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Ecommerce Agency: A Complete Guide + Top 5 Agencies


What is an ecommerce agency?
An eCommerce agency is a team you outsource to help your online business grow and reach its goals. These agencies can be helpful when scaling various eCommerce metrics and offer digital marketing assistance for online merchants to market and sell their products and different platforms.
With so many online businesses and daily ads vying for consumers' attention, it can be challenging for business owners to stand out and be the leading company in their industry. Fortunately, an eCommerce agency knows just what to do.

Key Takeaways:

  • Ecommerce agencies specialize in helping businesses build, optimize, and scale their online stores, offering services such as website design, development, marketing, and optimization.
  • The article provides a comprehensive guide to ecommerce agencies, covering topics such as the benefits of hiring an agency, factors to consider when choosing one, and the top five agencies renowned for their expertise and track record in the industry.
  • Businesses can benefit from partnering with ecommerce agencies to enhance their online presence, increase sales, improve user experience, and stay ahead of competitors in the competitive ecommerce landscape.
  • When selecting an ecommerce agency, businesses should evaluate factors such as experience, expertise, portfolio, client testimonials, and pricing to ensure a good fit for their specific needs and goals.
  • By leveraging the services of reputable ecommerce agencies, businesses can unlock opportunities for growth, innovation, and success in the ever-evolving world of online retail.
Along with the digitalization of various processes and operations, a number of businesses and brands are now moving to the online space. The influx of online businesses makes the competition tight and cutthroat. Hence, implementing marketing strategies and campaigns that will make you stand out is integral to your success, and the best persons who can help out are the professionals and experts in an eCommerce agency. What is an eCommerce agency, and why do you need them if you want a booming online business?

What Is An Ecommerce Agency?

An eCommerce agency is a team you outsource to help your online business grow and reach its goals. These agencies can be helpful when scaling and establishing several eCommerce metrics. They offer digital marketing assistance for online merchants to market and sell products or services. A credible eCommerce agency may develop and provide custom platforms or templates for clients' use. Most of these agencies specialize in different industries, including fashion, beauty, and technology, to name a few.
retail ecommerce sales
Over the years, eCommerce has proven to be a growing industry. Source: Search Logistics

What Are Top Five Ecommerce Agencies?

What is an example of e-commerce company? With the rise of eCommerce and digital marketing, we expect the Internet to give hundreds of different results on eCommerce agency searches, and looking for the best ones can be overwhelming. To help you out, we have rounded out the top five eCommerce agencies today.
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Retail eCommerce sales are predicted to grow continually in the coming years.


More than just an eCommerce agency, Moburst is a US-based full-service digital marketing and eCommerce development agency capable of providing everything an online merchant needs. Mobile marketing is a critical strategy of eCommerce; hence, Moburst focuses on this. Moburst claims to work best with all business sizes. Their average hourly rate ranges from $150 to $199, with an average project cost of $25,000. The agency helps its clients become the leading companies in their market through the following marketing services:
  • UX/UI
  • Product Strategy and Consulting
  • Media Buying
  • Organic Search Marketing
  • Proprietary Analytics and BI Dashboard
  • Website Development
  • Mobile Marketing - the main focus is another US-based eCommerce agency focusing on social media marketing on top of social media solutions, influencer marketing, social media advertising, etc. This agency helps clients target key viewers with organic and paid posts, handling each production and content execution stage. The agency commences its campaigns by holding an extensive meeting surrounding the demographics of the viewers they want to reach for the eCommerce campaigns. As a result of this extensive meeting,'s team understands their client's brand voice. Thus, they can communicate and produce content in the most flawless manner possible. After setting everything during the meeting, the team proceeds to the next steps until the finish. Afterward, they analyze the data to check how the campaigns went and think of ways to improve.'s has an average hourly rate of $100 to $149 and offers the following services:
  • Social Media Strategy
  • Social Media Management
  • Social Selling
  • Content Production
  • Influencer Marketing
  • Community Management
  • Paid Social Advertising
If you are interested and want to learn more about this Birmingham, Alabama-based eCommerce agency, head to our review.

