businesses leverage infographics for marketing and communication purposes? The best infographic tools can be used to visually communicate complex information, present data and statistics in a compelling format, enhance brand storytelling, increase audience engagement, drive traffic to websites and social media channels, and establish thought leadership within the industry. Are there any tips for creating effective infographics that resonate with audiences? Some tips include keeping the design simple and uncluttered, using visuals to enhance key points, telling a story with data, maintaining brand consistency, using colors and fonts strategically, and ensuring the infographic is easy to share and accessible across different devices. How can businesses measure the effectiveness of their infographic campaigns? Using the best infographic tools, businesses can track metrics such as website traffic, social media engagement, content shares, backlinks, and conversions attributed to infographic content to assess its impact on brand awareness, audience engagement, and lead generation.What's the right infographic tool for you? Using the best infographic tools only assists you to reach your full potential; it won’t do all the work for you. You can make amazing infographics but there’s no one-size-fits-all. You may ask: which software is best for infographics? Do your research, decide on what you need, and use that as your basis in choosing what tools to use. Want to match your awesome infographic with the right social media post length? Check our post about “Size Does Matter: How Long Should Social Media Posts Be?”

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77 Creator Economy Statistics: Facts, Reports, and Marketing Trends

Are you updated with creator economy statistics 2024? The rise of various digital and social media platforms like YouTube, Instagram, and Facebook paved the way for the creator economy. Not only are celebrities into this business these days, but we also see ordinary people becoming influencers in different niches. If you want to get a good view of how this community has expanded, check the creator economy statistics 2021 we’ve collected for you. [caption id="attachment_6077" align="aligncenter" width="1024"] It's amazing how content creators can leverage one's business through passion and creativity.[/caption]Social media influencers, videographers, bloggers, or so-called content creators have significant opportunities to create and share the content we see on the internet every day. Nowadays, we aren't solely reliant on big media companies to serve us reliable (or fake) news and entertainment. The creator economy market has evolved to become a major force. The development of high-end technology and gadgets have also encouraged people to produce more content. You don’t necessarily have to secure high-quality cameras and equipment to become a content creator. You can do the magic with your smartphone and with the help of content creation tools or software. Additionally, new career opportunities have emerged because of this digital advent. You can now make a living from different online work and endeavors. To help you understand more about the creator economy, let’s look at relevant creator economy statistics 2021 below.  Key TakeawaysThe creator economy experienced significant growth in 2021, with millions globally identifying as content creators across various platforms, demonstrating the substantial influence and reach of this sector. Key statistics show that platforms like YouTube, Instagram, and Twitch are major players where many creators earn significant incomes, highlighting the lucrative opportunities in digital content creation. The report details the financial impact of creators, with top earners on platforms like Patreon and Substack achieving substantial monthly revenues, emphasizing the potential of subscription and direct support models. Despite the opportunities, a large portion of creators earn below the poverty line, pointing to the challenges and disparities within the creator economy. This underscores the need for strategic planning and diversification of income streams for creators.Creator Economy Population Statistics As mentioned above, the influencer community is growing. If you’re asking, “how many people are in the creator economy,” these statistics will answer your question:According to SignalFire, 50 million is the predicted number of people who would consider themselves creators. Out of these 50 million creators, 46.7 million call themselves neophytes. Meanwhile, around 2 million creators see themselves as professionals.  Around 30 million amateur creators share their content on Instagram, 12 million on YouTube, 2.7 million on Twitch, and 2 million on other social media platforms.  On the other hand, 1 million professional creators are on YouTube, 500,000 are on Instagram, 300,000 on Twitch, and 200,000 are on other social platforms. As revealed by Forbes, there were approximately 60,000 creators on OnlyFans in 2019. The figure increased to 450,000 in September 2020, and in December 2020, it peaked at 1 million.  You may wonder: how many creators are in the US? According to a study by Re:create, about 17 million people in the United States are into content creation and influencer marketing. The data above reflects the fact that indeed, it's worth knowing the top content creators on platforms like YouTube.  Creator Economy Growth and Revenue Statistics [caption id="attachment_6078" align="aligncenter" width="1024"] The creator economy is a great source of revenue. And the revenue drive all starts with great content.[/caption]Now that you know how many content creators are there, let’s look at significant figures on the creator economy market growth and revenue. According to creator economy statistics 2021, sponsored influencers are worth $8 billion.  Moreover, Mediakix reported that the sponsored influencers' worth is expected to rise to $15 million by 2022.  46% of creators who have worked to build an audience for over 4 years earn $20,000 yearly on their monetized channels.  Meanwhile, 77% of content creators depend on brand deals for income.  When promoting content on YouTube, the platform takes 55% of the ad revenue and shares 45% to the creators.  In the US, 97.5% of YouTube creators don't make enough money to reach the country's poverty line of $12,140.  As per creator economy statistics 2021, creators' ad revenue slumped by 33% during the pandemic.  Regarding creator companies, Substack's biggest-paid publication is “The Dispatch,” with thousands of subscribers paying a $10 fee every month.  Following “The Dispatch” is “Letters from An American,” with thousands of subscribers paying $5 per month.  Stir, a company that allows creators to collaborate and split their revenue, received a seed funding of $4 million. Since October 2020, there was an observed $800 million growth from 31 startup capital investments, which led to a significant rise in creator economy stocks. So, how big is the creator economy market? According to a survey by NeoReach and Influencer Marketing Hub, the total market size of the creator economy is around $104.2 billion. The creator economy has grown larger than ever, proof of which is the rise of the top Instagram superstars. Here are the estimated total revenue earned by content creators on different digital marketing platforms:Instagram: $5.6+ million WordPress: $4.9+ million Tumblr: $3.1+ million YouTube: $2.1+ million Etsy: $928,300+ Amazon Publishing: $177,000+ Shapeways: $24,500+ eBay: $24,000+ Twitch: $9,700+Creators Social Media Performance and Usage Statistics [caption id="attachment_6079" align="aligncenter" width="1024"] The best way to use social media is to impact people instead of impressing them.[/caption]If you’re looking for the best platforms to connect with content creators, knowing where they work is essential. Otherwise, if you’re an aspiring influencer, understanding how your competition works would also be helpful. Check out these facts and figures to get started: As per creator economy statistics 2021, 50% of viewers or content consumers use ad-block technology. Hence, creators need to find a way to promote products outside of ads.  According to Socialblade, there are roughly 37 million active YouTube channels in 2021.  Meanwhile, YouTube had 22,000 channels with over 1 million subscribers in November 2020.  The accounts with more than 1 million subscribers experienced a 65% growth in 2019. On average, YouTube creators upload 500 hours of video every minute. 2.4% of Instagram users have 100K to 500K followers, and 52.35% have less than 1K followers.  In March 2020, Twitch had over 41.1K partners. This number grew to 300K in 2021.  The percentage of creators who prefer Instagram as their primary platform is 72%.  In 2020, TikTok burst into the scene and tailed behind Instagram, making it the 2nd platform for content creators.  Twitch streamer Seanstream broke the world record for the longest streaming hours when he streamed a total of 595 hours in November 2019. During the said period, he also had several streams that lasted for 30-36 hours.  According to IZEA, 52% of content creators devoted 0 to 39 hours of their month to content creation and influencer marketing. Meanwhile, 22% spent 40 to 79 hours every month, 13% spent 80 to 124 hours per month, and 14% spent 125 hours every month. Read this SharedCount review to learn how to monitor your social media performance and your audiences’ interests.  Creator Economy Platforms Statistics Aside from social media sites, the creator economy has also expanded on other digital marketing platforms. See relevant data below: Patreon This website requires membership and provides a wide range of business tools to aid creators in monetizing their content through subscriptions. In 2020, Patreon's top 15 creators generated an income of over $200,000.  Chapo Trap House, the top earner in Patreon, has an average income of over $150,000 per month, as shown in creator economy statistics 2021.  According to Graphetron’s research, creators with the fewest Patrons generate approximately $9,000 per month. One of these creators is Cuddle Pit, with only 1,600 Patrons.  Based on the same data by Graphetron, Patreon's top 1,000 creators earn at least $3,000 a month.Medium This platform is known as a better alternative to free blogging. Medium features neophytes and popular writers who are paid through the platform's Partner Program. In September 2020, the highest income generated by an author with a single story was over $16,600. The highest payment generated by an author across multiple articles was more than $49,700.  Medium gives bonuses to active writers who have published at least two articles.  Approximately 500 to 700 writers earn over $1,000 per month.[caption id="attachment_6080" align="aligncenter" width="1024"] In blogging, you shouldn't just create. It's important to share, connect, and inspire through your content.[/caption] Shopify This subscription-based software gives any subscriber a free hand to set up their online store and sell their goods or services. With the use of Shopify POS, sellers may also sell in physical stores. Shopify has more than a million stores. Meanwhile, Shopify Plus has 53,000 stores.  Shopify's top 65 stores generate revenue of at least $1 million.  After Amazon and eBay, Shopify is the 3rd biggest online retailer in the United States.  Between 2016 and 2019, businesses in the platform had contributed $319 billion to the entire world's economy. Gumroad This e-commerce platform is widely known for helping creators in selling their products. Various artists and creators, including musicians, writers, filmmakers, and developers, sell their products and services directly to consumers in Gumroad. In 2020, 46,000 Gumroad creators earned a total revenue of $142 million. The top 1% of creators earned 60% of the total revenue, while the top 10% earned almost 92%. Meanwhile, 7,945 creators generated an income of at least $1,000 annually. 179 creators earned at least $100,000 per year, and 8 creators generated an annual income of at least $1 million. Substack Make your life easier with Substack. This platform allows writers to publish a money-generating email newsletter via user subscription. It also provides publishing tools built on purpose for paid subscriptions. If you’re looking to monetize your content online, Substack is for you. The platform’s top 10 writers generate a collective amount of over $15 million every year. Meanwhile, the top 12 generate an average income of over $160,000 annually. Following the year of its publishing, Blogging Guide reached $10,000 ARR. Substack's top-paid publication, “The Dispatch” earns more than $10,000 per month. Meanwhile, “Sinocism by Bill Bishop” earns over $15,000 a month, and “HEATED by Emily Atkin” earns a little over $8,000 per month. YouTube This free video-sharing platform allows viewers to enjoy watching videos without limits. The YouTube Partner Program allows creators to monetize their videos. To qualify for the Partner Program, the creator needs to have a good standing with YouTube—at least 1,000 subscribers and 4,000 public watch hours. In 2020, YouTube's top 10 highest-earning creators generated an income of over $15 million.  Thousands of YouTube channels earn over $100,000 from YouTube ads revenue.  As of June 2020, Ryan Kaji, popularly known as Ryan ToysReview, was YouTube's top earner worldwide, with a total earning of approximately $29.5 million.  Ryan was followed by Mr. Beast with $24 million, Dude Perfect with $23 million, Rhett and Link with $20 million, and Markiplier with $19.5 million. Want to know how to have a faster content publication? Check out this NapoleonCat review.  Teachable This software helps users create and sell courses online. Teachable handles everything, including web hosting and payment processing. One of the platform’s biggest milestones is $1 billion in creator revenue. In 2020, Teachable creators launched over 154,000 brand-new courses and earned almost $400 million.  In June 2020, the platform launched its new coaching feature. With this new feature, Teachable was able to support creators launch of 15,000 new coaching products.   In the same period, 11,747 Teachable creators earned more than $1,000, 4,385 earned more than $10,000, 823 earned more than $100,000, and 56 creators earned more than $1,000,000.  At least 5,000 creators make a monthly revenue of more than $1,000 on Teachable. Roblox This platform is popular with both kids and adults because of its online gaming feature and storefront. Users go to Roblox to play various games made by game developers. To buy items on the platform, you must use its virtual currency called Robux. The developers earn a portion of every transaction still in the form of Robux. In the past year, roughly 800 Roblox developers generated an income of over $30,000.  In the same period, 39 developers generated over $1 million.  For a single successful game, Roblox's top developers earn $100,000 a month.  In 2020, the platform paid a sum of $250 million to its developers. FAQsWhat is the creator economy? The creator economy comprises individuals creating content online, monetizing their efforts through various platforms. This sector has grown significantly, providing income opportunities through direct sales, ads, and sponsorships. Which platforms are most lucrative for creators? Platforms like YouTube, Instagram, and Twitch are highly lucrative, offering various monetization methods such as ads, subscriptions, and sponsorships. Patreon and Substack also provide substantial revenue through subscription models. What challenges do creators face in monetizing their content? Many creators struggle with income instability and achieving significant earnings, with a substantial number not reaching the poverty line. Challenges include platform dependency, algorithm changes, and market saturation. How can creators optimize their earnings? Creators can optimize earnings by diversifying income sources, engaging directly with audiences through subscription models, and using analytics to tailor content strategies to audience preferences.Join the Creator Economy  [caption id="attachment_6085" align="aligncenter" width="1024"] A quick overview of how the creator economy works. | Source: SlideModel[/caption]The facts and data above just proved how the creator economy has been successful over the years. As the world becomes more digital, the economy has nowhere else to go but up. You can leverage these statistics by following the trends that the creator economy has been going through.Additionally, aspiring creators aren't left hanging because some companies, such as creator economy a16z, are ready to assist them in making their way through the creator business community. Read more about the creator economy: “How Fare the Creator Economy: Trends, Impact, and Analysis.” Resources:bloggingguide.com influencermarketinghub.com forbes.com emarketer.com signalfire.com cbinsights.com business2community.com martechalliance.com

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71 Blog Statistics: Ultimate List of Blogging Facts and Data

Blogging is one of the earliest forms of marketing. Even before social media and influencer marketing came into the picture, blogs were already there. In fact, one-third of all existing web pages are blogs. But most businesses, marketers, and online entrepreneurs would ask: is blogging dead? And are blogs still popular in 2022? Let these blog statistics 2022 answer your questions. It may not be obvious, but blogs are still widely used in today’s marketing strategies. Even service pages and some online shops contain blogs on their sites. Blog content is also shared on popular social media platforms, such as LinkedIn, Facebook, and Instagram. This is especially helpful to people looking for more information that can’t simply be found on social media posts or infographics. Now, it may be difficult to keep up with the constantly changing data and stats about blogging. You may even wonder: are blogs still popular in 2021? If you’re running your own blog, it’s important to be updated on the latest trends to gain more web traffic and business revenue. Check out our ultimate list of blog statistics 2022 below to get started. Key TakeawaysBlogging remains a vital component of digital marketing with over 600 million active blogs. Despite the rise of social media, blogs continue to be a primary source of detailed information and play a crucial role in influencing consumer behavior and SEO. Consistent, quality content and a strong SEO strategy are imperative for success in blogging. It emphasizes the effectiveness of blogs in driving website traffic and lead generation, with businesses that blog regularly seeing significantly higher engagement and conversions. The use of visuals and diversified content formats in blogs increases user engagement. Social media continues to be a powerful tool for promoting blog content, enhancing visibility and reach. Challenges in blogging include maintaining reader engagement and the constant need for fresh, valuable content. The data suggests a move towards more authentic, personalized content to stand out in a saturated market.  General Blogging Statistics [caption id="attachment_6496" align="aligncenter" width="1024"] To blog is to share, connect, create, and inspire.[/caption]Before digging deeper into the specifics, let’s know the general facts and stats about blogging:Recent blog statistics 2022 revealed that there are currently more than 600 million active blogs on the internet. This is 35% of the 1.7 billion existing websites.  Among social media platforms, Tumblr is the home of microblogging, containing around 488 million blogs.  Next to Tumblr is WordPress, with approximately 78 million new blog posts every month. If you’re asking, “how many bloggers are there”, there are 31.7 million active bloggers in the United States alone.  If you’re completely new to blogging, you might ask: how many words should a blog post have? As per Databox’s study, there’s no right answer for this. However, experts recommend writing blog posts with 1,500-2,000 words to make them more comprehensive and generate better results.  The average time to write a blog is nearly 4 hours. This is mostly applicable to 1,000-1,200 word articles.  On the other hand, 22% of bloggers spend 2 to 3 hours writing a blog post.  When working on blog posts, bloggers say the most important factor for success is content quality.  Some of the factors that contribute to a high-quality blog post are layout, visual appeal, formatting, spelling, grammar, and keywords.  68% of bloggers acknowledge that blogs add credibility to a website. Marketing & Blogging Statistics Blogging is still effective for establishing brand awareness, attracting more customers, and increasing sales. See how businesses, marketers, and online entrepreneurs perceive blogging as part of their marketing strategy. The most popular format among content marketers is blog posts. In fact, 92% of marketers use blogs as part of their marketing strategy.  Next to blogs are emails at 66% and infographics at 45%.  According to blog statistics 2022, businesses with blog posts receive 55% more website visitors than those that don’t.  Moreover, businesses produce 67% more leads every month. As mentioned earlier, blog posts are often shared on social media platforms. And this holds true in blog statistics 2022, with 97% of bloggers saying they use social media to promote their blog content.  Like social media posts, blogging also follows a posting schedule. As per HubSpot’s survey, businesses that publish an average of 16 posts per month receive 3.5 times more traffic than those that publish fewer than 4 blog posts. Moreover, 38% of bloggers and content marketers publish an article once a week.  From the customers’ perspective, blogs also play an important role in their purchase decisions. In fact, 60% of consumers admit that blogs are valuable in the early stages of their buying process.  According to to inbound marketing statistics, 55% of businesses and marketers say blog content is their top inbound marketing priority.   Meanwhile, 70% of marketers are investing their resources on content marketing heavily. Blogger Influence Statistics [caption id="attachment_6497" align="aligncenter" width="1024"] Blogging isn't just writing. It's telling stories that will appeal to readers and make them come back for more.[/caption]Just as blogs are still relevant to today’s marketing strategy, bloggers are also still influential on the internet. The facts and figures below will prove the influence of bloggers in 2022. As per blog statistics 2022, 46% of consumers take recommendations from vloggers or bloggers. Meanwhile, 61% say their purchase decisions came from watching YouTube vlogs. 12% of millennials in the United States say their purchase of apparel products was influenced by celebrity bloggers, and 10% were inspired by non-celebrity bloggers. While celebrity bloggers are fancied by most consumers, other generations would say they can relate more to non-celebrity vloggers and find their content more accessible and authentic. In the United States, vloggers are more popular among users aged 18 to 34. Social Media Blogging Statistics Blogging is tied to social media, and social media blogging is one of the best ways to promote your content quickly. How relevant is social media for driving traffic to your blog posts? See below.Since 2017, 66% of marketers have been using blogs in their social media content. Furthermore, 95% of bloggers promote their blogs via social media.  Among social media platforms, LinkedIn is the most effective network for securing audience engagement and delivering content. On the other hand, Tumblr is good for microblogging, which is still popular in 2022.  59% of users will share a blog article without reading it first. This is especially true if your blog has a catchy headline and attractive visuals. As for bloggers, 69% admit they use social share buttons with their every post.  Regarding visuals, articles with images get 94% more views than those without visuals. Moreover, 43% of consumers want video content from businesses as revealed by video marketing statistics. 32% of marketers say visual images are the most essential form of content when promoting your blog post on social media. Meanwhile, 71% of bloggers are using visuals as part of their social media marketing strategy. Blogging Effectiveness and Revenue Statistics [caption id="attachment_6499" align="aligncenter" width="1024"] When done right, blogging can drive more traffic to your website and give your business better revenue.[/caption]If blogging wouldn’t drive sales and revenue, it should have been so long dead. Here are quick facts on the kind of ROI marketers and businesses can expect from blogging.According to blog statistics 2021, 70% of consumers prefer to learn about a brand from a blog post than an ad. Blogs are also an organic way to advertise to your target audience, generate leads, and drive sales. Blogging can help company websites get up to 55% more visitors. Furthermore, having a blog can increase your ranking potential on Google and other search engine pages by 434%. With the majority of marketers relying on blogs for their marketing strategy, 92% consider written content to be worth the investment. If you’re aiming to be a blogger or blog post writer, the average base pay is $52,000 per year. However, it depends on your nature of work—whether you’re freelancing or on a contractual basis. The top two highest-earning blog categories are food and personal finance. They make around $9,000 per month. Meanwhile, the 3rd and 4th highest-earning blog niches are lifestyle and ‘mommy’ blogs, respectively. Bloggers in these categories earn an average of $5,000 per month. Professional bloggers get around 42% of their income from affiliate programs. Typical affiliates pay commissions between 1% and 10%, and it can increase based on your monthly sales performance.You may use a tool to track your blogging ROI, such as the one in this Mention review.  Blogging Challenges You may be asking: what percentage of blogs are successful? Recent studies and blog statistics 2022 showed that approximately 75% of bloggers feel that their blogs are successful. However, success comes with a few challenges, such as:52% of bloggers and marketers admit it’s getting harder to engage with their readers through their blog content. Moreover, 43% of readers say they skim blog posts. Also, 36% of people prefer list-based or “how-to” headlines. In fact, how-to articles is the most popular blog format.  Although content marketers say original visuals can help generate better results, 35% admit they struggle with creating engaging content consistently. Other struggles when it comes to implementing visual content in blog articles include producing great design at 31%, sourcing good data or content at 20%, and getting a wide reach at 14%.  Recent studies revealed that 55% of website visitors only read long-form blog articles for 15 seconds or less.Blog Headline and SEO Statistics [caption id="attachment_6498" align="aligncenter" width="1024"] Backlinks are one of the most important factors of SEO. Create strong, reputable backlinks to improve your blog content.[/caption]Since appealing headlines and catchy titles are mostly mentioned in this article, let’s tackle some statistics about blog headlines and SEO. “Very long” blog titles or headlines with 14-17 words surpass short headlines by 76% in terms of social media sharing.  Meanwhile, 91% of bloggers and content marketers write only around six headline drafts before publishing. Blog titles with a question mark get 23% more social media shares than non-question ones. As for search engine optimization, 90% of web pages don’t get organic search traffic from Google. On the other hand, backlinks are essential to a blog’s SEO success. The more backlinks a page has, the more organic traffic it gets from Google. Long-form blog content gets an average of 77% more backlinks.  Keywords are also relevant to keep your blog post visible online. In fact, 85% of bloggers are doing keyword research to ensure they hit the right audience and get to the top of search engine page results. 71% of bloggers and content marketers say SEO is the most valuable source of blog traffic.  Meanwhile, 71% of bloggers are updating old content as part of their optimization strategy. Needing software that can help you curate the best and most engaging headlines? Try the one in this Capssion review.  Guest Blogging Statistics Aside from writing and posting original blog content on your website, guest blogging is also an effective way to gain more visitors and widen your reach. Blogging trends 2022 revealed that 76% of content marketers plan to publish 1-10 guest posts every week. Meanwhile, 56% of guest bloggers post for multiple websites, and 7% publish on just one site. The main reason why editors and content marketers publish quest posts is to share new opinions, fresh ideas, and expertise with their audience. However, 79% of editors report that the majority of the guest posts they receive are too promotional.  93% of blog editors use page views to measure their guest post’s success. On the other hand, 71% of editors admit that editing guest posts is time-consuming for them.  As for guest bloggers, 84% do the guest posting outreach themselves, while 87% come up with their own article topic ideas.   Only 8% of guest bloggers are freelancers, while 37% are staff members of a company.  On average, most bloggers produce 1-5 guest posts every month.  From the readers’ perspective, 62% consider blogs with multiple authors to be more credible than single bylined ones.  If you’re planning to strategize on guest blogging, the peak season is during summer (June, July, and August). FAQs:What role do blogs play in digital marketing today? Blogs serve as an essential platform for in-depth information sharing, SEO enhancement, and lead generation in digital marketing. They allow for comprehensive storytelling and expert insights that social media posts cannot fully provide. How important is SEO for blogging? SEO is crucial for blogging as it helps improve visibility and drive organic traffic from search engines. Effective use of keywords, consistent content updates, and backlinks are key factors in successful blog SEO strategies. What are the main challenges bloggers face today? Bloggers face challenges such as creating engaging content that stands out, maintaining consistent posting schedules, and meeting SEO requirements to ensure visibility and reader engagement. How has social media influenced blogging? Social media has greatly influenced blogging by providing platforms for promoting content and engaging directly with readers. It enhances the reach of blogs and allows for immediate feedback and interaction with a wider audience.Is There a Future in Blogging?  [caption id="attachment_6501" align="aligncenter" width="800"] If it suits your brand strategy, go for longer forms of blog posts to easily promote your website. | Source: Orbit Media[/caption]Like other marketing strategies, blogging isn’t exempted from changes and possible halts. However, the facts and statistics above just prove that blogging is still relevant in 2022, and it’s not stopping anytime soon. To make sure your blog stays significant, invest in creating “evergreen content.” This means writing blog articles with no expiry date. Whatever year or decade we’re in, make it a goal that readers will look back to your blog posts and still find them useful. You may also revisit old content and update the information to make your article fresh and accurate. Remember, blogs aim to drive awareness, traffic, sales, and revenue. And these are best achieved with better SEO techniques, high-quality content, and keeping up with the latest trends. Learn more about blogging and content marketing in this “76 Content Marketing Statistics: Data, Market Share, and Trends.” Sources: optinmonster.com semrush.com bloggingwizard.com blog.hubspot.com firstsiteguide.com ahrefs.com findstack.com oberlo.com.ph

