image ofJasper AI
JasperAI is an example of a widely used generative pre-trained AI you can use to generate content.

Jasper AI: A Robust Writing Assistant


What is Jasper AI?
Jasper AI is an AI-powered writing tool designed to generate high-quality content and marketing copies, including blog posts, ad copies, social media captions, product descriptions, and other types of content. All you must do is input the right prompt and wait for Jasper to do the magic.
In the ever-changing content creation world, artificial intelligence has become a key player in helping creators come up with great content, with Jasper AI blazing the trail. Jasper AI has quickly become one of the biggest names in the AI industry. The tool underwent multiple innovations and development to become what it is today. What began as a tool to create and test ads has now become a powerful AI tool. So, if you want to know what Jasper AI is and how to use it for your business, this article is for you.

Key Takeaways

  • Jasper AI is an advanced AI tool designed to help generate a variety of content such as blog posts, social media captions, and ad copies simply by inputting prompts.
  • It includes capabilities like image and text generation, a wide array of templates, a brand voice feature to maintain a consistent brand identity, and a chatbot for engaging interactions.
  • Jasper AI offers various plans catering to individuals and teams, with a Chrome extension for ease of use across web platforms.
  • While Jasper AI produces high-quality content, it might lack the nuanced human touch and could require substantial edits for complex topics or long-form content.
AI usage stat
The usage of AI is ever-increasing. Source: Oberlo

What is Jasper AI?

Jasper AI is an AI-powered writing tool designed to generate high-quality content and marketing copies, including blog posts, ad copies, social media captions, product descriptions, and other types of content. All you must do is input the right prompt and wait for Jasper to do the magic. We also find that Jasper AI is a tool for gathering novel ideas and jotting them down on paper for future use. It offers hundreds of template options, responding to multiple scenarios and user needs. Jasper is, by far, the best AI writing assistant tool for marketing and advertising professionals, providing great benefits to businesses of all sizes. The internet is full of Jasper AI reviews; you can check them out to learn more about the tool.

What are the features of Jasper AI?

Jasper is a robust AI writing assistant, offering different features designed to help users get quality content. Here are some of the tool's features:

Image and Text Generation

AI art
Some AI tools are capable of generating text only, while others are images. Jasper AI can generate both.
Aside from producing quality written content, Jasper can generate images and art in a few clicks. Jasper AI art is high-resolution images with no watermarks you can use professionally. The number of words and Jasper art AI the tool produces depends on your chosen subscription.

Template Selection

As mentioned, Jasper offers a wide range of templates to choose from, giving you a jump-off point for creating your content. Some of the templates Jasper offers include:
  • Long-Form Assistant
  • PAS Framework
  • Content Improver
  • Product Description
  • Blog Post Outlines
  • Blog Post Topic Ideas
  • Blog Post Introduction Paragraph
  • Blog Post Concluding Paragraph
  • Sentence Expander
  • Creative Story
  • Facebook Ad Headlines
  • Facebook Ad Primary Texts
  • Google Ads Headline
  • Amazon Product Description
  • Social Media Content Captions
Jasper AI can only generate texts based on these templates but cannot post on your social media channels or run your ads. This job is for a social media management tool, and we have a robust list of the best SMM tools. You can check out one of our most recommended tools in this Sked Social review.

Brand Voice

Nike brand logo
Jasper AI's brand voice feature allows the tool to maintain the user's brand voice.
Jasper AI's Brand Voice feature allows users to merge their brand voice into Jasper-generated content, ensuring that a company's voice, identity, and style align with the produced content. The feature teaches the tool about your brand and its product catalogs, audiences, information, and other talking points. So, when you ask Jasper to create branded content for you, the AI will automatically access a bank of information on your company and what your company does, allowing you to save time without the heavy editing. Depending on your subscription, you can add different brand voices to your Jasper account. The Creator plan, Jasper's most basic, allows you to save 50 memories, while higher premiums offer more memories to use.


Jasper AI is a great and enhanced alternative to OpenAI's ChatGPT. Jasper uses artificial intelligence to provide users with a conversational and engaging experience. Jasper Chat can sustain conversations, understand the user's intent, and provide accurate responses. You can ask different questions, share opinions, make suggestions, and provide feedback without specific commands. Best of all, this feature is integrated with the tool's content-creation platform, allowing you to create content in a conversational chat thread and convert it into a document. Jasper has access to the internet, and it cites sources, making it useful for academic purposes.

SEO Keyword Input

Google search engine
Properly using the right keywords optimizes content for search.
Keyword research allows you to understand your target audience, how they might look for your brand online, and how users look for more information on topics related to your business or industry. To optimize your content for search, you must strategically use the right keywords. Through Jasper AI's keyword input tool feature, you can be sure your content is rich with relevant keywords necessary to increase the SEO rankings. You can input a maximum of three keywords, and Jasper will incorporate those keywords throughout the content.

Content Lookback

Jasper has a unique feature for creating new sentences and paragraphs with the previous paragraphs in mind. This content lookback feature ensures that newly generated content is relevant, sensible, and unrepetitive. For the basic creator plan, Jasper considers up to 600 characters above the cursor's current location with a maximum character count of 3,000 on the Jasper Documents or Boss Mode.

Chrome Extensions

Google Chrome logo
The Chrome extension provides added convenience for users.
We all want convenience, don't we? Luckily, Jasper understands this and has a readily available Chrome extension for added convenience, allowing you to access the tool's features straight from your browser. Whether you are writing an email or creating a blog post, the Chrome extension can help you generate great content across the web.

How does Jasper AI work?