Nuanced Media

Nuanced Media is another full-service marketing agency that offers complete eCommerce and Amazon services. The agency provides extensive services through its seasoned professionals and experts. Nuanced Media comprises marketers, copywriters, strategists, consultants, innovators, developers, designers, and educators who work together to deliver top-notch results to all their clients. The agency utilizes multi-channel strategies to help clients establish a reputable position on different online marketplaces through the following services:
  • Forecasting and Projections
  • Product Syndication and Review Aggregation
  • Website Design and Optimization
  • Affiliate and Influencer Marketing
  • Branding Services
  • Amazon Marketing and Consulting
  • Wholesale and Retail Consulting
  • Social Media Promotions
  • Media Buying
  • Marketplace Setup and Optimization
  • Advanced Analytics and Reporting
This eCommerce SEO agency's average hourly rate ranges from $100 to $149, with an average project cost over $5,000.


SmartSites is a full-service digital marketing agency and one of America's leading eCommerce agencies. The agency has been around for over a decade, so it has proven its reputation, authority, and credibility in marketing and advertising. This eCommerce web design agency helps clients build, optimize, and market online shops on various social media platforms. It comprises award-winning and certified designers, developers, and experts who prioritize their client's needs while getting a detailed insight into their clients' target audience through integrated eCommerce solutions. SmartSites' hourly rate is between $100 to $135 with the following services:
  • Web Design
  • eCommerce SEO
  • SMS Marketing
  • Social Media Marketing
  • Paid Search and Social
  • Site Maintenance
  • Email Marketing
  • Marketing Automation

Disruptive Advertising

Like SmartSites, Disruptive Advertising is another award-winning eCommerce marketing agency focusing on the company's growth and that of its clients and employees. The agency works closely with its clients, so they will clearly understand their client's business and business goals, helping them create unique strategies. The agency utilizes a process that commences with PPC management, using paid ads to drive and maintain traffic on their clients' websites. Then, they ensure their clients' audiences get quality experience through SMS, chatbots, and email. On top of all that, the agency optimizes its clients' websites for conversions. Their services include:
  • Facebook Advertising
  • Google Ads Audit
  • Display Advertising
  • Landing Page Design
  • Site Redesign
  • Web Analytics Consulting
  • Paid Search Marketing
  • eCommerce Management
  • Retargeting
  • LinkedIn Advertising
  • Site Testing
  • Split Testing
  • Lifecycle Marketing
If you want to read more about a full-service digital marketing agency, check out our Rainfactory review.

Why Use An Ecommerce Agency?

The eCommerce industry is an industry that requires businesses to exert whatever they can to succeed. Achieving your goals and growth can be easy when done with experts. With that, here are several specific reasons why we recommend hiring an eCommerce agency:

Sharp Ideas and Insights

By working with an eCommerce agency, you will have access to marketing professionals updated with the latest trends and strategies that take marketing and advertising by heavy storm. These agencies have a portfolio of working with clients in the eCommerce industry, so expect them to know what to do and how to do it perfectly. Aside from that, these agencies carry networks within the marketing community and may have frontline access to the trends and changes, keeping their clients on top of their game.

High-end Technologies and Technical Expertise

office workers
An agency provides you with different experts ready to attack your marketing concerns.
Ecommerce agencies perform their tasks using premium technologies you may not afford with your business's revenue. These tools help agencies streamline their tasks and processes and give you insight into your marketing performance. In addition, these agencies have different professionals and experts with technical experience that your in-house marketing team may not have. So, you will be paying premium tools and experienced teams to work on growing your online store while protecting your revenue margins. If they don't deliver, don't hesitate to cut ties and work with another agency.

External Perspective

When working on an online business, it can be quick to get tunnel vision or hit a growth plateau without knowing why. To avoid it worsening or happening, you can work with a trusted eCommerce agency capable of helping you widen your perspective, get past the plateau, and hit milestone after milestone. Most of these agencies have been around for a long time and have helped hundreds of different eCommerce businesses. Therefore, they can identify what's holding your business back and help you get past those plateaus. They will provide you with an external perspective and attack problems from a different angle to help you stay on track.

Expert Marketing Strategies

shopify site on phone
An agency knows how and where to market your brand.
If we haven't stressed this too much, hiring an eCommerce agency gives you access to a marketing team ready to craft and implement expert eCommerce marketing strategies. If you've researched well and looked into the agency's portfolio, you will be sure of this. These experts have tools they can use with their eyes closed and have experience creating strategies for different niches. Hence, you can be sure that your eCommerce marketing strategies are bound to show impressive results.