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15 Best Influencer Marketplaces to Help You Grow Your Brand

Finding the right influencer marketplaces to grow your business can be tough, especially if you don’t know what you’re looking for. That’s why we’ve done the research for you! In this article, we’ll explore the 15 best influencer marketplaces on the web to help you find that perfect influencer to fit your brand or project needs and make your business grow like never before. As social media use continues to grow, so does the use of influencer marketing. Brands are now turning to professionals with large online followings to recommend their products and services. And this can be an effective way to reach new consumers and increase brand awareness. You might have heard of Instagram influencers or even affiliate marketing, but do you know how you can work with an influencer? Or where should you look to find the best influencer marketplaces? See below our list of recommendations in order of popularity and ease of use, with our top pick coming in first. Key TakeawaysInfluencer marketplaces are vital tools for brands to collaborate with social media influencers effectively. These platforms streamline the process, from finding the right influencer to managing collaborations and legal agreements. The top influencer marketplaces include ShopStyle Collective, PartnerUp, and Intellifluence, which cater to various needs from fashion to tech, ensuring brands can find the right fit. Each platform offers unique features, like detailed analytics, a wide range of influencer options, and tools for campaign management, catering to both large brands and small businesses. Utilizing these marketplaces allows businesses to enhance their marketing strategies by tapping into the influencers' engaged audiences, which can lead to increased brand awareness and sales.What is an Influencer Marketplace? [caption id="attachment_7244" align="aligncenter" width="1024"] Influencers aren't just creators; they're leaders with a vision.[/caption]With social media influencing more purchasing decisions, more and more businesses are looking for new ways to get in front of their audiences. One way they’re doing that is by working with influencers through an influencer marketplace. An influencer marketplace allows businesses (through an agency or directly) to work with influential people across a variety of verticals. It can reach larger audiences than your company would be able to by itself. Not only does an influencer marketplace make it easier for you to find top-tier talent quickly, but it also takes care of all legal agreements. Additionally, an influencer marketplace often provides tools, such as analytics dashboards and insights reports on what content is working best. 15 Best Influencer Marketplaces Here are 15 of the best influencer marketplaces available today to help you get started with the growing influencer marketing trend. Finally, you can get your brand in front of new customers who are already interested in what you have to offer by selecting the best marketplace for your business.  ShopStyle Collective ShopStyle Collective is a free influencer marketplace that has partnerships with some of the world’s biggest retailers, including Urban Outfitters, AllSaints, and Anthropologie. When you sign up for an account, you can browse the platform for partner brands or find a specific brand you want to work with. ShopStyle partners include H&M and Puma. Top-tier fashion bloggers and social media influencers can also sell their products directly on the platform. This means you don’t have to deal with any middlemen—you just purchase straight from them. In other words, you get access to name brands at a steep discount—all from someone else’s closet. PartnerUp Want an Instagram influencer? PartnerUp matches creators with brands and marketers who want their products promoted on social media. It’s a free influencer marketplace that offers the services of professional and amateur influencers, so you can choose based on your budget and marketing needs. Creators are vetted by PartnerUp before being allowed access to marketing campaigns, ensuring quality content across your account. With no fees for joining or promoting products, it’s one of the favorite places to connect brands with creators online. Style Coalition You may ask: which platform is best for influencers? The Style Coalition is another free influencer marketplace designed to help influencers find brand deals and brands find creative talent. With millions of monthly visits, it’s one of America’s most-trafficked community forums for independent style creators. Members can browse through more than 1,000 categories to discover new products and services from top brands. They can also search by location or category to connect with local businesses in their area. If you want your product or service in front of an audience that’s passionate about fashion, beauty, home décor, and lifestyle products—and you don’t mind working with an up-and-coming creator—the Style Coalition might be right for you. Grin Most small businesses or content creators have a limited budget, so why not connect with influencers who are interested in your products or services and share them with their audiences? Grin is a free influencer marketplace that makes it easy for both parties to find each other. Simply create an account and browse through thousands of influencers, find those you like, and make a pitch. This platform aims to create quick connections between companies looking for exposure and social media personalities eager for it. Intellifluence Intellifluence is a leading B2B influencer marketing platform designed specifically for brands, agencies, and marketers. They help connect brands with bloggers and social media users on Twitter, Facebook, Instagram, Pinterest, and beyond. These influencers provide original content creation services as well as amplification across their social networks and blogs. Through strategic research, Intellifluence’s team of brand strategists find only high-quality authentic voices that fit your brand.[caption id="attachment_7243" align="aligncenter" width="1024"] As a tool, social media should be used to showcase your brand and impact people.[/caption] Collective Digital Studio (CDS) CDS is an influencer marketing platform that also features a content network with creators from around the world. It’s geared toward small and medium-sized businesses looking for a simple way to distribute branded videos, photos, and other digital content. The CDS marketplace is relatively small compared to others on our list of best influencer marketplaces, but it provides access to over 750 creators. This could be a good option if you have limited resources or don’t have time to spend vetting individual influencers. Creators on Collective Digital Studio must sign up through their social media accounts, which can help eliminate fake accounts and increase transparency between creators and brands. Overall, CDS provides a useful platform for getting your brand in front of targeted audiences while giving you access to thousands of different types of content from all over the globe. TradeSkillz If you’re an entrepreneur on a small budget who wants results, TradeSkillz may be for you. The platform is designed for individuals and teams looking to expand their brands without breaking their marketing bank. It connects entrepreneurs with influencers in exchange for compensation, such as a shoutout on social media or product endorsement. If you don’t have $10,000 to drop on your next marketing campaign, consider using TradeSkillz’s platform. You can also use an influencer collaboration tool like the one in this Mention review.  Heepsy Heepsy is an influencer marketing platform that lets you discover and work with social media influencers. The good thing about this platform is that it allows you to filter by topics, budget, location, and much more. That way, you’ll only be getting in touch with real influencers who are relevant to your business and industry. And if you don’t have a big budget, don’t worry because they have plenty of options starting at $1 per post. Klear Klear is one of the best influencer marketing platform for small businesses. It’s committed to making it easier for all kinds of brands, agencies, and influencers to connect, by working on technology solutions that make discovery and collaboration easy. The platform also helps brands manage their influencer programs, local campaigns, and campaigns across different countries. Overall, Klear helps you match your business needs with a perfect program for all marketing activities, including product or service launches, events marketing programs, and re-engagement strategies. Influencity For brands with modest budgets that want access to influencers, Influencity is a top choice. The service allows for one-to-one engagement with social media stars on channels like Instagram, Twitter, YouTube, and Facebook, giving you unmatched targeting and personalization options that larger platforms can’t match. The service indeed boosts engagement compared to other networks. Brands also get their own dashboards where they can see all their data at once, along with detailed analytics reports. Influencity comes integrated with Google Analytics so you don’t have to worry about double-tracking your efforts. Lastly, the platform offers great training programs if you need help learning how to work it all out.[caption id="attachment_7246" align="aligncenter" width="1024"] Engagements aren't bought, they're built. And to be successful on social media, you simply need to be social.[/caption] Afluencer Afluencer is one of the best influencer platforms for creators and small businesses. They offer their services on demand or for a set fee and can be hired for anything, from making personalized videos to promoting a brand’s products.The platform usually features high-profile social media personalities who have thousands, sometimes millions, of followers on social media sites like Instagram and Facebook. In addition to offering influencers access to promote brands, Afluencer also lets brands offer certain perks in exchange for more exposure. Tribe Dynamics Tribe Dynamics is a platform that connects brands with micro-influencers. These types of influencers have a much stronger bond with their followers, so they’re more likely to engage with your brand in authentic ways. Because they’re smaller and less established than social media celebrities, micro-influencers are typically willing to do it for less money—and you don’t have to spend an arm and a leg just to get access.Another way to connect with the best micro-influencers on the Internet is by using the tool in this Capssion review.  Fourstarzz Media Fourstarzz Media is a full-service creative agency with more than 25 writers, designers, strategists, and social media experts working collaboratively across media channels to build visibility and awareness for your brand. It belongs to the list of “The Best Influencer Marketplaces for Small Businesses” as well as “The Top 10 Best Influencers in History.” This is because Fourstarzz Media partners with top creators from all over the world who are influential and authentic. Brybe It doesn’t get much easier than Brybe—just sign up and link your social accounts. Once they’re verified, you can start looking for influencers. The platform’s database has thousands of Instagrammers, video-makers, bloggers, and content creators across various verticals and categories. What users love most about Brybe is that it has a separate database for travel influencers, making it easy to find them without wading through a ton of non-relevant search results. BuzzGuru When your business grows and you’re seeking big-name celebrities or influencers, it can be hard to find exactly what you need. Fortunately, that’s where BuzzGuru comes in. The app connects brands with top influencers on YouTube. Even better, unlike other social-media powerhouses like Instagram and Snapchat, YouTube is less restricted when it comes to content monetization. Who Are the Top 5 Influencers in Social Media? [caption id="attachment_7242" align="aligncenter" width="1024"] Social media influencers are talented creators. And the impact of their influence relies on how people like and share their content.[/caption]Do you want to know who the top social media influencers are? It’s no surprise that Facebook and Twitter dominate the social media landscape, but there are also plenty of rising stars that you need to be following. If you’re wondering, “who are the top 3 influencers in social media,” look no more—we’ve provided you with more than what you could’ve asked for! Tai Lopez Lopez’s videos are great for beginners who are just starting out with YouTube marketing. He breaks down how one can make money on YouTube in an entertaining and helpful way. It’s also easy to watch his videos. Most importantly, you can actually feel like you learned something from Lopez's content rather than watching someone fiddle around with their camera for 10 minutes. Gary Vaynerchuk If you're serious about social media, you have to follow Gary Vaynerchuk. The New York Times bestselling author and CEO of VaynerMedia is a go-to expert on all things social media, making him a top influencer in any industry. Vaynerchuk's daily content features engaging advice on how to grow your business using Snapchat, Facebook Live, Instagram, and more. He also has almost 1 million followers across Twitter and Facebook. John Lee Dumas Dumas is a serial entrepreneur best known for his podcast, Entrepreneur on Fire (EOF). He interviews some of the top entrepreneurs around and gives great advice on starting and growing your business. This information alone makes him a great influencer. However, he also does an amazing job of promoting others through his platform. Dumas talks about other people in such a way that his listeners automatically want to follow their every move. Lewis Howes An entrepreneur and New York Times best-selling author, Lewis Howes uses social media to share his passion for helping people discover their personal best and achieve their goals. With a focus on self-development, you’ll learn new ideas from him daily—and find yourself more motivated than ever before. Mark Manson With more than 900k followers, Mark Manson is one of the people’s favorite writers on social media. If you’re looking for some great insights into relationships and communication, check out his feed. He also has a book called “The Subtle Art of Not Giving a F*ck” and has been listed as one of Inc.’s “Top 100 Influencers.” FAQsWhat is an influencer marketplace? An influencer marketplace is a platform that connects brands with influencers, facilitating collaborations for marketing campaigns. These platforms offer tools for managing interactions, ensuring legal compliance, and tracking campaign success. How do influencer marketplaces benefit brands? These marketplaces simplify finding and collaborating with influencers, providing tools for communication, agreement management, and performance analytics. This helps brands efficiently reach target audiences and maximize ROI. What should brands look for in an influencer marketplace? Brands should seek marketplaces with a robust selection of influencers, strong management tools, and detailed analytics. Compatibility with the brand’s niche and marketing goals is also crucial. Can small businesses use influencer marketplaces effectively? Yes, many influencer marketplaces are designed to be accessible for small businesses, offering scalable solutions and budget-friendly options to leverage influencer marketing effectively.Choose the Best Influencer Marketplace for Your Business  [caption id="attachment_7241" align="aligncenter" width="1024"] The influencer marketing market size is growing rapidly each year, and it's not stopping anytime soon. | Source: Oberlo[/caption]If you’re trying to scale your influencer marketing efforts, you might find yourself feeling overwhelmed. And it’s no wonder why—there are hundreds of influencer marketplaces out there, many with confusingly similar names and offers. To cut through all that clutter, look for three things in an influencer marketplace: diversity of influencers, built-in analytics, and a campaign management system.On another note, if you want to know what channels are most popular for influencer marketing, check out this blog post: “Choosing the Right Influencer Marketing Platform: 7 Questions To Ask To Land the Best One.”

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What Is A Content Calendar And How To Build One

Do you know what is a content calendar and how to build one? This is very important when planning and scheduling your content. Choose a calendar where your posts can be seen in a big format for easy reading of captions and viewing of images. Color coding should also be used to categorize various posts if you need additional labeling. Choose a content calendar that has helpful features. Those that help you identify your content goals for months, even the entire year. Everything from increasing traffic to generating more leads. Adding a specific goal helps you remember what you plan to achieve. It will keep you focused and make it easy for you to keep tabs on how your posts perform on every social media platform.  Key TakeawaysA content calendar is an essential tool for organizing and scheduling marketing content across different platforms, ensuring consistent engagement with audiences. It aids in visualizing the marketing strategy over time, allowing for better planning and allocation of resources. Building a content calendar involves selecting a suitable format, such as spreadsheets or specialized software, and populating it with details like post dates, platforms, and content types. This structured approach helps in tracking performance and making necessary adjustments. Setting up a content calendar involves aligning posts with business goals, audience engagement, and promotional cycles. Using a calendar helps streamline content creation processes, making them more efficient. Content calendars also support collaborative teams by providing a clear roadmap of tasks and responsibilities. This coordination is crucial for maintaining a unified brand voice and timely execution of marketing strategies.[caption id="attachment_6869" align="alignnone" width="1024"] Business owners need to plan their content. Creating a content calendar makes content planning easier.[/caption]Competition is fierce these days. Everybody is on social media to promote their brands. The good thing about it is that it has leveled the playing field for big and small players alike. Gone are the days when big companies monopolized the market since they were the ones who had the funds and marketing capacity to promote their brands. These days, even small and medium-sized companies can achieve this. As long as they have the right mindset and utilize the right tools for their business. Having a content calendar for marketing and promotion helps them attain their goals faster and easier.  What Should Be In A Content Calendar? This overview of your future social media posts comes in an organized form. It can be a spreadsheet, a Google calendar, or even an interactive dashboard for those utilizing a social media management tool. It can include some or all of these elements in each post:Date and time you go live Social media platform used for its publication Photos and Videos Tags and LinksUsing this allows for scheduling social media posts ahead of time. It is done automatically without the need to log into your social media platforms regularly just to share content. This can be a lifesaver, especially for social media managers. Organizing your calendar and scheduling your posts ahead of time is a crucial part of managing multiple accounts.Now, you have freed up some time for more important stuff, such as brainstorming for your campaigns or strategic planning.  How Do I Create A Content Calendar For My Business? [caption id="attachment_6870" align="alignnone" width="1024"] Building a content calendar from scratch is possible with the right tools.[/caption]What is a content calendar and how to build one, but this time for business? As business owners, you cannot afford to have a cluttered or messy content calendar. You need the easiest and quickest calendar to make your life easier on social media. It is supposed to help out with your content planning, and not give you additional stress and anxiety. The last thing you want is worrying about a tedious task before hitting the sack. Sometimes, your typical calendar system can be difficult. One that will take you longer to write the calendar itself than actually making the post. So here's a simple solution to solve that problem.  Format It doesn't matter where you write it. Just create two columns for now. In the first column, you enter the days of the month. In the second column, you write the word "TOPIC." Then decide how often you are going to post in a week. Let's just talk about your social media updates to create an easy example. These can be a sentence or two as a caption, including a photo or video. You can also link it to a relevant article. There goes your post.  Frequency Let's say you decide to post three times a week. It's sufficient to keep your target audience updated without you going crazy coming up with content to post. You can even decrease it to twice a week if you're still starting, then just increase the frequency as you go along. Spread out your topics three times a week so you'll know where to add them. You can choose any day of the week, it's up to you. Don't worry if some days get more social media traffic than others. Does this mean you shouldn't post on lighter days? No. Do you only want to post when everybody else is also posting? Where there is so much competition in people's newsfeeds? Of course not. Topics (Promotional and Non-Promotional) [caption id="attachment_6871" align="alignnone" width="1024"] Building content calendar as a team helps keep everyone in the loop.[/caption]Promotional topics are stuff that promote you or your business. While nonpromotional are things that can inspire, educate or entertain your target audience. Anything that gives them value that does not promote you or your business directly. So let's say you're in the food business, a caterer to be more specific. Promotional stuff could mean customer testimonials, images, and videos of your catering events. Mouth-watering pictures of your new recipes or pick of the week. You can utilize this better by linking a specific page on your site, not forgetting your call to action. For non-promotional topics, that do not concern you or your business directly but are still related. They can be tips on event planning, or what to look for in a caterer. You can put nutrition facts, healthy meals, or even kitchen hacks. People love funny memes and motivational quotes. So you can come up with something related to food.  What Is the Purpose of A Content Calendar? Still not convinced you should have a content calendar? These top 3 reasons can change your mind.  You Stay Organized Having a content calendar means less stress and anxiety. You don't panic or go into a frenzy every time you need to come up with relevant content. This calendar will keep things in order and help you plan well in advance. You can choose to plan a year if that makes you feel better. After all, you can switch or exchange things anytime you want to. This will save you a lot of time and energy, making you more productive than ever.  Easy Customization Each social media platform needs a customized approach. Social media management applications like a content calendar give you this ease. So now you can plan specific posts for YouTube, Facebook, Instagram, and other social media platforms you are actively using.  Effortless Tracking You can see everything at a glance. A content calendar keeps you aware of the things you have posted, where you have posted, and when you have posted them. This way, analyzing your marketing efforts is a lot easier. You will see where you made a big impact, and where you need to improve.  What Is A Content Calendar Template? [caption id="attachment_6872" align="alignnone" width="1024"] Brainstorming on your content calendar helps you come up with timely and informative content.[/caption]Let's pick a social media calendar template as an example. This works for five of the biggest social media platforms namely, Facebook, Twitter, Instagram, TikTok, and LinkedIn. The good thing about it is that it's easily customizable. So you can quickly change it using your chosen channels. Next, make a tab for each month and plan your editorial content for each week. A Google Sheets calendar has a tab for evergreen content. This is a great content repository for blogposts that always do well on social media, regardless of the season. This template also has columns for tracking and scheduling namely:The type of content Publication date Topic Title URL Highest performing copy for social media Highest performing imageHow to Build A Content Calendar Let’s take Trello as an example for our content calendar. There's one card that goes for each piece of content you wish to create. So for example you want to create a template for videos.  Card Headings First, go through your script so you can make little headings and ideas you wish to have on your video. Then you have a sponsor for your video, you can integrate that too. Put how your thumbnail is going to appear, your intro, how you're going to do video editing, promotion, etc. You will need a worksheet to go with this. Decide which cards you're going to use throughout your videos. You're going to need them to link to other videos. Don't forget to make the description when you're writing about it. Your graphics is another main aspect, so don't forget to jot this down.  Consolidation If you have a website, you can include this in your tasks. Even if your main social media platform is YouTube or Instagram in your content calendar, it's always good to have a space to consolidate all of this. In this way, you can have a professional-looking online presence.  Promotion After publishing your video there's the promotion. Doing this on Trello makes it so easy since you can just drag and drop everything. So, for instance an idea pops in your head in the middle of the week. All you need to do is create a new card, type it in, then forget about it.  Color Labels Using color labels is also super helpful. It makes it so much easier to see what is going on—from labeling the content type to descriptions to sponsors, and many more. You can just have them minimized. If for example, you forgot what the rest of the labels mean, you can easily expand by clicking on them.  Free Content Calendar Template [caption id="attachment_6874" align="alignnone" width="1024"] Content creators can greatly benefit from using content calendars as it helps them post on social media on time.[/caption]It's never too late to create your content calendar if you haven't yet. It is still mid-year and the remaining six months have a long list of opportunities. Use them to help you improve your marketing strategies and increase your online presence. There's good news if you're worried about setting up a paid tool now. If you're wondering if there exists a content calendar template free, numerous calendar templates can be easily downloaded from some of the most popular apps to get you started, these include: Trello Backlinko Small Business Trends Hubspot Hootsuite CoSchedule ContentCalCombine your content calendar with good social media management software and you're good to go.  Importance of A Content Calendar Template Having a content calendar template helps you plan and organize future content. You can populate it with posts ahead of time to ensure you have your posts ready, regardless of whether it's a slow week or you’re gearing up for a year-end promo. You can analyze current events relevant to your branding and then strategize more effectively.  Your Template’s Content Repository Why do you need a content repository? Because this is where you store advanced content for your future posts. This makes picking things up and posting on schedule so much easier.  How Can You Keep Track of Your posts? You can do this by planning ahead of time. In this way, you have time to build backup plans or "fail safes" in your system workflow. It could be a week or a month ahead. This will depend on how far ahead you wish to plan.  Impulse vs Strategy Spontaneity does not always work in your favor, especially if your online presence is designed to help build and market your business. Experienced marketers know it is always better to use strategy than impulsivity. And your content calendar is not just for planning, especially if you are working with a team. This will set expectations for each member so that they will know what to do. Doing this will also allow you to efficiently customize your messages depending on the platform you are using. Remember, if you fail to plan, then you plan to fail.  On Creating Your Calendar Template Before creating a calendar template you should have a solid social media marketing strategy set up. Needless to say, you should know your target audience by now. Only when you know and understand who your target audience is in the varying social media platforms can you start whipping up content. It is up to you how detailed you wish your content calendar to be. But the most common categories are dates, times, links, and networks.  FAQsWhat is the primary purpose of a content calendar? The primary purpose is to organize and schedule all content-related activities, ensuring consistent and strategic content delivery that aligns with business goals and maximizes audience engagement. How do you start building a content calendar? Start by choosing a format that suits your team's needs, set clear objectives for your content, and decide on the frequency of your posts. Populate your calendar with all necessary details for each piece of content. What are the benefits of using a content calendar? Benefits include improved organization, enhanced strategic planning, better time management, and more effective team collaboration. It also facilitates performance tracking and adjustments based on analytics. Can content calendars be customized for different platforms? Yes, content calendars should be customized to reflect the specific requirements and peak activity times of different platforms to optimize engagement and reachEfficient Content Calendar + Better Social Marketer = Successful Business Now you know what is a content calendar and how to build one, it’s a lot easier to understand how an efficient one makes you a better social manager, which in turn spells success for your business. Such skills, together with a social media management app such as the one in this Mention review, what used to be cluttered, overwhelming, and tedious tasks suddenly become organized, easy, and hassle-free. If you’re old school and are used to doing work manually, don’t worry. It is never too late to change and adapt to the growing needs of your brand or company. Take baby steps, one day at a time. The bottom line is, that it’s all up to you, and the fate of your business is in your hands. 

