Push Notifications for Mobile Commerce Engagement in 2024

Posted: October 17, 2024

Table of Contents

In today's world, mobile devices are a big part of our lives. Push notifications have a huge impact, with an open rate of 90%. This is much higher than email marketing's 17% open rate. So, push notifications are a powerful tool for engaging your audience.

Mobile phones are always with us, and notifications grab our attention right away. This is a great chance for ecommerce businesses with mobile apps to reach out to customers. Push notifs can help improve customer engagement, keep customers coming back, and increase sales.

Key Takeaways

Mobile push notifications have an average open rate of 90%, far exceeding the typical email marketing open rate of 17%.
70% of users find push notifications useful, with 40% checking an app within an hour of a notification.
App users who get push notifications stay 190% longer, and more messages can keep them 10 times longer.
Push notifications have a 40% click-through rate.
Android devices have a 91% opt-in rate for push notifications, while iOS is just below 44%.

What are Mobile Push Notifications?

phone on hand — Notification banners make it easy for you to read and respond to them.

Mobile push notifications are small messages that pop up on your phone. They come from apps you have installed. These messages can be set up based on what you want to see, but how you choose to get them varies. On iOS, you need to agree to get these messages. But on Android, you get them automatically. This means more people on Android get these messages, but fewer on iOS.

Understanding the Push Notification Opt-in Process

On iOS, you must say yes to get push notifications. This is called an active opt-in. But on Android, you get them by default, which means more people see them. This difference affects how many people see your messages. iOS has a much lower opt-in rate than Android.

Apple vs. Android Opt-in Models

The way you choose to get push notifications changes how many people see them. Android's automatic opt-in means more people see messages. But iOS requires you to choose, which means fewer people see them. This difference affects how well your messages work. It's important to know this when sending messages to people with different phones.

Why are They Called Push Notifications?

Push notifs are called as such because they are sent directly to users as soon as they are ready. This is different from a "pull" system, where users need to open an app or website to get updates. These notifications can appear as banners, pop-ups, or even on the lock screen. Users must choose to receive them by opting-in. Unlike emails or texts, push notifs need permission from the user.

SMS marketing retention — Push notifs make it easy for users to see updates from your brand without having to access your app.

Smartphones let users turn off all notifications, including push ones, with features like "Sleep" mode. Users can also block push notifs temporarily or forever. This gives them more control over what they see. The push notifs system started with Apple in 2009 and Google in 2010. It changed how apps and browsers talk to users in real-time. Now, it's key for businesses to connect with customers and boost sales.

What are The Benefits of Using Mobile Push Notifications?

Mobile push notifs are great for ecommerce businesses wanting to keep their customers interested. They have a high open rate of 90%, much better than email marketing's 17%. Also, 70% of users find them useful, and 40% check an app within an hour of getting a notification.

Improved Engagement With Your Customers

Factors affecting user engagement. Source: Faster Capital

Push notifications are excellent for getting customers involved. They can make app retention rates go up by 10 times. With an average click-through rate of 40%, they're very good at getting people to buy and convert.

Better Customer Retention

Keeping customers is cheaper than getting new ones, and push notifs help a lot. They can make 90-day app retention go up by 190% for companies using them. By sending the right messages at the right time, businesses can keep customers coming back.

Increased Conversions

Push notifications are also great for getting more sales. Personalized notifications can increase conversion rates by 22%. Plus, upselling and cross-selling in notifications can lead to more sales and profits by suggesting other products. You can look into your conversion rates using tools like one in this HubSpot review. In summary, mobile push notifs are very beneficial. They help ecommerce businesses keep customers engaged, retain them better, and boost sales. All these benefits add up to a stronger business.

How Do You Leverage Push Notifications in Your Marketing Strategy?

user engagement metrics — Personalization boosts engagement.

To make the most of push notifs, focus on personalization, timing, and relevance. Personalized messages that use the user's name or match their interests can really get people engaged. It's also key to send notifications at the right time to avoid annoying users. Use push notifications as part of a bigger marketing plan that includes email and SMS. This can make your marketing much stronger. Push notifs can help increase clicks by up to 30% and website visits by up to 25%. People like push notifications, with 70% finding them useful. About 52% look for specific offers and info. Also, 40% act on push notifs within an hour, showing their quick impact. To get the best out of push notification campaigns, create messages that are valuable, not just sales pitches. Use customer data to make messages more personal. Also, track how well your push notifs are doing to keep improving your marketing strategy.

What is The Difference between A Push Notification and A Text Message?

Push notifications and text messages are both ways to send alerts to mobile devices. But they work differently. Push notifs come through a mobile app and show up on the home screen. Text messages use the device's messaging system. To get push notifs, users must have the app and choose to receive them. This can vary between iOS and Android. Text messages, however, can go to any phone number, without needing a specific app.

SMS marketing strategies — SMS is different from a push notification.

Push notifs are shorter and have less content than text messages. Text messages can have up to 160 characters for business messages. This affects what information is shared and how users react to it.

Push Notification	Text Message (SMS)
Delivered through a mobile app	Transmitted via the device's native messaging system
Requires user opt-in to receive	Can be sent to any mobile number
Limited in length and content	Can accommodate up to 160 characters for business notifications
Average open rate of 20% across industries	Boasts a 98% open rate, with up to 90% read within 3 minutes

Knowing the differences between push notifications and text messages helps businesses pick the best way to communicate. It depends on their goals and what their audience likes. You can also seek the assistance of an agency like one in this Fishbat review if you need help in leveraging push notifs for your business.

Conclusion

Mobile push notifications are a key tool for ecommerce businesses. They help boost engagement, keep customers coming back, and increase sales. By understanding how to use them, businesses can make the most of this powerful mobile marketing channel. Push notifications can change the game for ecommerce companies. They help build strong customer relationships and drive results. By sending the right messages at the right time, businesses can improve the mobile shopping experience. Using push notifications well is crucial for ecommerce success. It helps businesses stay ahead in the fast-changing world of mobile commerce. By tapping into the power of push notifications, ecommerce companies can connect with customers better, boost engagement, and reach their goals.

FAQ

What are mobile push notifications?
Mobile push notifications are small messages that pop up on your phone. They come from apps you've installed. You can choose what kind of messages you want to see.
How do the opt-in processes differ between iOS and Android devices? Opting in for push notifications works differently on iOS and Android. Apple iOS requires you to agree to receive notifications. Android, on the other hand, sends notifications by default. This means more people on Android agree to get notifications than on iOS.
Why are they called "push" notifications? They're called "push" because the app sends you a message. You don't have to check the app yourself. This is different from "pull" notifications, where you need to open the app to see new info.
What are the benefits of using mobile push notifications? Push notifications help businesses a lot. They keep customers interested and can lead to more sales. Since people open push notifications more often than emails, they're very useful.
How can I effectively leverage push notifications in my marketing strategy? To make the most of push notifications, think about making them personal and timely. Using the user's name or showing them content they'll find interesting can really help. This makes them more likely to engage with your messages.
What is the difference between a push notification and a text message? Push notifications and text messages both send alerts to your phone. But they work differently. Push notifications come from apps and show up on your home screen. Text messages use your phone's messaging app and can go to any number. You need to have an app and agree to get push notifications, but anyone can send a text message.