Relevant Report and Analytics

All eCommerce agencies give their clients reports and analytics relevant to their campaigns. They have robust tools and processes for gathering and sharing significant data with their clients, so you can be sure you are getting accurate reports and analysis regarding the results and status of your eCommerce marketing campaigns.

How Do You Choose The Right Ecommerce Agency?

As mentioned, there are thousands of eCommerce agencies, so choosing the right one requires the utmost thought and discernment. How do you know if an agency is fit for your needs? While it's hard to tell until you start working with the agency, here are several tips to help you choose the right agency for your online business.

Check Their Experience

Checking an agency's background and portfolio helps you see the track record that the agency has with businesses similar to yours. Looking for an eCommerce agency with an established success rate, especially in your industry, makes you feel assured and confident when working with them. One way of sourcing this information is by visiting an agency's website and checking its "Clients," "Testimonials," or "Case Studies" page. You may contact the agency directly if they don't have a website or readily available portfolio and case studies.

Consider Customer Reviews

five stars
An agency with 5-star reviews is one you'd want to work with.
You must check out customer reviews to say whether an agency performs well. Look for reviews stating how the agency worked throughout the contract and their after-work approaches. Remember to stick to agencies of good reputation, meaning those with positive reviews. However, don't be heartbroken by agencies with a few tolerable negative reviews, as not all agencies suit all business types.

Stick To Your Budget

In building a business, whether online or a brick-and-mortar shop, you must set a budget for different needs, including marketing and advertising. So, establish your marketing budget and work with an eCommerce agency that fits that budget. This tip is crucial as you don't want to work with an agency you can't afford because, if you do, you will impede your business's budget. So, when assessing agencies, inquire about their charges and packages.

Consider The Agency's Company Culture"

Does the agency work well with your business's processes, or is it a good fit for your company? Company culture is crucial for clients as it determines how the team works on your campaigns. Aside from company culture, one factor worth considering is the agency's location. Work with an agency located near your office or place if possible. The ideal option is to work with an eCommerce agency within your location so you can easily visit them and check the campaign's status in person. However, if your team is working remotely, then a little distance wouldn't hurt.

Ask Questions

Don't be afraid to ask questions to avoid a mindless partnership with an agency. Some good questions to ask are:
  • What metrics and KPIs does the agency track?
  • What is the agency's strategy process?
  • Along what course of the project can we start seeing results?


What services do ecommerce agencies offer, and how can they benefit businesses? Ecommerce agencies offer services such as website design, development, marketing, and optimization, helping businesses build, optimize, and scale their online stores to increase sales, improve user experience, and stay competitive in the ecommerce market. What factors should businesses consider when choosing an ecommerce agency? Businesses should consider factors such as the agency's experience, expertise, portfolio, client testimonials, and pricing when choosing an ecommerce agency, ensuring compatibility with their specific needs and goals for their online store. Why is it important for businesses to partner with reputable ecommerce agencies? Partnering with reputable ecommerce agencies allows businesses to leverage industry expertise, innovative solutions, and proven strategies to unlock opportunities for growth, innovation, and success in the competitive ecommerce landscape, maximizing their online potential. How can businesses evaluate the effectiveness of an ecommerce agency for their needs? Businesses can evaluate the effectiveness of an ecommerce agency by reviewing its portfolio, client testimonials, case studies, and success stories, assessing its track record, capabilities, and alignment with their business objectives and values. What are the potential outcomes of partnering with a top ecommerce agency for businesses? Partnering with a top ecommerce agency can lead to outcomes such as increased online sales, improved website performance, enhanced user experience, and a competitive edge in the ecommerce market, driving long-term growth and profitability for businesses.

Grow your business with an ecommerce agency

Working with an eCommerce agency benefits your business's growth and success. These agencies have the knowledge and tools to help your online business thrive and flourish in the highly competitive eCommerce industry. If you choose the right agency, you will surely get your money's worth. And if, by any chance, you are looking to start an agency of your own, make sure to do your research and start by answering the question, "How do I start an e-commerce agency?" Now that you already know what an eCommerce agency is, you might want to read this "Public Relations Firm: PR FAQs Answers Revealed" article.
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