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OpenAI Playground Free: A Guide To Using This AI Tool

We can find multiple artificial intelligence tools on the internet today. A key player among the many research labs for these tools is OpenAI. The company developed many AI tools, including OpenAI Playground, which has taken the world by storm. So, if you want to know what OpenAI Playground is and whether OpenAI Playground free credits last, read this article!If you're an active follower of multiple digital and technological advancements, you probably heard about OpenAI and its tools. The company is a research laboratory responsible for developing great artificial intelligence tools. Some of its most laudable innovations include the Dall-E, an AI tool capable of creating detailed art through a single prompt, and ChatGPT, the ever-popular AI chatbot capable of conversing in a human-like manner. Aside from that, it developed OpenAI Playground—a platform you can use to experiment with its GPT-3 language model.There are numerous things to learn and discuss concerning the company and its AI tools, but we will go over what OpenAI Playground is, how to sign up for it, and how long OpenAI Playground free credits last. Key TakeawaysOpenAI Playground is a versatile platform that allows users to experiment with AI models like GPT-3, enabling tasks such as text generation and code writing. It serves as a valuable tool for developers and researchers interested in exploring AI capabilities. Users can access OpenAI Playground for free initially with a credit system that expires after four months, making it accessible but limited for long-term free use. The platform supports a variety of tasks including explaining concepts, translating texts, and generating code, appealing to a broad range of users from educators to developers. Clear and specific prompts are essential to maximize the effectiveness of interactions with the AI, highlighting user input as a crucial factor in the quality of AI outputs.What is OpenAI? [caption id="attachment_12038" align="aligncenter" width="1024"] OpenAI relevant statistics. Source: THINKIMPACT[/caption]OpenAI is a research company that aims to make artificial intelligence beneficial to humanity. The company was founded in 2015 by Elon Musk, Sam Altman, and other prominent figures. It aims to train AI systems to be truthful, helpful, and safe for humans. The company's research and patents are open to the public except if they could threaten the safety of humanity. What is OpenAI Playground? OpenAI Playground is an interactive platform where you can experiment with different natural language processing models. It has multiple features, such as OpenAI Playground text generation, chatting, translation, and question-answering. OpenAI Playground Free utilizes the GPT-3 model, which consists of over 175 billion parameters of neural networks. It can perform general purpose and specific tasks with commendable results. Simply put, OpenAI Playground runs artificial intelligence trained to give responses in whatever message you send in the most human-like manner possible. You can choose different templates, such as chat to converse with the bot or Q&A to conduct a question-and-answer session.You can also choose other modes that allow you to input someone else's written text and have GPT-3 insert a text within it or edit it. Additionally, you can change the AI's temperature (i.e., its degree of logic) and frequency (i.e., how often it repeats itself).  What Can You Do with OpenAI Playground? OpenAI Playground is basically a predictive writing web-based tool that enables you to generate text and other tasks, such as the following: Explain Concepts Are there topics, concepts, and ideas you can't wrap your head around? Try asking this AI model to explain. All you have to do is enter a specific prompt saying you want an explanation of a particular topic in simple terms. Then, OpenAI Playground free will explain it in the most understandable manner possible. You can maximize this feature to learn about anything at any time. Additionally, you can use it to fill your quest for knowledge and help you formulate conclusions regarding particular things and concepts. Of course, you must remember that AI tools aren't invincible and perfect, so take their answers with a grain of salt.  Translate Texts With OpenAI Playground free advanced language model, you quickly translate texts from one language to another. If you're too lazy to download translator apps, it can be your translator of choice. You can feed it with prompts to translate a particular word, phrase, or sentence into your desired language. You can even have fun with it and ask it to give answers like a pirate! Aside from text translation, you can also make the tool create content for you, such as articles and blog posts. OpenAI Playground free is full of opportunities for creators; they just need to figure out the best way to use it. Write Codes [caption id="attachment_12191" align="aligncenter" width="1024"] OpenAI Playground free is helpful for programmers and developers.[/caption]The OpenAI Codex, a descendant of GPT-3, is highly beneficial for programmers and web developers. This tool is trained on both codes and natural language. The feature allows you to create working codes in various programming languages, such as JavaScript, Python, and Ruby. Best of all, it can accomplish any task that requires programming or coding.OpenAI Codex allows developers to write codes more quickly and with lesser work. Since Codex's beta release, developers have been using it to create memes, solve math problems and coding challenges, and generate API calls.  What are OpenAI Playground Free Tips? To truly unwrap OpenAI Playground's fullest potential, it is best that you take heed of the following tips: Give clear and specific prompts. [caption id="attachment_12121" align="aligncenter" width="1024"] The best way to maximize an AI tool is by knowing how to write the best Prompts.[/caption]Since the AI can accomplish multiple things, it helps to give clear and specific prompts. In other words, describe what you want the AI tool to do in the most detailed and specific way possible. You must show and not just tell the system what you want it to come up with.The quality and depth of the tool's responses heavily depend on how you state your prompts. It's often better to begin your conversation with a statement, not a question. Maximize the presets. You don't have to fret if you've run out of ideas because there are presets you can use. To get a list of the presets, click on the "Load a Preset" drop-down tab in the top-right corner. The app has built-in pre-made prompts. To use this feature, click on your chosen preset, and the system will automatically insert a prompt you can use as a springboard for your conversation with the tool.Some available features include text to command, Q&A, Grammatical Standard English, Summarize for a 2nd Grader, English to Other Language, Classification, Parse Unstructured Data, Natural Language to Python, and Explaining code.  Save your own preset.  If you've hand-crafted your own prompt using your unique settings, you can save it for future use. In addition, you can also share your own presets with other users. You can get creative in writing and sharing your preset with other users.Sharing your personalized presets with others requires a simple click on the Share button. Copy the generated link after clicking the button and paste it to share with other OpenAI users. How Do You Sign-Up for OpenAI Playground? Before gaining access to the OpenAI Playground free, you must create an OpenAI account. Here's how you sign-up for Playground: Step 1 Access OpenAI's API page and tap on Sign-up in the top-right portion of the page. You can create an account using a separate email address or log in with your Microsoft or Google account. If you want to sign-up using your original email, you must enter the verification code they will send you to verify your account.  Step 2 Provide your identity details, such as name, address, and phone number. Make sure to enter the correct phone number because you must also verify it. Step 3 Next, the website will ask you how you intend to use OpenAI. Click on the "I'm exploring personal use" option.  Step 4 After completing the first three steps, you will be directed to your account's landing page. And you can start exploring OpenAI Playground. How To Use OpenAI Playground for Free? And are OpenAI models free? Unfortunately, the only way to use OpenAI Playground for free is upon signing up. Upon opening your Playground account, you will receive $18 worth of credit to start exploring.The time limit for the free credits is four months, so it expires after that. You must consume your GPT-3 Playground free credits before your fourth-month mark to avoid wasting them. Once you've used it all up (or it expires), you must buy more credits to continue using Playground. What Can I Use Instead of OpenAI API Playground? [caption id="attachment_12190" align="aligncenter" width="1024"] Bard is Google's alternative to ChatGPT.[/caption]Since the internet is full of artificial intelligence, you might ask, "Is there a website like OpenAI Playground?" And obviously, yes. Companies and research labs are in a rat race to produce the best AI models in the world, so it's no wonder that the system has alternatives and a ton of competitors.There are also other software developments that can help improve businesses and marketing efforts. Learn more about one of our most recommended tool in this Facelift Cloud review. BLOOM Bloom is an open-source language model developed by over a thousand AI experts and researchers. Many consider BLOOM as GPT-3's best alternative because it is trained on 176 billion parameters, a million more than GPT-3. Furthermore, its training required 384 graphics cards having over 80 gigabytes of memory each. BERT BERT stands for Bidirectional Encoder Representations from Transformers. Developed by Google, BERT is a method of pre-training language representations and an LLM. You can train various NLP models within 30 minutes with the use of BERT and AI-platform training. BERT Base, the first model, uses 12 layers of transformers block and 110 million parameters, while BERT Large utilizes 24 layers of transformers block on top of 340 million trainable parameters. LaMDA LaMDA is another artificial intelligence machine developed by Google. It has 137 billion parameters and is a revolutionary in the world of natural language processing. Google built LaMDA by calibrating a bunch of Transformer-based neural language models. Many users maximize LaMDA for program synthesis, BIG-bench workshops, and zero-shot learning. AlexaTM Amazon's artificial intelligence tool, AlexaTM, is a large language model with 20 billion parameters (not much compared to the other tools in this list). Its standout feature includes a decoder and an encoder for increased machine translation performance. While it only has 20B parameters, this AI machine outperformed GPT-3 on SuperGLUE and SQuADv2 benchmarks. OPT OPT stands for Open Pretrained Transformer. OPT is a language model built by Meta and contains 175 billion parameters. Meta trained OPT on available datasets, thus, allowing more engagement. OPT is currently available for research purposes only and not for commercial use.If you are a digital marketer or brand owner, you may consider automating your campaign efforts using AI-powered tools aside from OpenAI Playground free. Check out this Postoplan review. How is OpenAI Playground Beneficial? [caption id="attachment_12192" align="aligncenter" width="1024"] When done and used properly, artificial intelligence can help humans thrive.[/caption]OpenAI Playground is a relatively new open-source platform that trailblazes how one should conduct artificial intelligence research and development. OpenAI Playground free sets an intuitive environment for developers and researchers to explore and experiment with multiple AI models. OpenAI Playground free is user-friendly and easily accessible to everyone.OpenAI Playground free has a wide range of impressive features, making it ideal for AI researchers and developers. It provides an extensive suite of valuable tools for training, creating, and evaluating artificial intelligence models. You can use tools for producing data sets, building models, and assessing them with various scenarios.Most of all, the system is secure and safe to use. OpenAI Playground free utilizes encryption and authentication to assure the safety and security of its users' data.However, it is crucial to remember that there are also risks associated with the platform, especially since it is still in the early stages of its development. And since it is open source, any user can access and modify the codes, which could possibly result in threat actors accessing user data.  FAQsWhat is OpenAI Playground? OpenAI Playground is an interactive web tool that lets users engage with OpenAI's language models to generate text, code, and perform other AI-driven tasks. It's designed to showcase the capabilities of models like GPT-3. How can you access OpenAI Playground for free? New users can access OpenAI Playground for free initially by signing up, which provides them with a limited amount of credits to explore the tool's features. What are the main uses of OpenAI Playground? It is used for educational purposes, programming assistance, language translation, and more, utilizing advanced AI models to process and generate complex responses. What tips are recommended for using OpenAI Playground effectively? To use OpenAI Playground effectively, users should provide clear and detailed prompts to ensure that the AI understands the task and can generate accurate and useful outputs.Is OpenAI Playground Worth It? Overall, it is a powerful tool that could help improve many facets of human life, especially regarding work efficiency, research, and development. This AI model also benefits brands and digital marketers, especially in content creation. And since technology is constantly evolving and improving, we can expect that OpenAI Playground and other artificial intelligence models are bound to perform better and more powerfully.Now that you know what OpenAI is learn about the best ChatGPT Prompts in this article on "20 Best ChatGPT Prompts and How to Write Them."

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Jasper AI: A Robust Writing Assistant

In the ever-changing content creation world, artificial intelligence has become a key player in helping creators come up with great content, with Jasper AI blazing the trail.Jasper AI has quickly become one of the biggest names in the AI industry. The tool underwent multiple innovations and development to become what it is today. What began as a tool to create and test ads has now become a powerful AI tool.So, if you want to know what Jasper AI is and how to use it for your business, this article is for you. Key TakeawaysJasper AI is an advanced AI tool designed to help generate a variety of content such as blog posts, social media captions, and ad copies simply by inputting prompts. It includes capabilities like image and text generation, a wide array of templates, a brand voice feature to maintain a consistent brand identity, and a chatbot for engaging interactions. Jasper AI offers various plans catering to individuals and teams, with a Chrome extension for ease of use across web platforms. While Jasper AI produces high-quality content, it might lack the nuanced human touch and could require substantial edits for complex topics or long-form content.[caption id="attachment_15958" align="aligncenter" width="1024"] The usage of AI is ever-increasing. Source: Oberlo[/caption] What is Jasper AI? Jasper AI is an AI-powered writing tool designed to generate high-quality content and marketing copies, including blog posts, ad copies, social media captions, product descriptions, and other types of content. All you must do is input the right prompt and wait for Jasper to do the magic.We also find that Jasper AI is a tool for gathering novel ideas and jotting them down on paper for future use. It offers hundreds of template options, responding to multiple scenarios and user needs. Jasper is, by far, the best AI writing assistant tool for marketing and advertising professionals, providing great benefits to businesses of all sizes.The internet is full of Jasper AI reviews; you can check them out to learn more about the tool. What are the features of Jasper AI? Jasper is a robust AI writing assistant, offering different features designed to help users get quality content. Here are some of the tool's features: Image and Text Generation [caption id="attachment_15953" align="aligncenter" width="1024"] Some AI tools are capable of generating text only, while others are images. Jasper AI can generate both.[/caption]Aside from producing quality written content, Jasper can generate images and art in a few clicks. Jasper AI art is high-resolution images with no watermarks you can use professionally. The number of words and Jasper art AI the tool produces depends on your chosen subscription. Template Selection As mentioned, Jasper offers a wide range of templates to choose from, giving you a jump-off point for creating your content. Some of the templates Jasper offers include:Long-Form Assistant PAS Framework Content Improver Product Description Blog Post Outlines Blog Post Topic Ideas Blog Post Introduction Paragraph Blog Post Concluding Paragraph Sentence Expander Creative Story Facebook Ad Headlines Facebook Ad Primary Texts Google Ads Headline Amazon Product Description Social Media Content CaptionsJasper AI can only generate texts based on these templates but cannot post on your social media channels or run your ads. This job is for a social media management tool, and we have a robust list of the best SMM tools. You can check out one of our most recommended tools in this Sked Social review. Brand Voice [caption id="attachment_15956" align="aligncenter" width="1024"] Jasper AI's brand voice feature allows the tool to maintain the user's brand voice.[/caption]Jasper AI's Brand Voice feature allows users to merge their brand voice into Jasper-generated content, ensuring that a company's voice, identity, and style align with the produced content.The feature teaches the tool about your brand and its product catalogs, audiences, information, and other talking points. So, when you ask Jasper to create branded content for you, the AI will automatically access a bank of information on your company and what your company does, allowing you to save time without the heavy editing.Depending on your subscription, you can add different brand voices to your Jasper account. The Creator plan, Jasper's most basic, allows you to save 50 memories, while higher premiums offer more memories to use. Chatbot Jasper AI is a great and enhanced alternative to OpenAI's ChatGPT. Jasper uses artificial intelligence to provide users with a conversational and engaging experience.Jasper Chat can sustain conversations, understand the user's intent, and provide accurate responses. You can ask different questions, share opinions, make suggestions, and provide feedback without specific commands. Best of all, this feature is integrated with the tool's content-creation platform, allowing you to create content in a conversational chat thread and convert it into a document.Jasper has access to the internet, and it cites sources, making it useful for academic purposes. SEO Keyword Input [caption id="attachment_15955" align="aligncenter" width="1024"] Properly using the right keywords optimizes content for search.[/caption]Keyword research allows you to understand your target audience, how they might look for your brand online, and how users look for more information on topics related to your business or industry. To optimize your content for search, you must strategically use the right keywords.Through Jasper AI's keyword input tool feature, you can be sure your content is rich with relevant keywords necessary to increase the SEO rankings. You can input a maximum of three keywords, and Jasper will incorporate those keywords throughout the content. Content Lookback Jasper has a unique feature for creating new sentences and paragraphs with the previous paragraphs in mind. This content lookback feature ensures that newly generated content is relevant, sensible, and unrepetitive.For the basic creator plan, Jasper considers up to 600 characters above the cursor's current location with a maximum character count of 3,000 on the Jasper Documents or Boss Mode. Chrome Extensions [caption id="attachment_15954" align="aligncenter" width="1024"] The Chrome extension provides added convenience for users.[/caption]We all want convenience, don't we? Luckily, Jasper understands this and has a readily available Chrome extension for added convenience, allowing you to access the tool's features straight from your browser. Whether you are writing an email or creating a blog post, the Chrome extension can help you generate great content across the web. How does Jasper AI work? You can use Jasper AI in two distinct ways—with a template or a blank document. Jasper Templates If you are short on time or don't want to think from scratch, a template is best for you. Most, if not all, of today's AI generators offer multiple templates that work like magic. Simply select a template, provide the necessary information, and tap a button. Then, the tool spits out the content you need like magic.To generate content with any of Jasper AI's templates, follow these steps:Go to your Jasper AI login button. Access your dashboard, and click "Create new content." Choose "New from template." Pick out your desired template.The template will then collect your background information, informing the tool what to write about. So, you must fill in the field with the appropriate info, choose your desired number of outputs, and click "Generate." Jasper Documents If you want to create content from scratch and do away with pre-made templates, you must access your "Dashboard" and click "New Document." The tool will lead you to a blank document where you can input Jasper prompts or commands and work alongside the AI tool. This mode was formerly called Boss Mode.You can use Jasper in three modes under this feature: Focus Mode In this mode, you must instruct Jasper AI on what you want it to write through commands. You can command the tool to write in a specific style and set a structure you like Jasper to follow. You may correct the outputs by refining your commands and adding further context as your AI assistant works.Depending on your instructions, Jasper will generate medium, long, and short outputs. Chat Mode As the name suggests, Jasper AI becomes a chatbot with additional features, including voice commands, an enhanced prompt button, and an "include search" option. Power Mode In the Power Mode, you will have access to Jasper AI's templates with pre-defined workflows for content creation. You can also add your outputs to the document. How much is Jasper AI? Jasper AI offers three pricing tiers—Creator, Teams, and Business/ Creator Plan The Creator Plan is the most basic, priced at $49 a month and billed monthly. You can save a few bucks if you have it billed annually, as it only charges you $39 per month.This plan is best for solo use, with limited features. With this plan, you only have limited access to Brand Voice and Campaigns, zero access to SEO mode, and email-only customer support. Teams Plan The Teams Plan is priced at $125 a month, billed monthly. If you like to earn a discount, you may opt for annual billing, which will only charge you $99 monthly.This tier is best for micro marketing teams as it offers a three-user seat and more access to the tool's features, including the SEO mode and chat-based customer support. Business Plan The Business Plan is custom-priced, offering a more scalable and customized platform. Here, you will have access to all the Teams features, with the addition of unlimited Brand Voices, single sign-on (SSO), API access, and a success manager. What are the pros and cons of Jasper AI? Like all other tools and software, Jasper has some pros and cons. If you are planning to use the tool, it pays to weigh its pros and cons thoroughly, starting with the following: Pros Jasper can generate content with a click. After a few commands and inputs, you will get the content you need. You don't have to spend so much time brainstorming and researching multiple topics because you can count on Jasper to get the job done in the quickest time possible.In addition, Jasper AI produces natural and well-written content. The last thing you need is a copy that sounds like it came from a machine. Jasper does a great job of generating content in a human-like and natural tone without errors.And our favorite? Jasper is cost-friendly and definitely a bang for the buck. You get what you pay for and so much more. Cons Unfortunately, developers haven't perfected these AI machines and tools yet, and as expected, Jasper has its fair share of cons to deal with.While Jasper AI can generate natural-sounding content, it still lacks human personality and choice, like all other AI tools. When using an AI assistant, always expect a generic output. However, you can always tweak the generated content to your liking afterward.Jasper AI may also struggle with niche-targeted topics. The tool performs best with simple content requests, such as topics on how to create a Facebook account or how to delete an Instagram story.It is also imperative to remember that however robust and smart Jasper is, it cannot check facts. Jasper spits out whatever it finds on the internet. So, if it finds incorrect information, it will reflect on the generated content, as Jasper is not a fact checker.Lastly, Jasper-generated content may require heavy editing, particularly on long-form content. Some users only want to utilize the tool for a rough draft so that heavy editing won't concern them. But if you want a more polished and perfect output, you must leverage the tool for short-form content. If you desire lengthy content, you will have to take the time to edit and polish the output.If you feel Jasper isn't the right tool for your marketing needs, you might want to look into using a social media management tool. Start by checking out our Social Horse Power review. FAQsWhat is Jasper AI? Jasper AI is a sophisticated tool that employs artificial intelligence to create diverse forms of digital content based on user prompts. It simplifies content creation across multiple formats, helping save time and effort. What features does Jasper AI offer? The tool provides several features including high-resolution image generation, multiple content creation templates, customization for maintaining a brand’s voice, and an interactive chatbot experience. Who can benefit from using Jasper AI? Jasper AI is ideal for marketers, content creators, and businesses looking to streamline their content production process. It’s particularly useful for creating quick drafts or generating ideas that can be refined later. How does Jasper AI ensure content quality? While Jasper AI generates content that often requires minimal edits, users might need to make adjustments to ensure the content aligns with their specific brand tone and quality standards, especially for specialized or detailed topics. Is Jasper AI cost-effective? Jasper AI offers various pricing tiers, making it accessible for individuals and businesses of different sizes. Its cost-effectiveness will depend on the specific needs and usage extent by the user.Is Jasper AI worth it? The answer lies in your hands, as it all depends on the type of content you want to generate from Jasper. You know what you need, and only you can tell whether or not Jasper AI is the right AI assistant for you. Nevertheless, Jasper AI is a top-notch development and helpful writing assistant for marketers, advertisers, and brand owners.Now that you know what Jasper AI is, you might want to learn about OpenAI in this "OpenAI: What is It and How To Use It for Free" article.