You can use Jasper AI in two distinct ways—with a template or a blank document.

Jasper Templates

If you are short on time or don't want to think from scratch, a template is best for you. Most, if not all, of today's AI generators offer multiple templates that work like magic. Simply select a template, provide the necessary information, and tap a button. Then, the tool spits out the content you need like magic. To generate content with any of Jasper AI's templates, follow these steps:
  • Go to your Jasper AI login button.
  • Access your dashboard, and click "Create new content."
  • Choose "New from template."
  • Pick out your desired template.
The template will then collect your background information, informing the tool what to write about. So, you must fill in the field with the appropriate info, choose your desired number of outputs, and click "Generate."

Jasper Documents

If you want to create content from scratch and do away with pre-made templates, you must access your "Dashboard" and click "New Document." The tool will lead you to a blank document where you can input Jasper prompts or commands and work alongside the AI tool. This mode was formerly called Boss Mode. You can use Jasper in three modes under this feature:

Focus Mode

In this mode, you must instruct Jasper AI on what you want it to write through commands. You can command the tool to write in a specific style and set a structure you like Jasper to follow. You may correct the outputs by refining your commands and adding further context as your AI assistant works. Depending on your instructions, Jasper will generate medium, long, and short outputs.

Chat Mode

As the name suggests, Jasper AI becomes a chatbot with additional features, including voice commands, an enhanced prompt button, and an "include search" option.

Power Mode

In the Power Mode, you will have access to Jasper AI's templates with pre-defined workflows for content creation. You can also add your outputs to the document.

How much is Jasper AI?

Jasper AI offers three pricing tiers—Creator, Teams, and Business/

Creator Plan

The Creator Plan is the most basic, priced at $49 a month and billed monthly. You can save a few bucks if you have it billed annually, as it only charges you $39 per month. This plan is best for solo use, with limited features. With this plan, you only have limited access to Brand Voice and Campaigns, zero access to SEO mode, and email-only customer support.

Teams Plan

The Teams Plan is priced at $125 a month, billed monthly. If you like to earn a discount, you may opt for annual billing, which will only charge you $99 monthly. This tier is best for micro marketing teams as it offers a three-user seat and more access to the tool's features, including the SEO mode and chat-based customer support.

Business Plan

The Business Plan is custom-priced, offering a more scalable and customized platform. Here, you will have access to all the Teams features, with the addition of unlimited Brand Voices, single sign-on (SSO), API access, and a success manager.

What are the pros and cons of Jasper AI?

Like all other tools and software, Jasper has some pros and cons. If you are planning to use the tool, it pays to weigh its pros and cons thoroughly, starting with the following:


Jasper can generate content with a click. After a few commands and inputs, you will get the content you need. You don't have to spend so much time brainstorming and researching multiple topics because you can count on Jasper to get the job done in the quickest time possible. In addition, Jasper AI produces natural and well-written content. The last thing you need is a copy that sounds like it came from a machine. Jasper does a great job of generating content in a human-like and natural tone without errors. And our favorite? Jasper is cost-friendly and definitely a bang for the buck. You get what you pay for and so much more.


Unfortunately, developers haven't perfected these AI machines and tools yet, and as expected, Jasper has its fair share of cons to deal with. While Jasper AI can generate natural-sounding content, it still lacks human personality and choice, like all other AI tools. When using an AI assistant, always expect a generic output. However, you can always tweak the generated content to your liking afterward. Jasper AI may also struggle with niche-targeted topics. The tool performs best with simple content requests, such as topics on how to create a Facebook account or how to delete an Instagram story. It is also imperative to remember that however robust and smart Jasper is, it cannot check facts. Jasper spits out whatever it finds on the internet. So, if it finds incorrect information, it will reflect on the generated content, as Jasper is not a fact checker. Lastly, Jasper-generated content may require heavy editing, particularly on long-form content. Some users only want to utilize the tool for a rough draft so that heavy editing won't concern them. But if you want a more polished and perfect output, you must leverage the tool for short-form content. If you desire lengthy content, you will have to take the time to edit and polish the output. If you feel Jasper isn't the right tool for your marketing needs, you might want to look into using a social media management tool. Start by checking out our Social Horse Power review.


  • What is Jasper AI? Jasper AI is a sophisticated tool that employs artificial intelligence to create diverse forms of digital content based on user prompts. It simplifies content creation across multiple formats, helping save time and effort.
  • What features does Jasper AI offer? The tool provides several features including high-resolution image generation, multiple content creation templates, customization for maintaining a brand’s voice, and an interactive chatbot experience.
  • Who can benefit from using Jasper AI? Jasper AI is ideal for marketers, content creators, and businesses looking to streamline their content production process. It’s particularly useful for creating quick drafts or generating ideas that can be refined later.
  • How does Jasper AI ensure content quality? While Jasper AI generates content that often requires minimal edits, users might need to make adjustments to ensure the content aligns with their specific brand tone and quality standards, especially for specialized or detailed topics.
  • Is Jasper AI cost-effective? Jasper AI offers various pricing tiers, making it accessible for individuals and businesses of different sizes. Its cost-effectiveness will depend on the specific needs and usage extent by the user.

Is Jasper AI worth it?

The answer lies in your hands, as it all depends on the type of content you want to generate from Jasper. You know what you need, and only you can tell whether or not Jasper AI is the right AI assistant for you. Nevertheless, Jasper AI is a top-notch development and helpful writing assistant for marketers, advertisers, and brand owners. Now that you know what Jasper AI is, you might want to learn about OpenAI in this "OpenAI: What is It and How To Use It for Free" article.
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