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Impressions vs Reach: Facts That You Need To Know

Businesses are unquestionably working to achieve extraordinary lengths of brand awareness, growth, and influence. At present, the best way to do this is by utilizing social media. With social media's power and influence, brands could get the awareness that they need in a much quicker manner. However, social media marketing isn't as easy as how people perceive it to be. And one of the most critical social media analytics are impressions vs reach. For those who yearn to deep dive into and leverage social media marketing, it’s crucial to monitor and understand the differences between impressions and reach. Without a good knowledge of these two metrics, it wouldn’t be easy to move forward and be successful in any social media marketing venture. To help you out, we have come up with this detailed guide, which highlights the key differences between the two metrics. Key TakeawaysImpressions represent the number of times content is displayed, whether clicked or not, while reach measures the number of unique users who engage with the content. Understanding these metrics is crucial for optimizing social media strategy and measuring the effectiveness of content. Both metrics are essential for marketers to understand how their content is performing on social media platforms. They help in assessing brand awareness and can guide adjustments in marketing strategies to target better and engage the audience. The article provides insights into the tools and methods available for measuring impressions and reach across various platforms, including Facebook and Instagram. This information is vital for marketers to accurately monitor their campaigns and optimize their strategies for better outcomes. Knowing the difference between impressions and reach can significantly impact business decisions regarding social media advertising, content creation, and customer engagement. This knowledge helps in refining marketing approaches to increase brand visibility and interaction with potential customers.What are Impressions? Impressions indicate the number of times your content pops up on social media. If an advertisement is displayed 300 times on social media platforms, the number of impressions would also be 300. Most content that has a high number of impressions are sponsored ads or posts.  Why are impressions higher than reach? [caption id="attachment_2836" align="alignleft" width="1200"] Just like in personal situations, businesses should thrive on making good first impressions on social media.[/caption]Most starting social media marketers often wonder why impressions tend to be higher than reach. Aren't the two directly related to each other?Impressions are higher than reach simply because impressions calculate the exposure, while reach calculates the number of interactions exclusively. However, others ask "can reach be higher than impressions." The answer is a clear no. By definition, impressions are always equal to or higher than the reach since impressions don’t require interaction from the audience, as opposed to reach.  Why are impressions important? Impressions are important since they’re the metric being applied to public relations. If a brand wants to focus on constantly monitoring and tracking its ads, it should focus on impressions. Additionally, it could also gauge whether viewers are positively responding to the ad. On the question "are engagements are more important than impressions?" the short answer is no. They’re equally important since brand engagement increases as the impressions increase. This is because the number of potential respondents is also increasing.  What’s the Difference Between Views and Impressions? Another commonly interchanged terms are impressions vs views. What exactly is the main difference between views and impressions? Views are the total number of times an audience engages with a brand's content, particularly video ads.  Let’s look into how impressions work on two of the biggest social media platforms today—Facebook and Instagram. Here are the distinctions between the impressions on both platforms. What are impressions on Facebook? [caption id="attachment_2837" align="alignleft" width="1200"] How you showcase your business is how people first view you. Make lasting impressions on Facebook and other social networks.[/caption]As defined by Facebook, impressions are the total number of instances that an ad appears on screen for the first time. Facebook impressions have three vital components:Organic Impressions. This pertains to the number of times a brand's Facebook content was displayed on a follower's newsfeed or the official page. Viral Impressions. This is the number of times an organic or paid content was shown to your Facebook friends’ friends. Paid Impressions. This component refers to the number of times a brand's paid content or sponsored ad was shown to followers or other target users.One impression on Facebook can be achieved when a user scrolls up when an ad is displayed, then scrolls down, and back up again. Facebook computes two impressions for one ad if it’s shown twice on the user's screen. Displaying the ad twice is necessary to achieve two impressions, regardless if it appears on the same or different days. Facebook won't count impressions that would occur without loading the page. You may have access to Facebook impressions if you’re an advertiser who runs ads or the owner of a page who boosts posts. Advertisers must determine how their paid campaigns perform and know whether their audiences see their ads.  How beneficial are Facebook impressions? On Facebook, impressions would help determine whether the audience sees the ad or if your advertisement gains the targeted conversions. Before acquiring a conversion, the target audience must first see your ads. However, expect that the graph would be curvy. Impressions could possibly rise and fall. A rise in impressions would indicate that a specific ad is optimized for both the platform and the audience.In contrast, plunging impressions suggest that the desired audience isn't seeing the ad. Once this happens, a good move would be to change the campaign's objectives and targets, then check it once again to see an improvement in the performance. However, you must also be on the lookout for ad fatigue or when the audience would overlook or ignore the ad because they’ve seen it too many times.  What are impressions on Instagram? [caption id="attachment_2838" align="alignleft" width="1200"] Gaining a number of Instagram impressions is much easier than Facebook.[/caption]What does impression mean on Instagram? Is it similar to or different from Facebook? Instagram and Facebook are closely related to each other because the same people own them. Since Facebook owns Instagram, the method of calculation for Instagram impressions is similar to that of Facebook. Advertisements on both platforms would reflect on the same dashboard. However, Instagram allows access to organic stories and feed post impressions—something Facebook doesn't do.  How to view impressions on Instagram stories:On the bottom right corner of a story, you could find the "More" button. You have to click it. To access the analytics, click the graph icon, then move down to "Impressions." The impressions metric on the Instagram stories is the total number of times the audience views a story. For example, if you view Amazon's story, swipe next to a different account's story, then go back to view Amazon's story again, the system would calculate the impressions as equal to 2. Facebook's page-load method of calculating impressions doesn't apply to Instagram stories.  How to view impressions of your Instagram feed posts:Tap on "View Insights." Look for the Insights button. Scroll down to "Impressions."In running Instagram ads, or any other ads for that matter, make sure to continuously check on your advertisement’s performance and work on the perfect strategy to avoid mishaps and underperformance.  What is Reach? To further clarify the topic about impressions vs reach, let’s define what a reach is, how the system calculates it, and what it does to an ad. Any content on a social media platform that you’d click on purpose would count as reach. Reach comprises the number of users who purposely choose to check a brand's ad or content. Reach primarily focuses on having people click on the content. As per Facebook, reach refers to the total number of people who have seen your ads at least once or more.  What’s the difference between reach and engagement? [caption id="attachment_2835" align="aligncenter" width="800"] Source: rogalskidamaschin.ro[/caption]Some social media marketing novices would often get confused about reach vs engagement. While reach measures the number of people who have seen or opened the post, engagement, on the other hand, measures the interactions on the post. Engagement measures the number of views, comments, likes, shares, and clicks a post gets. Engagement metrics must be a point of consideration when building a relationship with your audience and customers. Measure their intent to take on action and increase their loyalty to your brand. As opposed to what others think, reach and engagement isn't parallel to each other. A high reach doesn’t indicate high engagement. Achieving high engagement is possible, but with a lower reach or vice versa.  How to calculate reach from impressions In calculating reach, methods and mediums differ in difficulty. For example, a brand would release a range of Twitter posts to introduce a new product or line. Twitter allows for easy tracking of tweet impressions to assess the ROI efficiently. One basic and commonly used formula to calculate reach is the division of impressions by frequency. However, there are technology and tools available online for easier calculation of your reach. One example is Google Adwords. Using this tool will automatically show the number of reach of a particular banner ad. Moreover, it’s vital to remember that some non-social media campaigns would make it impossible to compute the market reach. One example is a billboard advertisement. It would be unthinkable to identify how many cars and motorcycles would drive by your billboard ad.  Impact of Knowing the Difference Between Impression and Reach [caption id="attachment_2839" align="alignleft" width="1200"] Creating the right social media marketing strategy and achieving your desired results is fulfilling for any business.[/caption] Brand Awareness Once reach increases, brand awareness does as well. A post must reach hundreds to thousands of users if possible. However, a brand must not forget that the number of reached audiences wouldn't matter if they aren't truly interested in the brand’s products or services. For those utilizing popular social media platforms, such as Facebook, Instagram, and Twitter, you have to know how impressions differ from reach. You wouldn’t want to end up investing so much of your time, money, and effort for nothing, or worse, in the wrong direction. Remember that you want to raise brand awareness and not the opposite. Audience Increase Increasing your social media audience would pave the way to reach out to potential customers and present your brand and products to them. Understanding how reach and impressions work and knowing their primary differences would allow you to know the right kind of content for your brand. The right content would bring fans and followers to your page. These fans and followers would then share your content with others. Thus, leading to a rapid increase in your audience size. Now, if you're a big fan of Instagram, there are a number of ways to increase your Instagram reach.  Audience Influence Besides aiming to build an audience, every brand should strive to influence its target audience. There’s no use in building an audience without encouraging and influencing them to positive action. If you haven't batted an eye yet, most brands today hold their stand on social, economic, and national issues with the aim of influencing the audience in mind.  Knowing your brand's reach and impressions would allow you to develop and strengthen the bond you have with your followers—the stronger the bond, the greater the influence. Effective Ads The moment you invest time, money, and effort in your social media marketing campaign, it’s natural to wonder whether your campaign is effective and delivers your desired results. Both reach and impressions can provide you insights into the campaign’s performance and effectiveness. If your ads are not reaching your target audience well but have gained a whopping number of impressions, you will get the idea that your campaign isn’t that successful. It would then give you a chance to rethink and redo your ads, making them more appealing and interesting to your audience. FAQWhat are impressions in social media? Impressions are the total number of times content is displayed on social media, regardless of clicks or user interaction. This metric is crucial for understanding how often your content is seen, which can influence brand awareness and advertising strategies. How is reach different from impressions? Reach refers to the number of unique users who see your content. Unlike impressions, which can count multiple views by the same user, reach measures how many individual users are exposed to your content, making it a key metric for gauging audience size. Why might impressions be higher than reach? Impressions are often higher than reach because they count all instances of content display, including multiple views by the same user. This can happen with repeated scrolling or multiple exposures to the same ad or post. Which is more important for marketing strategy, impressions or reach? Both metrics are important and serve different purposes. Impressions are useful for understanding exposure and frequency, while reach is crucial for measuring the breadth of audience engagement. Marketers should consider both to fully assess their social media strategy's effectiveness. How can businesses improve their reach and impressions? Businesses can enhance both metrics by creating engaging, relevant content tailored to their audience, using targeted advertising to increase visibility, and optimizing posting times for maximum interaction. Regularly analyzing these metrics helps refine strategies and improve social media performance.So, which is more important: impressions or reach? Impressions vs reach might look very similar on the exterior, particularly to social media marketers who are just starting. However, it would take critical thinking and effort to dive deeper and see how different these two metrics are. A poor and faulty understanding of these two metrics, and all the other metrics involved in social media marketing, would result in low ROI and a decrease in brand awareness. Thus, if you want to build your brand, start here.Regardless of the type of business, social media marketing has long been proven effective, particularly in reaching out, gaining, and keeping customers and audiences. To see how well a brand is going towards reaching its social media marketing goals and objectives, focusing on accurate metrics from the very start would make a drastic difference. To learn more about measuring your influencer marketing’s performance, read our extensive guide, “6 Key Influencer Marketing Metrics You Need to Start Tracking Today.”

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Virtual Influencers List: Discover the Top 30

If there’s a way to describe the influencer marketing landscape, it would be “continuous growth,” as it continues to do that at a rapid rate. Along with this growth is the increase in the number of brands that are trying to succeed using this marketing strategy. And with the growth of influencer marketing, competitors are also finding a way to stand out in their respective industries. And this is where virtual influencers come in.The spectrum of influencer marketing took a 180-degree turn with the growing trend and the rise of virtual influencers. While the importance of human connection remains strong in influencer marketing, the scene has evolved in recent years. Virtual influencers create what may be considered as the next wave of influencer marketing. As this phenomenon continues to gather momentum, it has also gained tons of Artificial Intelligence (AI) or Computer-Generated Imagery (CGI) personalities through the years. In this article, you’ll discover who are the most popular influencers of this generation based on the study and research conducted by the HypeAuditor virtual influencer app. (You can read this HypeAuditor review to know more about the platform). Key TakeawaysVirtual influencers are computer-generated personalities designed to mimic human influencers, often created by agencies like Brud. They engage in typical influencer activities such as promoting brands, unboxing videos, and sharing reviews, despite their artificial nature. The market for virtual influencers is rapidly growing, with over 125 active personalities across platforms, excelling in industries beyond just fashion and entertainment. They are recognized for their ability to avoid PR issues, control costs, and perform tasks in multiple places simultaneously. This phenomenon is experiencing diversification with virtual influencers promoting social causes, mental health, and environmental issues, indicating their evolution beyond mere brand endorsements. Technological advancements have made these influencers more realistic and interactive, boosting their popularity across global markets, including Japan, the United States, Brazil, and the Middle East. Engagement rates for virtual influencers often surpass those of human influencers due to their novelty and the controlled nature of their content, making them a strategic choice for brands targeting tech-savvy, younger demographics.What Are Virtual Influencers? By definition, virtual influencers pertain to computer-generated “people” with characteristics, features, and personalities that are based on humans. They’re usually made by agencies for the sole purpose of influencing a target demographic. There’s no exact information as to when the first virtual influencer came from. However, most of these influencers were made from an AI company called Brud. The company created Lil Miquela, who is among the top ten virtual influencers of this generation.Virtual influencers act like human influencers. They can be ambassadors or spokespersons for a brand. They also use social media platforms to promote brands, post unboxing videos, and share product reviews and tips. You can consider and view virtual influencers just like any other influencers. However, even if they do man-like activities and humanize an entire brand, they still lack in the authenticity and transparency department. These influencers are often seen as “fake,” but virtual influencers have real business potential—just like any other influencer. Unlike human influencers, virtual influencers are cheaper to work with. They’re controllable, can be in multiple places at the same time, and best of all, they’re less likely to cause PR nightmares. Trends and Statistics: The Evolution of Virtual InfluencersThe landscape of virtual influencers has seen significant growth and transformation in recent years. As of the latest data, there are over 125 active virtual influencers, signaling a robust expansion from earlier figures. This growth is not just in numbers; the diversity and scope of virtual influencers have broadened, encompassing various industries from fashion to environmental advocacy.Key TrendsDiversification: Virtual influencers are no longer confined to fashion and entertainment. They now advocate for social causes, environmental issues, and even mental health awareness. Global Reach: Initially dominant in tech-forward markets like Japan and the United States, virtual influencers are now gaining popularity worldwide, with notable figures emerging from Brazil, Russia, and the Middle East. Technological Advancements: The technology behind virtual influencers, including AI and CGI, has become more sophisticated, allowing for more realistic and interactive characters.StatisticsThe virtual influencer market is rapidly expanding, with projections indicating substantial growth in both the number and influence of these digital personalities. Engagement rates for virtual influencers can often surpass those of human influencers, attributed to their novelty and controlled content creation.By embracing the evolving digital landscape, brands can leverage the unique appeal of virtual influencers to connect with younger, tech-savvy audiences in innovative and meaningful ways. How Many Virtual Influencers Are There? As the virtual influencer industry continuously grows, the headcount and follower counts of CGI personalities also increase. To date, Christopher Travers, founder of virtualhumans.org, reported that there are about 125 active virtual influencers and there are more than 5,000 virtual influencers on YouTube alone.Also, 51 new virtual influencers came about on social media just 18 months before June 2020. And as of 2020, virtualhumans.org has reported that there are about 95 virtual influencers with 1,000 followers at the very least. How To Create A Virtual Influencer [caption id="attachment_4624" align="aligncenter" width="1200"] Creating virtual influencers for a brand is an exciting and challenging task at the same time.[/caption]If you want to dabble into the world of virtual influencer marketing, there are two possible things you can do about it. One is to seek assistance from an agency that designs and executes CGI influencers. Another option is to create your own. While this can be a tedious and expensive process, it will be all worth it in the end because you would have built a virtual influencer of your own and your brand.To create your virtual influencers, consider these guidelines:Know Your AudienceKnowing your target audience is an essential factor of influencer marketing. So, conduct thorough research to determine the best way you can grab the attention of your desired audience. This will also help you create an audience persona.Create an Influencer PersonaAfter generating a persona for your target audience, you can now easily create one for your virtual influencer. This will help you picture out how this persona would meet with your audience persona.Create and DesignOnce you’ve created both personas, you can now make and design your virtual influencer. Make sure you’ve hired CGI experts and specialists so you can achieve your vision and goals. Remember, you have the choice to create a virtual influencer that either looks cartoonish or realistic.Ramp Up Their Online PresenceVirtual influencers thrive in the social media arena, so as soon as you have your virtual influencer, start ramping up their social media presence right away. Build their online visibility on the platforms where your target personas are active. You can establish your virtual influencer's presence through quality content and impressive audience engagement. Meet the Top 30 Virtual Influencers of 2023/2024 Perhaps you’re already hyped to know who is the number 1 influencer. Without further ado, here are the top 30 virtual influencers of 2020 and 2021.[caption id="attachment_4625" align="aligncenter" width="1200"] Having a virtual influencer that can bring you a high online following and engagement is profitable for your business.[/caption] Lu do Magalu Brazil-based virtual influencer, Lu do Magalu, rose into fame in 2020. As a virtual influencer, she currently has the most visibility to date that made it possible for her to top this list. Lu currently has 14.4 million followers on Facebook and 5.1 million followers on Instagram. Lu is the spokesperson for Magalu, one of Brazil’s biggest retail companies. She uploads unboxing videos, product reviews, and other influencer activities on behalf of Magalu. Lil Miquela The first personality you’ll possibly think of when hearing the term “virtual influencer” would probably be Miquela Sousa, or popularly known as Lil Miquela. Miquela has worked with the largest brands, such as Calvin Klein, Dior, and Prada. Miquela is also a musician and has released a music single in 2017 and a music video for one of her songs, “Hard Feelings.” The Brazilian-American influencer dubs her followers as “Miquelites” and she currently has 3 million followers on Instagram. Barbie You may not be aware but Barbie, the famous blonde doll we’ve known and loved since the 1950s, is now a virtual influencer. She's active on YouTube as a vlogger with 10 million subscribers. Before she became famous on YouTube, Barbie has gained traction on Facebook and also has an active audience on Twitter, Instagram, and Spotify.  Guggimon The top 3 CGI personalities mentioned above come with human-like features, but Guggimon comes in the form of a bunny. He was created by Superplastic. Interestingly, he describes himself as a “fashion horror artist and mixtape producer with obsessions: handbags, axes, designer toys, Billie Eilish, and The Shining.” Guggimon once collaborated with DJ and producer, Steve Aoki, in one of his tours. Knox Frost The Atlanta-based, 20-year-old organically grew his Instagram following through his thought-provoking content. As per his audience and followers, Frost’s posts have the power to strike up strong conversations. The virtual influencer’s audience is mainly composed of young adult American men. Any Malu Another CGI personality that hails from Brazil, Any Malu is a virtual influencer that grew so much as a YouTube star. In less than a year, she has received a total of 280 million views on her channel. Malu is also one of the very few that runs her own TV show. To top that, her TV show is powered by the TV giant, Cartoon Network. Anna Cattish This Russian animator and illustrator is part of a visual label that produces animation and imagery that are character-based. Before growing into a renowned boutique studio and label, it had a humble beginning that started with a collective of artists. Thalasya If you want to know who are the top 10 influencers based in Asia, Thalasya is one of them. She’s specifically from Jakarta, Indonesia. As the world stopped due to the pandemic, Thalasya continued her trips and even traveled to a recording studio in Florida. Thalasya has promoted hotels and restaurants and owns the clothing store, Yipiiiii. Janky Also made by Superplastic, Janky is a part-time cartoon stuntman that boasts a name associated with big brands, such as Tinder, Red Bull, and Prada. Like Guggimon, Janky doesn’t have human-like features. Noonoouri German-made character, Noonoouri, is a 19-year-old virtual influencer that flourished in the fashion industry with a name attached to top brands like Bulgari, Lacoste, and Versace. But beyond her goal to entertain her target audience, she uses her platform to advocate for social causes and actively promote and support sustainable fashion.[caption id="attachment_4626" align="aligncenter" width="1200"] Fashion influencers are taking it to the next level—redefining fashion in the virtual world.[/caption] Bee_nfluencer Dubbed as the 1st bee influencer, Bee_nfluencer mainly buzzes on Instagram with a hive of nearly 280,000 followers. The influencer was mainly created by the Fondation de France that aimed to spread awareness on the importance of bees and the need to save them. Bermuda Considered one of the oldest virtual influencers, Bermuda is a robot woman that encourages young entrepreneurs and motivates women to start a career in robotics. Entrepreneurial topics may require a success story to make your content and influencer more convincing. If you want to excel in this niche, read this Node App review.   Liv in the future A high-school graduate influencer? That’s what Liv is. Created by Shadows Interactive, Liv is currently in the year 3000 after getting into a portal. She explores the year 3000 by showing her audience the alien life and the more toxic surroundings that exist in the future. Body by Ralph  Also created by Shadows Interactive, Ralph is an up-and-coming virtual influencer that advocates fitness. He’s a personal trainer and life coach who currently owns a gym and a virtual influencer app. Shudu Gram Shudu was created by her creator to represent a woman’s beauty, strength, and power. Her creator has also created six more virtual influencers in the modeling world. Brenn Brenn is a virtual influencer of color who was designed by an artist and photographer. The purpose of his creation was to uplift the spirit of diversity, especially in the fashion and modeling world. Brenn has already collaborated with the Smart car brand. Blawko22 Lifestyle influencer and YouTuber Blawko comes in this “bad boy” look and attitude with his tattoos and cool eyebrows. Because of this persona, his growth on Instagram and YouTube didn’t take time to surge. His name is also associated with known brands, namely Versace and Burberry. Laila Blue The Middle East finally has its first virtual influencer in the form of Laila Blue, a half-French, half-Lebanese influencer. The Dubai-based influencer works as a freelance social media manager. Imma  Looking for a virtual influencer that has Korean and Japanese features and feels? That’s Imma for you. Created by a Japanese tech company, Imma’s name came from a Japanese word that translates as “now.” Koffi Gram Also known as the better half of Shudu, Koffi is relatively new to the game of virtual influencing. With 19 Instagram posts to date and 19k followers, it can’t be denied that Koffi has potential.[caption id="attachment_4627" align="aligncenter" width="1200"] When creating a virtual influencer, make sure they're essential for your brand and can deliver good engagements.[/caption] Binxie Binxie is still new to the world of virtual influencers but she’s known as one of Aliza Rex’s social media collaborators. Aliza is one of the top virtual influencers on Instagram. Aliona Pole Aliona Pole is among the 3 CGI influencers created by a single Russian company called Malivar. She's deemed as mysterious as she doesn’t have any prototype. Qai Qai Other than adult-looking virtual influencers, there are also baby dolls such as Qai Qai. She comes in the form of a baby doll with brown skin. Qai Qai currently has 90,000 followers on Instagram. FN Meka If you’re looking for a robot rapper, FN Meka is the perfect virtual influencer for you. Apart from his robot skills, he’s also known for his Hypebeast get-up. His character comes in the form of a cyborg with a hand made of gold. Cadeharper Just like any other teenager, Cade Harper is designed to encourage people on building self-esteem and self-respect. His target audience is the Gen-Z community. Aoi Prism Aoi Prism leads Neo Tokyo with her colorful influence on fashion and lifestyle. She also knows the best spots in Japan and can always be seen wearing clothes with the trendiest and most eccentric styles. Lil Wavi Lil Wavi is created by the London-based multi-hyphenate creative Wolf Groom. He’s a 20-year-old CGI influencer who took one of Prada’s shows into the storm. Wavi is your typical Insta-guy with logo obsessions and is into streetwear. Amara Amara is Mongolia’s first virtual model who was created by Mongolian 3D artists. She was made under a VR model project that aims to have a nude model for the works of N.Belguuntei. Since the majority of Mongolia are Buddhists with conservative values, it can be difficult to get a model who can pose for nude photography. Ava Lee-Graha Relatively new to the scene, Ava is the first-ever virtual influencer from Singapore. Her name is an acronym that means “artificial virtual android.” Ava is made by its creator to speak for the minorities, raise awareness, and ignite conversations on social, political, and controversial issues. Liam Nikuro Japan’s first male virtual influencer and multimedia producer, Liam Nikuro mainly works in the music industry and is also popular in the fashion and entertainment industries. FAQWhat are virtual influencers? Virtual influencers are digitally created entities that use social media to engage with audiences just like human influencers. They offer a blend of human traits and brand-controlled messaging, making them both unique and efficient. How do virtual influencers work? These influencers are programmed to perform tasks that human influencers do, such as promoting products and interacting with followers, but with the added benefits of cost-efficiency and lack of real-world limitations. What is the benefit of using virtual influencers? Brands find virtual influencers appealing due to their lower risk of public relations issues, reduced costs, and the ability to exist in multiple places at once. They also allow for complete control over the influencer’s actions and public image. How is the virtual influencer market evolving? The virtual influencer market is expanding into various industries, promoting diverse causes, and utilizing advanced CGI and AI technologies to enhance realism and engagement. Can virtual influencers replace human influencers? While virtual influencers offer many benefits, they cannot fully replace human influencers due to their lack of genuine human experiences and emotional depth, which are crucial for certain brand narratives and audience connections.Want to know about virtual influencers? Read our “Virtual Influencers: What Are They and How Do They Work?”

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Reddit Influencers: Shaping Communities and the Future of Online Influence

In the vast realm of social media, where influence and impact are often measured in followers and likes, there's a unique corner of the internet where communities are shaped not by celebrity status or flashy visuals but by the power of words and ideas. Enter the world of Reddit influencers, a group of individuals who wield remarkable influence within the digital confines of Reddit, one of the most prominent discussion platforms on the web.In this article, we'll embark on a journey to explore the rise of Reddit influencers, their strategies for success, the controversies they navigate, and the future they may shape. Key TakeawaysReddit influencers primarily gain prominence not through visual content but through expertise and quality contributions in discussions within niche communities. Unlike traditional social media platforms that focus on visual and personal branding, Reddit prioritizes depth, discussion, and community-driven authority, often under anonymity. Successful Reddit influencers are skilled in creating compelling, engaging content that sparks substantial interaction, making strategic use of timing to maximize their visibility. Despite challenges such as maintaining authenticity and navigating subreddit cultures, many Reddit influencers manage to monetize their influence through methods like sponsorships, merchandise sales, and participating in Reddit’s Creator Fund.The Rise of Reddit Influencers Reddit's transformation from a simple discussion forum into a dynamic platform of influence has been remarkable. If you're unaware of this development, you might ask, Are there influencers on Reddit? In recent years, the influence of Reddit has grown significantly, with many influencers Reddit users gaining prominence within their respective communities.Unlike traditional social media, where charisma and appearances often take center stage, Reddit influencers rise to prominence through their insightful contributions to meaningful discussions. Essentially, they are the stewards of knowledge, guiding conversations and shaping the discourse within their chosen domains.This evolution reflects Reddit's unique appeal as a place where expertise and passion hold more weight than superficial attributes. Where do I find influencers? Whether it's a subreddit dedicated to scientific breakthroughs or a community focused on vintage video games, Reddit influencers emerge as respected authorities, their influence stemming from a deep understanding of the subject matter.[caption id="attachment_15429" align="aligncenter" width="1000"] Total number of Reddit users worldwide per month (Source)[/caption]Who are the real influencers? Within the Reddit ecosystem of 1.660 billion monthly active users in 2023, these influencers aren't merely participants; they become de facto leaders, steering conversations and setting the tone for their communities. Their impact extends beyond the digital realm, as the ideas they champion often transcend Reddit, influencing broader conversations and real-world outcomes. Reddit vs. Traditional Social Media In the ever-evolving realm of online influence, Reddit influencers stand as intriguing outliers amid the dominance of Instagram, Twitter, and YouTube influencers. Their rise challenges the conventional norms of social media prominence, emphasizing substance over style and fostering a sense of community-driven authority.[caption id="attachment_15428" align="aligncenter" width="1000"] A Reddit post: Your guide to social media (Source)[/caption]To appreciate this contrast, comparing Reddit influencers with their counterparts on traditional social media platforms is essential. While Instagram influencers thrive on curated visuals and personal branding, Reddit influencers cultivate influence through their mastery of written discourse and niche expertise.Data indicates that Reddit users dedicate more time to the platform daily than users on other leading social media sites. On average, a Reddit user spends 15 minutes and 47 seconds on Reddit.com daily, surpassing the 11 minutes spent by visitors on Facebook.com and the 6 minutes and 23 seconds allocated to Twitter.com. This substantial time commitment on Reddit underscores its reputation as a platform that delivers the most captivating online content.Distinctive features set Reddit apart:Anonymity grants users freedom. Content thrives based on merit. The platform prioritizes discussion over self-promotion.Yet, these unique traits also bring their challenges—maintaining authenticity amid anonymity, navigating complex subreddit cultures, and avoiding the pitfalls of groupthink. Strategies and Tactics for Success Becoming a Reddit influencer involves diligence, ingenuity, and a profound understanding of the platform's dynamics. In this digital arena where meritocracy reigns, these influencers have honed unique strategies that set them apart from the crowd.At the core of their success lies the ability to build credibility and trust within their chosen subreddits. Reddit is a realm where authenticity and expertise are highly prized. Influencers establish themselves as valuable contributors, consistently offering insightful perspectives and reliable information. They engage with fellow Redditors, addressing questions, participating in discussions, and cultivating community.Content creation is an art mastered by these influencers. Their posts are informative and often thought-provoking, sparking discussions that captivate audiences. Timing is crucial; they understand when to post to maximize visibility and engagement. Niche Dominance [caption id="attachment_15427" align="aligncenter" width="1024"] r/annoucement is the largest community/subreddit (Source)[/caption]One of the remarkable aspects of Reddit is its vast array of specialized communities known as subreddits. These subreddits can be dedicated to anything from a specific hobby or interest to a particular topic or field of study. Reddit influencers often thrive in these niches, where their expertise and passion shine through.There are many ways to become a niche influencer on Reddit. One way is to be an active and engaged community member. By posting interesting and informative content, answering questions, and participating in discussions, you can build up a reputation as a knowledgeable and reliable source of information.Another way to become a niche influencer is to create original content. This content could be anything from blog posts and infographics to videos and podcasts. You can attract attention and build a following by creating high-quality content relevant to your niche.Finally, you can become a niche influencer by becoming a moderator or administrator of a subreddit. This role allows you to shape the community and promote your content. Monetization and Economics While many Reddit influencers are motivated by a genuine desire to contribute to their communities, some also find ways to monetize their online presence. Here are some of the ways that Reddit influencers can make money:Sponsorships: This is the most common way for Reddit influencers to make money. They partner with brands to promote their products or services in their content. The amount of money an influencer can make from a sponsorship depends on their reach and engagement. Merchandise sales: Some influencers sell merchandise, such as t-shirts, mugs, and hats, with their branding. This can be an excellent way to generate passive income. Affiliate marketing: An influencer promotes a product or service and earns a commission for each sale they generate. This is a popular way for influencers to promote products they genuinely like and believe in. Patreon: This platform allows fans to donate monthly money to their favorite creators. This can be a good way for influencers to generate a steady income stream. Creator Fund: Reddit has a Creator Fund that provides financial support to eligible creators. The fund is designed to help creators make a living from their content, and it can be a valuable source of income for many influencers.The economics of Reddit as an influencer marketing platform can be complex. An influencer's money depends on several factors, including their reach, engagement, and the type of sponsorships they land. However, Reddit influencers have a growing opportunity to profit from their online presence. Success Stories and Personal Journeys The journey of Reddit influencers is often a remarkable one. Some influencers start as everyday Redditors who share their thoughts and experiences on the platform. They may create more original content, such as memes, comics, or videos, as they build a following. So, how much do influencers make Reddit? Successful Redditors could turn their online presence into a full-time career, landing sponsorships, selling merchandise, or starting businesses.Here are a few success stories of Reddit influencers:[caption id="attachment_15426" align="aligncenter" width="1024"] u/SrGrafo's Reddit community page (Source)[/caption] u/SrGrafo This user is a popular illustrator known for his comics and memes. He started by posting his work on Reddit; eventually, his comics went viral. He has over 2 million followers on Reddit, and his work has been featured on major news outlets and websites. u/poem_for_your_sprog This user is a poet who writes original poems in response to prompts from other users. They started by posting their poems on Reddit, and eventually, they were published in several books and anthologies. They now have over 1 million followers on Reddit. u/Shitty_Watercolour This user is an artist known for his humorous and crude watercolor paintings. They started by posting their paintings on Reddit, and eventually, their work was featured in several exhibitions and publications. They now have over 1 million followers on Reddit. Controversies and Ethical Dilemmas Reddit influencers are not immune to the same controversies and ethical dilemmas that plague other forms of online influence. Think of the worst Instagram influencers Reddit. Some of the specific challenges they face include: Privacy concerns Reddit influencers often share personal information about themselves and their lives with their followers. This can lead to privacy concerns, especially if the influencer is not careful about who they share their information with. Accusations of manipulation Reddit influencers can use the platform to manipulate followers into buying products or services or promoting certain viewpoints. This can be a deception, eroding trust between influencers and their followers. Ethical considerations Reddit influencers are often responsible for their followers to be honest and transparent about their activities. This includes disclosing when they are being paid to promote a product or service and avoiding making false or misleading claims.Here are a few notable examples of controversies involving influencers gone wild Reddit:The Gallowboob Scandal[caption id="attachment_15425" align="aligncenter" width="934"] Reddit influencer Gallowboob (Source)[/caption]In 2018, Reddit user Gallowboob (Robert Allam) was accused of using his platform to manipulate votes and artificially inflate his post karma. He was eventually banned from Reddit, but the scandal raised questions about the integrity of Reddit's voting system and the power of Reddit influencers.The Unidan ScandalIn 2014, Reddit user Unidan was another case of Reddit influencers exposed. Banned for vote manipulation, Unidan had been using alt accounts to upvote his posts and downvote the posts of his competitors. The scandal led to changes in Reddit's voting system and increased scrutiny of Reddit influencers.The The_Donald Subreddit ControversyThe subreddit The_Donald was banned from Reddit in 2021 for violating the site's rules against hate speech and violence. The subreddit was known for its promotion of far-right ideology and its harassment of other users. The ban was controversial, with some arguing that it was an attack on free speech.The r/WallStreetBets controversyThe subreddit r/WallStreetBets was central to the GameStop stock trading frenzy in 2021. The subreddit's users banded together to buy shares of GameStop, driving up the stock price and forcing hedge funds to lose billions of dollars. The controversy raised questions about Reddit influencers' power and market manipulation risks. Measuring Influence and Impact Data and analytics are pivotal in understanding influence in the digital age. There are several tools and metrics that you can use to assess the reach and impact of Reddit influencers, including:Reach pertains to the number of people who see an influencer's content. The number of views can measure the likes and shares that a post receives. Engagement refers to the level of interaction an influencer's content receives. It can be measured by the number of comments, questions, and upvotes a post receives. Conversion refers to the number of people who take a desired action after seeing an influencer's content. This could be anything from clicking on a link to making a purchase. Brand lift refers to the change in perception or behavior after someone sees an influencer's content. This can be measured through surveys or other research methods.The specific metrics that are most important for measuring the impact of a Reddit influencer will vary depending on the goals of the influencer and the brand or product they are promoting. However, by tracking these metrics, influencers can better understand how their content is performing and make necessary adjustments to their strategy. Brand Partnerships and Marketing As Reddit's influence grows, brands notice and collaborate with Reddit influencers to reach niche audiences. Reddit statistics suggest these partnerships can take many forms, including:Sponsored content is when an influencer creates content promoting a brand or product. The content can be a blog post, Reddit video, or social media post. Product placement is when an influencer mentions or uses a brand or product in their content. This can be done subtly, such as having the product in the background of a photo, or in a more obvious way, such as having the influencer talk about the product in detail. Affiliate marketing: An influencer promotes a product or service and earns a commission for each sale they generate. The influencer typically includes a link to the product or service in their content. Livestreams: This is when an influencer hosts a live video event that a brand sponsors. The influencer can talk about the brand or product, answer questions from viewers, or play games.The most effective partnership type will vary depending on the brand's goals, the influencer, and the target audience. However, these partnerships can be a valuable way for brands to reach niche audiences on Reddit. FAQWhat distinguishes Reddit influencers from traditional social media influencers? Reddit influencers thrive on content merit and in-depth discussions rather than visual appeal, operating mostly under anonymity to focus on content quality and expertise. How do Reddit influencers build their reputation? They consistently provide valuable insights and engage actively within their communities, which helps in establishing credibility and fostering a loyal follower base. Can Reddit influencers monetize their presence? Yes, through various channels such as sponsorships, merchandise, affiliate marketing, and direct support from followers via platforms like Patreon. What are some common challenges Reddit influencers face? They must navigate privacy issues, avoid manipulation accusations, and adhere to ethical standards, especially in transparency and authenticity in promotions.Unleash the Power of Reddit Influencers In conclusion, Reddit influencers are a unique breed of online personalities, shaping communities and discourse in ways that transcend traditional measures of social media influence. As we've explored their rise, strategies, challenges, and potential, one thing becomes clear: Reddit influencers are poised to play an enduring role in the ever-evolving landscape of online influence. Their power lies in numbers and the ideas, conversations, and connections they facilitate within this vibrant online ecosystem. The wordsmiths of Reddit may write the future of online influence.If you're interested in discovering more about the world of influencer marketing beyond Reddit, don't miss our latest blog post, "Top 20 Influencer Marketing Software Tools 2023." Explore the cutting-edge tools revolutionizing influencer marketing and learn how they can help you harness the full potential of digital influence. 

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The Art of Connection: Personal Posts in Social Media

As active participants in the ever-evolving social media landscape, we've come to recognize the profound impact personal posts have on shaping our digital identities. These carefully curated snippets of our lives, shared with the world through our social media platforms, serve as the building blocks of our online personas. They paint a vivid picture of our interests, values, and experiences, offering a glimpse into the very essence of who we are.Navigating the intricacies of sharing personal moments online is a delicate dance, a balancing act between authenticity and self-awareness. We carefully select the moments we deem worthy of sharing, subconsciously crafting a narrative that reflects the image we wish to project. These digital snapshots become part of our online tapestry, woven together to form a cohesive representation of our digital selves. Key TakeawaysPersonal posts play a crucial role in shaping online identities, offering a platform for authenticity and human connection in the digital landscape. They allow individuals to express their true selves, which can foster deeper relationships and a sense of community online. Effective scheduling of personal posts can enhance engagement. The article discusses strategies for timing these posts to reach audiences when they are most likely to engage, thereby maximizing visibility and interaction. Managing a mix of personal and business content is essential. The article outlines methods to maintain this balance, ensuring that personal connections are nurtured while also promoting professional endeavors without overwhelming followers. Personal posts can inspire and influence others. They not only reflect one’s personal life but also have the power to motivate and resonate with others, making them an important aspect of social media interaction. The article encourages creativity in crafting personal posts, which can include varying formats, engaging visuals, and compelling storytelling to captivate the audience and make social media interactions more enriching.The Significance of Personal Posts In a world saturated with digital noise, personal posts stand out as authentic narratives that humanize the online experience. Whether it's a celebratory milestone, a profound thought, or a snapshot of everyday life, these updates contribute to the mosaic of our online personas. Personal posts create connections by allowing others to share our joys, challenges, and the essence of who we are.[caption id="attachment_16764" align="aligncenter" width="1024"] (Image by designwarrior/Freepik)[/caption]Here are some of the reasons why personal posts are so significant:They connect us with others. Personal posts allow us to share our lives with our friends, family, and even strangers. This can help us to build relationships, feel more connected to others, and learn about different perspectives. They help us to express ourselves. Personal posts can be a great way to express our thoughts, feelings, and creativity. They can also be a way to document our lives and to remember important moments. They can be a source of inspiration. Personal posts can inspire others to live their lives to the fullest, to pursue their dreams, and to make a difference in the world.Scheduling Strategies for Personal Facebook Posts [caption id="attachment_16765" align="aligncenter" width="932"] How do Facebook posts engage their target audience? (Source: Datereportal.com)[/caption]Current statistics indicate that Facebook engagement rates are influenced by the type of content (video, photo, etc.) and the page's follower base size. The ability to schedule personal Facebook posts brings a strategic edge to our online presence. By carefully planning when our updates reach our audience, we can optimize engagement and ensure our stories are heard. To schedule Facebook posts personal page, embark on this simple yet effective process:Begin by embarking on a journey to your personal Facebook haven. This familiar digital domain serves as the canvas upon which your stories unfold. Let your creativity flow freely as you craft your post, weaving words and images into a tapestry of expression. Infuse your message with authenticity, allowing your personality to shine through. Instead of impulsively clicking the "Post" button, pause and strategically select the "Schedule" option. This opens a gateway to controlling the timing of your digital narrative. Carefully consider the date and time when your post will have the most impact. Align your timing with your audience's online habits, maximizing the likelihood of engagement. With a final click of the "Schedule" button, your post embarks on its journey, poised to captivate your audience at the appointed hour.The Conundrum: Business to Personal Post Sharing in 2022 The intricate dance between business and personal content on Facebook has taken an unexpected turn in 2022. A perplexing question has emerged from the digital ether: "Why can't I share posts from my Facebook business page to my personal page 2022?" This conundrum has left many of us scratching our heads, wondering how to bridge the gap between our professional and personal online personas.The top social media platform's recent algorithmic adjustments have thrown a wrench into the direct sharing of business page posts to personal pages. This seemingly abrupt shift has undoubtedly disrupted our content strategies, forcing us to adapt and explore alternative avenues to maintain a cohesive online presence.While this limitation may seem like an obstacle, it presents an opportunity to unleash our creativity and devise new ways to connect with our audience. Let's delve into a repertoire of strategies that can transcend these limitations on how we schedule Facebook posts on personal page:Embrace Manual Sharing: The power of human intervention remains undiminished in the digital realm. By manually reposting business page content on your personal page, you maintain control over the narrative and ensure your message reaches your desired audience. Personalize Your Content: Infuse your business posts with a touch of personalization to resonate with your personal audience. Tailor the language, tone, and imagery to align with the preferences and interests of your personal followers. Leverage Stories and Highlights: Unleash the power of Facebook Stories and Highlights to showcase business updates on your personal page. These ephemeral snippets allow you to share behind-the-scenes moments, sneak peeks, and engaging tidbits that foster a sense of connection with your personal audience.Balancing Act: Personal and Business Content on Your Page Juggling personal and business content on your Facebook page is akin to orchestrating a harmonious symphony. The key lies in achieving a harmonious blend, ensuring that our personal connections feel cherished and valued without being overwhelmed by promotional material.[caption id="attachment_16769" align="aligncenter" width="1024"] A sample business post (Freepik)[/caption]Here are some guiding principles to orchestrate this delicate balance:Content Calendar: Embrace the power of organization and create a content calendar to meticulously plan and schedule your posts. This roadmap will ensure a consistent flow of engaging content, weaving a tapestry of personal anecdotes, business updates, and thought-provoking insights. Thematic Posting: Introduce variety into your content strategy by alternating between personal and business-related themes. One day, regale your audience with tales of your weekend adventures; the next, share insights from your professional domain. This rhythmic cadence keeps your audience engaged and prevents monotony from creeping into your digital narrative. Audience Segmentation: Leverage Facebook's audience-targeting features to tailor your posts to specific groups. This allows you to ensure that your content resonates with the interests of each segment, fostering meaningful connections and maximizing engagement. Mindfulness of Content Mix: Be mindful of the content mix on your personal page, ensuring that your personal connections feel valued and respected. While showcasing your professional endeavors is important, it should not overshadow your personal brand's authentic and relatable essence.Defining the Best (or Most Liked) Post on Social Media [caption id="attachment_16767" align="aligncenter" width="1024"] Nick Jukjicic's Facebook post is the most liked post so far, with 14 million likes! [/caption]The boundless expanse of social media, where trends ebb and flow like the tides, is defined by the posts that populate it. What are posts on social media? They are the digital footprints we leave behind, the echoes of our thoughts, experiences, and emotions that resonate across the vast landscape of the internet. Among this myriad of posts lies the elusive "best" post, the one that captures hearts, ignites passions, and leaves an indelible mark on the collective consciousness.Rather than embarking on a futile quest for an unattainable ideal, let us focus on the essence of social media—authenticity and connection. What is the best post on social media? Just like the most liked Facebook post, the "best" post is not a monolithic entity, but rather a reflection of our unique voices, beacons that draw like-minded individuals into our orbits. The Power of Authenticity In a world saturated with carefully curated personas and meticulously crafted images, authenticity stands out as a breath of fresh air. The "best" post is not a self-serving advertisement of our Facebook Shop disguised as genuine expression; it's a heartfelt sharing of our thoughts, experiences, and emotions. It's a window into our souls, an invitation to connect on a deeper level. Resonating with Your Audience While authenticity is paramount, it's equally important to consider the pulse of our audience. What sparks their curiosity, ignites their passion, or tickles their funny bone? By understanding their interests and aspirations, we can craft posts that resonate with their sensibilities, forging connections that transcend the digital divide. Prompting Meaningful Interactions Social media is not a one-way street; it's a vibrant agora where ideas are exchanged, perspectives are challenged, and friendships are nurtured. The "best" post is one that sparks meaningful conversations, inviting others to share their thoughts, offer their support, or simply revel in the shared experience. A Tapestry of Forms The "best" post can manifest in many forms, as diverse as the human spirit. It could be a poignant personal reflection, a visually stunning image that captures the essence of a moment, or a thought-provoking question that challenges the status quo. Aligning with Personal Brand As we navigate the social media landscape, remember that the "best" post is not an external validation but a reflection of our authentic selves. Let our unique voices shine through, and let our posts embody the essence of our personal brands. Leaving a Lasting Impression The legacy of the "best" post extends far beyond the realm of likes and comments. It's about leaving a lasting impression of your Facebook post on those who engage with it, a ripple effect that spreads positivity, inspires change or simply brightens someone's day. Embracing the Journey Pursuing the "best" post is not a destination but an ongoing journey of self-discovery and connection. As we explore the vast expanse of social media, let us embrace the power of authenticity, resonate with our audience, and cherish the meaningful interactions that make this digital realm so vibrant and enriching. Crafting Creativity: What Makes a Post Creative? [caption id="attachment_16766" align="aligncenter" width="1024"] A sample creative Facebook post (Freepik)[/caption]What are creative posts? Creativity serves as the lifeblood of compelling social media content. Creative posts transcend the realm of mere updates; they ignite sparks of inspiration, evoke emotions, and leave an indelible mark on the minds of our audience. Let's delve into the essence of creativity and explore the elements that transform ordinary posts into captivating masterpieces. Visual Appeal In a world saturated with digital stimuli, visual appeal reigns supreme. Incorporate eye-catching images, graphics, and videos to capture attention and set your posts apart from the mundane. Utilize high-quality visuals that align with your brand's aesthetic and resonate with your target audience's preferences. Engaging Copy The power of words extends far beyond mere communication. Craft captions that captivate and engage, evoking emotions, sparking curiosity, and encouraging interaction. Let your words dance across the screen, weaving tales that resonate with your audience's experiences and aspirations. Innovative Formats Embrace the ever-evolving landscape of social media by experimenting with innovative formats. Explore carousel posts that showcase multiple facets of your message, engage your audience with interactive polls, and incorporate gamified elements to foster a sense of playfulness. Storytelling Humans are drawn to stories, tales that mirror our emotions, experiences, and aspirations. Share personal anecdotes or narratives that resonate with your audience, inviting them to connect with your brand on a deeper level. Timing is Everything: The Importance of Scheduled Personal Posts In the ever-evolving world of social media, timing is paramount. While creativity and authenticity are essential ingredients for captivating content, the strategic scheduling of our personal Facebook posts is a powerful tool for cultivating our brand. A study of over 50,000 Facebook accounts and their 700,000 posts suggests the optimal times to post on Facebook vary throughout the day. But generally, the best times are between 7am-9am, 1pm-3pm, and 7pm-9pm. By mastering the art of timing, we can maximize the impact of our content, enhance our online presence, and foster meaningful connections with our audience. Know Your Audience The first step in effective scheduling is a deep understanding of our audience. We must delve into their digital habits, identifying the peak times they are most active on social media. This knowledge empowers us to tailor our posting schedule, ensuring that our content reaches its intended audience at the most opportune moments. Consistency is Key In the dynamic realm of social media, consistency is a virtue. Maintaining a consistent posting schedule establishes a sense of reliability and predictability, keeping our audience engaged and eagerly anticipating our next update. Consistency fosters trust, loyalty, and a sense of community, transforming our social media presence into a hub of connection and shared experiences. Experiment and Analyze The world of social media is constantly evolving, and so should our scheduling strategies. We must embrace experimentation, testing different posting times and analyzing the performance to refine our approach. By carefully scrutinizing engagement metrics, we can identify the optimal times that resonate with our audience, ensuring our content reaches its maximum potential. FAQWhat makes personal posts significant in social media? Personal posts add a layer of authenticity to online interactions, allowing individuals to express their personalities, share personal experiences, and foster genuine connections with their audience. How can one effectively balance personal and business content online? By using a content calendar to plan posts, varying the themes of posts, and using audience segmentation to target posts appropriately, individuals can maintain a healthy balance that engages all facets of their audience. What are some strategies for scheduling personal posts? Strategic scheduling involves understanding the peak activity times of your audience and using tools to post during these windows to increase engagement and ensure your content is seen by the maximum number of people. How can personal posts influence or inspire others? By sharing genuine personal stories, achievements, or thoughts, individuals can inspire their followers, offer relatable content, and even motivate others towards positive actions or changes. What are some tips for creating engaging personal posts? Incorporating high-quality visuals, crafting relatable and emotional narratives, and experimenting with different post formats can make personal posts more engaging and likely to draw interaction from the audience.Beyond Likes and Comments: The Enduring Impact of Authentic Personal Posts In conclusion, personal posts are the heartbeat of social media interactions, offering a genuine and relatable glimpse into our lives. From navigating scheduling challenges to crafting creative and authentic content, each element contributes to the art of connection in the digital age. As we continue to share our stories, let personal posts be the authentic threads that weave the tapestry of our online presence, fostering meaningful connections and leaving a lasting impact on the vast canvas of the social media landscape.As we conclude our exploration of personal posts, it's evident that these digital expressions hold immense power to connect, inspire, and leave a lasting impact. While crafting authentic and engaging content can be a journey, it's worth embarking upon. For those seeking to amplify their influence and forge deeper connections in the digital realm, consider delving into the world of influencer marketing platforms.Our comprehensive guide, "Top 20 Influencer Marketing Software Tools 2023," unveils a carefully curated selection of tools designed to empower you to navigate the ever-evolving landscape of influencer marketing. With these tools at your disposal, you'll be equipped to identify the right influencers, track campaign performance, and maximize the impact of your collaborations.

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How to Post On Instagram for Beginners

Do you still don't know how to post on Instagram 2022 effectively? Anxious about the steep learning curve you may have to go through before you master it? There's no need to worry because it's never too late to get on the social media bandwagon and up your IG skills from zero to pro!How do you post on Instagram for beginners? You're in for a treat because we will discuss everything from creating your first post, doing it on your pc, and even divulging some juicy tips and tricks to come up with the best reels that will help you monetize your Instagram page in the future. Also, you can do this by utilizing the best social media management tools to suit your needs and your budget. Know more about this in our Social Champ review. Key TakeawaysUnderstanding the interface and the functionalities of Instagram is important, which is why users must explore and use various features to enhance their social media presence. It emphasizes the need to download the Instagram app, create a profile, and navigate through the different sections like the home tab, search tab, and profile page, making it easy for new users to get accustomed to the platform. The guide also covers how to post on Instagram from a PC, detailing the steps to use developer tools in Google Chrome to simulate the mobile posting experience on a desktop, which can be particularly useful for users who prefer working from a computer. There are tips on engaging effectively on Instagram, such as understanding the best times to post and how to use Instagram's collaborative features, which can help maximize reach and engagement. It introduces Instagram reels, explaining how to create them with custom lengths, speeds, and effects, which is valuable for users looking to create dynamic and engaging content.Why use Instagram for marketing and brand building? Because it has 500 million active users every single day!If you're new to Instagram it's perfectly normal to feel like you're not getting the most out of this app. So in this post, we're going to show you how to get started and share everything you need to know to achieve great ease and navigation. Instagram is constantly changing, updating, and evolving. Thus, it is important that you are reading the latest articles, or watching the most updated video tutorials. That being said, let's jump right in!How Do I Create a Post On Instagram?Download the AppSo first things first. You need to make sure that you have the Instagram app downloaded. Do this by going to your App Store, type in search, then type Instagram. This is available for iOS, Android, and all OSS (Operating Support systems). But you can also access it via the website. Create a ProfileOnce you see a pop-up either create an account or sign in by putting in some of your personal information. It's super easy and not complicated at all so long as you have an email or phone number then you'd be able to sign up. When you're signed in you are going to come into this panel. The way to navigate through the entire User Interface is by using the buttons down below. Your Home tab. Everything that people you follow post gets in here and soon you will begin to see things populate. Within your Home tab, you have the Story tab, your Direct Messages, as well as see everyone that you could follow. Use the Search tab when searching for people, usernames, business accounts, trending sounds, and many others. The Middle page is where you go and post photos or stories. How to Post on Instagram StoryOn the bottom right corner, you can either click on post, story or live. The Heart section shows the people who follow you or those liking your photos or stories. Sometimes you can also see people that you may follow, as well as some suggestions. The Profile icon is your profile. So you will see your profile, your profile photo, stories, highlights, posts, videos, or reels. All that information will be posted there. Follow SomeoneLet's say you like Chef Gordon Ramsay and wish to follow him. All you need to do is click the follow button. Other suggestions for people to follow can also be seen below. Searching for UsernamesThere are no fast and easy rules for coming up with the perfect Instagram photo. Practice makes perfect!Click the search button and in the search bar type Taylor Swift or any name for that matter, for instance then choose to follow them if you like. You will see not only the Profile icon but the description as well. Also, you will know how many followers they have or are following. You may also scroll down to check out all the photos that they've posted.Once you're done following and you want to go back out, you don't have to completely swipe out and click the back button. All you have to do is click on the Search button and it would take you back to the original page. The Home PageIf you click the Home button you wouldn't have anything on your Homepage just yet despite following some people. So go ahead and swipe up and it will refresh the page automatically. The good thing about Instagram is it can go ahead and fetch everything for you so you can see the posts of everyone you followed. Stories Panel Once you’re back on your Homepage you can swipe to the left and be on your Stories Panel. Stories go away after 24 hours unless they are added to your highlights. You can take a photo and edit it just like you do on Snapchat or any other app. Tap to add text, a filter, or a caption, or draw on it if you wish, then save it afterward. You can also switch colors and has other capabilities like allowing you to send this to other people instead of posting it to your story. You can also make a video just like what you do on Snapchat then proceed with the same editing you did earlier with your photo. But if you think your photo or video is no good, you can easily delete it by going back and clicking the X button. Click CreateHere's another cool option to get your creative juices flowing. You can play with tons of filters with awesome backgrounds, swipe to your side on the bottom to switch things up. Ask a question, add in a boomerang, a layout, or another image, even. It's good to check out other people's story ideas first before posting to better get the hang of it. So go ahead and click the post option then choose whatever photo or video you like to post. Just bear in mind that everybody can see this if you're thinking about posting something crazy. Then again you can modify and make changes if you like. Change the photo or post multiple photos at the same time. It's totally up to you. There’s also Instagram live, which allows people to watch you in real-time, just like any live stream feature out there. If you want to see a story just click on it. You can also pause it by swiping it down. If you wish to comment on a story, you can do so by clicking on it. Typically you can also see a whole bunch of stories you can enjoy.Instagram ReelsLearn to create amazing videos if you wish to engage with your audienceInstagram can be super addictive, especially if you have mastered all its cool features, so here’s a reels tutorial to get you started. Here you will discover how to create Instagram reels using the Instagram app in the editor, film, edit, and other features we're going to go over. Getting StartedGo to your Bio on the upper right corner of your screen with the little plus sign and tap on that. Then tap on reel to bring you to the reel creation part of the app. But you could also choose to go straight to your home feed and swipe over the bottom to see a little carousel of different words. Tap over to reels and it will bring you exactly to the same place. Tap on the audio icon at the very top. Here you can search for music and save it. You can have access to popular music if you have a creator account. For those who have business accounts who are having trouble getting access to them, try switching to a creator account instead. Reel Length and SpeedThe one right below it is the number 30 with a little circle on it. Once you tap on that you can change your reel length from 15, 30, or 60 seconds. Make sure that's all set up before you start filming since you can't go back and change it afterward. So make sure it's already the exact length that you want. The safest thing to do is set it to 60 seconds even if it's less than that because it won't make any difference while giving you the option to shoot a bit longer. Below it where it says one time is where you can decide how fast your reel will go. So if you do two, three, or four times speed you're essentially filming in a time-lapse. However, if you do 0.3 or 0.5 you will be filming in slow motion. EffectsRight below this is the Effects feature in the form of three little stars icon. This is where you'll be able to add an effect before filming. So you can begin by going over to your saved filters, choosing one that fits your mood, then start filming. TimerFollowing the effects is the Timer icon. This comes in handy when you've got your phone set up where you don't have a tripod or a ring light in tow. It allows you to get yourself situated and set up at the right angle with some decent lighting before you start filming. And it's totally up to you how long the countdown will be. So set the timer, hit film, and you’re good to go. You can do it as many times as you want. Flash The next icon is the Flash, which is negligible, especially if you have good lighting. Most people don’t use it, but it’s good to know you have it in situations when it becomes necessary. AlignAfter filming or uploading a video using Instagram reels, there is your Align feature so you can align yourself with the last frame of the last video you have filmed. This comes in handy, especially when doing transitions. Deleting ClipsIf you decide to delete your clip, you can tap on the bottom left where you can see a film record button. Tap on it then tap on the clip. Next, tap on the three dots then hit delete. That is how you discard any clips you wish to get rid of. Another thing you can do is tap then hold the record button if you wish to record. In this way, there's no need to use the Timer feature. ShortcutThis is another important feature. You can simply swipe up and you can add any photos or videos from your camera roll. For example, you can tap on a boomerang and decide how much of the video you wish to add. PreviewThis can be found in the bottom right-hand corner. Here you can adjust or edit various clips that you have, or decide how long or short they will be. This is super convenient, especially if you are lip-syncing reels. You can go through it and even discard it if you think it's no good. Adding TextTo add text, you can tap anywhere on the screen and you will see a little text icon pop up. There are also two A's found in the upper right-hand corner for adding text. This text function works the same way as Instagram stories, so for those who are familiar with that, this is going to be a piece of cake. How to Post on Instagram With SomeoneInstagram's Collabs feature is another fun thing you can try with another creative. Now you can share credit for a post or an Instagram reels video. To go through the collab option just go through the same posting process. Press the plus sign. You have the option to do it with Post, as well as Reel. Choose a video then press the next two times. Before pressing share, tag the collaborator. You can't do the normal tagging because you need to click on Invite a Collaborator instead. When you share this post, your collaborator/s will be shown as another author of this post. But first, they need to accept this tag as a collaborator before it goes through and becomes a successful collab. Meaning, it doesn't do it by default. The same thing goes if you're the one they invited to be a collaborator, you need to accept it first. Miscellaneous There are still a lot of other features that are still cool but can already be considered as 'miscellaneous stuff’. They allow you to add GIFs and closed captions to make your reel more accessible to more people. SavingNow, we go to the most crucial part, which is saving your reel. The last thing you want to happen after putting in all that creativity and hard work are for it to go to waste. So, when you are finished filming your reel, make sure you click on that little downward arrow button. Tapping this will save this reel to your camera roll, but it will not save it with any audio if it is not your original audio. Best Posting TimeKnowing when to post is just as important as knowing what to post on InstagramYes, you may still be starting on Instagram but it’s helpful when to know the best time to post to be seen and heard. You do this by opening up your Instagram account then and selecting Insights. Then select total followers and scroll all the way down. From there, you will see the most active times. Now you're left with two options. You can choose either hours or days. If you choose days, you will see which days your audience is most active. Then if you select the hours section you will see a demographic showing how active your audience is throughout the day. This is how you know when is the best time to post. You can also use social media management software that allows you to schedule posts and manage all your social accounts in one place. Read more about this in our Social Aider review. How to Post On Instagram PCLearning to post on Instagram from your PC is as easy as 1,2,3!We now move on to posting on Instagram from your computer. To post Instagram from your PC, you will need Google Chrome. For those who don't have it yet, you can easily download it from the Chrome site. Next, go to Instagram.com on your browser. Go to Settings by tapping on the three dots on the upper right-hand side. Click on More Tools, then the Developers Tools. You will see the Developer Window for Chrome. This allows developers to test and debug websites and apps. But now you are going to use it for Instagram. Tap the mobile button, then under the drop-down window, select which interface you prefer to use. After choosing, refresh the page so you can see the Instagram interface on your browser. Now you can post on your desktop exactly the way you do on your phone.  FAQsWhat are the basic steps to start posting on Instagram?To start posting on Instagram, you must first download the app, create an account, and familiarize yourself with the user interface. The article outlines simple steps to create posts, manage your profile, and engage with other users, which are essential for building an online presence. Can I post on Instagram from my computer?Yes, you can post on Instagram from your computer by using Google Chrome's developer tools to access the mobile version of Instagram on a desktop. This method is detailed in the guide, providing a workaround for users who prefer to manage their social media from their PC. How can I create engaging Instagram reels?The guide provides tips on creating Instagram reels, including choosing the right length, adjusting speed settings, and applying effects before filming. These elements are crucial for making engaging reels that can capture the audience's attention. What is the importance of knowing the best times to post on Instagram?Posting at optimal times can significantly increase visibility and engagement. The article suggests using Instagram's insights feature to determine when your audience is most active, which can help you schedule posts during peak engagement times. How can I use Instagram's collaborative features to enhance my posts?Instagram offers a Collab feature that allows you to co-author posts and reels with other users. This feature is beneficial for expanding your reach and engaging with a broader audience by sharing the credit of the content with collaborators.Reaping Success on InstagramWhether it is knowing what are the two ways to post on Instagram, discovering the Collab Feature, or mastering countless ways to boost your image on social media, one thing is for sure—it is fun. When you no longer enjoy what you're doing, everything will feel like a chore, like work. Your productivity and creativity will be affected, and your audience will notice that. So, before you venture out into anything new like Instagram, make sure you find real joy and satisfaction in what you do.For more tips and tricks on how to become successful on Instagram, read our post 12 Instagram Engagement Tips to Get More Likes and Comments.

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76 Content Marketing Statistics: Data, Market Share and Trends

What is content marketing? Content marketing is simply the process of creating and sharing relevant content, so your target viewers will know your brand, products, and services. This marketing strategy could generate awareness and drive traffic and revenue to your brand. If you plan on increasing awareness, traffic, and revenue through content marketing, these content marketing statistics 2021 could help pave the way for you. It’s crucial for marketers to get ahead of their competitors and know their goals and targets. On top of that, keeping a thorough list of the various yearly statistics could definitely up the game. That’s right—getting hold of relevant data could help you plan strategically and determine what kind of content suits your audience best. Plus, did you know marketing facts 2021 could broaden your understanding of content marketing and help you get a good grip on your marketing investments? Pay attention to the data we’ve curated below for you.  Key TakeawaysVideo content dominates the marketing landscape, with significant engagement metrics showing that video is essential for increasing viewer retention and driving traffic. The usage statistics reveal a diversified approach in content types with videos, blogs, and interactive infographics leading the trends, reflecting their effectiveness in engagement and information delivery. Effective content marketing strategies heavily rely on SEO and social media, emphasizing the need for optimized content that ranks well on search engines and performs well on platforms like LinkedIn. Budget allocation for content marketing is robust, indicating an acknowledgment of its efficacy in lead generation and sales compared to traditional marketing methods. A significant number of marketers utilize analytics tools to measure their content performance, highlighting the critical role of data in refining and enhancing marketing strategies.Content Marketing Trends Statistics [caption id="attachment_5889" align="aligncenter" width="1024"] Follow the trends and become the headline of marketing news and updates.[/caption]Perhaps you’re wondering, “Is content marketing on the rise?” Or is content marketing dead 2021? A great way to gauge the answers is to look at these trends statistics: In 2020, media uploads increased by 80% because consumers spent most of their time at home watching video content. Hence, video content marketing has increased.  Moreover, consumers' video watch time reached 12.2 billion minutes in the same year. This whopping figure is equal to over 23,000 years of content.  In 2021, the primary media form within content marketing is over 60% video, 50% blogs, 40% infographics, 30% case studies, 30% interviews, and 20% ebooks, white papers, and checklists. According to content marketing statistics 2021, 91% of B2B marketers use content marketing to reach their target audience. Content Statistics Going into content marketing shouldn't be a walk in the dark. Before you finally decide to become a full-blown content marketer, you should familiarize yourself with the various content forms and figure out which one would best fit your skills. In 2017, interactive infographics were the most used content.  Meanwhile, the most used content marketing format is video, with 64% of marketers creating video content, including live stream videos, vlogs, and webinars.  61% of content marketers create written content, such as ebooks, articles, and blogs.  The top three written content types are social media content at 95%, blog posts at 89%, and email newsletters at 81%.  On the other hand, 56% of content marketers create visual or image-based content, including charts, infographics, photos, and GIFs.  Visual content marketers most frequently used 32.5% of graphic content, 29.5% of stock photos, 15.1% of charts and data visualizations, 12.7% of slides shares and webinars, and 5.4% of multi-page docs.  Producing consistent engaging visual content comprised 36.7% of marketers' struggle, while 22.9% is attributed to the struggle of locating the correct layout for the data. Moreover, 20.5% is the struggle of creating great design, and 19.9% is attributed to the struggle of sourcing data and statistics.  48.2% of content has visuals.  Aside from visual and written content, 38% of content marketers create audio content like podcasts and audiobooks. Video Content Statistics [caption id="attachment_5886" align="aligncenter" width="1024"] Video is an effective form of communication that should be integrated into your marketing efforts.[/caption]What should marketers focus on in 2021? We could safely say that video content should be the focus of content marketers this year because of how much users spend most of their time binging one video to another.On average, viewers allocate a watch time of 6 hours and 48 minutes per week.  86% of users are expecting a surge of videos from brands soon. On the other hand, 92% of marketers consider video content an essential part of their content marketing strategy. 81% of content marketers claim that videos help increase the average time a visitor spends on a particular page.  Moreover, 87% of content marketers say that video content generated traffic to their site or web pages.  83% of video content marketers claim that videos have helped them in lead generation.  Meanwhile, 80% of marketers claim that videos have improved their sales. Aside from generating traffic and sales, 95% of content marketers noticed that videos helped their customers better understand their products or services.  In 2020, live streaming had spurted to 99% because of the COVID-19 pandemic. It even registered a 45% increase from March to April 2020 alone.  48% of content marketers prioritize YouTube videos, while 46% focus on Facebook videos.  Meanwhile, 40% of millennials trust videos. Half of the users aged 18 to 34 would leave their current activity to check out a new video from their favorite content creator.  Video content marketers get 66% more leads in a year.  With all these content marketing statistics 2021, it was predicted that by the end of this year, 82% of internet traffic would be attributed to videos. Check this Wizdeo Analytics review to grow your YouTube channel and track the analytics.  Blogging Statistics Content writing and blogging have long ruled the content world. Want to know why and how? Check out these content marketing statistics 2021: On average, bloggers target at least 1,236 words on their content.  Meanwhile, the average word count of Google’s top search post results is 1,447 words.  An ideal blog post has an average reading time of 7 minutes or a length of 1,600 words.  On the content creation side, it takes approximately 3 hours and 57 minutes to write quality and comprehensive blog content.  Bloggers often publish 2 to 4 blog posts per month.  Specifically, small blogs should have at least 3 to 4 new blog postings every week. On the other hand, larger blogs must have 4 to 5 new blog postings each week, including updated posts, to generate brand awareness and organic traffic. 35.5% of content marketers created visual content primarily for blog posts.  Meanwhile, 55% of marketers claim blog content creation to be their top inbound marketing priority.  Headlines with at least 14 or more words gained 5x more backlinks than those with lesser words.Marketing Statistics [caption id="attachment_5888" align="aligncenter" width="1024"] Your business should revolve around two important aspects—marketing and innovation.[/caption]To further convince you (or the opposite) of the wonders that content marketing could bring, here are some statistical data relevant to the marketing aspect of content marketing. General Marketing Statistics70% of B2B marketers claim to have been more successful this 2021 than in the previous year.  96% of successful content marketers claim that content writing built their credibility and audience trust.  Meanwhile, 90% of successful marketers generate results by prioritizing their audience's informational needs rather than creating too 'sales-y' messages.  95% of B2B services and buyers claim that content is a reliable marker in business evaluation. In other words, content pushes B2B customers to trust a brand.  Before making a purchase, 71% of B2B customers review a brand's blog.  Meanwhile, 61% of consumers purchase blog-recommended products.  30% of bloggers follow a formal editing process, and they’re 50% more likely to experience better results than those who don't follow a process. This is a significant increase given that 5 years ago, only 1 in 10 bloggers followed a formal editing process.  On the other hand, 56% of top-performing marketers maximize technology to understand audience preferences and behavior. Meanwhile, 65% utilize documented content marketing strategy, and 72% constantly measure their ROI.  As revealed by content marketing statistics 2021, 63% of brands don’t possess a documented content marketing strategy. Content Sharing and Promotion72% of B2B marketers promote their content through social media marketing, while 61% utilize search engine marketing or pay-per-click. Moreover, 46% promote content through banner ads, and 32% use email partnerships or promotions.  When it comes to content sharing, 95% of B2B marketers share through LinkedIn for organic content distribution. According to content marketing statistics 2021, LinkedIn is the marketers' top choice for content promotion among other paid social media channels.  For content distribution, the top social media channels next to LinkedIn are Twitter at 86%, Facebook at 83%, YouTube at 53%, and Instagram at 46%.  72% of marketers say that their engagement and leads increased through content marketing.  As for content searching, 95% of users check the first page of search engine results only. So, don’t forget to optimize your content. Results Statistics Before you fully dive into content marketing or any other marketing strategies, make sure to keep tabs on the results that these strategies have generated. 86% of marketers claim to have successfully used a content marketing strategy to increase brand awareness.  79% share that their primary priority is educating their audience.  Meanwhile, 75% of content marketers utilize content marketing to foster trust and credibility.  Regarding trust and credibility, 63% have increased their customer loyalty through content marketing.  53% of marketers have successfully generated sales through content marketing.  Meanwhile, 43% use content marketing to build their email list or subscribed audiences.  Successful content marketers thrive because 69% of them share stories through their content, and 55% insert interactive elements. Content Marketing Tools Statistics To be successful in their marketing endeavors and efficient in their work, content marketers use various tools.77% of content marketers use analytics tools to measure their progress (or lack thereof).  Meanwhile, 81% utilize various email marketing software.  84% of content marketers rely on social media publishing and analytics tools.  A good percentage of a marketer's tool kit includes project management, content creation, and marketing automation tools. Check this Likeable Hub review to learn more.  In 2020, 41% of content marketers used online tools or graphic makers in creating visual content.  Meanwhile, 27.1% used in-house designers, 18.7% utilized advanced design software like Adobe, and 16.2% hired a freelance or contract designer. Content Marketing Cost and Budget Statistics [caption id="attachment_5887" align="aligncenter" width="1024"] In budgeting, don't value money for any more nor less than your business is worth.[/caption]In every marketing campaign, you should never overlook the aspects of cost and budget. Traditional marketing campaigns cost 62% more than content marketing, and the latter generates 3x more leads than the former. In 2020, 26.9% of content marketers spent up to 30% of their budget on visual content.  In the following year, the percentage of content marketers who spent the same budget on visual content dropped to 22.9%.  It’s recommended for marketers to allocate 25% to 30% of their marketing budgets to content marketing. The figures may vary, but this bracket is a good rule of thumb. Content Marketing Examples 2021 If you want to venture into content marketing, you can try benchmarking successful brands. Here are five examples of successful content marketing from various brands and platforms:Canva's Design School - Canva made its very own design school, and the people who want to improve their abilities in graphic designing may enroll for free.  MyHeritage: Animated Relatives - MyHeritage captured the imagination of users and helped bring back old ancestors to life through their app.  The How Channel - this channel by Publicis Sapient produces engaging video content and focuses on brand audiences and B2B.  Burger King's Social Media Move - Burger King's emotional plea to support other restaurants and business chains amidst the COVID-19 pandemic resonated with the public.  LinkedIn's International Women Day Video - the social media platform encouraged the community to support women through their video. It garnered 1.5 million views.FAQWhat is the significance of video content in 2021 marketing strategies? Video content has become increasingly important, with statistics indicating that it significantly enhances site traffic, engagement, and understanding of products or services. How has content format diversity impacted marketing? Diverse content formats cater to different audience preferences, improving engagement rates and meeting various informational needs through tailored content. Why is SEO important for content marketing? SEO helps in enhancing the visibility of content on search engines, which is crucial for driving organic traffic and ensuring content reaches the intended audience effectively. What role do analytics play in content marketing? Analytics provide essential insights into content performance, enabling marketers to make informed decisions and optimize their strategies for better results. How does social media influence content marketing? Social media platforms are pivotal for content distribution and engagement, helping brands connect with their audience and amplify their content's reach.Leverage Your Online Marketing with these Content Marketing Statistics 2021 [caption id="attachment_5890" align="aligncenter" width="1024"] Look into these content standards to create quality and interactive content. | Source: Search Engine Journal[/caption]Up until today, marketers still deem content marketing as one of the most utilized and effective marketing forms in the B2B realm. It has delivered astounding results and helped brands increase their leads, sales, and revenue. So, if you believe that content marketing is as good as the data says, you have no time to waste. Get a full grasp of content marketing and read our post “Complete Guide to Creating Content and Trending Topics for 2021.” Resources:optinmonster.com venngage.com humansandrobots.io  visme.co semrush.com forbes.com  blog.hubspot.com impactplus.com

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Personalities: Top 25 Subscribed YouTubers

YouTube is, by far, is one of the most popular and most visited websites all over the world for years. It’s a huge platform that has billions of users. YouTube has also become a platform for regular YouTubers to become superstars. In this post, we’ll get to know the top 25 subscribed YouTubers.YouTube has videos on almost every topic you could think of—from nursery rhymes to tutorial videos of all kinds. People of all ages flock to the platform and spend hours and hours watching various videos. If you’re on YouTube, you know how critical subscribers are. Your subscribers spend more time watching your videos than your unsubscribed viewers, and they could help make your channel known to others. Key TakeawaysThe top 25 subscribed YouTubers based on their subscriber count are listed, highlighting the individuals who have amassed large followings on the platform. Diverse Content: These YouTubers cover a wide range of content genres, including gaming, lifestyle, beauty, and entertainment, reflecting the diverse interests of YouTube viewers. Many of the YouTubers featured in the list have international appeal, attracting subscribers from around the world and contributing to the global influence of YouTube as a platform. These top YouTubers not only have large subscriber counts but also engage with their audience through regular uploads, live streams, and interaction on social media. Trends and Evolution: The list reflects the evolving landscape of YouTube content creators, with newcomers rising in popularity alongside established veterans, demonstrating the dynamic nature of the platform.Are you wondering who is the world’s no. 1 YouTuber? Let’s get to know the top YouTubers by subscriber count who rose to stardom on the platform and are continually gaining fame as being among the "top YouTubers 2020" and onwards. T-Series [embed]https://www.youtube.com/watch?v=7orQRCa_pxE[/embed]Subscribers: 177MFirst on the list is the Indian-based record label and film production channel, T-Series, which is also one of the top YouTubers in India. The channel's content is a collection of films, music videos, clips, and trailers from their very own creative output. T-Series took this spot from PewdiePie, and only time could tell if the latter could reclaim it. So, if asked which YouTuber has most 2020 subscribers? You already know the answer. PewDiePie [embed]https://www.youtube.com/watch?v=v6gIYk6sRqw[/embed]Subscribers: 109MIf you’re wondering who has highest subscribers on YouTube 2019, it’s PewDiePie. Felix Arvid Ulf Kjellberg or popularly known as PewDiePie is an individual YouTuber who focuses on gaming, including reactions and live streams of himself playing. PewDiePie used to appear on his wife Marzia’s YouTube channel (which is now inactive). Currently, he’s one of the most famous YouTubers and was often featured in Time Magazine in the previous years.  Cocomelon - Nursery Rhymes [embed]https://www.youtube.com/watch?v=ddwwk4h6eI0[/embed]Subscribers: 108MFrom gaming and music, we’re now under the genre of nursery rhymes and children's songs. Cocomelon-Nursery Rhymes shows how much young kids watch YouTube videos today. Parents use the channel to entertain their kids, which isn't always a good thing by the way.   SET India [embed]https://www.youtube.com/watch?v=5iWubrmI1N4[/embed]Subscribers: 99.7MLanding on the fourth spot is Sony Entertainment India, abbreviated as SET India. This channel is owned by Sony and is run by the Indian TV channel with the same name. SET India features full TV show episodes, episode clips, teaser trailers, and all that you'd expect from a TV channel. Kids Diana Show [embed]https://www.youtube.com/watch?v=1hTG8YOlkz8[/embed]Subscribers: 76.2MAnother one of the successful kids' channels on this list. Kids Diana Show is focused on a little girl named Diana, hence the channel's name, and her videos often feature her life and what it’s like to be a child. Her content includes challenges, trips, children's activities, and the children's favorite—toy unboxing. Kids these days just like to watch other kids playing with their toys. And YouTube is a great platform to entertain children and gain subscribers at the same time.    WWE [embed]https://www.youtube.com/watch?v=TiVTdH85JJ8[/embed]Subscribers: 75MWorld Wrestling Entertainment, commonly known as WWE, is the most famous sports channel on YouTube. The channel features full matches, recaps of recent matches, and numerous footage from their archives—interviews and classic fights included. Like Nastya [embed]https://www.youtube.com/watch?v=Y1Tj3s5nPlA[/embed]Subscribers: 72MAnother children's vlog and the one with the most number of YouTube subscriptions in the Russian Federation. The channel is run by Nastya's parents, and it features Nastya and her parents playing with toys, playing pretend, going on trips, singing songs, and recreating TV shows and film scenes. Aside from the main account, Nastya’s parents also upload content on the Like Nastya Show, which has over 31 million subscribers. 5-Minute Crafts [embed]https://www.youtube.com/watch?v=BzNqG0TBz1s[/embed]Subscribers: 71.7M5-Minute Crafts is a DIY channel that covers a vast scope of subjects. It’s the most subscribed channel under the DIY category. 5-Minute Crafts offers craft videos, useful life hacks, and various content for kids and parents. It started its channel way back in 2016 and is going from strength to strength because of its diverse viewers. Zee Music Company [embed]https://www.youtube.com/watch?v=pdPkFWAVa5Q[/embed]Subscribers: 70.5MAside from T-Series, Zee Music Company is another Indian YouTube sensation that focuses on music. The channel features music videos, mostly from television shows and films. It claims to aggregate 220,000 hours of video content. Vlad and Niki [embed]https://www.youtube.com/watch?v=9WqwOHS-4uA[/embed]Subscribers: 64.4MKids are starting to take over YouTube, and this list is proof because on our tenth spot is yet another children's channel. Vlad and Niki features two brothers playing and doing usual children's activities. The channel just started in 2018 and has already bagged a spot in YouTube's A-list channels. It also seals the list of top 10 YouTubers by subscriber count.   Canal KondZilla [embed]https://www.youtube.com/watch?v=xg_ASWBlCfY[/embed]Subscribers: 63.7MCanal Kondzilla is a music channel owned by Konrad Cunha Dantas. Dantas is simultaneously a music video producer and owner of KondZilla Records. His channel features his music videos and behind-the-scenes footage. Regardless of its funk ostentação genre, Canal KondZilla gained popularity over time and translated well to YouTube.  Justin Bieber [embed]https://www.youtube.com/watch?v=tQ0yjYUFKAE[/embed]Subscribers: 61.9MBagging the 12th spot is the then-child sensation who’s now a pop-music icon, Justin Bieber. It only makes sense that Bieber is a part of this list because he was first discovered on YouTube. Like any other famous musician's channel, his content includes promotions, interviews, behind-the-scenes footage, and music videos.  Blackpink [embed]https://www.youtube.com/watch?v=QSaW4KB5IQk[/embed]Subscribers: 59.3MThe first K-pop group in the listing is none other than Blackpink—one of the biggest pop acts in the entire world. Their channel has 59.2 million subscribers and features music videos, tours, concerts, behind-the-scenes, interviews, and other general content. Two of its members, Rosé and Jennie, have already created their personal YouTube channels with millions of subscribers as well.  Zee TV [embed]https://www.youtube.com/watch?v=E8wV9usP2z0[/embed]Subscribers: 57.4MAnother TV channel on the list is Zee TV. Pretty much like all other TV channels on YouTube, Zee’s content includes promos, celebrity interviews, trailers, and program clips. It’s in line with the leading Indian company, Zee Entertainment Enterprises.  MrBeast [embed]https://www.youtube.com/watch?v=DuQbOQwVaNE[/embed]Subscribers: 55.8MMrBeast pioneered a genre of YouTube videos that spotlight expensive stunts. After gaining over 50 million subscribers, the 22-year-old YouTube star started giving away money to strangers. His subscribers continuously grew as he created other YouTube channels, namely MrBeast Gaming and MrBeast Shorts.  Dude Perfect [embed]https://www.youtube.com/watch?v=qUUloBe5vEo[/embed]Subscribers: 55.7MNext is a group of five guys from the US who started a sports entertainment channel with their basketball trick shot videos. Today, Dude Perfect’s channel features various content, including lasers, drones, and trick shots; though sports is still its main focus. The twins, Coby and Cory Cotton, are the founder and the most popular members of the group.     Big Hit Labels [embed]https://www.youtube.com/watch?v=-5q5mZbe3V8[/embed]Subscribers: 52.4MRecently, K-pop has grown to be very popular across the world. So, don’t be surprised if you see them mentioned more than once in this list. Big Hit Labels is run by Big Hit Entertainment, the company that manages the most famous K-pop boy band today, the BTS. The channel’s subscribers are rapidly soaring over time.  Marshmello [embed]https://www.youtube.com/watch?v=qIOmzse3KAk[/embed]Subscribers: 52MAnother musician present on this list goes by the name Marshmello. He’s a producer and DJ from the US who is known worldwide. His channel features the typical musician content, plus a drum tutorial and cooking video. What a way to keep his 52 million subscribers entertained! Goldmines Telefilms [embed]https://www.youtube.com/watch?v=LxrKmZKlF6Y[/embed]Subscribers: 51.2MThe Goldmines Telefilms YouTube channel is owned and managed by Goldmines Telefilms, a media production company based in India. Like SET India, Goldmines posts entertaining Indian films and dubbed movies.  Movieclips [embed]https://www.youtube.com/watch?v=khVRuH5UgkU[/embed]Subscribers: 51MAs its channel name suggests, Movieclips features clips from movies. From popular blockbuster films to classic ones, you can find a wide choice of scenes here. They claim to have the largest collection of licensed clips on the internet alongside their large pool of 51 million subscribers.  Shemaroo Filmi Gaane [embed]https://www.youtube.com/watch?v=tFEc6qtbbZE[/embed]Subscribers: 49.9MHandled by Shemaroo Entertainment Ltd. from India, the Shemaroo Filmi Gaane channel features Bollywood songs and music, particularly songs from hit movies. Shemaroo is the 6th Indian YouTube channel on our list—way to go India!If you’re curious about how to advertise and get conversions on YouTube easily, check this Ocast review.  Sony Sab [embed]https://www.youtube.com/watch?v=H_9G4J0yMuU[/embed]Subscribers: 47.7MFormerly known as SAB TV, Sony Sab is owned by Sony Pictures Networks and focuses primarily on creating Indian comedic content. The channel is known to be the 8th most-watched channel on YouTube and its subscribers' count is strongly competing with the other Indian film channels on this list.   Ariana Grande [embed]https://www.youtube.com/watch?v=B6_iQvaIjXw[/embed]Subscribers: 47.5MThe once child star from Nickelodeon is now hitting the charts as part of the top 25 YouTubers by subscriber count. Ariana Grande's content is, as we always say of musician's accounts, mostly music videos, interviews, behind the scenes, live performances, and covers. The pop star is known for her sexy videos and women empowerment songs.   Ed Sheeran [embed]https://www.youtube.com/watch?v=_NGQfFCFUn4[/embed]Subscribers: 47.1MThe English red-head Ed Sheeran has bagged a spot with a subscriber count of over 40 million and counting. His channel is filled with music videos, live streams, and clips about himself. He’s also tagged as one of the best singer-songwriters of the decade. It's no surprise Ed Sheeran made it to the top 25.  EminemMusic [embed]https://www.youtube.com/watch?v=jfobiCq0YUc[/embed]Subscribers: 46.9MLast, but most definitely not the least on our list is the world-famous rapper from the US—Eminem. He’s just another proof, among the many, that YouTube is a prolific ground for musicians and musician wannabes. In his channel, you can find music videos, interviews, snippets from his career, and movie trailers he's involved with.These top 25 YouTubers by subscriber count are on the topmost tiers of the top 100 YouTubers. However, it doesn't mean that the remaining 75 channels aren’t worth-subscribing.  How Do I Increase My YouTube Subscriber Count? If you have a YouTube channel and are interested in increasing your subscriber count, or you might just be plain curious of how the listed accounts made it this far, take note of the following tips: Create informative but engaging content. If you want people to flock to your channel, you must think of unique, informative, and engaging content that would draw them. If your channel isn't engaging, then expect that only a few people would take a second look. Publish content frequently and consistently. If you have an idle channel that barely uploads new content, the chances of losing subscribers are highly possible. According to a study by Social Media Examiner, channels that create and publish content once or more in a week perform better than those who don't. Optimize your YouTube content. When you optimize your videos, you’re helping your rank go higher on the platform. Read “YouTube SEO: How to Optimize YouTube Videos for Search” to learn how to increase your visibility based on YouTube’s algorithm.   Produce high-quality videos.  Do you like to watch videos with poor audio and video quality? No, right? You're not alone because that's just how people are in general. Don't settle for less. So, make sure to produce high-quality videos without compromising the content.  Engage with your audience. This tip is crucial since it is what makes your audience stay. If your audience would feel like you trust them and you want them to be a part of your journey, they would be loyal to your account and would ask others to subscribe to your channel as well. Word of mouth is always the strongest form of networking.  FAQWho are some of the top YouTubers featured in the list? The list includes popular YouTubers such as PewDiePie, T-Series, Cocomelon, and Dude Perfect, among others, who have consistently ranked among the most subscribed channels on YouTube. What types of content do these YouTubers create? These top 25 subscribed YouTubers create a wide variety of content, including vlogs, gaming videos, music videos, educational content, comedy sketches, and product reviews, catering to diverse audience interests. How is subscriber count determined for these YouTubers? Subscriber count is based on the number of individuals who have chosen to subscribe to a channel, indicating their interest in receiving updates and notifications about new videos from that creator. What impact do these YouTubers have on the platform and their audiences? These top YouTubers have a significant influence on the platform, shaping trends, driving engagement, and inspiring millions of viewers worldwide through their content and online presence. Are there any emerging trends or patterns among the top YouTubers? Yes, the list reflects trends such as the rise of gaming content, the popularity of family-friendly channels, the influence of international creators, and the growing importance of niche communities within YouTube.Anyone can be a YouTube star [caption id="attachment_4563" align="aligncenter" width="1024"] If you want to have a successful YouTube venture, you need to know the platform's strengths and weaknesses. | Sources: Business2Community, Snob Monkey[/caption]Going full-time and investing on YouTube is something that requires creativity, determination, passion, and patience. These channels didn't become YouTube millionaires overnight. They had to go through difficulties and challenges to get to where they are now. So, let this list be a reminder for you not to stop reaching for the stars and to work with passion and drive. To get started, read this Gen.video review and get the best out of social media marketing and video content production. 

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100 Instagram Marketing Statistics: Users, Market Share, Strategies and More

When introduced to a new place, we all wonder whether it’s Instagrammable—that’s how Instagram has marked its influence on internet users. The platform's growth over the years was so immense and evident, and its horizons are continually broadening. To see how much growth Instagram has experienced, let’s look at some relevant Instagram marketing statistics. Instagram has gone a long way—from being a travel junkie's favorite photo-sharing platform to appealing to numerous brands, advertisers, and especially influencers. At this point, it’s safe to admit that your competitors use the platform for digital advertising and marketing, and so are your followers. However, staying on top of Instagram's ever-dynamic trends and algorithms can be challenging.   Key TakeawaysInsights into Instagram's user base, demographics, and usage patterns, indicate its popularity among younger demographics and its global reach. Engagement and Interaction: Instagram boasts high engagement rates, with users spending significant amounts of time on the platform, interacting with content, and engaging with brands and influencers. Brand Presence and Influence: Businesses are leveraging Instagram to build brand awareness, drive engagement, and connect with their target audience through visually compelling content and strategic marketing initiatives. Content Trends and Strategies: The article explores emerging content trends such as Stories, Reels, and IGTV, as well as effective marketing strategies including influencer partnerships, user-generated content, and shoppable posts. Metrics and Performance: With access to analytics tools, businesses can track key metrics such as reach, impressions, engagement, and conversions, enabling data-driven decision-making and optimization of Instagram marketing efforts.Hence, going over various statistics and trends from time to time should be part of your pre-marketing routines. If you’re wondering, “what are the statistics for Instagram,” let’s get right into the details.  Instagram Users Statistics [caption id="attachment_5576" align="aligncenter" width="1024"] People have different purposes for using Instagram. Make sure to hit the right target audience with the right intention.[/caption]Part of preparing for your Instagram marketing stint would be studying the platforms' user statistics, such as “what percentage of Instagram users are active.” That way, you can gauge how users behave regarding their Instagram usage. General User StatisticsInstagram statistics 2021 say that the platform has over 1 billion users all over the world.  The number of users in 2021 is 73.5 million more than in 2020.  Meanwhile, Instagram statistics 2020 claim that the platform had a 22.9% increase in its number of users in the said year.  The number of daily active users is more than 500 million. An average Instagram user spends 53 minutes per day on the platform, which is close to Facebook's 58 minutes average usage per day.  Users engage more on weekdays, particularly on Wednesdays and Thursdays. Moreover, 25% of people say that they prefer Instagram over other social media platforms.  As per annual income, 31% of users earn more than $75,000, 32% earn between $50,000-$74,000, and another 32% earn $30,000-$49,000.  On branded Stories links, 7 out of 10 users click on the swipe up feature. Specific Demographics and Geographical LocationAccording to current Instagram marketing statistics, people under 35 years old comprise 71% of Instagram's user market. Meanwhile, the percentage of female Instagram users is 50.8%, while 49.2% are males.  In the United States alone, the number of Instagram users has reached 140 million. 71% of Instagram users are aged 18-29. The top country with the most Instagram users is the United States, and 87% of users are located outside the US.  Specifically, the number of global Instagram users aged 18-24 is 320 million, while those aged 25-34 comprise 354 million global users.  The top 5 non-US Instagram users by country are India with 120 million users, Brazil with 95 million users, Indonesia with 78 million users, and Russia with 54 million users.  In 2020, the user growth in Western Europe amounted to 17%. Kazakhstan is the country with the highest Instagram percentage reach of 72%.   72% of teens have Instagram accounts, while only 14% of adults have never heard of Instagram. On the other hand, only 5% of children below 12 years old have an Instagram account.  73% of teens in the US prefer Instagram to be the best platform for reaching brands regarding promotions and new products.Instagram Usage Statistics Taking note of the platform's growth and usage can help brands and marketers determine whether investing in Instagram advertising is worth the shot. On average, an Instagram post contains 10.7% hashtags.  Meanwhile, posts that contain six or more hashtags receive lower engagements. Instagram Stories is used by 500 million users every day, while 50% of users utilize the platform's explore page monthly.  The 6th most-visited website on the internet is Instagram. The platform is also the 9th most popular query in Google.  Instagram is used by 11% of users as a source for news. Meanwhile, 47% of millennials use the platform as a messaging app. Each day, over 1 million Instagram posts mention the word "meme." On the other hand, more than 100 million Instagram users watch or record live videos every day. Instagram Marketing Statistics [caption id="attachment_5575" align="aligncenter" width="1024"] To build authentic engagements on Instagram, you need to create quality content and establish genuine relationships.[/caption]How effective is Instagram for marketing? It’s a good question that could drive you deeper into the data when venturing into Instagram marketing. Hence, let these statistical data help you discover the answer:The projected annual revenue of Instagram advertising in 2021 is $18.6 billion.  User-generated content has a higher conversion rate of 4.5%.  Meanwhile, 79% more engagement is gained by posts with a location.   The potential advertising reach of Instagram is 1.16 billion users. 70% of shoppers turn to the platform to discover new products.  Moreover, 80% of Instagram users purchase a product or service based on something they see while browsing the app.  #Love is the most popular Instagram hashtag and has been used more than 1.8 billion times.  Meanwhile, 7 out of 10 Instagram hashtags are branded.  80% of brands and marketers claim that Instagram engagement is the most important Key Performance Indicator (KPI).  In targeting a youth audience, advertisers may reach 83 million on Instagram. Meanwhile, the completion rate of Brand Stories is 86%.  Studio-shot ads are outperformed by mobile-shot stories ads 63% of the time.  On the other hand, ads without texts are outperformed by stories ads with central texts 75% of the time. Instagram ads cost a bit more than Facebook ads.  The cost-per-click for females is more expensive than for males.  Between iOs and Android, iOs devices possess higher costs-per-click. According to recent Instagram marketing statistics, 41% of Canadian influencers claimed their engagements fluctuate without the like button. Instagram for Business Statistics What stats does Instagram business give you? And how do you find out if Instagram is efficient for your business? To effectively gauge Instagram's effectiveness for brands, look at these relevant IG business statistics:The total number of business accounts on Instagram is over 200 million, and 71% of US brands claim to use the platform to promote their products and services.   Retail brands are the most followed businesses on Instagram.  According to current Instagram marketing statistics, business accounts gain an average monthly follower growth of 1.46%. Meanwhile, an Instagram business account's average engagement rate for a post is .96% 60% of brands that use Instagram stories embed an interactive element or button in at least one story monthly.  Stories from businesses comprise 1/3 of Instagram's most-viewed stories.  Moreover, the number of Instagram accounts that tap on a shopping post to learn about the products is 130 million per month. The majority of brands on Instagram are fashion brands.  Meanwhile, Fortune 500 companies gain 98.9% of their interactions through likes.  Lastly, studies revealed that eCommerce conversions are highly boosted through Instagram. Instagram Influencer Statistics [caption id="attachment_5573" align="aligncenter" width="1024"] The right influence comes with genuine experience and honest testimonials.[/caption]The stars and influencers on Instagram are rapidly increasing, and they’ve been deemed effective in digital advertisements and marketing. Look at how much influencer advertising has grown through the following figures: The number of active influencers on Instagram is over 500,000.  Meanwhile, the most-followed user with 290 million followers is the soccer star, Christiano Ronaldo.  Dwayne Johnson is the most expensive Instagram influencer by average post cost. He charges $1.015 million per post.  For 17% of marketers, influencer marketing takes up more than 50% of their marketing budget.  Meanwhile, 69% of marketers in the US plan to spend their influencer marketing budget on Instagram.  The percentage of influencers who utilize Instagram Stories for their Sponsored campaigns is 55.4%.  In 2021, 55% of marketers plan on utilizing the platform for their influencer marketing stints.  On the other hand, 55% of influencers prefer to use Instagram over other social media platforms for their campaigns.  18% of marketers see Instagram as the best platform in terms of influencer marketing ROI.  Moreover, 23% of marketing professionals spend on celebrity influencers, while 47% spend on micro-influencers.  The predicted global spend on influencer marketing by 2022 is $15 billion.  On average, influencers with 500-5,000 followers, aka “nano-influencers,” make $114 per video post, $507 for image, and $210 for a story.  68% of users create Instagram accounts to interact with creators or influencers. In terms of content, a photo of an egg by @world_record_egg received the biggest number of Instagram likes with over 53.9 million—beating Kylie Jenner's 18 million post likes. To connect with the highly talented content creators and influencers, check this VAMP review.  Instagram Post Content Statistics Looking at statistics on post content can help brands and marketers know what kind of content works best and what won't sell to people. The number of photos uploaded per second is 1,074.  Globally, the most-posted food is pizza, followed by sushi.  The platform's median posting cadence is four posts per week across all niches or industries.  On photo posts, the median comments are 106. Meanwhile, videos have 94 and only 82 on carousels.  Photos with faces receive 38% more likes than those without faces.  Moreover, photos with an increased negative space generate 29% more likes than those with minimal negative space.  Images with a dominant blue color generate 24% more likes than those that are mostly in red hues.  In general, images get 27% more likes than videos. However, video content gets twice more engagement than photos.  Stickers improve Instagram Stories' performance 83% of the time.  Unlike published images on Facebook, Instagram-posted photos receive 23% more engagement.  In terms of location, Los Angeles is the most geotagged city on Instagram, and the highest engagement tagged location is Coachella, California.  Major businesses post 1.5 times each day.  Meanwhile, more than 50% of Instagram comments and captions contain emojis. Posts made by female users receive 5x more likes than posts from males.Instagram Posting Strategy Statistics [caption id="attachment_5574" align="aligncenter" width="1024"] Whether you're planning to post every day or only three times a week, a posting schedule will help organize your social media content.[/caption]Businesses need to be keen on their posting strategies. Random posting isn't a great idea, after all. Take note of these statistics on posting strategies:The best posting schedule on Instagram during weekdays is Thursday between 5 to 11 in the morning.  Posts with tagged locations have a 79% higher engagement rate than those with no tagged location.  In-feed posts are effective. However, 44% of users promote products and services on Instagram Stories. At the onset of the COVID-19 pandemic, the healthcare industry gained the highest cooperation efficiency with influencers. Posts related to this niche were 4x more than other branded posts.  In terms of post-engagement, the higher education industry outperformed other industries by hitting a post-engagement of 3.57%. You might have read that the more you post, the more engagements you’ll get. However, the frequency of posting isn't always correlated with an increase in engagement. Sometimes, it’s all about the posting schedule and content quality.  In 2020, the percentage of B2B content marketers who used Instagram as an organic play was 46%. In an average Instagram post, every tagged user brings an additional .5-1 likes.  Each day, over 4.2 billion likes occur on Instagram.  Tutorial videos are the most popular Instagram video content. Meanwhile, news, interviews, and behind-the-scenes footage all tail in second. To improve your Instagram posting strategy, check some social media management tools like the one in this Hootsuite review.  Instagram Top Brands Statistics Despite having millions of personal and business users on Instagram, several brands stand out among the crowd. The following brands have millions of fans from all over the globe:The most popular brand account with over 149 million followers is National Geographic.  Meanwhile, the famous sports outfit and gear brand is Nike, with over 127 million followers.  The soccer superstar team, FC Barcelona, has 92.6 million followers.  Victoria's Secret, a brand famous for its perfume, lingerie, and angels, has 68.9 million Instagram followers.  The fifth and last on this list is NASA, a space and aeronautics administration account with approximately 63.2 million followers.FAQWhat are the key demographics of Instagram users? Instagram's user base skews younger, with a significant portion of users aged 18-34, and is diverse in terms of gender, ethnicity, and geographic location. How do businesses benefit from having a presence on Instagram? Businesses can benefit from increased brand visibility, engagement, and customer loyalty, as well as access to powerful marketing tools and features for promoting products and services. What types of content perform well on Instagram? Visual content such as photos and videos, particularly those that are aesthetically pleasing, authentic, and engaging, tend to perform well on Instagram, along with interactive features such as Stories, Reels, and live streams. How can businesses measure the success of their Instagram marketing efforts? Businesses can track key metrics such as follower growth, engagement rate, website traffic, conversion rate, and ROI to assess the effectiveness of their Instagram campaigns and optimize their marketing strategies accordingly. Are there any emerging trends or features on Instagram that businesses should be aware of? Yes, emerging trends include the rise of short-form video content on Reels, the growth of e-commerce through shoppable posts, the importance of authenticity and transparency, and the increasing use of influencer marketing as a promotional strategy.Leverage These Instagram Marketing Statistics To Grow Your Business  [caption id="attachment_5577" align="aligncenter" width="1024"] By looking at the most engaging content on Instagram, you'll know where your industry stands and how you can leverage them for your business. | Source: Rival IQ[/caption]Instagram is a famous social media platform, and its user base is nowhere near fluctuating. These users crave more engaging and authentic content. Hence, it's high time that marketers and brands step up their games. Hopefully, the statistics we’ve curated would serve you greatly and help you discover the right direction of your Instagram marketing efforts. By all means, don’t forget to deliver the perfect content to the right audience. Start by reading our guide “Creative Instagram Post Ideas to Boost Your Brand.” Resources:oberlo.com.ph omnicoreagency.com blog.hootsuite.com blog.hubspot.com nealschaffer.com backlinko.com socialpilot.co gettinggrowth.com

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